What ChannelPro Network does

ChannelPro Network is a B2B media and events brand that provides targeted business and technology information for IT channel partners, with an exclusive focus on the small and midsize IT marketplace and the Managed Service Provider (MSP) ecosystem. The company operates a multi-platform portfolio including the channelpronetwork.com website (featuring news articles, expert opinions, MSP spotlights, product reviews, and podcasts), the ChannelPro Insider email newsletter, in-person ChannelPro LIVE regional conferences, the MSP Answer Center resource hub, and multiple awards programs (Readers' Choices, All-Star, and Event Awards). The Voice of the Vendor podcast series and a 70+ member ChannelPro Advisory Group of MSP thought leaders provide additional community engagement and editorial credibility. Revenue is generated through advertising placements, sponsored content, event registration fees, vendor sponsorship packages, and content licensing, serving technology vendors seeking access to the MSP buyer community and MSPs seeking business growth, cybersecurity, and operational insights.

Name

ChannelPro Network

Legal name

ChannelPro Network

Website

https://channelpronetwork.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

ChannelPro Network is a B2B media and events brand exclusively focused on the SMB IT marketplace and Managed Service Provider ecosystem, delivering news, events, awards, podcasts, and educational resources through its website, newsletter, and regional conferences.

Ownership category

akta.pro rank

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorship: ChannelPro Network generates revenue through advertising placements on its website and digital properties, as well as sponsored content and vendor sponsorships at its live and virtual events. The company offers advertising packages to vendors and technology companies seeking to reach the MSP audience.
2. Event Registration and Sponsorship: Revenue is generated from registration fees for ChannelPro LIVE regional conferences and virtual Deep Dive events, along with vendor sponsorship packages that include expo hall booths, speaking slots, and brand visibility opportunities.
3. Content Licensing and Distribution: ChannelPro distributes industry-specific content including research reports, white papers, and expert analysis that provide revenue opportunities through premium content access and resource downloads.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

ChannelPro Network is a B2B media and events brand that delivers news, analysis, and in-person and virtual event programming for managed service providers (MSPs), IT channel partners, and technology vendors serving the small and midsize business (SMB) market. Its core offerings include the ChannelPro website and editorial coverage, the ChannelPro LIVE regional conference series, the ChannelPro DEEP DIVE virtual event series, the ChannelPro Insider newsletter, the Voice of the Vendor podcast, and awards and recognition programs.

Product overview

ChannelPro Network is a media and events brand offering a multi-platform portfolio centered on its core website delivering news, articles, expert opinions, and MSP spotlights for the SMB managed services community. The offering includes the ChannelPro Insider newsletter, ChannelPro LIVE regional in-person conferences, DEEP DIVE online focused events, the MSP Answer Center resource hub, and ChannelPro Awards recognition programs. The platform also produces the Voice of the Vendor podcast series and maintains a resources library of white papers, eBooks, and guides. All content focuses on cybersecurity, managed services, AI, business strategy, and channel insights for MSPs and MSSPs.

Differentiator

Problem solved

Functional benefit

Brands

• ChannelPro Awards: Awards program including Readers' Choices Awards, All-Star Awards, and Event Awards
• ChannelPro LIVE
• ChannelPro DEFEND
• MSP Answer Center
• ChannelPro Insider
• IT Nightmares

Products and services

• ChannelPro Network Website and Editorial Coverage
• ChannelPro LIVE Events
• ChannelPro DEEP DIVE Events
• ChannelPro Insider Newsletter
• Voice of the Vendor Podcast
• MSP Answer Center
• ChannelPro Awards Programs

Quantifiable outcome

• Coverage expanded for MSP and MSSP markets
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor, core and major.

• Texas A&M Global Cyber Research InstituteminorStrategic or Co-development Partner · 8 June 2026Partnered with Pax8 and GTIA on the Global Accreditation Initiative targeting MSPs, MSSPs, and managed intelligence providers (MIPs). The initiative aims to establish industrywide standards, certifications, and research.
• CyberRisk Alliance (CRA)coreStrategic or Co-development Partner · 18 November 2025ChannelPro Network was acquired by CyberRisk Alliance on November 18, 2025. The acquisition aims to strengthen CRA's coverage of MSP and MSSP markets and enhance reporting, insights, and platforms for channel partners and security-focused MSPs. Kelly Kocher, ChannelPro's president, will oversee CRA's entire channel portfolio following the acquisition.
• Pax8majorGTM or Marketing PartnerPax8 is a cloud distribution platform featured prominently in ChannelPro content. The company nominates MSPs for ChannelPro awards and its executives contribute to Voice of the Vendor podcast series. Pax8 Beyond annual conference is covered by ChannelPro.
• KaseyamajorGTM or Marketing PartnerKaseya is a PSA/RMM software vendor featured at ChannelPro events with sponsored presentations and expo hall presence. The company was highlighted at ChannelPro LIVE: Columbus with Best Expo Hall Presentation and Best On-stage Presentation awards.
• ConnectWisemajorGTM or Marketing PartnerConnectWise is a PSA/RMM vendor partner featured in ChannelPro coverage of AI automation for MSPs. Their CEO was interviewed on MSP operations and AI transformation.
• Global Technology Industry Association (GTIA)majorStrategic or Co-development PartnerGTIA is an industry association whose content and programs are covered by ChannelPro. GTIA's PeerTrust Circles, Cecilia Galvin Scholarship, and AI workforce initiatives are featured in ChannelPro reporting.
• DattominorGTM or Marketing PartnerDatto is a vendor partner whose sponsored content and advertisements appear on the ChannelPro website, including banner advertisements for AI-Powered Ticket Triage solutions for MSPs.
• N-ableminorGTM or Marketing PartnerN-able sponsored the presentation 'The Truth About MSP Growth: What the Data Actually Shows' at ChannelPro LIVE: Columbus with data-driven insights for MSPs.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Channelnomics: Channelnomics provides research, analysis, and news for the IT channel, covering vendor partner programs, distribution, and channel business models. It serves an overlapping MSP and solution-provider audience and competes for vendor research and thought-leadership sponsorships.
• CRN: CRN is the flagship IT channel trade media brand of The Channel Company, delivering news, reviews, and the CRN Channel Awards to VARs, MSPs, and solution providers. It is the most direct competitor to ChannelPro Network, sharing the same audience of SMB-focused channel partners and the same advertising/sponsorship revenue model.
• SMBNation: SMBNation produces SMB-focused IT community events, training, and media targeted at small-business MSPs and channel partners. It mirrors ChannelPro's SMB IT niche and competes for both MSP attendee mind-share and vendor sponsorship dollars at regional events.
• Channel Futures / Channel Partners Conference & Expo: Channel Futures, operated by Informa, provides news, analysis, and events (Channel Partners Conference & Expo, MSP Summit) for the IT and telecommunications channel. It directly competes with ChannelPro on both editorial coverage of MSPs/MSSPs and in-person event sponsorship revenue.
• ITPro Today: ITPro Today (Informa Tech) delivers B2B IT news, tutorials, and analysis to IT professionals including MSPs and sysadmins. While broader than ChannelPro, it competes for overlapping advertising dollars from the same IT-vendor advertiser base targeting SMB and mid-market buyers.
• ChannelE2E: ChannelE2E, part of the CyberRisk Alliance portfolio alongside ChannelPro, covers IT channel partner news, M&A activity, and MSP business trends. As a CRA sibling brand it shares the same parent but targets an overlapping MSP/MSSP audience with comparable editorial formats, making it the closest sister-competitor.
• MSSP Alert: MSSP Alert is a CRA-owned media brand focused exclusively on Managed Security Service Providers, producing the annual Top 250 MSSPs ranking and cybersecurity-specific news. It overlaps with ChannelPro's MSSP coverage and competes for the same vendor sponsorship budgets within the CRA portfolio.

Others

• CompTIA (ChannelCon / Communities): CompTIA is the leading global IT industry trade association producing ChannelCon, industry research, and member-driven content for the MSP and channel ecosystem. It is comparable to ChannelPro as an editorial and event organizer for the same audience, but operates as a non-profit association rather than a for-profit media brand.
• Kaseya (ConnectWise, Pax8 — vendor media ecosystems): Kaseya (along with peers ConnectWise and Pax8) operates proprietary media channels, partner events, and content programs that reach the same MSP audience ChannelPro serves. While primarily a vendor, its content/event footprint makes it an adjacent ecosystem player competing for MSP attention and sponsorship relationships.

Broad incumbents

• The Channel Company: The Channel Company is the parent of CRN and several other channel-focused media properties, operating at broader scale across the IT channel. As the dominant incumbent in the category, it competes with ChannelPro for vendor mind-share, audience, and sponsorship budgets but with a wider portfolio and larger sales force.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat1 record

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/channelprosmb
• Facebookfacebook.com/channelpronetwork

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChannelPro Network