Md Pain

What Md Pain does

MD Pain is a physician-owned interventional pain management medical practice headquartered in Lincoln, Nebraska, operating seven clinic locations across the state (Lincoln, Columbus, Fremont, Wahoo, York, Friend, and Aurora), with rural sites embedded inside community hospitals. The practice is led by two board-certified physicians — Dr. Liane Donovan and Dr. John Massey, each with more than 20 years of experience — supported by three advanced practice providers (Lisa Ostendorf APRN/FNP-BC, Danelle Shaw APRN, Megan Arens PA-C). It serves adult patients across Nebraska suffering from chronic and acute pain conditions including back pain, neck pain, joint pain, CRPS, headaches/migraines, nerve neuropathy, fibromyalgia, arthritis, and sciatica, with documented patient relationships spanning 17–20+ years.

The practice's clinical capabilities center on minimally invasive interventional pain procedures rather than proprietary technology. MD Pain performs or administers eight specialized modalities: Coolief Cooled Radiofrequency, Intracept basivertebral nerve ablation, mild lumbar decompression, Platelet-Rich Plasma injections, ReActiv8 restorative neurostimulation, spinal cord stimulation (with DRG neuromodulation), Vertiflex interspinous spacer, and VIA DISC NP allograft disc transplantation. These are predominantly externally-developed, FDA-cleared device procedures integrated with the practice's own multimodal therapy approach (interventional procedures, physical therapy/chiropractic referrals, behavioral therapy, and medication management). The practice has accumulated 751 verified rater8 ratings and 304 patient comments as a reputational asset.

MD Pain generates revenue entirely through professional clinical services billed to patients and third-party payers including Medicare, Medicaid, and commercial insurance, with no disclosed pricing, ASC ownership, or device resale activity. The go-to-market model is direct-to-consumer healthcare, with patient acquisition driven primarily by primary-care and specialist physician referrals plus organic reputation. Patients access scheduling via phone or the ModMed (EMA) patient portal, and new patients are accepted across all seven locations. The practice holds no patents, trademarks, or external investment and operates as an independent medical group.

Name

Md Pain

Legal name

MD Pain

Website

https://mdpain.clinic

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

MD Pain is a Nebraska-based, physician-owned interventional pain management practice operating seven clinic locations, where two board-certified physicians and three advanced practice providers deliver minimally invasive procedures (neuromodulation, radiofrequency ablation, regenerative injections) for chronic and acute pain patients across the state.

Ownership category

akta.pro rank

Product category

Interventional Pain Management

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Pain Management Clinics (Interventional & Medical) (HLAFABAH)

akta.pro secondary industries

Pain Management & Interventional Procedure Centers (HLAFAIAH), Pain Management (Spine & Musculoskeletal) (HLAKALAM), Pain Medicine (Interventional/Neuropathic Pain) (HLAKAIAM)

Keywords

• Pain management services
• Interventional pain procedures
• Chronic pain treatment
• Spinal cord stimulation
• Minimally invasive procedures

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Clinical Services Revenue: Revenue generated from patient consultations, diagnostic procedures, injection treatments, and surgical interventions for pain management. Services are billed through insurance, Medicare, Medicaid, and self-pay. The practice works with third party payers for treatment authorization including radiofrequency neuroablation and other procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MD Pain is a Nebraska-based interventional pain management medical practice that diagnoses and treats acute and chronic pain conditions across nine condition-specific service lines (back pain, neck pain, joint pain, CRPS, headaches, nerve/neuropathy, fibromyalgia/arthritis, sciatica/radiculopathy, and chronic pain). Treatment is delivered through eight specialized procedures including radiofrequency ablation (Coolief), Intracept, mild lumbar decompression, Vertiflex, ReActiv8 neurostimulation, spinal cord stimulation, VIA DISC NP allograft, and platelet-rich plasma injections, combined with physical therapy, behavioral therapy, and medication management.

Product overview

MD Pain is a Nebraska-based pain management medical practice offering comprehensive treatment services for various pain conditions including neck pain, joint pain, back pain, headaches, nerve/neuropathy, CRPS, fibromyalgia/arthritis, and sciatica. The practice operates as a unified service offering with eight distinct treatment categories and eight specialized treatment procedures including Coolief Cooled Radiofrequency, Intracept, mild®, Platelet-Rich Plasma, ReActiv8® Life, Spinal Cord Stimulation, Vertiflex™, and VIA DISC NP®.

Differentiator

Problem solved

Functional benefit

Products and services

• Back Pain Treatment Comprehensive back pain treatment covering disc pain, compression fractures, vertebral endplate pain, spinal stenosis, facet pain, and SI joint pain using interventional procedures and multimodal therapy for adult patients in Nebraska.
• Neck Pain Treatment Treatment for neck pain including facet joint pain and cervical radiculopathy using radiofrequency ablation and epidural steroid injections for adult patients in Nebraska.
• Joint Pain Treatment Treatment for joint pain in the knee, shoulder, hip, and other joints, including injections, radiofrequency ablation, and regenerative therapies for adult patients in Nebraska.
• CRPS (Complex Regional Pain Syndrome) Treatment Treatment for Complex Regional Pain Syndrome (CRPS/RSD) including medications, stellate ganglion block, lumbar sympathetic block, and advanced therapies such as spinal cord stimulation for affected adult patients in Nebraska.
• Headaches Treatment Treatment for migraines, tension headaches, and occipital headaches, including medication management, Botox injections, and radiofrequency ablation for adult patients in Nebraska.
• Nerve/Neuropathy Treatment Treatment for neuropathy and nerve pain, including medications, spinal cord stimulation, and dorsal root ganglion stimulation for adult patients in Nebraska.
• Fibromyalgia and Arthritis Treatment Pain management for fibromyalgia and arthritis including exercise programs, cognitive behavioral therapy, sleep restoration, and medication for adult patients in Nebraska.
• Sciatica and Radiculopathy Treatment Treatment for sciatic pain and radiculopathy including epidural injections, spinal cord stimulation, and surgical options for adult patients in Nebraska.
• Chronic Pain Management Comprehensive chronic pain management using combination therapy including cognitive behavioral therapy, physical therapy, injections, and medication for adult patients in Nebraska.
• Coolief Cooled Radiofrequency Treatment Non-surgical, narcotic-free radiofrequency treatment that circulates water through implanted devices while heating nervous tissue to target pain-causing nerves, used for knee, shoulder, hip, and spine pain in adult patients.
• Intracept Procedure by Relievant Radiofrequency ablation of the basivertebral nerve within vertebrae to treat vertebrogenic chronic low back pain, delivered as an implant-free same-day procedure.
• mild (Minimally Invasive Lumbar Decompression) Minimally invasive lumbar decompression using specialized tools to remove excess ligament tissue compressing nerves in lumbar spinal stenosis, without implants or stitches.
• Platelet-Rich Plasma (PRP) Natural healing injection using a patient's own blood platelets to stimulate tissue repair for damaged tendons, ligaments, muscles, bones, and joints.
• ReActiv8 Life Neurostimulation Restorative neurostimulation therapy that restores neuromuscular control of the lumbar spine multifidus muscle through an implanted generator and electrical leads for mechanical chronic low back pain.
• Spinal Cord Stimulation (SCS) Implantable device similar to a pacemaker that sends mild electrical pulses to the spinal cord to mask pain signals, with a trial system available, providing long-lasting drug-free pain relief.
• Vertiflex Procedure Minimally invasive outpatient procedure inserting a small spacer inside the spine to relieve lumbar spinal stenosis pressure on nerves.
• VIA DISC NP Allograft tissue transplant that replaces degenerated tissue in lumbar vertebrae discs, delivered through a 20g spine needle non-surgically to restore disc cushioning and reduce lower back pain.

Quantifiable outcome

• 2/3 of patients cut pain in half one year after Coolief treatment
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Premier Pain & Spine: Multi-location interventional pain practice offering a similar mix of procedures (SCS, RFA, epidural injections, regenerative medicine) under an insurance-based model. Closely comparable on service line breadth and outpatient clinic delivery.
• Clearway Pain Solutions: PE-backed interventional pain management platform with multiple locations in the mid-Atlantic. Comparable to MD Pain in offering advanced procedures (SCS, RFA, regenerative therapies) across a multi-site clinic footprint with physician and APP staffing.
• Pain Management Associates: Multi-site interventional pain practice focused on minimally invasive procedures including SCS and RFA. Comparable to MD Pain in offering a board-certified physician team, advanced device-based therapies, and insurance-based reimbursement.
• National Spine & Pain Centers: One of the largest US interventional pain management groups, operating dozens of clinic locations across multiple states. Directly comparable to MD Pain on procedure mix (SCS, RFA, injections), multi-site ambulatory delivery, and insurance-based reimbursement.
• Caliber Pain: Interventional pain management platform built via PE consolidation. Comparable business model to MD Pain: physician- and APP-staffed clinics offering minimally invasive procedures including SCS, RFA, and regenerative therapies billed through commercial and government payers.
• Advanced Spine and Pain: Interventional pain management group with multiple clinic locations offering SCS, RFA, intrathecal pumps, and other advanced therapies. Directly comparable on procedure mix and physician/APPG staffing model.

Others

• Relievant Medsystems: Manufacturer of the Intracept basivertebral nerve ablation system that MD Pain offers. Not a competitor but a key technology supplier and channel partner whose commercial priorities shape MD Pain's ability to deliver this differentiating procedure.
• Mainstay Medical: Manufacturer of the ReActiv8 restorative neurostimulation implant used by MD Pain. A device vendor rather than a clinical competitor, but its commercial and clinical evidence trajectory directly affects MD Pain's ReActiv8 offering.

Broad incumbents

• HCA Healthcare: Largest US for-profit hospital operator, with pain management service lines embedded in many of its facilities. Adjacent competitor for interventional pain referrals and a structural threat in Nebraska-adjacent markets.
• US Anesthesia Partners: Large PE-backed anesthesia and pain management services platform. Overlaps with MD Pain on interventional pain and chronic pain management within a much broader anesthesiology portfolio and multiple geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NEpainMD
• LinkedInlinkedin.com/company/md-pain-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Md Pain