Grain Market

What Grain Market does

Grain Market Pty Ltd is an Australian grain marketing platform founded in 2011 and headquartered in South Perth, Western Australia. The company operates a cloud-based system — delivered through a web portal and native iOS and Android mobile applications — that consolidates live grain pricing, merchant bids, and trade data from Clear Grain Exchange (CGX) and MarketPlace into a single price discovery interface for Australian grain growers and grain marketing advisors/brokers. Core capabilities include real-time price access with market depth and grade spreads, customized daily best-price SMS notifications, configurable price target alerts, historical price charting, sales contract recording, production recording, and position statement reporting.

The platform monetizes through tiered annual subscriptions: a Bronze tier covering price access, alerts, and charts, and a Silver tier adding production and sales contract recording. Distribution is product-led and self-serve, with a free trial signup portal and free mobile app downloads via the Apple App Store and Google Play Store; a "Request a Demo" option suggests a lighter enterprise sales motion for advisor and broker accounts managing multiple clients. The company reports over 83,000,000 tonnes of grain sales managed through its platform as a cumulative scale metric. Advisor-focused tooling — including the Living Document branded communications feature, Bulk Message Centre, and comprehensive client management screens — represents the company's primary vector for expanding wallet share beyond individual grower subscribers.

Grain Market operates as a privately held, independently funded proprietary limited company with no disclosed external investors, parent entity, or acquisitions. Headcount is reported at 1–10 employees, and the company is geographically focused on Western Australia with no stated global footprint. No public revenue, ARR, or funding data is disclosed.

Name

Grain Market

Legal name

Grain Market Pty Ltd

Website

https://grainmarket.com.au

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Grain Market is an Australian cloud-based grain marketing platform that consolidates live pricing from exchanges and merchants, serving individual grain growers and grain marketing advisors/brokers in Western Australia through tiered subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

South Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription Services (Tiered): Grain Market generates revenue through tiered subscription plans (Bronze, Silver) providing access to live grain prices, marketing tools, and management systems. Bronze tier includes basic price access and charts; Silver tier adds production recording capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Grain Market operates a cloud-based grain marketing platform that delivers live grain price discovery, market depth, and grade spreads through a web portal and native mobile apps. The platform integrates live market data from Clear Grain Exchange (CGX) and MarketPlace, consolidates merchant bids, and provides tools for recording sales contracts, tracking production, monitoring positions, and receiving daily best-price SMS and target alerts. It serves Australian grain growers and grain marketing advisors/brokers with tiered subscription access.

Product overview

Grain Market is a grain marketing platform that provides a unified system for growers and advisors/brokers to manage grain sales and monitor grain marketing positions. The platform consists of the Grain Market Web Portal and Grain Market Mobile App as the core delivery channels, supplemented by Bronze and Silver service tiers. Key features include live grain price access, Daily Best Price SMS notifications, Sales Contracts Recording, comprehensive Charting Tools, Client Management Tools with Position Statements and Targets management, Living Document communications, and Bulk Message Centre for advisor-client communications. The platform integrates live market data from Clear Grain Exchange (CGX) and MarketPlace to consolidate pricing opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Grain Market Web Portal

Quantifiable outcome

• Over 83,000,000 tonnes of grain sales managed through the platform

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Clear Grain Exchange (CGX)coreTechnology or IntegrationClear Grain Exchange provides integrated live market data including bids and trades to the Grain Market price discovery platform, enabling users to see all pricing opportunities in one place.
• MarketPlacecoreTechnology or IntegrationMarketPlace integration provides live market data including bids and trades, consolidated alongside Clear Grain Exchange data and merchant bids on the Grain Market platform.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Direct peers

• AgriDigital: Australian-headquartered AgTech platform offering digital grain management, supply chain finance, and commodity trading tools. Closest direct competitor to Grain Market, with overlap in grower-facing grain marketing and post-sale management functionality.
• Marketplace (MarketPlace): Australian grain marketplace providing live pricing and trading. Serves as both a data source for Grain Market and a competitor offering similar price discovery functionality to growers.
• Clear Grain Exchange (CGX): Australian independent grain exchange providing online trading and price discovery. Functions as both a data source integrated into Grain Market and a partial competitor for grower marketing workflows.

Broad incumbents

• GrainCorp: Australia's largest grain handler with grower services, cash contracts, and digital tools. Competes indirectly by offering direct price discovery and marketing services to growers that bypass third-party platforms.
• Cargill: Global agribusiness major with growing digital farmer services in Australia, including direct pricing and marketing tools. Represents large-scale incumbent competition for grain marketing platforms targeting growers.
• DTN (DTN/Progressive Farmer): Large US-based agricultural data, weather, and market intelligence provider serving growers and agribusiness globally. Broad incumbent that competes in agricultural market data and decision-support categories.
• CBH Group: Western Australia grain cooperative operating bulk handling and increasingly direct grower marketing services. Dominant local player whose grower-facing tools overlap with Grain Market's value proposition in WA.

Emerging players

• GrainFox: Canadian grain marketing platform offering live pricing, marketing plans, and contract management. Closest international functional analogue to Grain Market with similar grower and advisor workflow features.
• Lachstock Consulting: Australian grain market advisory and research firm offering market intelligence, daily reports, and advisory services to growers. Competes for the same advisor/broker persona targeted by Grain Market's premium features.
• Profarmer Australia: Australian grain marketing advisory and benchmarking business serving growers and advisors. Overlaps with Grain Market in price benchmarking, advisory workflows, and grower decision-support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/grainmarketnews
• LinkedInlinkedin.com/company/grainmarket

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grain Market