Times Publishing Group
Times Publishing Group, Inc. is a privately held Santa Cruz County, California local newspaper publisher operating TPG Online Daily and community papers (Aptos Times, Capitola Soquel Times, Scotts Valley Times) plus specialty magazines, serving local residents and SMB advertisers.
- Company typePrivate
- Founded1991
- HeadquartersAptos, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Times Publishing Group does
Times Publishing Group, Inc. is a privately held local media company founded in 1991 and headquartered in Santa Cruz County, California. The company publishes community newspapers—the Aptos Times, Capitola Soquel Times, and Scotts Valley Times—alongside three specialty magazines (Coastal Health and Wellness, Coastal Home and Garden, Coastal Wedding), seasonal programs and guides (Fourth of July, Santa Cruz County Fair, Summer Festivals, Holiday Gift Guide, Business Directories), and Business Locator/Tourism Maps for the Aptos-Capitola-Soquel and Pajaro Valley sub-regions. The company's digital flagship is TPG Online Daily (tpgonlinedaily.com), a multi-media hub delivering hyperlocal coverage of crime, schools, sports, business, government, and community events to residents across six Santa Cruz County sub-markets.
The underlying platform combines a content-managed website, e-edition distribution of print titles, and organic social media presence on Facebook, Twitter, and Instagram. Revenue is generated primarily through local business advertising—display ads, sponsored content, business profile listings, and directory placements—supplemented by recurring e-edition subscriptions and an ancillary TPG Web Design service offered to local SMBs. Pricing for subscriptions and advertising is not publicly disclosed. The company operates without disclosed funding, M&A activity, or institutional investment, consistent with founder- or family-ownership of a long-running community newspaper enterprise.
The customer base is concentrated in Santa Cruz County residents and local SMB advertisers. No enterprise or anchor accounts are named, and geographic diversification outside the single county is not indicated. The strategic posture is one of incremental product diversification—specialty magazines, web design, directories, events calendar—within a fixed geographic footprint, leveraging a 35-year content archive and brand as the principal competitive assets.
Times Publishing Group firmographics
Firmographics- Name
- Times Publishing Group
- Legal name
- Times Publishing Group, Inc.
- Website
- https://tpgonlinedaily.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Times Publishing Group, Inc. is a privately held Santa Cruz County, California local newspaper publisher operating TPG Online Daily and community papers (Aptos Times, Capitola Soquel Times, Scotts Valley Times) plus specialty magazines, serving local residents and SMB advertisers.
- Ownership category
- akta.pro rank
Times Publishing Group industry classification
Industry- Product category
- Local Newspaper Publishing
- NAICS
- Newspaper Publishers (51311)
- SIC
- Newspapers: Publishing Or Publishing & Printing (2711)
- akta.pro primary industry
- Local & Regional Newspapers (Print & Digital) (MPAJADAB)
Keywords
Where Times Publishing Group is headquartered
LocationHeadquarters
- HQ city
- Aptos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Times Publishing Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising: Local businesses advertise through the publication including display ads, sponsored content, and business directory listings. The website features business profiles of local companies.
- E-Editions and Publications: The company publishes multiple local newspapers and specialty publications available in both print and digital e-edition formats covering Aptos, Capitola, Scotts Valley, and Santa Cruz areas.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Times Publishing Group product offering
Product offeringCore offering
Times Publishing Group operates a multi-media news platform serving Santa Cruz County, California. It publishes the TPG Online Daily digital news website along with community newspapers (Aptos Times, Capitola Soquel Times, Scotts Valley Times), specialty magazines (Coastal Health and Wellness, Coastal Home and Garden, Coastal Wedding), and seasonal programs/guides, all available in print and e-edition formats. The company also offers TPG Web Design services to local businesses.
Product overview
Times Publishing Group operates a multi-media news platform consisting of TPG Online Daily as its primary digital news website, supplemented by multiple print and e-edition newspapers including the Aptos Times, Capitola Soquel Times, and Scotts Valley Times. The company also publishes specialty magazines covering health and wellness, home and garden, and wedding topics, along with seasonal programs and guides. The portfolio is completed by TPG Web Design services for local businesses.
Differentiator
Problem solved
Functional benefit
Brands
- Aptos Times: Local newspaper edition serving the Aptos community.
- Capitola Soquel Times
- Scotts Valley Times
- Coastal Health and Wellness
- Coastal Home and Garden
- Coastal Wedding
- TPG Web Design
Products and services
- TPG Online Daily
Companies that use Times Publishing Group
Customer profileSegments1 record
Ideal customer profiles2 records
Times Publishing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Times Publishing Group partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Times Publishing Group competitors and assessment
Company assessmentRegional players
- Monterey Herald: Regional newspaper covering Monterey County immediately adjacent to Santa Cruz County — same California Central Coast market with comparable community news + advertising model.
- Half Moon Bay Review: Local community newspaper serving the San Mateo County coast with adjacent geographic focus and a comparable print + digital local news + advertising model.
- Edible Monterey Bay: Regional specialty publication covering food, drink, and agriculture across California's Central Coast — comparable niche/community-publication business model targeting advertisers in lifestyle categories.
Direct peers
- Press Banner: Long-running local community newspaper serving the Pajaro Valley / Watsonville area of Santa Cruz County — directly competes with the company's Aptos Times and Capitola Soquel Times for readers and local advertisers.
- Lookout Santa Cruz: Direct digital local news competitor covering Santa Cruz County with a paid membership model and daily local reporting — overlaps directly with Times Publishing Group's TPG Online Daily in audience and advertiser base.
- Good Times Santa Cruz: Santa Cruz County-based alternative weekly covering local news, arts, and events — competes head-to-head for the same geographic readership and local advertising dollars.
- Embarcadero Media: Multi-title community newspaper and digital publisher operating the Palo Alto Weekly, Mountain View Voice, and several other Peninsula papers — closest structural analog with a similar multi-title community publishing model.
Others
- Nextdoor: Hyperlocal social platform used as a substitute for community news and a competing channel for local SMB advertising budgets — not a direct news competitor but materially diverts local advertising spend and reader attention.
Broad incumbents
- Bay Area News Group / Mercury News: Major regional newspaper group with broader Bay Area coverage and significantly larger scale — competes for regional advertising spend and digital audience against TPG's local coverage.
Emerging players
- Santa Cruz County Regional Occupational Therapy / Local Patch: Patch operates hyperlocal digital news pages across U.S. communities including several Santa Cruz County neighborhoods — represents the digital-native competition that pressures legacy community newspaper economics.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Times Publishing Group social profiles
Digital presenceTimes Publishing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Times Publishing Group leadership team
Management profileNumber of profiles
Times Publishing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Times Publishing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Times Publishing Group
What does Times Publishing Group do?
Times Publishing Group operates a multi-media news platform serving Santa Cruz County, California. It publishes the TPG Online Daily digital news website along with community newspapers (Aptos Times, Capitola Soquel Times, Scotts Valley Times), specialty magazines (Coastal Health and Wellness, Coastal Home and Garden, Coastal Wedding), and seasonal programs/guides, all available in print and e-edition formats. The company also offers TPG Web Design services to local businesses.
Is Times Publishing Group a public or private company?
Times Publishing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Times Publishing Group founded?
Times Publishing Group was founded in 1991. It employs 11 to 50 people.
Where is Times Publishing Group based?
Times Publishing Group is headquartered in Aptos, United States, in the North America region.
How does Times Publishing Group make money?
Two revenue lines are on record. Advertising is the primary driver. The others are E-Editions and Publications.
Who are Times Publishing Group's main competitors?
Regional players on record are Monterey Herald, Half Moon Bay Review and Edible Monterey Bay. Direct peers are Press Banner, Lookout Santa Cruz, Good Times Santa Cruz and Embarcadero Media. Nextdoor is listed as an others. Bay Area News Group / Mercury News is listed as a broad incumbent. Santa Cruz County Regional Occupational Therapy / Local Patch is listed as an emerging player.
Does Times Publishing Group have an API?
No public API is recorded for Times Publishing Group.
What industry is Times Publishing Group in?
Times Publishing Group's product category is Local Newspaper Publishing. Its primary akta.pro industry code is MPAJADAB, Local & Regional Newspapers (Print & Digital). Its NAICS code is 51311 and its SIC code is 2711.