Good Times Magazine

What Good Times Magazine does

Good Times Magazine, doing business as Good Times Santa Cruz and legally registered as Santa Cruz Online, is a privately held local online media publisher operating from Santa Cruz, California. The company runs the WordPress-based website goodtimessantacruz.com, which publishes editorial content covering entertainment, nature, travel, history, dining, events, wineries, breweries, festivals, outdoor activities, and historical sites in Santa Cruz County. The site is organized into category-based sections including Entertainment, Nature, Travel, History, Celebrations, Children-friendly, Festivals, Wine, Shopping, Bars, Eating Out, and Nightlife, with regular article publication dating to at least 2021.

The underlying technology is a standard WordPress content management system with no documented proprietary features, APIs, integrations, or mobile applications. Content is freely accessible to visitors without registration or subscription, and distribution is limited to the owned website. The company maintains no documented social media presence, no app listings, and no third-party platform distribution.

The business model is not explicitly disclosed but is inferred to rely on advertising and/or sponsored content given the free-access content model. No pricing model, revenue figures, advertiser roster, or monetization mechanics are publicly disclosed. The primary audience is tourists and visitors to Santa Cruz County, with secondary relevance to local residents seeking event and activity information. The company has approximately 10 employees, no disclosed funding, no institutional investors, no parent company, and no management team information available. Operating geographies are restricted to Santa Cruz County with no global footprint claim.

Name

Good Times Magazine

Legal name

Santa Cruz Online

Website

https://goodtimessantacruz.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Local Online Magazine / Digital Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Travel & Outdoors Magazines (MPAJAEAH)

akta.pro secondary industry

Food, Cooking & Beverage Magazines (MPAJAEAF)

Keywords

• Local travel content
• Event guides
• Online magazine
• Lifestyle publishing
• Local news blog

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Good Times Magazine operates GoodTimesSantaCruz.com, a free online editorial publication that covers Santa Cruz County events, attractions, dining, nature spots, travel guides, and historical sites. The site publishes regularly dated articles organized into category sections such as Entertainment, Nature, Travel, History, Festivals, Wine, and Children-friendly, serving tourists, visitors, and residents seeking local information.

Product overview

Good Times Magazine operates GoodTimesSantaCruz.com, a local content publication website providing information about Santa Cruz, California covering entertainment, nature, travel, history, dining, events, and local attractions. The website serves as an editorial platform with category-based content archives including Entertainment, Nature, Travel, History, Celebrations, Children-friendly, Festivals, Wine, Shopping, Bars, Eating Out, Nightlife, and other lifestyle topics. It does not offer distinct digital products, modules, or SaaS offerings.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Emerging players

• Hoodline: Data-driven local discovery and news platform operating across multiple U.S. metros. Comparable as a content-led local discovery site targeting tourists and residents with event, dining, and neighborhood coverage.

Broad incumbents

• AFAR Media: Established travel media brand with editorial coverage of destinations worldwide. Comparable in travel magazine format and editorial focus on local experiences, but at national/international scale rather than a single county.
• Sunset Magazine: Established Western U.S. travel and lifestyle magazine with deep coverage of California destinations including Santa Cruz. Comparable in editorial focus on travel, food, and outdoor living, but at national scale with significantly larger resources and brand authority.
• Thrillist: Major digital media brand covering travel, food, and local experiences. Comparable as a content-driven local discovery platform, but at national scale and operating under a much larger media group with substantially greater resources.

Direct peers

• Santa Cruz Sentinel: The local daily newspaper covering Santa Cruz County. Directly comparable as a Santa Cruz-focused news and lifestyle publisher competing for the same local reader and advertiser base, although delivered in a traditional newspaper format rather than a magazine/blog.
• Good Times (Santa Cruz Weekly Newspaper): Long-running Santa Cruz alternative weekly newspaper covering local news, arts, food, and events. Highly comparable as a Santa Cruz-focused editorial publication with overlapping lifestyle and event coverage, creating direct brand and audience overlap with Good Times Magazine.
• Only In Your State: National network of city- and state-specific content sites covering things to do, restaurants, and travel. Directly comparable as a hyperlocal editorial model with the same WordPress-style category structure and top-of-funnel content strategy, though operating at vastly greater scale.

Others

• Visit Santa Cruz County: Official county destination marketing organization producing authoritative Santa Cruz tourism content. Operates in the same editorial niche (events, attractions, lodging) but as a non-commercial tourism authority rather than a competing for-profit publisher.

Regional players

• Edible Monterey Bay: Regional lifestyle magazine covering food, wine, and travel across the Monterey Bay region. Highly comparable as a hyperlocal content publication with overlapping Wine, Eating Out, and Events verticals, though it serves a broader regional geography.
• Monterey County Weekly: Alternative regional weekly covering Monterey County events, dining, and culture. Comparable as a community-focused editorial publication with similar entertainment and lifestyle coverage, but serving an adjacent county rather than Santa Cruz specifically.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/good-times-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Times Magazine