MotorScrubber
MotorScrubber is a Sheffield, UK-based manufacturer of battery-powered portable floor scrubbers and disinfection sprayers (SHOCK, JET3, STORM, BLADE), sold to professional cleaning contractors and facility managers across healthcare, hospitality, transport, education, and industrial sectors via a global distributor network with offices in the UK, USA, and Australia.
- Company typePrivate
- Founded2015
- HeadquartersSheffield, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What MotorScrubber does
MotorScrubber Ltd is a Sheffield, UK-based designer and manufacturer of portable, battery-powered floor cleaning and disinfection machines sold to professional cleaning contractors, facility managers, and institutional buyers globally. Its core hardware portfolio includes SHOCK (an oscillating scrubber with a 50mm cleaning head), JET3 (scrubber with integrated spray), M3 (compact scrubber), BLADE (2-in-1 microfibre spray mop), FORCE (scrubber-suction attachment for large scrubber-dryers), PROWASH (50L portable scrubber), and the STORM ballistic disinfection sprayer paired with disposable M-Wipes. The proprietary DMT (Dual Machine Technology) System runs both JET3 and STORM from a single battery backpack, and proprietary methods such as the 68-micron Perfect Liquid Layer disinfection protocol and patent-pending MAGPlate neodymium quick-change pad system anchor the technical differentiation. Products are assembled and quality-inspected in-house in Sheffield with a stated warranty failure rate of 0.4% (fewer than 4 faults per 1,000 machines).
The company monetises primarily through hardware sales of machines and interchangeable brushes, pads, and consumables (e.g., Diamond Twister pads, M-Wipes, batteries and chargers) priced per unit ex-VAT, with a 3-year commercial warranty included on machines. Go-to-market is a global distributor/stockist channel with regional direct sales support from offices in Sheffield (UK & Export, led by Sam Hill), St. Charles, Illinois (USA, led by Jenny Steiner-Graw), and via partner CleanStar HQ in Reservoir, Melbourne for Australia. The DRYFT sub-brand operates a parallel e-commerce storefront. Target customer segments are healthcare facilities, education, hospitality & leisure, professional cleaning & facility management, industrial & manufacturing, and transportation & transit, with named enterprise references including LNER, Virgin Atlantic, Stagecoach Supertram and The Grand Hotel.
MotorScrubber is an independent, founder-led private limited company (CEO Imre Killi, credited as inventor of SHOCK and STORM). It invests heavily in international trade show presence (ISSA, Interclean, Cleaning Show, Europropre) and in scientific marketing through its M-Science initiative, and is currently scaling via active global distributor recruitment and new sales hires in Germany and the USA.
MotorScrubber firmographics
Firmographics- Name
- MotorScrubber
- Legal name
- MotorScrubber Ltd
- Website
- https://motorscrubberclean.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MotorScrubber is a Sheffield, UK-based manufacturer of battery-powered portable floor scrubbers and disinfection sprayers (SHOCK, JET3, STORM, BLADE), sold to professional cleaning contractors and facility managers across healthcare, hospitality, transport, education, and industrial sectors via a global distributor network with offices in the UK, USA, and Australia.
- Ownership category
- akta.pro rank
MotorScrubber industry classification
Industry- Product category
- Commercial Floor Cleaning Equipment
- NAICS
- Broom, Brush, and Mop Manufacturing (339994)
- akta.pro primary industry
- Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers) (IMAHALAA)
- akta.pro secondary industries
- Mops, Buckets & Floor Cleaning Systems (CRAJAIAB), Disinfection & Surface Decontamination (Wipes, Sprays, Fogging, UV Robots) (HLAHANAD)
Keywords
Where MotorScrubber is headquartered
LocationHeadquarters
- HQ city
- Sheffield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
MotorScrubber business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Floor Cleaning Machines: Sale of powered floor scrubbing machines (SHOCK, M3, JET3, FORCE, PROWASH) as capital equipment purchases. Products are designed for professional/commercial use and carry a 3-year commercial warranty.
- Floor Care Accessories and Consumables: Sale of interchangeable brushes, pads, and accessories for floor cleaning machines. Includes specialized pads (diamond twister, melamine, maroon stripping) and brush types (delicate, medium duty, aggressive, tile & grout, stair brushes).
- Disinfection Consumables (M-Wipes): Disposable polypropylene wipe system for use with STORM disinfection sprayer. Creates recurring consumption demand alongside the hardware sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tile & Grout Brush - Most abrasive brush with grit filaments for deep cleaning and grout restoration |
| Unit Pricing | Pay-as-you-go | Flagged Tipped Brush - Delicate brush for dusting vents and plastic surfaces, suitable for vehicle cleaning |
| Unit Pricing | Pay-as-you-go | Medium Duty Brush - Non-scratch brush for smooth and textured floors and tiles (most popular) |
| Unit Pricing | Pay-as-you-go | Red Stair Brush - Multi-length filament brush for hard floors, baseboards and corridor edges with 140mm deep cleaning |
| Unit Pricing | Pay-as-you-go | Green Stair Brush - Grit filament brush for stairs, baseboards, hard surfaces, industrial and outdoor use |
| Unit Pricing | Pay-as-you-go | Delicate Brush - For short pile commercial carpets and stairs before extraction, also suitable for painted wooden surfaces |
| Unit Pricing | Pay-as-you-go | Aggressive Duty Brush - Industrial brush for concrete, exterior surfaces, oil, grease and food deposits |
| Unit Pricing | Pay-as-you-go | Microfibre Pad - For polishing glass, mirrors, stainless steel, and spot cleaning carpets |
| Unit Pricing | Pay-as-you-go | Maroon Stripping Pad - Super abrasive for restoring vinyl and Altro flooring, dry stripping without chemicals |
| Unit Pricing | Pay-as-you-go | Diamond Twister Pads (3-pad system) - For marble, granite, terrazzo and concrete polishing with water only |
| Unit Pricing | Pay-as-you-go | Green Scrubbing Pad - Aggressive pad for greasy kitchens, heavily soiled floors, light stripping |
| Unit Pricing | Pay-as-you-go | Black Stripping Pad - For stripping floor polish and sealers, concrete cleaning |
| Unit Pricing | Pay-as-you-go | Melamine Pad - For removing scuffs from smooth floors, marble, stone, concrete, terrazzo, tiling, hardwood |
| Unit Pricing | Pay-as-you-go | Crystaliser Pad - For crystallization and polishing of stone, marble, terrazzo, concrete |
| Unit Pricing | Pay-as-you-go | Pad Holder Drive Plate - Velcro drive plate for attaching all pads |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
MotorScrubber product offering
Product offeringCore offering
MotorScrubber designs, manufactures, and distributes professional compact floor cleaning machines and disinfection equipment at its Sheffield, UK headquarters. Its core product range includes oscillating and spray-equipped floor scrubbers (SHOCK, JET3, M3, BLADE, FORCE, PROWASH), a ballistic disinfection sprayer (STORM) with proprietary Perfect Liquid Layer technology, and a modular DMT cleaning-and-disinfection system that runs both JET3 and STORM from a single battery backpack. The company also sells a wide line of interchangeable brushes, pads, and consumables (M-Wipes) compatible with its machines.
Product overview
MotorScrubber is a UK-based manufacturer of professional floor cleaning machines offering a portfolio of complementary products. The core portfolio includes SHOCK (world's lowest profile floor scrubber), JET3 (floor scrubber with spray), BLADE (2-in-1 spray mop), M3 (compact scrubber), STORM (disinfection sprayer), FORCE (suction accessory), PROWASH (high capacity scrubber), and M-Case PRO. These integrate through the DMT System which combines JET3 and STORM on a single battery-powered backpack platform. Supporting accessories include specialized brushes (Delicate, Medium Duty, Aggressive Duty, Tile & Grout, Stair brushes in red/green, Flagged Tipped), pads (Diamond Twister, Microfibre, Melamine, Crystaliser, Maroon Stripping, Buffing, Polishing, General, Scrubbing, Stripping), M-Wipes disposable system, Wall Dock storage, and Batteries & Chargers. The products are designed for professional cleaning and facility management organizations with a focus on ergonomics and worker welfare.
Differentiator
Problem solved
Functional benefit
Brands
- DRYFT: Sub-brand mentioned on dryft-world.com - appears to be a separate product line or brand under the MotorScrubber umbrella
- M-Science
Products and services
- SHOCK Small Floor Scrubber World's lowest profile (50mm) oscillating floor scrubbing machine with shockwave scrubbing orbit, patent-pending soft glide wheels, and MAGPlate magnetic quick-change pad system. Designed for professional use in confined spaces, under furniture, and across all floor types.
- JET3 Floor Scrubber with Spray Function Compact floor scrubber with built-in spray function that removes the need for a separate bucket and chemical, designed for professional deep cleaning of floors and surfaces. Compatible with a range of brushes and pads.
- BLADE 2-in-1 Microfibre Spray Mop 2-in-1 microfibre spray mop with on-demand targeted spray and squeegee that applies up to 80x more pressure into grooves than traditional mops, designed for professional floor cleaning.
- M3 Small Floor Scrubber Scrubber-only compact floor cleaning machine for light deep cleaning of confined and hard-to-reach places in professional environments.
- STORM Ballistic Virus Killer Disinfection Sprayer Battery-powered sprayer using 68-micron ballistic nozzle and Perfect Liquid Layer technology for fast, targeted disinfection of common touch points. Used with M-Wipes to maintain surface wetness for the disinfectant contact/dwell time required for effective virus elimination.
- FORCE Scrubber with Suction Scrubber with suction designed to fit any brand of large scrubber dryer, enabling 100% floor cleaning coverage by reaching areas that larger machines cannot.
- PROWASH 50L Portable Deep Cleaning System 50L capacity portable scrubber for high-level deep cleaning solutions, suitable for industrial and outdoor use with the Green Stair Brush and Flagged Tipped Brush.
- DMT Dual Machine Technology System Combined cleaning and disinfection system pairing the JET3 floor scrubber and STORM disinfection sprayer, both powered from the same battery backpack, enabling deep cleaning and virus control in a single operator workflow.
- M-Wipes Disposable Polypropylene Wipes Disposable non-absorbent polypropylene wipe system for use with the STORM disinfection sprayer, designed to apply disinfectant and maintain surface wetness for the 1-10 minute chemical contact/dwell time. Sold as a recurring consumable.
- DRYFT Floor Cleaning Machine Floor cleaning machine sold under MotorScrubber's DRYFT sub-brand through a separate e-commerce storefront (dryft-world.com), targeting consumer/SMB buyers distinct from the main professional B2B channel.
- Batteries & Chargers Replacement battery packs and chargers for MotorScrubber's cordless cleaning machines, supporting continuous operation in professional cleaning workflows.
- Wall Dock Storage System Wall-mounted storage system for the DMT System, providing convenient storage of the battery backpack, JET3, and STORM components between uses.
- Floor Scrubbing Brushes (Delicate, Medium Duty, Aggressive Duty, Tile & Grout, Red/Green Stair, Flagged Tipped) Interchangeable brushes for JET3 and other MotorScrubber machines, including delicate, medium duty, aggressive duty, tile & grout, red and green stair brushes, and flagged tipped brushes for dusting and vehicle cleaning. Sold individually as consumable / replaceable accessories.
- Floor Scrubber Pads (Diamond Twister, Microfibre, Melamine, Crystaliser, Maroon Stripping, Buffing, Polishing) Range of specialised cleaning pads for MotorScrubber machines covering polishing (Diamond Twister, Microfibre, Crystaliser), scrubbing (Melamine, Green), stripping (Maroon, Black), and restoration across marble, granite, terrazzo, concrete, vinyl, tile, and carpet surfaces.
- Pad Holder Drive Plate Velcro drive plate for attaching all MotorScrubber cleaning pads to the floor scrubbing machines.
Quantifiable outcome
- Warranty failure rate of 0.4% (fewer than 4 faults per 1,000 machines sold)
- +3 more outcomes
Companies that use MotorScrubber
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles6 records
MotorScrubber technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
MotorScrubber partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CleanStar AustraliacoreCleanStar HQ (59 Radford Road, Reservoir, Victoria, 3073, Australia) serves as MotorScrubber's Australian operations partner handling sales for the Australian market. Represents company's regional hub for Oceania/distributed via local partner network.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
MotorScrubber competitors and assessment
Company assessmentDirect peers
- Hako: German manufacturer of municipal and industrial cleaning machines including scrubber-dryers and sweepers. Comparable in target vertical markets and product category, particularly relevant as a European-headquartered competitor to MotorScrubber's professional scrubber line.
- Kärcher: German global leader in cleaning equipment, manufacturing professional and commercial floor scrubbers, sweepers, and high-pressure cleaners. Directly comparable to MotorScrubber's compact floor scrubber and spray product lines, but at significantly larger scale across more geographies.
- Nilfisk: Danish-based global manufacturer of professional cleaning equipment including floor scrubbers, sweepers, and vacuum cleaners. Directly comparable product portfolio and target customer base (commercial cleaning contractors and facility managers), with broader product breadth and global reach.
- IPC (Industrial Cleaning Products): Group of brands manufacturing professional cleaning machines including scrubbers, vacuum cleaners, and high-pressure washers. Comparable in serving contract cleaning and facility management buyers with a multi-brand product portfolio across Europe.
- Comac: Italian manufacturer of professional floor cleaning machines (scrubbers, sweepers, single-disc machines). Comparable as a focused, mid-sized European player targeting professional cleaning and facility management buyers with similar product positioning to MotorScrubber's SHOCK and JET3.
- Tennant Company: US-based manufacturer of industrial and commercial floor cleaning equipment, including scrubbers, sweepers, and coatings removal equipment. Directly comparable in target end-markets (healthcare, hospitality, transportation, education) and similar B2B/distributor-led sales motion.
- Numatic International: UK-based manufacturer of commercial and industrial cleaning equipment (Henry vacuum cleaners and the Numatic floor care range). Comparable as a UK-headquartered competitor in professional floor care, with overlapping distribution channels into contract cleaning and facility management.
Broad incumbents
- Diversey Holdings: Global provider of cleaning and hygiene solutions including chemicals, tools, and equipment for commercial and institutional customers. Comparable in serving healthcare, hospitality, and facility management end-markets, but with a broader portfolio weighted toward chemicals and consumables rather than motorized equipment.
- Ecolab: Global leader in water, hygiene, and infection prevention solutions. Comparable in addressing disinfection and infection-control buyers in healthcare, hospitality, and food service, but at vastly larger scale and with a solutions-led rather than equipment-led model.
- BISSELL: US-based broad-line cleaning equipment brand with strong presence in floor care. Overlaps with MotorScrubber's BLADE spray mop category but is primarily consumer/retail-oriented rather than MotorScrubber's professional B2B focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MotorScrubber social profiles
Digital presenceMotorScrubber financial estimates
Financial estimateRevenue estimate
Valuation estimate
MotorScrubber leadership team
Management profileNumber of profiles
Profiles5 records
MotorScrubber funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MotorScrubber M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MotorScrubber
What does MotorScrubber do?
MotorScrubber designs, manufactures, and distributes professional compact floor cleaning machines and disinfection equipment at its Sheffield, UK headquarters. Its core product range includes oscillating and spray-equipped floor scrubbers (SHOCK, JET3, M3, BLADE, FORCE, PROWASH), a ballistic disinfection sprayer (STORM) with proprietary Perfect Liquid Layer technology, and a modular DMT cleaning-and-disinfection system that runs both JET3 and STORM from a single battery backpack. The company also sells a wide line of interchangeable brushes, pads, and consumables (M-Wipes) compatible with its machines.
Is MotorScrubber a public or private company?
MotorScrubber is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MotorScrubber founded?
MotorScrubber was founded in 2015. It employs 11 to 50 people.
Where is MotorScrubber based?
MotorScrubber is headquartered in Sheffield, United Kingdom, in the Europe region.
How does MotorScrubber make money?
Three revenue lines are on record. Floor Cleaning Machines are the primary driver. The others are floor Care Accessories and Consumables and disinfection Consumables (M-Wipes).
Who are MotorScrubber's main competitors?
Direct peers on record are Hako, Kärcher, Nilfisk, IPC (Industrial Cleaning Products), Comac, Tennant Company and Numatic International. Broad incumbents are Diversey Holdings, Ecolab and BISSELL.
Does MotorScrubber have an API?
No public API is recorded for MotorScrubber.
What industry is MotorScrubber in?
MotorScrubber's product category is Commercial Floor Cleaning Equipment. Its primary akta.pro industry code is IMAHALAA, Floor Cleaning Equipment (Scrubbers, Sweepers, Burnishers), with a secondary code of CRAJAIAB, Mops, Buckets & Floor Cleaning Systems. Its NAICS code is 339994.