Azzurri Sport

What Azzurri Sport does

Azzurri Sport is an Irish custom sportswear manufacturer operating under the legal entity teamKIT Supply Ltd and part of the Kilcohan Apparel Group. The company designs, manufactures, and distributes customized team kits, leisurewear, and training equipment for amateur and semi-professional sports clubs, with GAA (Gaelic football, hurling, camogie, LGFA) as the primary vertical and soccer, rugby, basketball, athletics, hockey, cycling, and Aussie Rules as secondary verticals. The core technology platform is the KitBuilder online 3D design tool, which allows customers to configure jerseys, shorts, and leisurewear with club-specific colors, crests, names, and numbers and visualize the result in real time, paired with a network of more than 100 dedicated club shop storefronts that serve as a B2B2C channel to club members and supporters.

The business model is built-to-order custom apparel sold through direct e-commerce (azzurri.ie and teamwear.azzurri.ie), per-unit pricing ranging from approximately €7.50 for socks to €64 for higher-end leisurewear, with a desk sales team handling enterprise and bulk enquiries and a separate Corporate Range portal (print.azzurri.ie) serving B2B customers. Revenue mechanics are one-time purchases with no subscription component; personalization items are non-refundable and carry up to 6-week lead times, while stock items ship in 1-2 days domestically and 3-5 days across UK/Europe. The customer base is a long-tail of SMB clubs, supplemented by international Irish diaspora clubs (Netherlands, Canada, Gibraltar, Germany, Italy, Australia), with no large enterprise anchors. Distribution is primarily direct-to-consumer via owned websites; the company holds ISO 9001:2015 certification (registered to related entity Apparel Supply Ltd) and Guaranteed Irish designation, and operates from Azzurri House in Waterford with a headcount of 11-50 employees.

Name

Azzurri Sport

Legal name

teamKIT Supply Ltd

Website

https://azzurri.ie

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Azzurri Sport is an Irish custom sportswear manufacturer serving amateur sports clubs with made-to-order team kits, leisurewear, and equipment, sold direct-to-consumer through e-commerce, a 3D KitBuilder design tool, and 100+ dedicated club shop storefronts across Ireland and international diaspora markets.

Ownership category

akta.pro rank

Product category

Custom Sportswear and Teamwear Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992), Apparel Manufacturing (315)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industries

Team Sports & On-Field Performance Apparel (CRAAAEAE), Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Custom teamwear manufacturing
• Sports apparel production
• GAA sportswear supply
• Athletic clothing design
• Sports equipment distribution

Headquarters

HQ city

Waterford

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Teamwear Sales: Direct sales of custom sportswear including GAA jerseys, soccer jerseys, rugby jerseys, basketball jerseys, athletic singlets, and related apparel. Products are sold through e-commerce with customization options for club colors, names, and numbers. Revenue is generated through per-item sales at price points ranging from €7.50 to €64 depending on product type and customization.
2. Personalized Products: Personalized merchandise with custom names, numbers, and initials. Products include jerseys, shorts, socks, training wear, hoodies, and jackets. These are made-to-order items that cannot be exchanged or refunded, indicating a build-to-order model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Azzurri Sport manufactures and supplies custom teamwear, leisurewear, and sports equipment for GAA, soccer, rugby, basketball, athletics, hockey, cycling, and Aussie Rules clubs, schools, and individual players. Customers design kits through an online KitBuilder 3D configurator and purchase via the teamwear portal, dedicated club-shop storefronts, or a corporate range, with bulk orders handled by a dedicated sales team. Production, design, and distribution are based in Waterford, Ireland.

Product overview

Azzurri Sport is a custom sportswear and teamwear company offering a comprehensive portfolio of products through its KitBuilder platform. The core offering includes GAA jerseys (including LGFA and Camogie variants), soccer jerseys, rugby jerseys, basketball jerseys, athletic singlets, and training jerseys. Leisurewear products include half-zips, hoodies, t-shirts, jackets, windbreakers, shorts, socks, and skorts. The company also supplies equipment such as helmets, hurleys, Gaelic footballs, sliotars, soccer balls, rugby balls, and kitbags. The KitBuilder enables customers to design custom teamwear in 3D, while Club Shops provide dedicated storefronts for individual sports clubs. The Corporate Range extends the offering to business apparel. Part of the Kilcohan Apparel Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom GAA Jerseys (including LGFA and Camogie variants) Customizable jerseys for Gaelic Athletic Association clubs covering Gaelic football, hurling, Ladies Gaelic Football Association (LGFA), and camogie. Available in male fit, ladies fit, and kids sizes with options for club colors, names, and numbers.
• Custom Soccer Jerseys Customizable soccer jerseys for clubs with home and away kit options across adult, ladies, and kids sizing, with options for player names and numbers.
• Custom Rugby Jerseys Customizable rugby jerseys designed for rugby union teams, available in various colors and fit options.
• Custom Basketball Jerseys Customizable basketball jerseys for basketball teams available in various color combinations.
• Athletic Singlets Athletics singlets designed for track and field athletes, focused on performance and comfort.
• Half-Zip Training Tops Training tops with a half-zip design used for warming up and training sessions.
• Hoodies and Zipped Hoodies Hooded sweatshirts and zipped hoodies for leisure and team wear, available in adult and kids sizes.
• T-Shirts Cotton and performance t-shirts for team and casual wear.
• Training Jerseys Training-specific jerseys designed for practice sessions and warm-ups.
• Custom Hockey Jerseys Field hockey jerseys for hockey teams, configurable via KitBuilder.
• Cycling Tops and Shorts Cycling apparel including tops and shorts designed for cycling teams, configurable via KitBuilder.
• Aussie Rules Range Australian Rules Football apparel for Aussie Rules teams, configurable via KitBuilder.
• Helmets GAA helmets and protective headgear for hurling.
• Hurleys Hurley sticks for hurling and camogie players.
• Gaelic Footballs Official Gaelic footballs for Gaelic games.
• Sliotars Sliotars (hurling balls) for Gaelic games.
• Soccer Balls Soccer balls for football teams.
• Rugby Balls Rugby balls for rugby teams.
• Kitbags and Sports Bags Sports bags for carrying team equipment.
• Corporate Range (Branded Apparel) Corporate branded apparel and teamwear for businesses and organizations, ordered through a dedicated print portal.
• Club Shops (Dedicated Online Storefronts) Dedicated branded online storefronts operated for individual sports clubs so their members can purchase customized team merchandise directly.

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Joma: Spanish sportswear manufacturer with broad teamwear line for football, futsal, basketball, athletics and more. Comparable in custom teamwear manufacturing, though at a much larger international scale than Azzurri.
• Hummel: Global Danish sportswear brand offering custom teamwear across football, handball, rugby and other team sports. Comparable in multi-sport teamwear breadth, but at a larger, international scale than Azzurri.
• Nike Team Sports: Global brand with a substantial team-custom / club-team business across multiple sports. Sets the competitive ceiling on brand pull, supply chain scale and athlete endorsements that Azzurri faces at the club level.

Direct peers

• Masita: Dutch custom teamwear manufacturer supplying soccer, hockey, korfball and other team-sport kits across Europe. Comparable custom-kit model and multi-sport catalog to Azzurri's teamwear offering.
• Macron: Italian manufacturer of technical sportswear and teamwear for soccer, rugby, basketball, volleyball and more. Direct competitor to Azzurri in custom team kit supply to amateur and semi-pro clubs across Europe.
• O'Neills: Long-established Irish sportswear manufacturer (founded 1918) producing custom GAA, soccer, rugby and teamwear kits. Closely comparable to Azzurri in Irish club-channel focus, custom manufacturing, and GAA heritage.
• Erreà: Italian custom teamwear manufacturer supplying amateur and professional clubs across soccer, basketball, rugby, volleyball and athletics. Comparable custom-kit, multi-sport manufacturing model to Azzurri.
• Canterbury (of New Zealand): Specialist rugby kit and teamwear brand with strong club-level custom offering. Comparable to Azzurri in rugby-specific custom teamwear and club-shop distribution model.

Regional players

• Patrick: Irish sportswear brand (part of O'Neills group) producing GAA, soccer and teamwear in Ireland. Direct regional competitor to Azzurri in the Irish club teamwear channel.

Emerging players

• Castore: Premium British sportswear brand rapidly expanding into custom teamwear, leisurewear and club partnerships across rugby, cricket, football and tennis. Threatens Azzurri's premium-positioning in the Irish/UK amateur market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AzzurriSport

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Azzurri Sport