Casa Viva

What Casa Viva does

Casa Viva is a privately-held Spanish omnichannel furniture and home décor retailer operating under the legal entity GLOBAL RABIZIA, S.L. (Sociedad Unipersonal), with corporate headquarters in Villanueva de Gállego (Zaragoza) and storefronts in Barcelona, Valencia, Bilbao, and Madrid. The company sells indoor and outdoor furniture, home décor, lighting, dining and kitchenware, bathroom accessories, home organization products, and a pet category, plus a premium microcement sub-brand (Clau&Chloe). The commerce platform is built on Salesforce Commerce Cloud (Demandware), instrumented with Google Analytics, Google Tag Manager, and Nosto for personalization, and supports a broad payment stack (Visa, Mastercard, American Express, PayPal, Google Pay, and SeQura installment financing). The site carries a Confianza Online trust certification, and the company holds an active social presence across Instagram, Facebook, YouTube, Pinterest, LinkedIn, and TikTok, supplemented by a content blog (Inspiración) targeting SEO and design-led discovery.

The business operates a dual GTM motion. The primary B2C motion is direct-to-consumer across the e-commerce storefront and physical showrooms, with one-time purchase pricing that ranges from roughly €1 accessories to €1,600+ furniture, seasonal markdowns up to 50%, free shipping thresholds at €49 (Peninsula) and €300 (Balearic), and a Club loyalty program offering 10% off first purchase. The secondary motion is sales-led B2B under the Casa Viva Pro banner, providing quote-based project support, interior design advice, and furniture rental to interior designers, hotels, offices, events, and restaurants. Casa Viva Pro also has an online interior design advisory service. Revenue is generated almost entirely from physical product sales under a one-time license model; no subscription, SaaS, marketplace fee, or advertising revenue lines are disclosed. The company is privately held with no disclosed external funding events, M&A, or leadership changes in the source data.

Name

Casa Viva

Legal name

GLOBAL RABIZIA, S.L. (Sociedad Unipersonal)

Website

https://casaviva.es

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

101–250 employees

Short description

Casa Viva is a Spanish omnichannel furniture and home décor retailer operating since 1955 through e-commerce and four physical stores. It serves Spanish B2C consumers and B2B professionals (interior designers, hotels, offices) via its Casa Viva Pro division.

Ownership category

akta.pro rank

Product category

Home Furniture and Décor Retail

NAICS

Furniture Retailers (449110), Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industries

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA), Outdoor Furniture Retail (Patio Seating, Dining Sets, Umbrellas, Outdoor Storage) (CRAIAAAJ), Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Home furniture retail
• Home decoration products
• Outdoor garden furniture
• Kitchen and dining accessories
• Interior design services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture and Home Goods Retail: Casa Viva generates revenue primarily through direct product sales of furniture, outdoor furniture, home decoration, kitchenware, bathroom accessories, and home organization products. The business operates on a one-time purchase model with occasional seasonal sales and promotions offering up to 50% discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Casa Viva sells furniture and home decoration products through an omnichannel model combining the casaviva.es e-commerce platform with four physical retail showrooms across Spain. The catalog spans indoor and outdoor furniture, lighting, dining and kitchenware, bathroom accessories, home organization, and home décor. The company also provides interior design advisory consultations and dedicated B2B professional services for hotels, offices, restaurants, and interior designers under the Casa Viva Pro division.

Product overview

Casa Viva is a Spanish online furniture and home décor retailer operating as a unified e-commerce platform. The core offering centers on furniture (chairs, tables, sofas, storage), outdoor/garden furniture, and home décor across multiple categories. The product portfolio includes dining/kitchen essentials (tableware, cookware, appliances), bathroom items, and home organization products. The company operates Clau&Chloe as a premium sub-brand featuring microcement furniture. Additional services include interior design advisory consultations and dedicated B2B professional services for hotels, restaurants, and interior designers.

Differentiator

Problem solved

Functional benefit

Brands

• Clau&Chloe: Microcement furniture brand featured in the invited brands section of Casa Viva, specializing in contemporary outdoor and indoor furniture designs.
• Casa Viva Pro

Products and services

• Furniture (Muebles) Core furniture assortment including chairs, stools, sofas, armchairs, tables (dining, coffee, side), consoles, sideboards, shelving, desks, TV units, kitchen helpers, bedroom furniture (headboards, nightstands), and puffs for residential living, dining, and bedroom spaces.
• Garden and Outdoor Furniture (Muebles de jardín y exterior) Outdoor and weather-resistant furniture including garden chairs, tables, sofa sets, balcony sets, hanging chairs, hammocks, and loungers for terraces, balconies, and gardens.
• Home Décor (Decoración) Interior decoration items including mirrors, textiles, photo frames, vases, candles, wall décor, pictures, wall clocks, decorative objects, and centerpieces for residential styling.
• Lighting (Iluminación) Interior lighting products including table lamps, light garlands, and bulbs.
• Dining (Comedor) Dining room essentials including tableware, glassware, acrylic drinkware, cutlery, table linens, café and tea accessories, serving pieces, trays, salad bowls and fruit bowls, and cocktail/wine accessories.
• Kitchen (Cocina) Kitchen products including utensils, knives and cutting boards, pots and pans, steam cookers, food containers, kitchen furniture, organizers, baking accessories, picnic gear, small appliances, coffee makers, and world cuisines cookware.
• Bathroom (Baño) Bathroom items including bathroom textiles, bath mats, towels, mirrors, bath caddies, scales, and hanging accessories.
• Home Organization (Orden del hogar) Home storage and organization products including baskets, boxes, laundry baskets, organizers, shoe racks, trash and recycling bins, shopping carts, cleaning accessories, and travel accessories.
• Clau&Chloe (sub-brand) Microcement and contemporary furniture collections including dining chairs, armchairs, sofas, center tables, nightstands, TV units, and decorative vases, positioned as a premium design sub-brand.
• Interior Design Advisory (Asesoramiento de interiores) Interior design consultation service offering decorating advice, personalized guidance, and improvement tips for residential customers.
• Casa Viva Pro (Professional B2B Services) Dedicated B2B service for professionals including interior designers, hotels, offices, events, and restaurants, with dedicated account management, project consultation, inspiration catalogs, customized solutions, and furniture rental options.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

One partnership is on record.

• Clau&ChloeminorStrategic or Co-development PartnerClau&Chloe is featured as a house brand/invited brand within Casa Viva's catalog, offering furniture collections (Toulouse, Alma, Aiden, Houston, Kurli, etc.) made from materials like recycled elm wood, marble, microcement, and mango wood. Products include dining chairs, armchairs, sofas, center tables, nightstands, and TV units. Some items are marked as suitable for contract use.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• JYSK: Scandinavian home furnishings retailer with widespread European store coverage including Spain. Comparable in multi-category home assortment and discount-driven positioning.
• Maisons du Monde: French-headquartered omnichannel home furniture and décor retailer with stores plus a strong European e-commerce operation. Highly comparable in model—multi-category home assortment, seasonal sales, and B2B/Pro offerings—and a direct competitor in the Iberian market.
• Westwing Group: European online home & living retailer operating a curated, content-driven e-commerce model across multiple countries. Directly comparable by channel (pure-play e-commerce), category (furniture and décor), and reliance on promotional campaigns.
• Conforama: European multichannel furniture and home furnishings retailer with significant Spanish presence and physical stores. Direct competitor on omnichannel assortment and price positioning in Spain.
• El Corte Inglés (Hogar): Spain's flagship department store group with a major home furnishings division (Hogar). Direct Spanish-market omnichannel competitor across furniture, decoration, and kitchenware.
• Home24: European online furniture and home accessories retailer with a dedicated Spanish storefront. Directly comparable as a digital-first furniture specialist competing for the same Spanish online shopper.

Broad incumbents

• Wayfair: Global online home furnishings mega-retailer with a Spanish-language storefront. Directly comparable e-commerce furniture category, though operating at vastly larger scale and with a different fulfillment model.
• Zara Home: Inditex-owned home textiles and décor retailer with global stores and Spanish heritage. Comparable on Spanish market presence and home décor category, but operates as part of a much larger fashion-retail group.
• IKEA: Global furniture and home furnishings incumbent operating showrooms and e-commerce across Europe. Overlaps in category and customer base but operates at much larger scale with proprietary manufacturing and design.

Emerging players

• H&M Home: Mass-market home furnishings concept from H&M Group with growing Spanish presence. Compares on category breadth (home décor/textiles) and omnichannel go-to-market, though currently lighter on furniture than Casa Viva.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDITGwCVRenyeV1pLRq14dw
• Facebookfacebook.com/vivacasaviva
• LinkedInlinkedin.com/company/casaviva
• Instagraminstagram.com/casaviva_
• Pinterestpinterest.com/vivacasaviva
• TikToktiktok.com/@casaviva_
• Xx.com/CasaViva_com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa Viva