Colortek

What Colortek does

Colortek SAL, founded in 1965 and operated under Kassaa Group SAL headquartered in Beirut, Lebanon, manufactures and distributes decorative paints, architectural coatings, industrial paints, waterproofing solutions, wood care products, and surface preparation coatings. The company's portfolio spans three core categories: Decorative Paints and Effects (including the registered Neoterrazzo seamless flooring and Marmorino lime-based finishes), Architectural Coatings (Architectural Paints, Industrial Paints including the FLOORGUARD epoxy system, Waterproofing, Wood Care), and Surface Preparation Coatings (primers, fillers, basecoats). Specialty functional lines include Respisafe formaldehyde abatement paint (claimed 100% formaldehyde removal with GreenGuard Gold and LEED V4 compliance), MedGuard+ anti-viral and antimicrobial coating (ISO 21702-certified, claimed 99.5% viral inactivation), and Hygiene anti-bacterial satin paint. Supporting the product range is a color technology stack consisting of Smartmatch 1110 tinting machines, Colourpin SE Bluetooth color scanners, and NCS/RAL reference tools.

Colortek serves a hybrid customer base through multiple channels: enterprise contractors on landmark projects (Museum of the Future, Saudi Egyptian Developers HQ, National Library & Archives Abu Dhabi, Khufu Restaurant), professional architects and designers accessed via the BIMobject BIM platform, applicators and contractors through Pro Resources services, and residential consumers via an e-commerce storefront and Experiential Retail Centers. Revenue is generated through one-time product sales distributed across 31+ countries, with quote-based pricing and a distributor-led international model rather than a transparent online price list. The company employs 101-250 staff and operates as a private subsidiary of Kassaa Group SAL, with no disclosed institutional investment.

Name

Colortek

Legal name

Colortek SAL

Website

https://colortek.eu

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Colortek is a Lebanon-based manufacturer of decorative paints, architectural coatings, industrial epoxy systems, waterproofing, and wood care products, serving architects, contractors, and end consumers across 31+ countries through distributors, retail centers, and a BIMobject-integrated digital channel.

Ownership category

akta.pro rank

Product category

Architectural and Decorative Coatings

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMADAKAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMAEAHAA), Architectural & Decorative Coatings (IMAEAGAA), Industrial & Protective Coatings (IMAEAGAB), Anti-Graffiti, Anti-Microbial & Functional Wall Coatings (IMADAKAK)

Keywords

• Decorative paints
• Architectural coatings
• Industrial paints
• Waterproofing solutions
• Wood care products

Headquarters

HQ city

Cairo

HQ country

Egypt

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Decorative and Architectural Paint Sales: Colortek generates revenue through the manufacturing and sale of decorative paints, faux finishes, architectural coatings, industrial paints, waterproofing solutions, wood care products, and surface preparation coatings. The company sells through its own online shop, physical retail showrooms, and distributor network across 31+ countries.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Colortek develops, manufactures, and distributes an integrated portfolio of decorative paints, architectural coatings, industrial paints, waterproofing solutions, wood care products, and surface preparation coatings. The company sells through its own e-commerce storefront (colortek.shop), physical Design and Solutions Centers, Pro Resources services, and an international distributor network across 31+ countries. Offerings span premium decorative effects (Marmorino, Neoterrazzo, Neocement), specialty functional paints (Respisafe formaldehyde abatement, MedGuard+ anti-viral, Hygiene anti-bacterial), and industrial flooring systems (FLOORGUARD).

Product overview

Colortek is a comprehensive paint and decorative coatings company offering an integrated portfolio of wall and floor fashion products. The core offerings span three main categories: Decorative Paints and Effects (including Bespoke Clay & Lime Finishes with collections like Abstract, Floral, Organic, and Geometric), Architectural Coatings (Architectural Paints, Industrial Paints including FLOORGUARD systems, Waterproofing Solutions, Wood Care Products), and Surface Preparation Coatings (Fillers & Primers). Specialty functional paints include MedGuard+ anti-viral/antimicrobial coating, Respisafe formaldehyde abatement paint, and Hygiene anti-bacterial paint. Color technology tools include Smartmatch color matching systems, Colourpin SE scanner, and NCS/RAL color reference tools. The company operates as part of Kassaa Group and is available in over 31 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Neoterrazzo: Seamless decorative flooring system used in landmark projects including Museum of the Future.
• Marmorino
• Respisafe
• Hygiene
• MedGuard+
• FLOORGUARD

Products and services

• Decorative Paints and Effects Premium decorative wall finishes including faux painting techniques, texture effects, and specialty coatings for interior design applications, for architects, designers, contractors and homeowners.
• Decorative Floorings Seamless decorative floor coating solutions including the Neoterrazzo terrazzo-effect system and other epoxy-based flooring for residential and commercial spaces.
• Bespoke Clay and Lime Finishes Custom decorative plaster collections including clay and lime-based finishes with multiple design collections (Abstract, Floral, Organic, Geometric) for bespoke interior wall applications.
• Crafts and Functional Paints Specialty smart coatings for functional surfaces including anti-bacterial, anti-viral, and formaldehyde abatement properties for healthcare, education and high-hygiene environments.
• Architectural Paints Interior-exterior paints and colors for residential and commercial building applications with various sheen levels (flat, eggshell, satin, semi-gloss, gloss).
• Industrial Paints Industrial and protective coatings including FLOORGUARD epoxy systems, road markings, and thermoplastic coatings for heavy-duty traffic and harsh environments.
• Waterproofing Solutions Waterproofing paints and coatings for exterior facades and wet areas providing weather resistance and moisture protection.
• Wood Care Products Wood maintenance and repair products including primers, waxes, and varnishes for interior and exterior wood protection.
• Surface Preparation Coatings Primers, fillers, and basecoats including putties, leveling compounds, and bonding primers for surface preparation before painting.
• Respisafe Formaldehyde Abatement Paint 100% acrylic coating with 5-in-1 formaldehyde abatement technology eliminating up to 100% of formaldehyde in the air, with burnish resistance, crack bridging, anti-bacterial and zero VOC properties; GreenGuard Gold certified.
• MedGuard+ Anti-viral and Antimicrobial Coating Water-based anti-viral and antimicrobial coating effective against Covid, H1N1, and influenza with 99.5%+ inactivation rates; ISO 21702 certified.
• Hygiene Anti-Bacterial Paint Premium interior satin coating formulated for high humidity environments with anti-bacterial and mildew resistance for hospitals, kitchens, baths and spas.
• Neoterrazzo Seamless Flooring System Proprietary seamless terrazzo-effect decorative flooring system with high-performance functionality, applied at 2500 sqm in the Museum of the Future, Dubai.
• FLOORGUARD Industrial Flooring Systems Complete range of industrial epoxy flooring solutions including SX1 ToughGuard, SX5 WorxGuard, SX50 IndustryGuard, SX60 HealthGuard, SX70 RampGuard, SX80 ScreedGuard, and SX90 StaticGuard for various traffic and resistance requirements.
• Colortek Smartmatch Color Matching System Computer-based color matching system with automated tinting machine offering more than 10,000 pre-selected colors with instant translation to CMYK, RGB, and L*a*b* values.

Quantifiable outcome

• Formaldehyde abatement efficiency of up to 100%
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BIMobjectcoreTechnology or Integration · 19 April 2024Strategic collaboration integrating Colortek decorative textures as Revit materials on the BIMobject platform. This integration enables professionals across diverse Architectural, Engineering and Construction (AEC) industries to seamlessly render Colortek's offerings in their BIM projects.
• Kassaa GroupcoreStrategic or Co-development PartnerColortek is part of Kassaa Group, a group of companies dedicated to Manufacturing, Retail, Contracting and Brand Representation of Wall and Floor Decorative Finishes, Architectural Paints, Wall Coverings, and Protective Coatings. The group operates as the parent company providing manufacturing, retail, contracting, and brand representation services.
• Link International ContractorsminorImplementation/ SI/ Consulting PartnerCollaborated on the Museum of the Future project in Dubai, executing the outdoors turned indoors concept with Colortek's decorative finishes.
• Capital Concept (USAID TIF Project)minorStrategic or Co-development PartnerColortek's enrollment in the ESG stewardship project backed by the USAID-funded Trade and Investment Facilitation (TIF) project, demonstrating commitment to environmental, social, and governance standards.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Jotun: Norway-headquartered global paints and coatings group with a particularly strong position in the Middle East, decorative paints, protective coatings, and powder coatings. Directly comparable to Colortek across architectural, decorative, and industrial product lines in the same core MENA markets.
• Oikos: Italian specialist in decorative paints and effects, including Marmorino, Travertino, and other lime/clay-based finishes. Directly comparable to Colortek's Marmorino, Neoterrazzo, and bespoke clay/lime ranges for high-end interior specification projects.
• National Paints: UAE-based regional paint manufacturer with factories across the Middle East and Africa producing architectural, decorative, industrial, and protective coatings. Closely comparable regional competitor targeting similar contractors, architects, and distributors in the Gulf, Levant, and Africa.
• Sipes: Egyptian paint manufacturer producing architectural, decorative, industrial, and protective coatings for the local and regional market. Closely comparable domestic competitor for Colortek's Egypt business across similar product categories and customer segments.

Broad incumbents

• Asian Paints: India-headquartered global paint leader with expanding presence in the Middle East, Africa, and Southeast Asia through products like apcolite and Nilaya. Comparable to Colortek in decorative and architectural paints across the same emerging markets where Colortek is expanding.
• PPG Industries: US-headquartered global paints and coatings group operating across architectural, industrial, and protective segments (including through Sembol and Comex brands in MENA). Competes with Colortek on industrial flooring, protective coatings, and architectural paints, though as part of a vastly larger portfolio.
• Nippon Paint: Asia-Pacific headquartered global coatings major with a growing MENA and Africa footprint and active anti-viral/anti-bacterial paint lines. Comparable to Colortek across architectural paints and functional coatings, particularly in markets like Indonesia and India.
• Sherwin-Williams: World's largest paint company with broad architectural (Sherwin-Williams, Valspar, Sayerlack), industrial, and protective coatings lines, including a growing MENA presence. Comparable to Colortek in architectural and decorative paints, though at substantially greater scale.
• AkzoNobel: Global paints and coatings major behind the Dulux, Sadolin, and International brands, with a strong presence in MENA decorative and industrial coatings. Competes with Colortek across architectural paints and increasingly in functional/anti-microbial ranges, but as part of a much broader global portfolio.

Emerging players

• Keim: German specialist in mineral silicate paints and lime-based finishes for heritage and premium architectural projects. Comparable as a niche specialist competing in the bespoke decorative and high-durability exterior coatings space where Colortek also operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ColortekKassaa
• Facebookfacebook.com/Colortekpaints
• Instagraminstagram.com/colortekpaints
• Xx.com/colortekassaa
• LinkedInlinkedin.com/company/colortek-egypt

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colortek