Talarforum

What Talarforum does

Talarforum i Skandinavien AB is an independent speaker brokerage (oberoende talarförmedling) headquartered in Stockholm, Sweden, founded in 1995. The company matches corporate, government, and healthcare event organizers with speakers, moderators, and entertainers from a network of over 8,000 speakers alongside 500+ moderators and 500+ entertainers. Because Talarforum maintains no exclusive contracts with speakers, it positions itself as an objective broker that will both recommend and discourage specific speakers based on event fit.

The company's commercial offering spans core speaker matching and booking (Talarförmedling), digital lectures and webinars (Digitala föreläsningar), advisory consultation (Rådgivning), and ecosystem programs including the Talarforum Akademi Masterclass for speaker training and Talarforum Talang as a talent pipeline. Its online platform supports a self-serve booking request form, while most sales run through a sales-led motion with phone, email, live chat (via Zendesk), and in-person advisory meetings. Distribution is multi-channel: an inspirationsbrev newsletter with archives back to 2010, a content blog, Facebook advertising, free breakfast seminars in multiple Swedish cities, and an active presence at Almedalsveckan.

Talarforum operates as a bootstrapped, privately held company with no disclosed institutional investors, parent, or subsidiaries. Revenue is generated through transaction-fee commissions on speaker bookings; pricing is quote-based and not publicly disclosed. Technology stack is conventional and lightweight — Zendesk for chat, Google Analytics, Facebook pixels, QuestBack for surveys, and Kalin Setterberg for back-office systems — with no disclosed AI/ML capabilities, proprietary models, or patents. The company self-describes as Nordens största förmedlare av föreläsare (Nordic region's largest speaker broker) and claims Europe's largest network with over 8,000 speakers.

Name

Talarforum

Legal name

Talarforum i Skandinavien AB

Website

https://talarforum.se

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Talarforum is Sweden's largest independent speaker brokerage, matching corporate, government, and healthcare event organizers with 8,000+ speakers, 500+ moderators, and 500+ entertainers across the Nordic region via a sales-led, commission-based booking model.

Ownership category

akta.pro rank

Product category

Speaker Booking Services

NAICS

Convention and Trade Show Organizers (561920)

akta.pro industry

PRIMARYTHAHAMAD

Customer/User Conferences & Client Advisory Boards

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Meetings & Summits

SECONDARYTHAHAMAH

Training, Enablement & Talent Development Summits

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Corporate Meetings & Summits

Keywords

• Speaker booking agency
• Speaker brokerage services
• Corporate event speakers
• Motivational speakers
• Speaker matching services

Headquarters

HQ city

Nacka

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Speaker Booking Commission: The company acts as a broker/middleman matching speakers with customers. Revenue is generated through service fees for booking speakers, moderators, and entertainers for corporate events, conferences, kickoffs, and other occasions. The service includes advisory consultation from idea to execution.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Talarforum is an independent speaker brokerage that matches organizations with appropriate speakers, moderators, and entertainers for their events. The company operates a network of over 8,000 speakers, 500+ moderators, and 500+ entertainers, providing advisory consultation and customized speaker-event matching for conferences, kickoffs, corporate events, and digital seminars.

Product overview

Talarforum operates as a speaker matching and booking agency, functioning as a unified platform that connects event organizers with speakers, moderators, and entertainers. The core offering is the Talarförmedling (speaker matching) service, supported by Digitala föreläsningar (digital/webinar lectures), Rådgivning (advisory consulting), and Talarforum Akademi (speaker training via Masterclass program). The company also runs Talarforum Talang as a talent development initiative. The service portfolio is organized around event planning support, from initial consultation through speaker matching to event delivery, both in-person and digitally.

Differentiator

Problem solved

Functional benefit

Products and services

• Talarförmedling (Speaker Matching and Booking) The core service of matching organizations with appropriate speakers, moderators, or entertainers for their events. The matching is customized based on the specific occasion and audience requirements, drawing from a network of over 8,000 speakers across topics including entrepreneurship, employer branding, personal development, digitalization, stress, and creativity.
• Digitala föreläsningar (Digital Lectures and Webinars) Digital lecture and webinar services that allow organizations to connect with speakers remotely, providing knowledge sharing and motivation through virtual presentations for audiences that cannot attend in-person events.
• Rådgivning (Advisory Services) Consulting services where Talarforum advisors help clients select the right speaker or moderator through personalized conversations via mail, telephone, chat, or in-person meetings. The advisors provide both recommendations and discouragements to ensure the best possible speaker match for each event.
• Talarforum Akademi Masterclass An intensive training program for speakers covering presentation techniques, storytelling, body language, voice, and stage presence to help speakers reach their full potential. Positions the company as an industry thought leader in speaker development.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• No LimitsminorStrategic or Co-development PartnerCollaboration for rhetoric camps for children and youth (Retorikläger för barn). Talarforum partners with No Limits to enable children and teenagers to learn rhetoric and public speaking in fun, engaging settings.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• The Lavin Agency: Speakers bureau representing experts and thought leaders for corporate events, conferences and universities. Similar independent brokerage structure focused on curated speaker matching.
• Executive Speakers Bureau: US-based speakers bureau providing keynote speaker booking for corporate events, associations and universities. Closely aligned business model around curated speaker matching for professional events.
• Leading Authorities: US-based speakers bureau and event production company that books keynote speakers and provides event services. Comparable model combining speaker brokerage with adjacent event services.
• Washington Speakers Bureau: Long-established US speakers bureau offering keynote speaker booking, event production and related services for corporate and association clients. Same core value proposition of matching vetted speakers to event objectives.
• Atheneum: Global speakers bureau and thought leadership platform providing speaker booking for corporate events and conferences. Directly comparable business model with broader international footprint.
• Speakers Corner: UK-based speakers bureau representing a roster of professional speakers, moderators and entertainers for corporate events. Closest European analog to Talarforum's independent brokerage model with similar advisory-matching proposition.
• American Program Bureau: US speakers bureau offering keynote speakers and event programming services. Comparable independent brokerage model serving enterprise and association clients.

Emerging players

• Bizzabo: Event experience platform providing registration, engagement and analytics for corporate events and conferences. Competes for the same corporate event budget allocation but is software-led rather than speaker-led.

Broad incumbents

• Cvent: Large-scale event management platform covering registration, venue sourcing and onsite logistics for corporate events and conferences. Adjacent to Talarforum's speaker brokerage through shared event-planning buyer, though Cvent is a broader platform rather than a speaker specialist.
• Eventbrite: Global event ticketing and management platform. Overlaps with Talarforum indirectly through shared end-customer (corporate/association event organizers), though Eventbrite focuses on ticketed event execution rather than speaker matching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Talarforum
• Facebookfacebook.com/TalarforumAB

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talarforum