Summit Orthodontics

What Summit Orthodontics does

Summit Orthodontics is a single-location orthodontic practice founded in 2000 by Dr. Cassy Wiggins and operated as Cassy B. Wiggins, DMD, MS, PC, a professional corporation registered in Colorado. Headquartered at 17167 E Cedar Gulch Pkwy, Suite 200, Parker, CO 80134, the practice serves Parker, Aurora, Centennial, Elizabeth, Kiowa and surrounding Front Range communities. The firm operates under a stated "One Doctor One Location" model, with Dr. Wiggins as the lead Board Certified Orthodontist and Dr. Katie Boswell joining as an associate orthodontist in 2025; the practice employs approximately 11–15 staff spanning clinical, front-office, financial, marketing, and scheduling roles.

The clinical offering centers on comprehensive orthodontic treatment across children (early/Phase One and two-phase treatment), adolescents, and adults. Core treatment modalities include traditional metal braces, Clarity ceramic brackets, Invisalign clear aligners, and SureSmile accelerated treatment using robotically shaped custom archwires. Supporting clinical technology includes the iTero digital impression system with Invisalign Outcome Simulator, Planmeca ProMax 3D Mid cone-beam imaging, and diode laser treatment for gum sculpting and bracket placement. The practice also provides surgical orthodontics, TMJ/TMD appliances, custom mouthguards, retainers, and various orthodontic appliances (Herbst, palatal expander, Carriere Motion, fixed lingual arch). Quantified clinical outcomes cited include SureSmile reducing treatment time by 30%+ versus conventional braces and Invisalign delivering 75% more predictability than off-the-shelf clear aligners.

Summit Orthodontics generates revenue through per-case orthodontic treatment fees billed directly to patients, with no insurance network lock-in — accepted carriers include Delta Dental, MetLife, Aetna, and United Concordia, and HSA/FSA documentation is provided. Pricing offers three payment structures: payment in full with courtesy discount, 20% initial investment with interest-free monthly payments, or equal interest-free monthly payments over treatment duration. The go-to-market motion is sales-led and locally focused: complimentary initial consultations, community involvement through sponsorships of 23+ local elementary, middle, and high schools, active Facebook/Instagram presence, an educational blog, and patient word-of-mouth referrals. No external funding, private equity, or parent-company ownership is indicated.

Name

Summit Orthodontics

Legal name

Cassy B. Wiggins, DMD, MS, PC

Website

https://summitorthodontics.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Summit Orthodontics is a single-location orthodontic practice in Parker, CO, founded in 2000, providing braces, Invisalign, SureSmile, surgical orthodontics, and early treatment to children, teens, and adults across the Parker, Aurora, and Centennial communities.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Pediatric Orthodontics (HLABABAB), Adult Orthodontics (HLABABAC)

Keywords

• Orthodontic treatment services
• Traditional metal braces
• Invisalign clear aligners
• Orthodontic imaging technology
• Early orthodontic intervention

Headquarters

HQ city

Warsaw

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Fees for orthodontic treatment including braces, Invisalign, and other appliances. Treatment fees vary based on individual needs and treatment plan complexity. Payment options include payment in full with discount, 20% initial investment with monthly payments, or equal monthly payments over treatment duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Summit Orthodontics is a single-location orthodontic practice in Parker, Colorado that diagnoses and treats malocclusion, misaligned bites, and jaw issues in patients of all ages. Its core services include traditional metal braces, Clarity ceramic brackets, SureSmile accelerated treatment, Invisalign clear aligners, surgical orthodontics, early/Phase One treatment, two-phase treatment, TMJ/TMD management, and orthodontic appliances, supported by in-house digital impression scanning (iTero), 3D cone beam imaging, and diode laser procedures.

Product overview

Summit Orthodontics is a single-location orthodontic practice in Parker, CO offering a comprehensive portfolio of orthodontic treatments and services. The core product portfolio centers on teeth straightening through multiple modalities: traditional metal braces, Clarity Ceramic clear braces, and Invisalign clear aligners. Advanced technology offerings include SureSmile accelerated braces treatment, iTero digital impression scanning, Planmeca ProMax 3D cone beam imaging, and diode laser treatment. The practice provides specialized treatment services including surgical orthodontics, early/Phase One treatment, two-phase treatment, TMJ/TMD management, and custom mouthguards. Supporting services include retainers (traditional, Essix, and fixed) and complimentary initial consultations. The practice serves patients of all ages including children, teens, and adults, and offers online services for appointment requests, patient forms, and post-appointment feedback.

Differentiator

Problem solved

Functional benefit

Products and services

• Traditional Metal Braces High-grade stainless steel braces that straighten teeth using metal brackets and archwires, with optional colored elastics for customization. Aimed at children, teens, and adults seeking traditional orthodontic treatment.
• Clarity Ceramic Brackets Translucent ceramic braces that blend with natural tooth color, providing aesthetic orthodontic treatment with the same efficiency as metal braces. Targeted at patients—often adults and image-conscious teens—who want a less visible option.
• Invisalign Clear Aligners Series of invisible, removable clear aligners made with proprietary SmartTrack material that straighten teeth without traditional braces, treating crossbites, crowding, open bites, gapped teeth, overbites, and underbites. Available for teens and adults.
• SureSmile Braces Technology-driven orthodontic treatment using robotically custom-shaped archwires that provide 30% or more reduction in treatment time, fewer office visits, and less discomfort than conventional braces. Aimed at patients seeking faster orthodontic outcomes.
• iTero Digital Impression System State-of-the-art intraoral scanner that captures detailed 3D models of teeth and gums, eliminating the need for traditional alginate impressions and featuring the Invisalign Outcome Simulator. Used for diagnostic and treatment-planning purposes for orthodontic patients.
• Planmeca ProMax 3D Mid Cone Beam X-ray Advanced 3D imaging system providing comprehensive diagnostics with less radiation than traditional CT scans, enabling precise orthodontic diagnosis and treatment planning. Used for orthodontic patients as part of initial and ongoing evaluation.
• Diode Laser Treatment Specialized dental laser procedure for gum tissue sculpting, exposing tooth surfaces for bracket placement, assisting tooth eruption for impacted teeth, and aesthetic gingival recontouring. Performed for orthodontic patients requiring soft-tissue support for treatment.
• Surgical Orthodontics (Orthognathic Surgery) Corrective jaw surgery combined with orthodontic treatment for severe cases including bad bites, jaw bone abnormalities, and malocclusion, performed in partnership with oral and maxillofacial surgeons. For adult and adolescent patients with skeletal bite problems.
• Early Orthodontic Treatment (Phase One) Orthodontic intervention for children around age 7–9 to correct jaw growth and bite problems early, making room for permanent teeth and potentially preventing extractions later. Targeted at parents concerned about their child's early dental development.
• Two-Phase Treatment Specialized orthodontic process combining jaw development treatment in Phase One with full braces in Phase Two to maximize ideal healthy, functional, and aesthetic results. For children needing both early intervention and comprehensive adolescent treatment.
• Orthodontic Appliances Various orthodontic devices including Herbst Appliance, Palatal Expander, Wilson Arch, Carriere Motion Appliance, and Fixed Lingual Arch for different treatment needs. Used within broader orthodontic treatment plans.

Quantifiable outcome

• SureSmile reduces treatment time by 30% or more compared to conventional braces
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Colorado Orthodontic Foundation (COF)coreStrategic or Co-development PartnerNon-profit organization providing high quality, affordable orthodontic care to children in need throughout the Front Range. Dr. Wiggins has volunteered her time since 2009 providing orthodontic care to children in need, visiting the COF clinic monthly and often treating patients at her Parker practice.
• Local Schools (Elementary, Middle, and High Schools)minorGTM or Marketing PartnerSponsor of local schools including Legacy Point, Franktown, American Academy Parker, Pine Grove, Cherokee Trial, Gold Rush, Singing Hills, Pioneer, Pine Lane, Parker Core Knowledge, Prairie Crossing, Iron Horse, Mammoth Heights, Challenge to Excellence, North Star Academy (elementary); Sierra, Sagewood, Cimarron, Rocky Heights, Mountain Ridge (middle); Lutheran, Chaparral, Legend, Ponderosa, Grandview, Mountain Vista, Rock Canyon, Thunder Ridge, Elizabeth (high).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Align Technology: Maker of Invisalign clear aligners and iTero scanners — the same two systems Summit relies on as core technology. Functions as a critical supplier and broader incumbent shaping how orthodontic services are delivered and marketed nationwide.
• Pacific Dental Services: One of the largest DSOs in the US supporting dental and orthodontic practices across multiple states. A broad incumbent whose expansion into specialty services including orthodontics makes it a comparable competitor for independent orthodontic practices.
• Aspen Dental Management: Major DSO with nationwide footprint offering general and specialty dental services including orthodontics. Represents the broader DSO consolidation wave that is shaping competitive dynamics for independent practices like Summit.
• Heartland Dental: Largest US dental support organization supporting thousands of general and specialty practices. While primarily general dentistry, its scale and orthodontic co-treatment offerings make it a broad competitive incumbent in the same market.
• Great Expressions Dental Centers: Multi-state DSO offering general dentistry and orthodontic specialty services including clear aligners and traditional braces. Comparable to Summit as a broader dental service incumbent with meaningful orthodontic service line exposure.

Others

• DynaFlex: Leading orthodontic appliance manufacturer producing expanders, Herbst appliances, retainers, and other fixed/removable orthodontic devices. Adjacent rather than directly competitive; supplies the type of orthodontic appliances that Summit uses in two-phase and Phase One treatment cases.

Direct peers

• Smile Doctors: Largest US orthodontic-focused dental support organization with hundreds of affiliated locations. Offers the same core services as Summit (braces, Invisalign, early treatment) but at DSO scale; serves as the most directly comparable peer in orthodontic specialty care delivery.
• US Orthodontic Partners: Orthodontic specialty DSO backed by private equity that partners with high-performing orthodontic practices. Highly comparable to Summit as both compete in the orthodontic specialty segment with similar treatment modalities (Invisalign, clear and metal braces).
• Western Dental & Orthodontics: Large multi-specialty dental practice network with a dedicated orthodontic service line, including braces and clear aligners. Overlaps with Summit on orthodontic treatment offerings while operating at significantly larger scale, making it a relevant direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SummitOrthodontics
• LinkedInlinkedin.com/company/summit-orthodontics

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Summit Orthodontics