Dynaflex
DynaFlex is a privately held, ISO 13485-certified orthodontic and dental manufacturing laboratory founded in 1965, serving orthodontic practices, dental sleep medicine providers, and general dentists worldwide with proprietary bracket systems, custom appliances, clear aligners, FDA-cleared sleep devices, and digital 3D workflow services.
- Company typePrivate
- Founded1965
- HeadquartersSt Louis, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Dynaflex does
DynaFlex, legally Ortho Solutions, LC, is a privately held dental and orthodontic manufacturing laboratory founded in 1965 and headquartered in Lake St. Louis, Missouri. The company operates across five dental-related markets: Orthodontic Products (brackets, bands, archwires, accessories), Orthodontic Appliance Manufacturing (custom fixed and removable appliances via a full-service laboratory), Clear Aligner Manufacturing (SmileShare), 3D Digital Services, and Dental Sleep Medicine (FDA-cleared oral appliances for sleep apnea). Its customer base consists primarily of orthodontic practices, with secondary segments in dental sleep medicine-focused dentists and general dental practices.
The company's core technology stack combines an in-house fleet of Stratasys 3D printers, CAD/CAM manufacturing, and proprietary digital workflows including the DynaFusion digital Rx system, 3D.Ortho Digital Solutions (covering Digital File Transfer, Digital Model Printing, and Digital Model Storage in five HIPAA-compliant locations), and Brace Erase digital bracket removal technology. DynaFlex operates under ISO 13485:2016 certification, FDA registration with 21 CFR Part 820 compliance, and CE marking under MDD 93/42 EEC, with four sleep devices holding Medicare E0486 Code Verification. The company integrates with major intraoral scanner platforms including iTero, 3Shape, Lythos, True Definition, CEREC, and others via .stl file acceptance.
DynaFlex generates revenue through a mix of one-time product sales (orthodontic supplies), per-case lab transaction fees (fixed and removable appliances, sleep devices, digital services), and multi-year subscription-style contracts (SmileShare Clear Aligner systems with tiered treatment offerings). Distribution is multi-channel: dedicated territory managers conducting field sales, an inside sales team, e-commerce ordering through dynaflex.com, direct digital case submission via DynaFusion, and scanner-software integrations. The company supplements its commercial operations with continuing education programs (Norris Experience in San Antonio, Chicago CE Course) and an extensive content library including podcasts, webinars, and the Quick Clinical Bites video series featuring Key Opinion Leaders such as Dr. Tito Norris and Dr. Chad Foster.
Dynaflex firmographics
Firmographics- Name
- Dynaflex
- Legal name
- Ortho Solutions, LC
- Website
- https://dynaflex.com
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DynaFlex is a privately held, ISO 13485-certified orthodontic and dental manufacturing laboratory founded in 1965, serving orthodontic practices, dental sleep medicine providers, and general dentists worldwide with proprietary bracket systems, custom appliances, clear aligners, FDA-cleared sleep devices, and digital 3D workflow services.
- Ownership category
- akta.pro rank
Dynaflex industry classification
Industry- Product category
- Orthodontic Appliances and Dental Sleep Devices
- NAICS
- Dental Laboratories (339116), Dental Equipment and Supplies Manufacturing (339114)
- SIC
- Dental Equipment & Supplies (3843), Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Orthodontic Appliances & Aligners Fabrication (HLABAJAD)
- akta.pro secondary industries
- Clear Aligner Orthodontics (HLABABAD), Sleep & Airway Orthodontics (OSA Appliances/Expansion) (HLABABAI)
Keywords
Where Dynaflex is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Dynaflex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Orthodontic Products Manufacturing & Sales: DynaFlex manufactures and sells orthodontic brackets, bands, archwires, and accessories. Products are sold directly to orthodontists and dental practices through a combination of online ordering, territory managers, and phone sales. Revenue is generated through one-time product sales with repeat purchasing patterns from established accounts.
- Orthodontic Laboratory Services: Full-service orthodontic laboratory manufacturing custom appliances including fixed appliances (Herbst, expanders, distalizers, retainers) and removable appliances (retainers, functional appliances, mouthguards). Turnaround time of 7-10 days with rush services available. Revenue generated per case with additional fees for rush orders.
- SmileShare Clear Aligners: Clear aligner manufacturing and sales for orthodontic treatment. Multiple system tiers including SmileShare Unlimited, Plus, and standard systems. Includes refinement aligners and replacement retainers. Revenue generated per treatment case with additional charges for refinement aligners after expiration.
- Dental Sleep Medicine Devices: FDA-cleared sleep apnea oral appliances including Dorsal, TAP, EMA, and Respire devices. Four devices have Medicare E0486 Code Verification enabling insurance billing. Laboratory turnaround of 7-10 days with rush services available for additional fee.
- Digital Services (3D Printing, Scanning, Storage): Digital file transfer, digital model printing, and digital model storage services. Printing options include Working Model Prints, ABO Study Model Prints, and Slim Base Model Prints. Storage services maintain digital models indefinitely. Revenue generated per service transaction.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General Lab Appliances |
| Transaction based/ take rate | Pay-as-you-go | Sleep Apnea Devices |
| One time/ perpetual license | Pay-as-you-go | 2026 Chicago Course - Doctors |
| One time/ perpetual license | Pay-as-you-go | 2026 Chicago Course - Staff/Residents |
| One time/ perpetual license | Pay-as-you-go | Norris Experience Course |
| Unit Pricing | Pay-as-you-go | Physical Model Printing |
| Subscription | Multi-year contract | SmileShare Clear Aligners |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Dynaflex product offering
Product offeringCore offering
DynaFlex manufactures and distributes custom orthodontic appliances and supplies, including bracket systems, archwires, aligner materials, bonding agents, and bone-borne skeletal expanders. It also provides FDA-cleared oral sleep appliances (DynaFlex Sleep and Respire lines), a private-label clear aligner offering (SmileShare), and digital Rx and case-management platforms (DynaFusion, 3D.Ortho) that connect practitioners with its in-house orthodontic lab services.
Product overview
DynaFlex is a dental/orthodontic manufacturing laboratory offering products and services across five dental markets: Orthodontic Products, Orthodontic Laboratory, Dental Sleep Medicine, Clear Aligners, and Digital Office Solutions. The portfolio includes proprietary bracket systems (Norris 20/26, Atlas Mini, CS System), clear aligner therapy via SmileShare, sleep apnea oral appliances (DynaFlex Sleep Devices and Respire Sleep Devices), digital solutions via DynaFusion and 3D.Ortho platforms, and the Defend Retention System. The company operates as both a manufacturer of orthodontic supplies and a full-service laboratory producing custom appliances.
Differentiator
Problem solved
Functional benefit
Brands
- SmileShare: Clear aligner system for correcting malaligned teeth in teens and adults.
- DynaFusion
- Norris System
- 3D.Ortho
- Gold'n Braces
- Glacier
- Defend
- CS System
Products and services
- Norris 20/26 Bracket System A 0.022" slot passive self-ligating bracket system with 20/26 prescription options, designed for orthodontic fixed appliance therapy.
- Atlas Mini Bracket System
Quantifiable outcome
- Standard laboratory turnaround of 7-10 days for appliances
- +4 more outcomes
Companies that use Dynaflex
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Dynaflex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability1 record
Feature10 records
Dynaflex partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Dr. Robert Tito NorriscoreDr. Norris is a board-certified orthodontist and creator of The Norris 20/26 Bracket System. He serves as a Key Opinion Leader for DynaFlex, developing proprietary products, teaching educational courses (Norris Experience), and contributing to company podcasts and webinars. Multiple patents and trademarks associated with his system.
- Dr. Chad FostercoreDr. Foster is editor of Orthotown Magazine and serves as co-speaker for DynaFlex's Chicago CE courses. A Key Opinion Leader contributing to company educational content, podcasts, and marketing materials.
- StratasyscoreDynaFlex operates a fleet of Stratasys 3D printers in-house for digital model printing. Stratasys is a leading manufacturer of additive manufacturing systems used for producing high-quality 3D printed models for orthodontic appliances.
- Intraoral Scanner Manufacturers (iTero, 3Shape, Lythos, True Definition, etc.)coreDynaFlex accepts .stl files from any scanner and integrates with multiple intraoral scanner platforms including iTero, 3Shape, Lythos, True Definition, Casestream, Cerec, MotionView, and others, enabling seamless digital case submission workflow.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Dynaflex competitors and assessment
Company assessmentBroad incumbents
- Align Technology: Maker of Invisalign clear aligners and iTero intraoral scanners — the dominant player in the clear aligner market that DynaFlex's SmileShare product competes against, and a key integration partner via iTero scanner compatibility.
- Ormco (Envista Holdings): Major orthodontic brand within Envista Holdings producing brackets (Damon System), archwires, aligners (Spark), and clear retainers — competes with DynaFlex's Norris System and SmileShare portfolio at scale.
- Dentsply Sirona: Global dental equipment and supplies manufacturer whose CEREC intraoral scanner integrates with DynaFlex's 3D.Ortho platform; broader incumbent in dental manufacturing with orthodontic product lines.
- 3M Oral Care (Solventum): Former 3M Oral Care (now Solventum) — major orthodontic brackets and supplies manufacturer whose True Definition scanner integrates with DynaFlex; broader incumbent in orthodontic and dental markets.
Direct peers
- American Orthodontics: Direct competitor in orthodontic brackets, bands, wires, and lab supplies; long-established orthodontic product manufacturer with similar B2B distribution to orthodontists globally.
- G&H Orthodontics: Direct peer in orthodontic products, wire products, and lab supplies; competes with DynaFlex across bracket systems, archwires, and elastomeric products sold through similar distribution channels.
- Great Lakes Dental Technologies: Direct competitor in orthodontic laboratory services and custom appliances (functional appliances, retainers, positioners) with comparable B2B lab manufacturing model and digital workflow capabilities.
Regional players
- Henry Schein: Largest dental supply distributor in North America — not a direct product competitor but a key distribution channel alternative for orthodontic and dental practices that DynaFlex also reaches via territory managers.
- Patterson Companies: Major dental supply distributor serving orthodontists and dentists across North America — competing distribution channel rather than direct product peer, but affects DynaFlex's go-to-market in the region.
Emerging players
- TruAbutment / Glidewell Dental: Innovative dental lab and digital manufacturing company with clear aligner offerings and broad digital workflow capabilities; emerging competitor in digital orthodontic services and aligner manufacturing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Dynaflex social profiles
Digital presenceDynaflex compliance and trust
Trust signalCompliance3 records
Dynaflex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dynaflex leadership team
Management profileNumber of profiles
Dynaflex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dynaflex M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dynaflex
What does Dynaflex do?
DynaFlex manufactures and distributes custom orthodontic appliances and supplies, including bracket systems, archwires, aligner materials, bonding agents, and bone-borne skeletal expanders. It also provides FDA-cleared oral sleep appliances (DynaFlex Sleep and Respire lines), a private-label clear aligner offering (SmileShare), and digital Rx and case-management platforms (DynaFusion, 3D.Ortho) that connect practitioners with its in-house orthodontic lab services.
Is Dynaflex a public or private company?
Dynaflex is a private company. It is classified as unknown and is currently operating.
When was Dynaflex founded?
Dynaflex was founded in 1965. It employs 51 to 100 people.
Where is Dynaflex based?
Dynaflex is headquartered in St Louis, United States, in the North America region.
How does Dynaflex make money?
Five revenue lines are on record. Orthodontic Products Manufacturing & Sales are the primary driver. The others are orthodontic Laboratory Services, smileShare Clear Aligners, dental Sleep Medicine Devices and digital Services (3D Printing, Scanning, Storage).
Who are Dynaflex's main competitors?
Broad incumbents on record are Align Technology, Ormco (Envista Holdings), Dentsply Sirona and 3M Oral Care (Solventum). Direct peers are American Orthodontics, G&H Orthodontics and Great Lakes Dental Technologies. Regional players are Henry Schein and Patterson Companies. TruAbutment / Glidewell Dental is listed as an emerging player.
Does Dynaflex have an API?
No public API is recorded for Dynaflex.
What industry is Dynaflex in?
Dynaflex's product category is Orthodontic Appliances and Dental Sleep Devices. Its primary akta.pro industry code is HLABAJAD, Orthodontic Appliances & Aligners Fabrication, with a secondary code of HLABABAD, Clear Aligner Orthodontics. Its NAICS code is 339116 and its SIC code is 3843.