Hip Hop LDN

Event Hospitality and Daytime Entertainmenthiphopldn.com

Company typePrivate
Founded2014
HeadquartersLondon, United Kingdom
Headcount11–50
GTM typeB2C
OfferingServices

Hip Hop LDN firmographics

Firmographics

Name: Hip Hop LDN
Legal name: HHL Events Ltd
Website: https://hiphopldn.com
Company type: Private
Founded year: 2014
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

Hip Hop LDN industry classification

Industry

Product category: Event Hospitality and Daytime Entertainment
NAICS: Limited-Service Restaurants (722513), Drinking Places (Alcoholic Beverages) (722410)
SIC: Retail-Eating & Drinking Places (5810)
akta.pro primary industry: Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

Bottomless brunch events
Themed brunch parties
Daytime entertainment events
Music themed hospitality
Urban music events

Where Hip Hop LDN is headquartered

Location

Headquarters

HQ city: London
HQ country: United Kingdom
HQ region: Europe

Offices6 records

Markets served

Hip Hop LDN business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Others

Revenue model

Event Ticket Sales: Revenue from selling tickets to bottomless brunch events across their five branded concepts. Events include bottomless cocktails, two-course meals, and immersive entertainment.
Merchandise Sales: Sale of branded merchandise including apparel, lifestyle products, and limited edition art prints (Icons Collection featuring Wu-Tang Clan artist Gary Alford, priced at £35 each with authentication letters).
Food and Beverage: Revenue from bottomless cocktails, two-course meals, and beverage sales included in event tickets. Food partnerships include vendors like @_mumshouseldn for jerk chicken.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Icons Collection Art Prints - Limited edition prints featuring Hip Hop icons by Gary Alford

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Hip Hop LDN product offering

Product offering

Core offering

Hip Hop LDN operates a portfolio of music-themed bottomless brunch event experiences, combining live DJs, performances, two-course meals, and bottomless cocktails. Five flagship brunch brands — Hip Hop Brunch, Garage Brunch, The 90s Brunch, Bashment Brunch, and Disco Brunch — each target a distinct music genre and cultural community. The company also sells branded merchandise including the Icons Collection limited edition art prints in collaboration with artist Gary Alford.

Product overview

Hip Hop LDN™ is a multi award-winning entertainment and hospitality group that operates a portfolio of five flagship brunch party brands under its Modern Day Brunch concept. The core offering consists of Hip Hop Brunch™ (the original bottomless brunch), Garage Brunch™, The 90s Brunch™, Bashment Brunch™, and Disco Brunch™ — each themed around a distinct music genre and cultural energy. Additionally, RNB Edition provides an R&B-themed variant. The portfolio also extends to merchandise through the Icons Collection, a limited edition art print collaboration with Wu-Tang Clan artist Gary Alford. The company operates across London and has expanded nationally (Manchester, Birmingham, Brighton, Essex, Kent, Hertfordshire) and internationally (Berlin, Ibiza since 2022).

Differentiator

Problem solved

Functional benefit

Brands

Hip Hop Brunch™: The original and best-known bottomless brunch London has to offer, featuring immersive themes, cocktails, and curated hip hop music.
Garage Brunch™
The 90s Brunch™
Bashment Brunch™
Disco Brunch™
RNB Edition

Products and services

Hip Hop Brunch™ The original flagship bottomless brunch concept from Hip Hop LDN, featuring curated hip hop music, immersive entertainment, bottomless cocktails, and a two-course meal for individual consumers and groups in London.
Garage Brunch™ Bottomless brunch themed around UK Garage music, marketed as the original and most regularly attended UK Garage Brunch globally, featuring immersive UK Garage music entertainment for individual consumers and groups.
The 90s Brunch™ Bottomless brunch themed around 1990s nostalgia, featuring costumes, singalongs, and curated 90s music entertainment for individual consumers and groups.
Bashment Brunch™ Bottomless brunch themed around dancehall, soca, and Afro-Caribbean music, featuring Caribbean heat and cultural celebration entertainment for individual consumers and groups.
Disco Brunch™ Bottomless brunch themed around disco music, featuring glitter, groove, and immersive disco entertainment for individual consumers and groups.
RNB Edition R&B themed brunch event variant featuring curated R&B music entertainment and playlist experience for individual consumers and groups.
Modern Day Brunch The signature umbrella concept pioneered by Hip Hop LDN that fuses nightlife energy with daytime brunch experiences, combining bottomless cocktails, food, and curated music with immersive themes into a cultural movement spanning the five flagship branded concepts.
Icons Collection Limited edition art print collection in collaboration with Gary Alford (Wu-Tang Clan's artist of choice since 2004), celebrating hip hop heroes and icons. Each print comes with a letter of authentication and provenance and is priced at £35, sold to individual collectors and fans via the Hip Hop LDN website shop.

Companies that use Hip Hop LDN

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Hip Hop LDN technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Hip Hop LDN partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Gary AlfordflagshipStrategic or Co-development PartnerCollaboration with Wu-Tang Clan's artist of choice, Gary Alford, to create the Icons Collection - limited edition art prints celebrating hip hop icons. Each print comes with a letter of authentication and provenience. Gary has worked with Wu-Tang Clan since 2004 on album covers and promotional art.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Hip Hop LDN competitors and assessment

Company assessment

Direct peers

Day Fever: UK-born daytime party operator running music-themed day events with bottomless drinks across multiple cities. Closely overlaps Hip Hop LDN's daytime-party, music-curated, D2C ticketed model and competes for the same 18–34 demographic.
Bongo's Bingo: UK experiential events operator running bingo nights with DJs, drink packages, and immersive entertainment in venues and at festivals. Comparable as a competing 'experiential themed event with bottomless drinks + music' brand serving similar Gen Z / millennial audiences.

Broad incumbents

Flight Club (Social Darts): UK experiential bar-and-activity venue brand. Competes for the same group-celebration, drinks-led social occasion that drives Hip Hop LDN's hen/stag and birthday cohort.
The Breakfast Club: Multi-site London brunch restaurant chain known for themed all-day brunch menus. Overlaps Hip Hop LDN's brunch occasion in the same city but operates a sit-down restaurant model without the live-music/DJ entertainment layer.
Drake & Morgan: Established London bar-and-restaurant group with flagship brunch offerings in multiple city locations. Competes for brunch traffic and weekend day-out spend in the same London geography as Hip Hop LDN's flagship brands.
Slug & Lettuce: Large UK bar chain offering weekend brunch menus with bottomless-drinks options. Offers scaled competition for brunch day-out occasions outside London where Hip Hop LDN has expanded (Manchester, Birmingham, Brighton).
Swingers (the crazy golf club): London-based immersive hospitality concept combining competitive socializing (golf) with bars and DJs. Targets the same experiential, group-celebration occasion as Hip Hop LDN and the same 18–34 party-going demographic.

Others

DesignMyNight: UK events and experiences discovery/booking platform that has hosted individual Hip Hop LDN sub-brand events (e.g. Disco Brunch) and operates as both a ticketing channel and a competing event operator ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Hip Hop LDN financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Hip Hop LDN leadership team

Management profile

Number of profiles

Profiles1 record

Hip Hop LDN funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Hip Hop LDN M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hip Hop LDN

What does Hip Hop LDN do?

Is Hip Hop LDN a public or private company?

Hip Hop LDN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Hip Hop LDN founded?

Hip Hop LDN was founded in 2014. It employs 11 to 50 people.

Where is Hip Hop LDN based?

Hip Hop LDN is headquartered in London, United Kingdom, in the Europe region.

How does Hip Hop LDN make money?

Three revenue lines are on record. Event Ticket Sales are the primary driver. The others are merchandise Sales and food and Beverage.

Who are Hip Hop LDN's main competitors?

Direct peers on record are Day Fever and Bongo's Bingo. Broad incumbents are Flight Club (Social Darts), The Breakfast Club, Drake & Morgan, Slug & Lettuce and Swingers (the crazy golf club). DesignMyNight is listed as an others.

Does Hip Hop LDN have an API?

No public API is recorded for Hip Hop LDN.

What industry is Hip Hop LDN in?

Hip Hop LDN's product category is Event Hospitality and Daytime Entertainment. Its primary akta.pro industry code is THAFABAL, Breakfast & Brunch Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.