Bongo's Bingo
- Company typePrivate
- Founded2015
- HeadquartersLiverpool, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
Bongo's Bingo firmographics
Firmographics- Name
- Bongo's Bingo
- Legal name
- Shua Ltd
- Website
- https://bongosbingo.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bongo's Bingo industry classification
Industry- Product category
- Live Event Entertainment
- NAICS
- Gambling Industries (7132), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Bingo Tournaments & Special Events (MPAEAGAK)
Keywords
Where Bongo's Bingo is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Bongo's Bingo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Public Event Tickets: Revenue from ticket sales to public events held at venues across ~50 locations. Customers purchase tickets through the company website or mobile app to attend bingo rave experiences.
- Bespoke Private Hire Events: Revenue from corporate events, brand activations, and private parties. The bespoke service targets organisations with budgets of at least £10,000-£12,000 and a minimum of 150 attendees. This is a service/fee-based model for customised entertainment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke Private Hire - Minimum Entry Point |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bongo's Bingo product offering
Product offeringCore offering
Bongo's Bingo operates ticketed live entertainment events that combine traditional bingo with rave culture, dance-offs, audience participation, and novelty prizes at venues across approximately 50 locations worldwide. Tickets are sold directly to consumers through the company website and a dedicated mobile app. In parallel, the company offers a Bongo's Bingo Bespoke service that packages the show for private corporate hire, brand activations, and large-scale charity fundraisers, requiring a minimum of 150 attendees and a £10,000–£12,000 budget.
Product overview
Bongo's Bingo operates as a unified entertainment offering consisting of three main components: the core Bongo's Bingo live event experience featuring traditional bingo combined with dance-offs, rave intervals, and audience participation in venues across the UK; a mobile application available on iOS and Android platforms for ticket purchasing and event access; and the Bongo's Bingo Bespoke service for private hire of corporate events, brand activations, and charity fundraisers requiring minimum 150 guests and £10,000-£12,000 budgets. The company also sells tickets directly through its website and operates an event management system across approximately 50 locations.
Differentiator
Problem solved
Functional benefit
Brands
- Bongo's Bingo Bespoke: A bespoke private hire service for corporate events, brand activations, and company parties with a minimum requirement of 150 guests and budgets starting at £10,000-£12,000.
Products and services
- Bongo's Bingo Live Events A ticketed live entertainment experience combining traditional bingo with dance-offs, rave intervals, audience participation and novelty prizes, hosted at partner venues across approximately 50 locations worldwide for individual consumers and social groups.
- Bongo's Bingo Mobile App
Companies that use Bongo's Bingo
Customer profileSegments1 record
Ideal customer profiles2 records
Bongo's Bingo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bongo's Bingo partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bongo's Bingo competitors and assessment
Company assessmentDirect peers
- Lane7: UK operator of boutique bowling, gaming, and bar venues positioned as premium group entertainment. Direct competitor in the competitive socialising space, serving a similar demographic of corporate groups, parties, and social outings as Bongo's Bingo.
- Boom Battle Bar: UK competitive socialising chain featuring axe throwing, beer pong, shuffleboard, and other bar games. Operates in the same experience-economy category with comparable target audience of group entertainment seekers, distinct from Bongo's Bingo's bingo-rave format.
- Dabbers Social Bingo: London-based social bingo venue combining bingo with food, drinks, and entertainment in a hip setting. The closest direct competitor to Bongo's Bingo in the 'social/modern bingo' category, differentiated by a fixed-venue hospitality model versus Bongo's touring show format.
- Flight Club (Flight Club Darts): UK-born 'social darts' concept combining bar hospitality with tech-enabled darts games. Operates in the same 'competitive socialising / experience economy' category as Bongo's Bingo, targeting similar group-outing demographics with shared, gamified entertainment.
- Roxy Ball Room: UK bar-and-games venue chain offering bowling, beer pong, shuffleboard, and other competitive socialising activities. Comparable as a UK-based experience-economy brand serving similar group/social entertainment occasions to Bongo's Bingo customers.
- Swingers (The Crazy Golf Club): UK/US immersive crazy golf and bar concept combining hospitality with gamified activities. Comparable in the 'competitive socialising' category, targeting similar group/corporate entertainment occasions with a premium, adult experiential positioning similar to Bongo's Bingo.
Broad incumbents
- Buzz Bingo: UK's largest retail bingo operator running bingo halls and online bingo. Directly comparable to Bongo's Bingo in the bingo product category, but at much larger scale and with a traditional hall-based rather than experiential-rave positioning.
- Mecca Bingo: Established UK bingo hall chain offering both in-venue and online bingo. Comparable as a UK bingo brand but operates a traditional club/hall model rather than Bongo's Bingo's ticketed, single-night experiential event format.
- Gala Bingo: Major UK retail and online bingo operator. Comparable as a UK bingo brand targeting similar bingo-playing consumers, though it operates a traditional membership/club model rather than Bongo's Bingo's ticketed experiential show format.
Others
- Hyde Park Winter Wonderland / Live Nation experiential events: Live Nation and similar large-scale live event promoters compete for the same group entertainment occasion and ticketed experience budget. Indirect peer, but relevant for understanding competitive pressure on venue nights, ticket pricing, and corporate activation spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key highlights6 records
Customer concentration
Bongo's Bingo social profiles
Digital presenceBongo's Bingo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bongo's Bingo leadership team
Management profileNumber of profiles
Profiles1 record
Bongo's Bingo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bongo's Bingo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bongo's Bingo
What does Bongo's Bingo do?
Bongo's Bingo operates ticketed live entertainment events that combine traditional bingo with rave culture, dance-offs, audience participation, and novelty prizes at venues across approximately 50 locations worldwide. Tickets are sold directly to consumers through the company website and a dedicated mobile app. In parallel, the company offers a Bongo's Bingo Bespoke service that packages the show for private corporate hire, brand activations, and large-scale charity fundraisers, requiring a minimum of 150 attendees and a £10,000–£12,000 budget.
Is Bongo's Bingo a public or private company?
Bongo's Bingo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bongo's Bingo founded?
Bongo's Bingo was founded in 2015. It employs 51 to 100 people.
Where is Bongo's Bingo based?
Bongo's Bingo is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Bongo's Bingo make money?
Two revenue lines are on record. Public Event Tickets are the primary driver. The others are bespoke Private Hire Events.
Who are Bongo's Bingo's main competitors?
Direct peers on record are Lane7, Boom Battle Bar, Dabbers Social Bingo, Flight Club (Flight Club Darts), Roxy Ball Room and Swingers (The Crazy Golf Club). Broad incumbents are Buzz Bingo, Mecca Bingo and Gala Bingo. Hyde Park Winter Wonderland / Live Nation experiential events is listed as an others.
Does Bongo's Bingo have an API?
No public API is recorded for Bongo's Bingo.
What industry is Bongo's Bingo in?
Bongo's Bingo's product category is Live Event Entertainment. Its primary akta.pro industry code is MPAEAGAK, Bingo Tournaments & Special Events. Its NAICS code is 7132 and its SIC code is 7990.