Madeleine

What Madeleine does

MADELEINE Mode is a privately held, Austria-domiciled direct-to-consumer women's fashion retailer operating under the Madeleine brand, founded in 1978. The company sells an exclusive catalog of women's apparel and accessories across approximately twenty product categories — including knitwear (Pullover & Strick), tops and blouses, blazers, jackets and coats, pants, jeans, dresses, skirts, swimwear, sportswear, lingerie and homewear, footwear, and accessories — exclusively through its owned e-commerce platform at madeleine.com. Sub-collections such as First Class (premium), Essentials (core basics), Sale, and Outlet allow price-tier segmentation within the storefront, and the brand also operates a dedicated Business Mode category and an editorial Magazin for fashion inspiration.

The company targets style-conscious women in the DACH region (Germany, Austria, Switzerland), emphasizing exclusive curated collections, fit across diverse body types, and durable premium-quality materials. No proprietary technology platform is described; the storefront relies on standard e-commerce features (wishlist, basket, direct order) plus value-added services including a personal styling consultation (Modeberatung), a print catalog request option, and a newsletter subscription flow. Logistics are outsourced to DHL, and payments are accepted via Visa, Mastercard, PayPal, and invoice (Kauf auf Rechnung), with free shipping offered on orders above a €75 threshold.

Revenue is generated through transactional one-off purchases at unit retail prices, with no subscription component disclosed. The company reports only 1–10 employees, indicating a lean operating model that depends on outsourced fulfillment and standard third-party integrations. Ownership, funding, and revenue figures are not publicly disclosed, and no AI/ML capabilities, patents, awards, or regulatory actions are reported. A careers link redirecting to goldner-fashion.com suggests a possible operational relationship with Goldner Fashion, though no formal parent-subsidiary structure is stated.

Name

Madeleine

Legal name

MADELEINE Mode

Website

https://madeleine.de

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

MADELEINE Mode is a privately held, Austria-based direct-to-consumer women's fashion retailer founded in 1978, selling exclusive apparel and accessories through its madeleine.com e-commerce platform targeting style-conscious women in the DACH region.

Ownership category

akta.pro rank

Product category

Women's Fashion E-Commerce

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (458210)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Outdoor & Active Lifestyle Apparel Retail (CRAAABAL)

akta.pro secondary industry

Lingerie & Seduction (Sets, Bodysuits, Teddies) (CRAAAIAD)

Keywords

• Women's fashion retail
• Online apparel shopping
• Premium womenswear
• Business fashion
• Fashion e-commerce

Headquarters

HQ city

Lauterach

HQ country

Austria

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Operations, Infrastructure, Personnel, Technology or R&D

Revenue model

1. Direct fashion retail: Madeleine generates revenue through direct online sales of women's apparel and accessories. Customers purchase individual items at listed prices via the e-commerce platform. The model is transactional per order with no subscription component described. Upsell opportunities exist through cross-category browsing (e.g., shoes & accessories paired with clothing). Sale and outlet sections drive clearance of seasonal inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Madeleine is a direct-to-consumer online women's fashion retailer selling exclusive, premium-quality apparel, footwear, and accessories through its own e-commerce platform (madeleine.com). The brand offers curated collections spanning casual wear, business attire, festive/occasion wear, swimwear, sportswear, and lingerie/homewear, with a particular emphasis on tailored fit across diverse body types. It also provides value-added services including personal styling consultation and a print catalog.

Product overview

Madeleine is an online women's fashion retailer offering an e-commerce platform with multiple branded product categories. The core portfolio includes womenswear across tops (Pullover & Strick, Shirts & Tops, Blusen & Hemden), outerwear (Blazer & Gehröcke, Jacken & Mäntel), bottoms (Hosen, Jeans, Röcke), dresses (Kleider, Festliche Mode), specialty categories (Bademode, Sportswear, Wäsche & Homewear, Overalls, Hosenanzüge, Kostüme), and accessories (Schuhe & Accessoires). The platform operates sub-brands including Sale (discounted items), Outlet (clearance), Essentials (wardrobe basics), and First Class (premium collection), alongside Business Mode (workwear) and a content service called Magazin for fashion inspiration. All products are sold through a direct-to-consumer online retail platform with integrated payment processing and shipping services.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Apparel Collection
• Footwear & Accessories
• Business Mode
• First Class Collection
• Essentials Collection
• Sale & Outlet
• Personal Styling Consultation (Modeberatung)
• Direct Order Service (Direktbestellung)
• Print Catalog

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor.

• DHLminorOthersDHL is the logistics and shipping partner for Madeleine, handling domestic and international parcel delivery for online orders. Partnership enables reliable last-mile delivery for the direct-to-consumer fashion retail operation.
• VisaminorOthersVisa is listed as an accepted payment method on the Madeleine e-commerce platform, enabling card-based transactions for customers.
• MastercardminorOthersMastercard is listed as an accepted payment method on the Madeleine e-commerce platform, enabling card-based transactions for customers.
• PayPalminorOthersPayPal is listed as an accepted payment method on the Madeleine e-commerce platform, providing an additional digital payment option for customers.

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Zalando: Zalando is Europe's largest online fashion platform, headquartered in Berlin, with a broad assortment and marketplace model. It is comparable to Madeleine as the dominant DACH women's fashion e-commerce player that defines customer expectations on price, delivery, and assortment.
• H&M: H&M is a global fast-fashion incumbent with strong DACH e-commerce and store presence. It is comparable to Madeleine as a mass-market apparel competitor serving trend-led, price-sensitive women across Germany, Austria, and Switzerland.
• C&A: C&A is a European heritage fashion retailer with broad DACH penetration across stores and online. It is comparable to Madeleine as a multi-category family and women's apparel brand competing for the same mid-market German-speaking customer.

Direct peers

• Bonprix: Bonprix is the Otto Group's direct-to-consumer women's fashion e-commerce brand with deep DACH penetration, multi-category assortment, and frequent promotional mechanics. It is the closest mid-market D2C comparable to Madeleine in customer base, channel mix, and product breadth.
• Vero Moda: Vero Moda is Bestseller's flagship women's fashion brand, offering trend-driven casual and occasion wear across European markets. It is comparable to Madeleine in women's-only assortment, occasion and casual mix, and digital-first distribution.
• Gerry Weber: Gerry Weber is a German premium women's fashion brand focused on occasion, business, and modern casual wear for a similar age cohort. It is comparable to Madeleine in target customer, occasion-driven assortment, and DACH-centric positioning.
• Lascana: Lascana is the Otto Group's D2C brand for women's fashion, lingerie, and swimwear. It is comparable to Madeleine in multi-category women's apparel e-commerce, presence in lingerie/homewear and swimwear, and DACH market focus.
• Apanage: Apanage is a German premium womenswear brand with a curated, feminine assortment and strong DACH retail and online presence. It is comparable to Madeleine in premium positioning, focus on fit, and the style-conscious German-speaking woman.
• Esprit: Esprit is a German-heritage women's and family apparel brand with a long DACH retail and wholesale footprint. It overlaps Madeleine directly in casual, business, and occasion womenswear and shares the same German-speaking customer base.
• s.Oliver: s.Oliver is a German family-owned fashion brand offering multi-category womenswear, menswear, and accessories across DACH and Europe. It is comparable to Madeleine as a mid-market German heritage apparel brand targeting style-conscious women.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights5 records

Customer concentration

• Xx.com/madeleine_mode
• Facebookfacebook.com/madeleine.de
• LinkedInlinkedin.com/company/madeleine-fashion-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madeleine