Club de Amantes del Vino

Name

Club de Amantes del Vino

Legal name

Club de Amantes del Vino S.A.

Website

https://cav.cl

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wine Subscription and Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Wine subscription club
• Online wine retail
• Curated wine experiences
• Chilean wine distribution
• Wine membership benefits

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Subscriptions: Monthly subscription service delivering curated wine selections to members, with minimum 12-month commitment and automatic renewal. Includes wines from Reserva, Gran Reserva, Premium, Super Premium, and Espumante categories.
2. E-commerce Sales: One-time purchases of wines, spirits, and accessories through online store with national delivery across Chile.
3. Events and Experiences: Revenue from wine tasting events, pairing dinners, winery tours, and experiential events at various price points for members and non-members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Club de Amantes del Vino operates a wine membership club that delivers monthly curated selections of Chilean and international wines to subscribers across Chile, complemented by an e-commerce store (cav.cl), two physical retail outlets in Santiago (Costanera Center and Parque Arauco), a monthly wine magazine (Revista La CAV), an expert tasting panel (Mesa de Cata), and curated wine events and tastings (including the annual ExpoCav). Members (socios) receive exclusive pricing at 10–40% discounts versus standard retail, access to premium and icon wines, and benefits from restaurant and winery partnerships.

Product overview

Club de Amantes del Vino (CAV) operates as a wine membership club and e-commerce platform in Chile. The core offering combines a wine subscription service delivering monthly curated selections with an online store offering wines, spirits, and accessories at member-exclusive prices. Supporting products include the monthly CAV Magazine, expert tasting panel ratings (Mesa de Cata), member events and tastings, restaurant partnerships, and the annual ExpoCav exhibition. The CAV+ tier provides enhanced membership benefits. Physical retail presence includes two mall stores in Santiago. The company also offers a mobile app for iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine Subscriptions (Suscripciones) Monthly wine subscription delivering curated selections of Chilean and international wines (across Reserva, Gran Reserva, Premium, Super Premium, Espumante, and Icono tiers) to members across Chile, selected by CAV's expert tasting panel. Includes the club's magazine and member benefits such as exclusive discounts and event access. Requires a minimum 12-month commitment with automatic renewal.
• CAV+ Premium Membership Tier Enhanced membership tier offering additional exclusive benefits beyond the standard subscription, including special discounts, priority access to events, and premium wine selections. Sold as a separate upgrade on cav.cl.
• Tienda Online (Online Wine Store) E-commerce storefront on cav.cl selling wines, spirits, liqueurs, and accessories with member-only (socio) pricing, product ratings, tasting notes, and home delivery across Chile. Includes categories for Vinos (Tintos, Blancos, Espumantes), BAR CAV (Whisky, Pisco, Cervezas, Licores), and accessories.
• Vino del Mes (Wine of the Month) Monthly curated wine selection featuring wines from the Icon, Super Premium, Premium, Gran Reserva, and Reserva categories, selected by CAV's expert Mesa de Cata tasting panel and promoted to members as a featured monthly offering.
• Eventos y Catas (Wine Events and Tastings) Wine tasting events, pairing dinners, blind tastings, and wine education experiences held at partner restaurants and venues throughout Chile, including Vinos Íconos wine fair. Prices range from $25,000 CLP (tastings) to $149,000 CLP (premium experiences with lunch at vineyards).
• ExpoCav Annual Wine Fair Annual wine expo and exhibition organized by CAV featuring tastings, seminars, and presentations from Chilean wineries and wine regions, with ticketing handled via the external TicketPlus platform.
• Tienda Física (Physical Stores) Physical retail locations at Costanera Center (Av. Andrés Bello 2447, Local 1206, Nivel 1, Providencia) and Parque Arauco (Av. Pdte. Kennedy 5413, local 356, Piso 3, Las Condes) in Santiago, offering personalized wine advice, the full product range of wines, spirits, and accessories, and member service. Parque Arauco operates Monday-Saturday 10:00–20:30 and Sundays 11:00–20:00.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• CuerovacaminorGTM or Marketing PartnerRestaurant partner offering 10% discount to CAV members. Located at Paseo Peatonal El Mañío 1659, Vitacura. Known for premium cuts and extensive wine cellar.
• MagnominorGTM or Marketing PartnerSteakhouse partner in Las Condes offering member discounts. Features premium cuts from southern Chile with author cuisine on coals.
• Huari SurminorGTM or Marketing PartnerPeruvian cuisine restaurant in Antofagasta with 10% member discount. Part of a regional chain including Calama and Vallenar locations.
• Pastas VeronaminorGTM or Marketing PartnerItalian restaurant in San Pedro de la Paz (Concepción area) with 10% member discount. Combines restaurant with pasta factory.
• Viña Valle SecretocoreStrategic or Co-development PartnerWinery partnership for exclusive events and experiences. Hosts sensory experiences with lunch at their vineyard in Cachapoal Valley.
• TerraNoblecoreStrategic or Co-development PartnerWinery partner for tasting events including 'Del Valle al Mar' experience pairing at Terralomas. Recognized for unique terroir expressions.
• Mendoza & CarrielminorStrategic or Co-development PartnerWinery partnership for pairing dinners such as Portofino event. Offers wines for exclusive culinary experiences.
• DHL eCommerce and Blue ExpressminorOthersThird-party logistics partners for order fulfillment and home delivery alongside CAV's own delivery fleet.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Winc: Subscription-driven wine club and online retailer that curates monthly bottles and ships to members. Direct match to CAV's Suscripciones model and curated tasting-panel approach.
• Wine.com: Latin America's largest online wine retailer, operating across multiple countries including Chile, with a curated multi-region catalog and direct-to-consumer fulfillment. Closely matches CAV's combination of e-commerce, curated selection, and member/expert content.
• Naked Wines: Subscription-based wine community that funds independent winemakers in exchange for member pricing — comparable in its recurring model, exclusive allocations, and curated producer partnerships.
• Firstleaf: Personalized wine subscription with monthly curated shipments and member pricing. Direct analog to CAV's Suscripciones and Vino del Mes format.
• SommSelect: Curated wine retailer/subscription founded by Master Sommelier, built around an expert-panel selection model analogous to CAV's Mesa de Cata.
• Laithwaites: Long-running UK and global wine subscription club with curated bottles, member-only pricing, and exclusive winery partnerships. Highly comparable as a multi-channel (events, e-commerce, subscription) wine club operator.
• Bright Cellars: Personalized wine subscription club using a tasting-driven model to ship curated monthly selections. Closely comparable on subscription, curation-by-panel, and member-benefit positioning.
• Gold Medal Wine Club: Established US wine club with multi-tier subscriptions (reserva to premium) and exclusive winery partnerships — a direct functional analog to CAV's Reserva through Icon tiering and exclusive experiences.

Broad incumbents

• Drizly: Broad alcohol e-commerce and delivery platform with deep wine assortment. Competes with CAV as a wider incument retailer for the same Chilean/LATAM drinking occasions if it expands.

Others

• Vivino: Largest global wine marketplace and ratings app. Not a retailer/club, but a comparable community/curation layer used by the same Chilean and LATAM wine enthusiast audience CAV serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LACAV
• Instagraminstagram.com/la.cav
• Xx.com/LA_CAV
• LinkedInlinkedin.com/company/cav-s.a.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club de Amantes del Vino