Collision Advice

What Collision Advice does

Collision Advice is a privately held US-based consulting and education firm serving the collision repair industry, anchored by founder Mike Anderson and a small in-house team. Its core offering is on-site consulting engagements at collision repair shops, covering estimate auditing, parts procurement process improvement, financial analysis, SOP development, customer service training, and hands-on training with real vehicles. The firm also delivers AMI-accredited seminar programs led by Mike Anderson, both on-site and online, and operates a portfolio of supporting programs including Spartan 300 (a peer advocacy group for safe and proper repairs), P&M Reporting (a methodology for accurate paint and materials cost tracking), 20-Group leadership peer networks, and Web Presence/SEO advisory.

Underlying the services is a proprietary content and tooling layer: a restricted-access library of forms, templates, checklists, and best-practice documents covering estimating, HR, financial management, sales and marketing, and parts procurement; a member-only CA Portal (collisionadvice.solutionscci.com); and AMI-accredited online courses delivered through the KnowledgeAnywhere LMS, available 24/7 and granting AMI credit hours upon completion. Free monthly webinars hosted on YouTube extend reach beyond the firm's paying client base.

The business model is professional services combined with subscription-style online learning. On-site consulting, seminars, financial reviews, and web presence advice are sold on a customized quote basis to SMB collision repair shops and their owners/managers, with no public pricing. AMI online courses generate recurring revenue through the AMI/KnowledgeAnywhere platform. The go-to-market blends enterprise field sales (Mike Anderson and team traveling on-site to shops), event-driven acquisition (AMI-accredited seminars functioning as both delivery and customer-acquisition vehicles), and inside sales touchpoints (free financial and website analyses, member registration, and free YouTube webinars). Named customers include CARSTAR Montrose (15-year engagement), Able Body Shops, Universal Collision Centers, Probst Auto Body, Mohawk Collision Center, and others, primarily independent SMB body shops across the United States.

Name

Collision Advice

Legal name

Collision Advice

Website

https://collisionadvice.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Collision Advice is a US-based, privately held consulting and education firm serving SMB collision repair shops, founded by Mike Anderson. It delivers on-site consulting, AMI-accredited seminars, online courses via the KnowledgeAnywhere LMS, financial analysis, and proprietary programs (Spartan 300, P&M Reporting, 20-Group leadership).

Ownership category

akta.pro rank

Product category

Collision Repair Consulting Services

NAICS

Other Scientific and Technical Consulting Services (541690)

akta.pro primary industry

Automotive Body Repair, Paint & Refinishing (Collision) (EDAOAEAC)

akta.pro secondary industries

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA), Collision Repair, Bodywork & Paint (Light-Duty) (TLAKAAAK)

Keywords

• Collision repair consulting
• Automotive training programs
• Shop management consulting
• AMI-accredited seminars
• Collision industry education

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. On-Site Consulting: World-class team providing on-site consulting engagements at collision repair shops. Services include estimate auditing, parts department process analysis, financial examination, and hands-on training with real vehicles.
2. Seminar Programs: AMI-accredited seminars delivered by Mike Anderson, covering a wide range of collision repair business topics. Offered both as on-site workshops and seminar programs.
3. AMI Online Courses: Online learning modules through the Automotive Management Institute (AMI), available 24/7. Courses include Management's Guide to Scanning, CSI improvement, profitability, KPI basics, budgeting, and more. AMi credit hours awarded upon completion.
4. Financial Reviews: Financial analysis and review services for collision repair shops, including free financial analysis sign-up as an entry point.
5. Web Presence Advice: Website and SEO consulting services, including a free website analysis offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Collision Advice provides consulting, training, and educational services to the collision repair industry. Core offerings include on-site consulting with hands-on training, AMI-accredited seminars, online courses, financial analysis, and proprietary programs such as the Spartan 300 leadership program and P&M Reporting. The company serves small and mid-sized body shops, multi-location operators, and collision industry stakeholders.

Product overview

Collision Advice is a consulting and education company serving the collision repair industry, offering a portfolio of on-site and online services centered around Mike Anderson and his world-class team. The core offerings include AMI-accredited Seminar Programs, On-Site Consulting with hands-on training, Online AMI Courses delivered through KnowledgeAnywhere, and Financial Analysis services. Supporting programs include the Spartan 300 advocacy group, P&M Reporting for paint/materials tracking, and 20-Group Leadership peer networks. Members also gain access to a restricted library of forms, tools, and industry links, along with free webinars on YouTube. The company positions itself as a one-stop resource for collision repair business consulting, from estimate auditing to parts procurement optimization.

Differentiator

Problem solved

Functional benefit

Brands

• Spartan 300: Training program for collision repair shop owners committed to safe and proper repairs
• P&M Reporting

Products and services

• On-Site Consulting Hands-on consulting engagements delivered at client shops, providing practical operational training and improvement guidance for collision repair businesses. Targeted at shop owners, managers, and technicians.
• AMI-Accredited Seminars In-person seminar programs providing industry-recognized credentials through the Automotive Management Institute (AMI) accreditation for collision repair professionals.
• AMI Online Courses Online training courses delivering the AMI-accredited curriculum through the KnowledgeAnywhere LMS, allowing collision repair professionals to earn credentials remotely.
• Financial Analysis Service Financial analysis service for collision repair shops, supporting performance benchmarking and informed decision-making about shop operations.
• Estimate Auditing Auditing service for collision repair estimates, helping shops improve accuracy, completeness, and revenue realization.
• Web Presence Advice Advisory service for collision repair shops focused on improving their website and digital presence to attract customers.
• Free Webinars Free educational webinars on collision repair industry topics, used to engage the market and generate leads for paid consulting and training services.
• Spartan 300 Program Proprietary performance and leadership program for collision repair shop owners and operators, designed to drive shop improvement and operational excellence.
• P&M Reporting Proprietary financial reporting and benchmarking system for collision repair shops, providing P&L analysis and operational benchmarking.
• 20-Group Leadership Peer-group leadership and executive development program for collision repair operators, following the traditional 20-group format for shop owner groups.

Quantifiable outcome

• 500%+ business growth reported by Mohawk Collision Center after working with Collision Advice.
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Crash Network / Who Pays for WhatcoreGTM or Marketing PartnerCollision Advice partners with Crash Network to offer the 'Who Pays for What' program and resource, driving industry awareness and marketing presence for both entities.
• Automotive Management Institute (AMI)coreStrategic or Co-development PartnerCollision Advice collaborates with AMI to deliver online learning modules for the collision repair industry. Mike Anderson's content is delivered through AMI's platform, earning AMi credit hours. AMI identifies, provides, and promotes qualified business education for automotive service repair professionals.
• KnowledgeAnywherecoreTechnology or IntegrationKnowledgeAnywhere hosts the AMI Learning Management System through which Collision Advice's online courses are delivered. The platform provides the LMS infrastructure for 24/7 course access.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Society of Collision Repair Specialists (SCRS): SCRS is the leading industry association for collision repair professionals, overlapping with Collision Advice's customer base (shop owners and managers) and offering education, peer groups, and advocacy that compete for the same training and community mindshare.
• CCC Intelligent Solutions: CCC provides technology, estimating, and data analytics to the collision repair industry, indirectly competing with Collision Advice's estimating-auditing and parts-process advisory by enabling shops to self-diagnose some of the same operational gaps.
• Automotive Management Institute (AMI): AMI is a long-standing Collision Advice partner but also an industry-wide provider of accredited business management training for automotive service professionals, competing for the same AMI-credit coursework demand.
• National Auto Body Council (NABC): NABC is a collision industry trade council that delivers education, events, and networking to body shops across North America, broadly comparable as a non-vendor education and community provider for the same customer base.

Regional players

• Auto Body Association of Texas (ABAT): ABAT is a Texas-based collision repair association providing education, advocacy, and shop resources to body shops in a specific region, comparable in audience and education focus though narrower geographically than Collision Advice's US footprint.

Direct peers

• I-CAR (Inter-Industry Conference on Auto Collision Repair): I-CAR is the dominant provider of collision repair training and industry-recognized credentials, directly comparable to Collision Advice's AMI-accredited seminars and online courses serving the same body-shop audience.
• Coach-Net / EasyCare: EasyCare (formerly Coach-Net) provides consulting, training, and operational improvement programs to automotive dealerships and service businesses, offering a comparable business model of paid advisory engagements paired with education for service operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/collisionadvice
• YouTubeyoutube.com/channel/UC1021mCCCR_qxOJoVtjNEbg/playlists?view_as=subscriber
• Facebookfacebook.com/CollisionAdvice
• LinkedInlinkedin.com/company/collision-advice

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collision Advice