MORELO

What MORELO does

MORELO Reisemobile GmbH is a German manufacturer of luxury motorhomes ('First Class Reisemobile') headquartered in Schlüsselfeld, Bavaria, founded in 2009/2010 by Jochen Reimann and operating as a wholly-owned subsidiary of Knaus Tabbert AG. The company designs and assembles seven distinct model series — HOME, LOFT, LOFT PREMIUM, PALACE, PALACE LINER S-WAY, EMPIRE LINER, and the flagship GRAND EMPIRE — built on commercial chassis from IVECO (Daily, Eurocargo, S-Way) and Mercedes-Benz (Atego, Actros), with permissible weights ranging from 7,490 kg for entry-level units to 26,000 kg for the flagship. Cumulative production exceeded 2,000 units by April 2019, and the company inaugurated a second plant (Werk 2) in Schlüsselfeld in 2023 to scale capacity. The workforce is approximately 430 employees, supported by a 38-hour work week and alignment with IG Metall collective bargaining.

MORELO sells exclusively through an authorized dealer network across Germany and select international markets, supplemented by a company-owned service center at headquarters, an independent service-partner network, a used-vehicle platform (caraworld), a rental program, and a MORELO Connect connected-vehicle service. Pricing is quote-based and not publicly disclosed; vehicles span roughly €200K–€600K+ depending on model, chassis, and customization, with floor plan counts ranging from 6 (EMPIRE LINER) to 22 (LOFT) per model. The target customer is affluent individual buyers seeking a German-engineered, premium motorhome experience, served through a vertically integrated after-sales and community ecosystem.

Revenue streams include new motorhome sales (primary), parts and accessories, rental services, service and maintenance contracts, and certified pre-owned sales. Strategic priorities visible in the data include production capacity expansion, the Model Year 2025 product refresh, formalization of a two-Managing-Director leadership structure (Robert Crispens for finance/overall management; Ralf Schütte for operations/production/quality from 2026), and continued investment in the MORELO Experience event program and dealer channel. The company has no external venture or private equity funding and reports no public revenue figures.

Name

MORELO

Legal name

MORELO Reisemobile GmbH

Website

https://morelo-reisemobile.de

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

MORELO Reisemobile GmbH is a German manufacturer of luxury 'First Class' motorhomes, offering seven model series built on IVECO and Mercedes-Benz chassis for affluent individual buyers, sold through an exclusive dealer network across Europe.

Ownership category

akta.pro rank

Product category

Luxury Motorhomes

NAICS

Motor Home Manufacturing (336213)

SIC

Motor Homes (3716)

akta.pro primary industry

Luxury / Premium RV & Motorhome Rentals (THADAIAG)

Keywords

• Luxury motorhomes
• Recreational vehicles
• Premium motorhome manufacturer
• Integrated motor coaches
• RV chassis upfitting

Headquarters

HQ city

Schlüsselfeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. New Motorhome Sales: Primary revenue stream from selling new luxury motorhomes across seven model series (HOME, LOFT, LOFT PREMIUM, PALACE, PALACE LINER S-WAY, EMPIRE LINER, GRAND EMPIRE) ranging from entry-level to flagship luxury class
2. Parts and Accessories: Replacement parts ordering service for existing customers through service center and service partners
3. Rental Services: MORELO rental program offering customers the ability to rent motorhomes before purchasing
4. Service and Maintenance: Service center operations, service partner network, gas & disposal stations, winterization services, and emergency service
5. Used Vehicle Sales: Certified pre-owned motorhome sales through caraworld platform

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

MORELO Reisemobile GmbH manufactures and sells premium "First Class" motorhomes under the MORELO brand, producing seven model series (HOME, LOFT, LOFT PREMIUM, PALACE, PALACE LINER S-WAY, EMPIRE LINER, GRAND EMPIRE) built on commercial chassis from IVECO and Mercedes-Benz. Vehicles range from entry-level luxury liners starting at 7.99 m to flagship models with permissible weights up to 26,000 kg, offering multiple floor plans per series and extensive customization. The company complements vehicle sales with a service center, parts, rentals, used-vehicle sales, customer events, club memberships, and branded merchandise.

Product overview

MORELO is a luxury motorhome manufacturer based in Schlüsselfeld, Germany, producing First Class recreational vehicles. The product portfolio consists of seven distinct motorhome models spanning from entry-level luxury (HOME) to flagship premium (GRAND EMPIRE), with body styles ranging from integrated vans to high-end liners. Models utilize IVECO Daily, IVECO S-Way, Mercedes-Benz Atego, and Mercedes-Benz Actros chassis platforms with emission standards meeting EURO VI e. The product lineup includes: HOME (entry-level, 20 floor plans), LOFT (sophisticated, 22 floor plans), LOFT PREMIUM (extended space, 8 variants), PALACE (bestseller, 21 floor plans), PALACE LINER S-WAY (premium liner with advanced technology including voice control and digital cockpit, 10 floor plans), EMPIRE LINER (exclusive, 6 floor plans), and GRAND EMPIRE (flagship, 19 floor plans). Beyond vehicles, MORELO offers connected vehicle services (MORELO Connect), customer experience events (MORELO Experience rallies, MORELO OPEN), service center and parts, DIY maintenance videos, used vehicle sales, rental programs, club membership, and branded merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• HOME: Entry-level luxury motorhome, starting at 7.99m length, 3.49m height, 2.40m width, with 20 floor plans available.
• LOFT
• LOFT PREMIUM
• PALACE
• PALACE LINER S-WAY
• EMPIRE LINER
• GRAND EMPIRE
• MORELO Connect
• MORELO Experience
• MORELO OPEN

Products and services

• HOME Entry-level luxury motorhome in the MORELO First Class lineup; 20 floor plans, from 7.99 m length, 3.49 m height, 2.40 m width, permissible weight from 7,490 kg. For affluent individual buyers seeking First Class travel comfort.
• LOFT Sophisticated luxury motorhome on IVECO Daily 65 C 18 or IVECO Eurocargo 75 E 21 chassis, EURO VI e emissions; 22 floor plans, from 7.99 m length, 6,500-7,490 kg. For buyers seeking an agile yet comfortable First Class motorhome.
• LOFT PREMIUM Extended LOFT variant with more space in kitchen and bathroom; 8 model variants on IVECO Daily 70 C 18 or IVECO Eurocargo 75 E 21 chassis, from 8.44 m length, permissible weight from 7,490 kg. For buyers prioritizing interior space.
• PALACE Bestselling MORELO model with dynamic design and optional Wide Axle front axle; 21 floor plans on IVECO Daily 70 C 18 or Mercedes-Benz Atego 1230 L chassis, from 8.69 m length, 3.58 m height, 2.45 m width, up to 7,490 kg or from 11,990 kg.
• PALACE LINER S-WAY Premium liner on IVECO S-Way 190 S34 chassis with full-LED headlights, high-resolution rearview cameras, fully digital cockpit and voice-control navigation; 10 floor plans from 9.59 m length, 3.84 m height, 2.55 m width, 18,000 kg permissible weight.
• EMPIRE LINER Exclusive luxury motorhome on Mercedes-Benz Atego 1230 L chassis; 6 floor plans from 9.65 m length, 3.79 m height, permissible weight from 11,900 kg up to 15,000 kg. For buyers seeking exclusivity and style.
• GRAND EMPIRE Flagship luxury motorhome on Mercedes-Benz Actros 1840 L chassis; 19 floor plans, up to 3.84 m height, permissible weight up to 26,000 kg. Positioned as the top of MORELO's First Class lineup.
• Service Center & Parts Factory service center at MORELO headquarters in Schlüsselfeld providing maintenance, repair, spare-parts ordering, sealing services, driving school, and gas & disposal facilities for MORELO owners.
• Used MORELO Vehicles (Caraworld) Certified pre-owned MORELO motorhome sales program offered through the Caraworld online platform, providing buyers with a used-vehicle channel into the brand.
• MORELO Rental Program Motorhome rental service that lets prospective customers rent a MORELO motorhome before purchase, supporting product trial and brand experience.
• MORELO Experience Event Program Organized travel events and rallies for MORELO owners, including winter rallyes, Lappland tours, autumn rallies, Nürburgring experiences, safety-first training, and Romania tours.
• MORELO OPEN Annual Event Annual MORELO dealer and customer event featuring product presentations, factory tours, and networking opportunities.
• MORELO Club Membership Club membership program for MORELO owners offering exclusive benefits, community access, and event participation.
• MORELO Fanshop Online merchandise store selling MORELO-branded products and accessories, operated via morelo-shop.com.

Quantifiable outcome

• 2,000th motorhome produced in April 2019, demonstrating sustained production growth
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• IVECO (CNH Industrial)coreTechnology or IntegrationStrategic chassis supplier partnership. IVECO provides the base vehicle platforms for multiple MORELO models including Daily for LOFT/LOFT PREMIUM/PALACE, Eurocargo for entry variants, and S-Way for PALACE LINER S-WAY. This is a critical component partnership as the chassis forms the foundation of every motorhome.
• Mercedes-Benz (Daimler Truck)coreTechnology or IntegrationPremium chassis supplier for high-end models. Mercedes-Benz Atego provides the base for PALACE and EMPIRE LINER, while Mercedes-Benz Actros underpins the flagship GRAND EMPIRE. These partnerships position MORELO vehicles in the premium commercial vehicle segment.
• Knaus Tabbert AGflagshipStrategic or Co-development PartnerParent company relationship. MORELO Reisemobile GmbH is a subsidiary of Knaus Tabbert AG, a major European manufacturer of recreational vehicles. Compliance information and whistleblower systems are shared/group-level. This parent-subsidiary relationship provides strategic backing and potential synergies in manufacturing, purchasing, and distribution.
• IG MetallminorOthersGerman trade union representing metal industry workers. MORELO aligns its 2026 wage adjustments with IG Metall collective bargaining demands, demonstrating adherence to German labor standards and industry norms.
• BRANDORT markenschmiede GmbHminorOthersDesign and implementation agency responsible for MORELO website design and branding. Located in Würzburg, Germany.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Others

• Knaus Tabbert AG: Parent company of MORELO and owner of Knaus, Tabbert, Weinsberg, T.E.C., and other RV brands. Not a competitor but the group context: Knaus Tabbert's other brands define the addressable competitive set around MORELO and the source of cross-brand distribution and procurement leverage referenced in the bull case.

Regional players

• Rapido Group: French RV conglomerate owning Rapido, Itineo, Fleurette, Vandberg, Dreamer, and others, producing premium motorhomes on Citroën, Peugeot, Fiat, and Mercedes chassis. Comparable to MORELO on premium European liner production and dealer-led GTM, but predominantly French/Mediterranean distribution.

Direct peers

• Carthago Reisemobilbau GmbH: German premium motorhome and coachbuilt manufacturer (chic c-line, chic s-plus, liner-for-two, c-tourer) on Fiat Ducato and IVECO chassis, headquartered in Aulendorf. Sits in the same premium DACH segment as MORELO with overlapping dealer networks and similar HNW buyer profile.
• Vario Mobil Fahrzeugbau GmbH: German niche manufacturer of high-end liner motorhomes (Signature, Emotion, Star, Connect) on Mercedes-Benz, MAN, and Volvo chassis. Direct competitor in the ultra-premium / flagship liner subsegment where MORELO's EMPIRE LINER and GRAND EMPIRE compete.
• Volkner Mobil Performance GmbH: German luxury motorhome specialist famous for its full-size mobile garage ('garage liner') concept on Volvo and Mercedes chassis. Competes with MORELO at the flagship end of the liner market for buyers seeking bespoke ultra-premium builds.
• Concorde Reisemobile GmbH: German manufacturer of premium Class A and liner motorhomes (Carat, Credo, Charisma, Liner series) on Mercedes-Benz, IVECO, and MAN chassis, headquartered in Asbach-Bäumenheim. Directly comparable to MORELO in product category, customer segment (HNW buyers), German luxury positioning, and dealer-led distribution.
• Niesmann+Bischoff GmbH: German premium motorhome specialist producing integrated and liner motorhomes (Arto, Flair, iSmoke, Smove) on Mercedes-Benz and IVECO chassis, based in Polch. Competes with MORELO on upper-premium positioning, floor-plan configurability, and authorized-dealer GTM.

Broad incumbents

• Erwin Hymer Group / Hymer GmbH: Europe's largest RV conglomerate (Hymer, Bürstner, Dethleffs, LMC, Carado, Laika, Sunlight, Niesmann+Bischoff after 2024 transaction), part of Thor Industries. Overlaps with MORELO across multiple price tiers and chassis platforms, and is a structural competitor for dealer floor space and supply-chain influence in DACH.
• Frankia Vertriebs GmbH: German motorhome and van-conversion manufacturer (Titan, Platin, Premium, Comfort, Road) on Mercedes and IVECO chassis, now part of Pilote Groupe. Overlaps with MORELO on premium integrated and semi-integrated motorhomes but extends further into mid- and upper-mid-market.
• Dethleffs GmbH & Co. KG: German premium motorhome and caravan brand (Globebus, Esprit, Pulse, c-go, Nomad) within the Erwin Hymer Group. Sits in adjacent price tier to MORELO with broad DACH dealer coverage and overlapping customer demographics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MoreloReisemobile
• Facebookfacebook.com/MORELOreisemobile
• Instagraminstagram.com/morelo_reisemobile
• LinkedInlinkedin.com/company/morelo-reisemobile

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MORELO