Dentum

What Dentum does

Dentum is a Zagreb-based dental polyclinic (DENTUM d.o.o.) that delivers comprehensive dental services from a single clinic, with revenue generated through pay-as-you-go professional service fees for procedures including implants, crowns, orthodontics, oral surgery, and aesthetic dentistry. Founded in 2013 and acquired by Adria Dental Group in 2022, the business operates as part of the largest dental group in the Adria region. The clinical team comprises 15+ dentists across specialties (oral surgery, prosthetics, periodontology, endodontics, orthodontics, aesthetic dentistry), supported by 14 in-house dental technicians in the Revidental digital laboratory. Patient mix is direct-to-consumer, primarily individuals from Croatia and Western Europe acquired via the website, Google reviews (290+ five-star reviews), word-of-mouth, and dental tourism, with multi-language support (Croatian, English, German, Italian, Slovenian), free first consultations, and free accommodation for out-of-town patients.

The service portfolio centers on implantology and prosthetics (All-on-4, Zygoma implants, single dental implants, crowns, bridges, dentures) plus aesthetic dentistry (proprietary ShapeMySmile method, veneers, whitening), orthodontics (Invisalign, fixed braces), oral surgery, periodontology, general dentistry, and diagnostic imaging. Technically, the clinic operates a vertically integrated digital workflow built on the in-house Revidental CAD/CAM lab using Sirona inEos X5 and Straumann CARES scanning, Ivoclar PrograMill PM7 and Imes-Icore milling machines, and 3D printing for prosthetic fabrication. Premium implant systems from Nobel Biocare, Straumann, and Neodent are used with lifetime warranties, and Dentum's clinicians serve as Opinion Leaders for these manufacturers.

Commercial mechanics rely on transparent euro-denominated unit pricing published on the website, a 5% cash discount, and interest-free installment plans (2-36 months) on credit cards, which is critical for high-ticket procedures such as All-on-4 (€6,616 per jaw) and Zygoma implants (€3,550). ISO 9001 certification, EU-standard materials, GDPR-compliant health data processing, and a conscious sedation service address both regulatory and clinical risk. The company is privately held by Adria Dental Group, with no disclosed VC/PE funding.

Name

Dentum

Legal name

DENTUM d.o.o.

Website

https://dentum.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentum is a Zagreb-based dental polyclinic acquired by Adria Dental Group in 2022, serving Croatian and European patients with implantology, prosthetics, orthodontics, oral surgery, and aesthetic dentistry from a single clinic featuring an in-house CAD/CAM dental laboratory.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Dental Laboratories (339116)

SIC

Dental Equipment & Supplies (3843)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB), Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding) (HLABAAAC), Dental Implants & Prosthodontic Components (Implants/Abutments/Prosthetics) (HLAHAEAE)

Keywords

• Dental services
• Dental implants
• Cosmetic dentistry
• Orthodontic treatment
• Oral surgery

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Dental Procedures and Treatments: One-time professional dental service fees for various procedures including implants, crowns, orthodontics, oral surgery, and aesthetic dentistry. Payment options include cash (5% discount), credit/debit cards with installment plans, and bank transfers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Dentum is a private dental polyclinic in Zagreb, Croatia, offering comprehensive dental services to individual patients under one roof. Core offerings include dental implants (All-on-4, Zygoma, Pterigoid), prosthodontics (crowns, bridges, veneers, dentures), the proprietary ShapeMySmile smile-enhancement method, Invisalign and fixed orthodontic treatment, oral surgery, periodontology, conscious sedation, general dentistry, and panoramic/CT diagnostic imaging, supported by an in-house digital dental laboratory.

Product overview

Dentum is a dental polyclinic offering a comprehensive, unified portfolio of dental services at a single facility in Zagreb, Croatia. The offering is structured as a full-service dental clinic rather than a modular software platform — patients receive all treatments at one location, including an in-house Revidental digital dental laboratory. The portfolio centers on implantology and prosthetics (All-on-4, Zygoma implants, dental implants, dental crowns, veneers, dental bridges, dentures), aesthetic dentistry (ShapeMySmile — a proprietary non-invasive composite veneer method — and professional teeth whitening), orthodontics (Invisalign aligner therapy and fixed metal/ceramic braces), oral surgery, periodontology, general dentistry, and diagnostic imaging (OPG and low-dose 3D CT). A dedicated conscious sedation service supports anxious patients and complex surgical cases. The clinic is an authorized provider of Nobel Biocare, Straumann, and Neodent implant systems, and operates Align Technology's ClinCheck workflow for Invisalign treatments. All services are available in multiple languages (Croatian, English, German, Italian, Slovenian) with dental tourism support including airport transfer and accommodation arrangements.

Differentiator

Problem solved

Functional benefit

Brands

• ShapeMySmile: A non-invasive smile enhancement method developed by Dr. Dario Novak and Dentum Polyclinic, involving three steps: digital simulation, mock-up trial, and injection of composite veneers.

Products and services

• All-on-4 Full-arch dental restoration using four implants (Nobel Biocare, Neodent, or Straumann) to support a fixed prosthesis, providing same-day temporary teeth and a lifetime warranty on implants. Targeted at edentulous patients and those with failing dentition.
• Dental Implants Titanium dental implant placement as a long-term aesthetic and functional replacement for one or more missing teeth, using Nobel Biocare, Straumann, or Neodent implant systems with lifetime warranty.
• Zygoma Implants Extended-length implants anchored in the zygomatic (cheek) bone for patients with severe upper jaw bone loss who cannot receive standard implants, avoiding bone grafting and enabling same-day fixed teeth.
• Dental Crowns Prosthetic ceramic or zircon-ceramic crown that caps a damaged or prepared natural tooth or implant, fully protecting remaining tooth structure and mimicking the appearance of a natural tooth.
• Veneers (Ljuskice) Ultra-thin porcelain shells bonded to the front surface of natural teeth to improve color, shape, size, and position, delivering a Hollywood smile with minimal tooth preparation (0.5 mm).
• ShapeMySmile Method Proprietary non-invasive smile enhancement procedure developed by Dr. Dario Novak, using 3D digital design and injected composite veneers to improve the smile in three steps: digital simulation, mock-up trial, and injection bonding.
• Invisalign Therapy Clear aligner orthodontic treatment using a series of removable transparent trays to straighten teeth, reportedly up to 50% faster than other orthodontic therapies, processed via Align Technology's Netherlands laboratory.
• Fixed Orthodontics Traditional fixed orthodontic treatment using metal or ceramic brackets and archwires to correct misaligned teeth and jaw relationships; includes a Six Month Smiles express option for minor corrections.
• Oral Surgery Surgical procedures including tooth extraction, alveotomy (wisdom tooth removal), apicoectomy, cystectomy, bone augmentation, sinus lift, corticotomy, frenelectomy, and gingivectomy, performed under local anesthesia.
• Conscious Sedation Intravenous sedation administered and monitored by an anesthesiologist during dental procedures, reducing anxiety and awareness while maintaining consciousness, used for complex surgical procedures like All-on-4 and Zygoma implants.
• General Dentistry Basic dental services including calculus cleaning, composite fillings, rotary endodontics (root canal treatment), and root post-buildup, aimed at maintaining oral health and preventing disease.
• Dental Prosthetics Reconstruction of defective or missing teeth using dental bridges, removable dentures, and other prosthetic solutions to restore oral function and aesthetics.
• Periodontology Treatment of supporting tooth structures including gums and bone, managing gingivitis and periodontitis (chronic and aggressive) to prevent tooth loss through non-surgical and surgical therapies.
• Orthopantomogram (OPG) and 3D CT Imaging Digital panoramic X-ray and 3D CT imaging of the jaw for dental diagnosis; uses ultra-low-dose 3D technology emitting up to 5 times less radiation than older CT systems.
• Revidental Digital Dental Laboratory In-house digital dental laboratory staffed by 14 dental technicians, using CAD/CAM technology (Ivoclar PrograMill PM7, Sirona CEREC MC XL, Imes-Icore) and 3D printing for on-site fabrication of prosthetic restorations such as crowns, bridges, and All-on-4 frameworks.

Quantifiable outcome

• 98% patient satisfaction rate across Europe
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Adria Dental GroupcoreStrategic or Co-development Partner · 1 January 2022Dentum became a member of Adria Dental Group in 2022. Adria Dental Group is described as the leading dental group in the Adria region. As a member, Dentum collaborates with other dental clinics and laboratories within the group network for patient referrals and shared expertise.
• Nobel BiocarecoreTechnology or IntegrationPremium implant manufacturer recommended by the clinic. Dentum's doctors serve as Opinion Leaders for Nobel Biocare. Provides lifetime warranty implants used in procedures including All-on-4 solutions.
• StraumanncoreTechnology or IntegrationPremium implant manufacturer whose products (including Neodent brand) are recommended by the clinic. Dentum's doctors are Opinion Leaders for Straumann. Provides lifetime warranty implants.
• Ivoclar VivadentcoreTechnology or IntegrationDental products and technology company. Dentum uses Ivoclar's PrograMill PM7 milling machine as part of their CAD/CAM system for manufacturing dental prosthetics including crowns and bridges.
• Sirona (Dentsply Sirona)coreTechnology or IntegrationDental technology company providing CAD/CAM equipment including inEos X5 scanner and CEREC MC XL Practice Lab used in Dentum's digital dental laboratory for precise prosthetic work.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Adria Dental Group partner clinics: Other clinics within Dentum's parent Adria Dental Group network across the Adria region. Direct sibling peers sharing procurement, referral flows, and group-level operating standards with Dentum.
• Access Smile: Hungary-based dental tourism operator focused on implants and aesthetic dentistry for UK and Irish patients. Comparable on cross-border patient acquisition and complex-case specialization.
• MDental Clinic Hungary: Hungarian dental clinic specializing in implants and full-mouth restoration, serving cross-border patients from Western Europe. Comparable regional dental tourism peer with similar premium-implant positioning.
• Dentaprime: UK-facing dental implant chain that manufactures in Bulgaria and treats patients in a dedicated facility. Directly comparable on the dental tourism + implant specialization + in-house lab business model.
• Poliklinika Bagatin: Zagreb-based polyclinic offering dental, aesthetic surgery, and dermatology services with a strong dental tourism focus across Europe. Comparable as a premium Croatian multi-specialty clinic targeting international patients with concierge-style service.

Emerging players

• DentaVacation / Dental tourism facilitators: Aggregators that route Western European patients to vetted clinics in Croatia, Hungary, Turkey, and beyond. Comparable as a competing demand-acquisition channel for the same cross-border implant and aesthetic patients Dentum targets.

Broad incumbents

• Colosseum Dental Group: Pan-European dental services platform operating hundreds of clinics across multiple countries. Comparable as a much larger incumbent in the same dental services category with broader geographic reach and corporate backing.
• Medicover: Public healthcare and dental services operator with clinics across Poland, Romania, Germany, and CEE. Comparable as a broader healthcare/dental incumbent with overlapping patient demographics in Central Europe.
• Straumann Group: Global premium dental implant and prosthetics manufacturer and clinic operator. Comparable as the supplier of Dentum's flagship implant line and as a broader incumbent moving downstream into clinical services.

Regional players

• Eurodent: Established Hungarian dental clinic chain serving both domestic and international patients. Comparable regional player with overlapping implantology and aesthetic services, though operating from a different country.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Dentum
• LinkedInlinkedin.com/company/dentum-dental-clinic

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentum