The Cone

What The Cone does

The Cone is a privately held, family-controlled insurance brokerage and risk management firm headquartered in Montgomery, Alabama. It is licensed to transact insurance business in all 50 U.S. states and operates with 11-50 employees carrying 150+ years of combined team experience. The firm's distribution spans personal lines, commercial lines, and a series of specialized programs including a multifamily insurance program that places it as exclusive agent for 30+ property managers covering 70,000+ units across the Southeast and Midwest.

The Cone generates revenue through standard insurance brokerage commissions on premiums placed with carrier partners across multiple verticals: multifamily housing, manufacturing, retail, municipalities, homeowners associations, nonprofits, and wholesalers/distributors. It has extended the model beyond placement by standing up an in-house Claims and Loss Control division, embedding service delivery into the client relationship rather than outsourcing it entirely to carriers. The firm has also launched a dedicated billboard insurance product supported by a digital quote application that compresses submission to a 1-2 minute online form and promises a 24-hour quote turnaround, signaling selective channel modernization.

The underlying technology stack is minimal: a Wix-hosted public website and lightweight digital intake forms. No proprietary underwriting platform, no AI/ML tooling, and no carrier-side technology partnerships are described. The competitive posture is that of a traditional relationship-led brokerage differentiated by industry specialization, exclusive agent appointments in multifamily, geographic breadth via 50-state licensing, and in-house claims expertise rather than by technology.

Name

The Cone

Legal name

The Cone Company, Inc.

Website

https://theconeco.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Commercial Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Claims Advocacy & Loss Recovery Services (FSAEADAH)

akta.pro secondary industry

Real Estate / Lessors Risk BOP (FSAJAFAI)

Keywords

• Insurance brokerage services
• Commercial insurance coverage
• Multifamily insurance programs
• Billboard insurance coverage
• Risk management services

Headquarters

HQ city

Montgomery

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance Brokerage Commissions: The company operates as an independent insurance agency/brokerage earning commissions from insurance carriers for placing commercial and personal lines coverage. Revenue is generated through placement fees and commissions on insurance policies including property, casualty, surety bonding, and personal lines.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

The Cone Company is an independent insurance brokerage and risk management firm that places commercial property and casualty, multifamily/real estate, billboard/out-of-home advertising, and personal lines coverage on behalf of clients. It supplements policy placement with an in-house Loss Control and Claims Division that delivers claims advocacy, safety manuals, on-site audits, post-accident analysis, OSHA/MSHA training, and ongoing program monitoring.

Product overview

The Cone Company is an insurance brokerage and risk management firm offering a comprehensive portfolio of insurance products and services. Their core offerings include Commercial Insurance (property and casualty), Multifamily/Real Estate Insurance, Billboard Insurance, and Personal Insurance (homeowners, auto, boats, recreational vehicles, rental property, umbrella). They provide specialized industry-specific coverage for Manufacturing, Retail, Municipalities, Homeowners Associations, Nonprofits, and Wholesalers/Distributors. The company also offers in-house Claims Advocacy and Loss Control Services as integrated components of their risk management approach, with downloadable claims forms and safety training programs. Their Multifamily Insurance program serves as exclusive agent for 30+ of the largest property managers in the Southeast and Midwest, insuring over 70,000 units across all 50 states.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Insurance Comprehensive commercial property and casualty insurance coverage including stand-alone property, general liability, commercial package policies, business owner's policies, commercial auto, workers comp, umbrella and excess liability, professional and E&O, builder's risk, surety bonding, environmental/pollution, employment practices, D&O, cyber and data security, liquor liability, and special events. Designed for commercial accounts across multiple verticals.
• Multifamily Insurance Habitational and multifamily insurance program offering full replacement cost, no co-insurance, rental income coverage, per occurrence and all-peril deductibles including wind and hail, enhanced sewer water backup, boiler and machinery, replacement cost law of ordinance, blanket additional insureds, A+ rated carriers, excess flood and quake coverage, employee fidelity/crime coverage, and per location aggregate on liability. The program insures over 70,000 units and serves as exclusive agent for 30+ of the largest property managers in the Southeast and Midwest, licensed in all 50 states.
• Billboard Insurance Specialized insurance products tailored for the Out of Home Advertising and Billboard industry, offering property/IM coverage, loss of income coverage, general liability umbrella, workers comp, professional coverage, and tailored underwriting and quoting process with a short simple application and 24-hour quote turnaround on weekdays. Covers billboard structure types (wood, steel, plastic, unipole).
• Personal Insurance Personal insurance coverage including homeowners, boats, recreational vehicles, rental property, auto, and personal umbrella policies, with continuous review to maximize protection and innovative products. Targeted at individual consumers and households.
• Claims & Loss Control Services In-house claims advocacy and loss control division providing claims management, assistance with filing, downloadable claim forms (automobile loss notice, property loss notice, general liability notice, workers compensation first report), safety manuals, on-site audits and inspections, post accident analysis, safety incentive award programs, mock DOT audits, task- and hazard-specific training, and OSHA 10 and 30 hour training and MSHA Part 46 training.
• Manufacturing Insurance Insurance coverage for manufacturing risks including property, raw materials, systems protection, and comprehensive risk management program design addressing complex and unique manufacturing exposures from foreign competition, regulations, and workforce issues. Serves auto parts, furniture, fire suppression systems, concrete pumps, and other manufacturers.
• Retail Insurance Small business insurance for the retail sector covering general liability, products liability, business interruption, tenants fire legal liability, employment practices liability, workers compensation, manufacturers selling price coverage, vendors liability, cyber liability, special events liability, and peak season coverage.
• Municipalities Insurance Enterprise risk management insurance for cities and municipality organizations covering protection of employees and communities through understanding, controlling, and transferring risk.
• Homeowners Associations Insurance Insurance for associations including condominiums, homeowners, and town-homes covering commercial property, flood, general liability, certificates of insurance, personal contents coverage, specialty condo coverage for wind, flood, bonds, directors and officers, claims advocacy and management, risk review, ongoing program monitoring, and pre- and post-disaster planning.
• Nonprofits and Industry Associations Insurance Liability coverage for directors and officers, staff and volunteers, including crime insurance, D&O liability, employment practices liability, fiduciary liability insurance, special events insurance, and workers compensation.
• Wholesalers and Distributors Insurance Customized policies protecting against thefts, late supplier shipments, unpaid deliveries, and property and inventory damage for wholesale and distribution operations.
• Real Estate Insurance Customized creative multifamily insurance and risk management solutions for real estate portfolios including multifamily, retail, office, and mixed-use properties, delivered by seasoned professionals with years of industry experience.

Named customers3 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Heffernan Insurance Brokers: Large independent commercial insurance brokerage serving middle-market and niche industry verticals. Highly comparable to The Cone as a privately held, multi-vertical independent brokerage with specialty practice groups and an in-house risk services capability.
• Higginbotham: Independent insurance and risk management firm headquartered in Texas with deep multi-vertical expertise (manufacturing, real estate, municipalities, nonprofits). Directly comparable to The Cone in operating model, vertical specialization, and regional-to-mid-market commercial focus.
• Burns & Wilcox: Specialty wholesale insurance brokerage distributing niche and excess-and-surplus lines. Comparable to The Cone's billboard and habitational specialty franchises, where specialized underwriting expertise and carrier access drive placement.
• Insurance Office of America: Privately held, family-influenced independent insurance brokerage offering commercial, personal, and specialty lines across multiple verticals. Comparable to The Cone in private ownership, vertical breadth, and emphasis on integrated risk management services.
• RPS (Risk Placement Services): Wholesale insurance distributor specializing in niche commercial lines and complex placements. Comparable to The Cone's specialty billboard and habitational placements that require non-admitted or specialty carrier access.
• Brown & Riding: Specialty insurance brokerage and wholesale firm focused on complex and unusual risks across multiple verticals. Comparable to The Cone in niche underwriting focus and reliance on specialty carrier relationships rather than volume placement.

Broad incumbents

• USI Insurance Services: Top-10 U.S. insurance brokerage serving middle-market and large commercial clients across all major verticals. A broader incumbent with overlapping practice areas (real estate, manufacturing, municipalities), competing for the same property manager and middle-market accounts as The Cone.
• Marsh McLennan: Global insurance brokerage and risk advisory powerhouse. Relevant incumbent peer competing for enterprise and middle-market commercial accounts across the same verticals The Cone serves (manufacturing, real estate, municipalities, retail).
• Lockton: Largest independent insurance brokerage globally, with deep specialty practice groups including real estate/habitational. Comparable as a competitor for large multifamily property management accounts, though operating at much greater scale than The Cone.
• Hub International: Large North American insurance brokerage with strong middle-market and specialty practice presence. Comparable as a roll-up style incumbent that competes for regional and specialty accounts similar to The Cone's multifamily and billboard programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/theconecompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cone