Eggert Group

What Eggert Group does

Eggert Group (legal entity: EGGERT GROUP GmbH & Co. KG, with EGGERT Communications GmbH as general partner) is a change communication consultancy headquartered at Elisabethstraße 11, Düsseldorf, Germany, founded in 1985 by Sven Eggert. The firm specializes in strategic communications for organizational transformation, with service lines spanning change communication, brand development and positioning, employer branding, marketing campaigns (paid, owned, ABM, performance), stakeholder communication across internal and external audiences, and corporate publishing including annual and financial reports. Its proprietary Avatar Hacking® methodology supports target-audience profiling, and a complementary free online tool, the Change-Kommunikations-Check, functions as a lead-generation diagnostic that funnels prospects into 30-minute consultation sessions.

The company serves four primary customer segments: German Mittelstand, large corporations and organizations, owner-managed and family businesses, and in-house communications and marketing teams. Named enterprise and institutional clients include BHW, Postbank, RWE, HUAWEI, FIAT, Jeep, HONOR, Nordex, MB Energy, Telefónica/WhatsApp SIM, Heinrich-Heine-Universität, and IHK, with several engagements running 7-11+ years. Delivery is structured as a four-phase process (Lage lesen, Komplexität abbauen, Richtung schärfen, Wirkung verankern) executed by a small senior core team extended through a curated network of specialist partners across creative, media, employer branding, and brand strategy.

The business model is professional services: customized project and retainer engagements priced on scope, sold through a consultative B2B motion anchored by thought-leadership content, case-study portfolio, and direct outreach. Geographic focus is Germany, with no disclosed international expansion. The 2025 leadership transition placed Anna Müller as CEO while founder Sven Eggert moved to Founder & Strategic Advisor. Revenue and headcount financials are not publicly disclosed; firmographics lists 1-10 employees while first-party site material references approximately 106 professionals, indicating either an extended network or a headcount figure that includes alumni and partners beyond the named core team.

Name

Eggert Group

Legal name

EGGERT GROUP GmbH & Co. KG

Website

https://eggert-group.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Eggert Group is a Düsseldorf-based change communication consultancy founded in 1985 that serves German Mittelstand firms, large corporations, and family businesses with strategic communications, brand development, employer branding, campaigns, and corporate publishing.

Ownership category

akta.pro rank

Product category

Change Management Consulting

NAICS

Management Consulting Services (54161), Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

akta.pro secondary industries

Change Management & Transformation (Org/HR) (BPACAJAD), Restructuring & Turnaround Advisory (BPAHADAD)

Keywords

• Change communication consulting
• Brand development services
• Stakeholder communication
• Corporate publishing services
• Employer branding services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Communications Consulting: Professional services revenue from strategic communications consulting, change communication, brand development, and leadership communication engagements. Projects range from single deliverables (annual reports, rebranding campaigns) to multi-year full-service relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EGGERT GROUP is a strategic change communication consultancy that helps companies navigate transformation through integrated internal and external communication. Its core services span change communication, brand development, campaign development, stakeholder communication, employer branding, and corporate publishing such as annual and financial reports. Engagements are delivered as customized projects or multi-year full-service relationships targeting mid-market, enterprise, family-owned, and communications-team clients.

Product overview

EGGERT GROUP is a change communication consultancy founded in 1985, based in Düsseldorf, Germany. The company offers a portfolio of strategic communication services organized around change, brand, and stakeholder engagement. Core offerings include Change Communication Services, Brand Development & Communication, Campaign Development, Stakeholder Communication, Employer Branding, and Corporate Publishing (annual reports, financial reports). The proprietary Avatar Hacking® methodology supports target audience insights. The company also provides a complimentary online tool called the Change-Kommunikations-Check, a 7-question self-assessment that helps users evaluate communication urgency and risks. Services are delivered through a structured four-phase process: Lage lesen (analysis), Komplexität abbauen (simplification), Richtung schärfen (clarification), and Wirkung verankern (implementation).

Differentiator

Problem solved

Functional benefit

Products and services

• Change Communication Services

Quantifiable outcome

• 30 financial reports delivered with zero errors and 100% on time and within budget for BHW
• +2 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered preferred.

• Teresa Müller & Leon Böhm (Type Type Hype)preferredStrategic or Co-development PartnerCreative partners who collaborate on communications, content, and campaign projects requiring concept, design, and ambitious implementation. They think along, communicate clearly, and deliver excellent quality with high engagement.
• Siamak GhofranipreferredStrategic or Co-development PartnerGrowth Marketer and AI Creative Specialist who brings together growth, KPIs, and digital possibilities. Knows which digital levers create measurable impact today and brings this perspective into selected projects.
• Fabian Nest (MEDIANEST)preferredStrategic or Co-development PartnerPartner for strategic media planning with focus on Programmatic Advertising, DOOH, and digital video and audio channels. Ensures messages appear in the right context, reach relevant target audiences precisely, and create measurable impact.
• Laura Hölzel (ploy)preferredStrategic or Co-development PartnerEmployer Branding specialist who enriches projects when employer branding gets complex and internal communication needs to really land. EGGERT GROUP has experienced fast alignment and excellent results working together.
• Florian EckelmannpreferredStrategic or Co-development PartnerCreative partner who provides new creative perspectives when projects need fresh impulses. Not bound by conventional thinking, finds possibilities even where things seem stuck.
• Andrea RuppertpreferredStrategic or Co-development PartnerPR specialist who brings together strategy, structure, and network. Has a special connection as CEO Anna Müller did her first PR internship with Andrea years ago.
• Michael Rewald (re:wald Markenberatung)preferredStrategic or Co-development PartnerSparring partner for brand questions where identity and revenue cannot be opposites. Former CMO & Managing Director of GREY Düsseldorf with over 25 years experience. Founder of re:wald brand consulting that connects brand, communication, and sales for measurable growth.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Scholz & Friends: One of Germany's largest independent creative/communications agencies with brand strategy and integrated campaigns practices. Comparable to Eggert on brand development, campaigns, and stakeholder engagement for German enterprise clients.
• Serviceplan Group: Largest owner-managed German agency group offering brand, digital, and integrated communications services. Competes with Eggert on brand development, digital marketing, CRM, and campaign execution across enterprise clients.
• Jung von Matt: Major German creative agency network with strong brand and integrated communications offerings. Comparable for premium brand development and campaign work targeting similar enterprise customer profiles.
• Hering Schuppener: Leading German corporate communications and change-comms consultancy, headquartered in Düsseldorf; competes for the same Mittelstand and enterprise transformation mandates that Eggert Group pursues. Directly comparable on positioning, service mix, and target client profile.
• Kekst CNC: International strategic communications consultancy with strong German presence (formerly CNC, now part of IPREX), focused on M&A, restructuring, and change communications. Directly overlaps with Eggert's corporate publishing, stakeholder comms, and transformation offerings.
• fischerAppelt: Major German integrated communications agency group offering corporate, brand, and change communications alongside creative/PR services. Closely comparable in service scope (corporate publishing, employer branding, campaigns) and target enterprise/Mittelstand market.
• Faktor 3 AG: Hamburg-based corporate communications and PR agency with strong corporate publishing and change-comms practices. Competes for similar enterprise clients across financial services, technology, and industrials.

Broad incumbents

• FleishmanHillard: Global public relations and integrated marketing agency with significant German operations (Frankfurt). Overlaps with Eggert on change communications, corporate publishing, and stakeholder engagement for multinational clients.
• Edelman: World's largest PR firm with deep German presence offering corporate communications, change management, and brand strategy. Competes for the same enterprise transformation mandates that drive Eggert's largest engagements.
• Brunswick Group: Global leader in corporate communications advisory, particularly strong in M&A, restructuring, and change situations. Represents the scaled, global incumbent that Eggert competes against when enterprise clients require cross-border stakeholder comms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInde.linkedin.com/company/eggert-group-gmbh-&-co.-kg
• Instagraminstagram.com/eggert_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eggert Group