Partner in Aging

Name

Partner in Aging

Legal name

Partner in Aging

Website

https://partnerinaging.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Partner in Aging is a San Diego-based elder care advisory practice founded in 2019 by Jon Schwartz, providing personalized care planning, benefits navigation, and life transition guidance directly to families and caregivers of seniors.

Ownership category

akta.pro rank

Product category

Senior Care Planning

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Senior Living & 55+ Community Brokerage (BPAJAAAH)

Keywords

• Senior care planning
• Elder care guidance
• Aging support services
• Family caregiving assistance
• Life transition planning

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Care Planning and Guidance Services: The company generates revenue through expert care planning, aging support resources, and personalized guidance services for families navigating elder care and life transitions. The revenue model appears to be service-based consulting.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Partner in Aging provides expert elder care planning and personalized aging-life-transition guidance for families and individuals. Services include care planning consultations, aging support resources, and tailored advice to help clients navigate decisions about elder care, family caregiving, and major life transitions associated with aging. Delivery is direct-to-consumer via consultation engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Elder Care Planning and Aging-Life-Transition Guidance Personalized consulting service for families and individuals navigating elder care decisions and aging-related life transitions. Delivered as direct one-on-one guidance covering care planning, aging support resources, and family caregiving decisions; intended for adult children of aging parents, family caregivers, and older adults planning for their own care needs.

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• Caring.com: Caring.com is a leading online resource and referral platform for senior care, including assisted living, in-home care, and elder care planning content. It competes with Partner in Aging for the same family audience seeking guidance on senior care decisions.
• A Place for Mom: A Place for Mom is the largest U.S. senior care advisory and referral network, connecting families with assisted living, memory care, and in-home care providers. It directly overlaps Partner in Aging's "future living needs" and care navigation offerings, but at vastly greater scale.
• AgingCare: AgingCare is an online community and resource hub for caregivers and families of elderly loved ones, offering articles, directories, and peer support — closely related to Partner in Aging's elder care guidance positioning.
• Oasis Senior Advisors: Oasis Senior Advisors is a franchise network of local advisors who help families evaluate senior living and care options at no cost. It mirrors Partner in Aging's local, personalized advisor model.
• Seniorly: Seniorly is a marketplace and advisory platform helping families find assisted living and memory care communities, with localized advisor support — directly comparable to Partner in Aging's senior living placement guidance.
• Assisted Living Locators: Assisted Living Locators is a senior placement referral franchise that matches families with assisted living, memory care, and in-home care options, providing personalized local advisor service similar to Partner in Aging.

Broad incumbents

• WellSky: WellSky provides technology and care coordination platforms across home health, hospice, and post-acute care. While it serves providers rather than families directly, its care coordination functionality overlaps thematically with Partner in Aging's service.

Others

• Aging Life Care Association: ALCA is the professional membership body for geriatric care managers — the credentialed professional category Partner in Aging's services most resemble. It is a relevant peer as the industry's professional reference point and source of certified practitioners.
• Family Caregiver Alliance: FCA is a national nonprofit providing information, education, and care planning resources for families caring for elderly relatives with chronic or disabling conditions — overlapping Partner in Aging's care navigation and family caregiver support role.

Regional players

• Benjamin Rose Institute on Aging: Benjamin Rose is a Cleveland-based nonprofit providing care management, caregiver support, and aging services. It is comparable as a regionally-rooted elder care coordination and planning organization.

Market position

Customer concentration

• Facebookfacebook.com/Partner-in-Aging-345998892976732
• LinkedInlinkedin.com/company/partner-in-aging

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Partner in Aging