Assisted Living Locators
Assisted Living Locators is a Scottsdale-based franchise network operating a nationwide senior care referral service across 46 U.S. states and Canada. It matches families with assisted living, memory care, nursing, and independent living facilities through local care advisors, a proprietary assessment tool, and an AI-optimized search platform, earning referral fees from partner communities.
- Company typePrivate
- Founded2003
- HeadquartersScottsdale, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Assisted Living Locators does
Assisted Living Locators is a Scottsdale, Arizona-based senior care referral franchise network founded in 2003 by registered nurse Angela Olea. The company operates under Assisted Living Locators Licensing, LLC as part of the Evive Brands franchise portfolio, deploying more than 100 locally-based care advisors across 46 U.S. states and Canada. Its core product is a matching service that connects families seeking senior living with appropriate facilities across six care categories: assisted living, memory care, nursing homes, independent living, senior living communities, and residential care homes. Advisors provide hands-on support including needs assessment, facility tours, contract navigation, and transition assistance, all at no cost to families. The proprietary Care Assessment Tool evaluates seniors across ten care dimensions, and an AI-optimized search and geo-targeting platform was fully implemented in December 2025 to improve matching accuracy and verify franchise information across the network.
The company's revenue model is a referral-fee (affiliate) structure: senior living communities compensate Assisted Living Locators when families are matched with their facilities, while families receive the service free of charge. This keeps recommendations positioned as unbiased while monetizing the placement pipeline. The franchise system layers in additional revenue through franchise fees, royalties, and marketing fund contributions from unit operators, and the Evive Brands affiliation provides shared corporate services and cross-brand promotional leverage. The company maintains a specialized partnership with Veteran Care Advisors to serve the veteran family segment, and was named to Franchise Dictionary Magazine's Top 100 Game Changers of 2025.
The technology stack is comparatively light: text-based AI applied to recommendation and geo-targeting, a proprietary questionnaire-based assessment tool, Google Analytics integration for website intelligence, and no public-facing mobile application. Distribution runs entirely through the franchise channel, the corporate website (assistedlivinglocators.com), and a toll-free 800 number. The leadership team is small and founder-led, with Angela Olea continuing to serve as Brand President, and the corporate headcount is reported in the 11–50 range, reflecting the lean franchisor model rather than the much larger system-wide advisor base.
Assisted Living Locators firmographics
Firmographics- Name
- Assisted Living Locators
- Legal name
- Assisted Living Locators Licensing, LLC
- Website
- https://assistedlivinglocators.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Assisted Living Locators is a Scottsdale-based franchise network operating a nationwide senior care referral service across 46 U.S. states and Canada. It matches families with assisted living, memory care, nursing, and independent living facilities through local care advisors, a proprietary assessment tool, and an AI-optimized search platform, earning referral fees from partner communities.
- Ownership category
- akta.pro rank
Assisted Living Locators industry classification
Industry- Product category
- Senior Care Referral and Placement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Community Resources, Social Services & Transportation Coordination (HLADALAK), Elder Services & Aging Support (BPAGAEAF)
Where Assisted Living Locators is headquartered
LocationHeadquarters
- HQ city
- Scottsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Assisted Living Locators business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Referral Fee Revenue: The company provides free services to families seeking senior care guidance. Senior living communities pay referral fees directly to Assisted Living Locators when families are matched with their facilities. This model maintains unbiased recommendations as advisors are not paid by families.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Senior Care Advisory Services |
| Unit Pricing | Monthly | Assisted Living Cost Range |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Assisted Living Locators product offering
Product offeringCore offering
Assisted Living Locators is a senior care referral and placement service that matches families with appropriate senior living options through a nationwide network of locally-based Care Advisors. Services span assisted living, memory care, nursing homes, independent living, senior living communities, and care homes, supported by a proprietary Care Assessment Tool and an AI-Optimized Search and Geo-Targeting Platform. The service is provided at no cost to families, with revenue earned via referral fees paid by senior living communities when families are placed.
Product overview
Assisted Living Locators is a senior care referral service that operates as a nationwide network of locally-based care advisors. The core offering consists of a matching platform that connects families with appropriate senior living options, powered by an AI-optimized search and geo-targeting system deployed in December 2025. The service covers multiple care types including assisted living facilities, memory care, nursing homes, independent living, senior living communities, and residential care homes. The proprietary Care Assessment Tool evaluates seniors' needs across ten dimensions to generate personalized recommendations. Advisors provide hands-on support including facility tours, contract navigation, and transition assistance at no cost to families, with compensation received directly from senior living communities. The company also operates a franchise model enabling local entrepreneurs to own care advisor businesses under the brand.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Care Advisor Placement Network A nationwide network of locally-based Care Advisors who assess senior care needs, recommend appropriate facilities, coordinate tours, and support transitions for families at no cost.
- Care Assessment Tool A proprietary assessment tool that evaluates seniors' care needs across ten dimensions, including level of supervision, mobility, nutrition, mental status, toileting, phone use, medication administration, bathing/dressing/grooming, financial management, and medical provider contact.
- Assisted Living Facility Referrals Referral service connecting families with assisted living facilities that provide support with daily activities while encouraging autonomy, including personal care, dressing, hygiene, and medication reminders.
- Memory Care Facility Referrals Referral service for memory care communities specifically designed for seniors living with Alzheimer's or other forms of memory loss, offering protected settings, structured routines, and specially trained staff.
- Nursing Home Center Referrals Referral service for skilled nursing facilities offering 24/7 residential care for older adults with chronic or complex health conditions, including temporary recovery support after illness, injury, or surgery.
- Independent Living Center Referrals Referral service for independent living communities designed for healthy, active older adults who want to leave household responsibilities behind while maintaining independence with private living spaces and social opportunities.
- Senior Living Community Referrals Referral service for senior living communities that combine independent living with supportive services, offering integrated safety and support for older adults at various stages of care needs.
- Care Homes Referrals Referral service for residential care homes (also known as adult family homes) that provide personalized care in quieter, more intimate residential neighborhood settings with higher caregiver-to-resident ratios.
- AI-Optimized Search and Geo-Targeting Platform AI-driven matching platform that processes family search queries, applies geo-targeting to surface relevant local care providers, verifies franchise information, and integrates human advisor support to match families with appropriate senior living options.
- Franchise Opportunity Program Franchise business opportunity enabling individuals to own and operate Assisted Living Locators care advisor offices in their local communities, with corporate support from Evive Brands.
Quantifiable outcome
- 100,000+ families helped since 2023
- +1 more outcomes
Companies that use Assisted Living Locators
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Assisted Living Locators technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature2 records
Assisted Living Locators partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- Veteran Care AdvisorscoreThe company operates in partnership with Veteran Care Advisors to provide specialized guidance for veterans and their families transitioning to senior living. This partnership enhances the company's ability to serve military veterans with tailored care options and support services.
- Evive BrandsflagshipAssisted Living Locators is affiliated with Evive Brands, which owns multiple franchise brands including Executive Home Care, Grasons, and Maid Brigade. Evive Brands provides corporate support, marketing initiatives like the 'Hands in Action' campaign, and recognition programs for franchisees.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Assisted Living Locators competitors and assessment
Company assessmentBroad incumbents
- Executive Home Care: Sister brand under the same Evive Brands portfolio, providing in-home personal care services to seniors. Operates a comparable franchise model and represents both an internal cross-promotion opportunity and a downstream vertical extension of the placement funnel for Assisted Living Locators.
- Amada Senior Care: National in-home care franchise that also provides senior living placement services. Overlaps with Assisted Living Locators on the placement side but extends into direct in-home care delivery, making it both a competitor and a potential partner.
- Senior Helpers: National franchise providing in-home senior care services including personal care, Alzheimer's and dementia care, and respite. While primarily a home care provider, it represents a comparable franchise-driven senior services model and competes for the same family customer relationships.
- Comfort Keepers: Large national franchise providing in-home care, respite, and specialized senior care services. Operates a comparable franchise model targeting families of aging loved ones and overlaps with Assisted Living Locators on the family acquisition side, even where service offerings diverge.
Direct peers
- Caring.com: Leading online senior care resource and referral platform connecting families with assisted living, memory care, home care, and other senior services. Operates a similar family-to-community matching model with content-driven lead generation.
- CarePatrol: Senior placement service that helps families find assisted living, memory care, and in-home care. Operates through a franchise and local advisor model comparable to Assisted Living Locators, with similar service offerings and referral-fee revenue model.
- A Place for Mom: Largest and most recognized senior care referral and placement advisory network in the US, connecting families with assisted living, memory care, and other senior living options. Operates an essentially identical business model to Assisted Living Locators — free service to families compensated via referral fees from partner communities — making it the closest direct competitor.
- Oasis Senior Advisors: Franchise-based senior living placement service with local advisors who help families evaluate assisted living, memory care, and independent living options. Mirrors Assisted Living Locators' advisor-driven, community-compensated model.
Emerging players
- Seniorly: Online marketplace and referral platform for assisted living and memory care communities, primarily serving California and select Western markets. Comparable matching functionality with a digital-first delivery model that competes with Assisted Living Locators' advisor-led approach.
Others
- Brookdale Senior Living: Largest US operator of senior living communities. As a major supply-side partner in Assisted Living Locators' referral network, it represents the most important category of community relationship; the company's direct-to-consumer digital marketing investments also represent a competitive risk to the placement intermediary model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Assisted Living Locators social profiles
Digital presenceAssisted Living Locators financial estimates
Financial estimateRevenue estimate
Valuation estimate
Assisted Living Locators leadership team
Management profileNumber of profiles
Profiles1 record
Assisted Living Locators funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Assisted Living Locators M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Assisted Living Locators
What does Assisted Living Locators do?
Assisted Living Locators is a senior care referral and placement service that matches families with appropriate senior living options through a nationwide network of locally-based Care Advisors. Services span assisted living, memory care, nursing homes, independent living, senior living communities, and care homes, supported by a proprietary Care Assessment Tool and an AI-Optimized Search and Geo-Targeting Platform. The service is provided at no cost to families, with revenue earned via referral fees paid by senior living communities when families are placed.
Is Assisted Living Locators a public or private company?
Assisted Living Locators is a private company. It is classified as corporate owned and is currently operating.
When was Assisted Living Locators founded?
Assisted Living Locators was founded in 2003. It employs 11 to 50 people.
Where is Assisted Living Locators based?
Assisted Living Locators is headquartered in Scottsdale, United States, in the North America region.
How does Assisted Living Locators make money?
One revenue line is on record: referral Fee Revenue.
Who are Assisted Living Locators's main competitors?
Broad incumbents on record are Executive Home Care, Amada Senior Care, Senior Helpers and Comfort Keepers. Direct peers are Caring.com, CarePatrol, A Place for Mom and Oasis Senior Advisors. Seniorly is listed as an emerging player. Brookdale Senior Living is listed as an others.
Does Assisted Living Locators have an API?
No public API is recorded for Assisted Living Locators.
What industry is Assisted Living Locators in?
Assisted Living Locators's product category is Senior Care Referral and Placement Services. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of HLADALAK, Community Resources, Social Services & Transportation Coordination. Its NAICS code is 624120 and its SIC code is 8300.