Martinas Bastel- und Hobbykiste

What Martinas Bastel- und Hobbykiste does

Martinas Bastel- und Hobbykiste is a privately held German online retailer specializing in crafting and hobby supplies, operating the storefront www.bastelundhobbykiste.de. The company serves individual craft hobbyists in Germany and broader German-speaking markets, with a secondary English-language storefront in place. Its catalog spans 14,500+ SKUs across knitting (sock yarn, sweater yarn, needles, accessories), crochet (thread, hooks, materials), embroidery (cross-stitch, Point de Croix, DMC books), lace knitting books and patterns, craft books and magazines, arts and crafts supplies, and digital gift certificates. The assortment is built around recognized brand manufacturers including Addi, Lang yarns, Opal, Austermann, Schoeller+Stahl, Knitpro, Prym, and DMC.\n\nThe underlying technology is a standard e-commerce implementation on OXID eShop, with multi-language support (German and English), shopping cart, customer accounts, wish lists, product comparison, a gift registry, listmania lists, and a section for downloadable instructions. The company does not expose an API, SDK, or documented integration partners, and no AI-powered features are in evidence. Distribution is purely direct-to-consumer via the company's own website; no physical retail locations are listed. Marketing relies on a basic newsletter, organic search, and active Facebook and Instagram accounts. Trusted Shops certification is displayed as a trust signal alongside payment options including PayPal, credit card, Sofortüberweisung, prepayment, and invoice.\n\nThe revenue model is straightforward one-time transaction-based product sales with no subscription tier. Per-unit pricing spans from €0.59 (small accessories) to €194.95 (premium knitting machines/sets), with shipping from €4.50 per delivery and no minimum order value. The store differentiates primarily through its curated assortment of brand-name crafting supplies, personal service and expert advice, low-friction ordering, and a money-back guarantee, rather than through proprietary technology or unique price positioning.

Name

Martinas Bastel- und Hobbykiste

Legal name

Martinas Bastel- und Hobbykiste

Website

https://bastelundhobbykiste.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Martinas Bastel- und Hobbykiste is a German direct-to-consumer e-commerce retailer specializing in crafting and hobby supplies, offering 14,500+ SKUs of yarn, knitting needles, crochet, embroidery, and craft books to individual craft hobbyists in German-speaking and selected international markets.

Ownership category

akta.pro rank

Product category

Arts & Crafts Retail

NAICS

Sewing, Needlework, and Piece Goods Retailers (459130), Sewing, Needlework, and Piece Goods Retailers (45913)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRALACAF

Yarn, Knitting & Crochet Supplies Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Arts, Crafts & Hobby Supplies Retail

SECONDARYCRALADAE

Needlepoint & Embroidery Shops

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

SECONDARYCRALADAH

Pattern & Sewing Instruction Retail (Patterns, Books, Classes)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

SECONDARYCRALADAG

Notions & Sewing Accessories Retail (Thread, Needles, Zippers, Buttons)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Fabric, Sewing & Needlecraft Retail

Keywords

• Craft supply retail
• Knitting yarn sales
• Embroidery supplies
• Hobby e-commerce
• Crochet materials

Headquarters

HQ city

Elkerhausen

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: One-time transaction-based sales of crafting supplies including yarn, needles, patterns, and accessories. No subscription model. Revenue generated from individual purchases at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Online retail of handcrafting supplies including sock yarn, sweater yarn, knitting needles, crochet thread and hooks, embroidery and cross-stitch materials, lace knitting books and patterns, craft books and magazines, and general arts & crafts accessories from name-brand manufacturers. Sales occur through a direct-to-consumer e-commerce storefront serving individual hobbyists in German-speaking and international markets, with no minimum order value and flat-rate shipping.

Product overview

Martinas Bastel- und Hobbykiste is an e-commerce platform specializing in handcrafting supplies and materials. The store offers a comprehensive range of products organized into main categories: wool and sock yarns (featuring brands like Opal, Lang yarns, Austermann, Schoeller+Stahl, and Ferner), knitting needles and accessories (including Addi and Knitpro brands), crochet supplies (thread, hooks, and materials), embroidery products (cross-stitch, Point de Croix, DMC books), craft books and magazines covering lace, sewing, quilting, and dolls, arts and crafts supplies including wire forms and bamboo rings, and gift certificates. The platform operates as a standard e-commerce store without documented API integrations or AI-powered features.

Differentiator

Problem solved

Functional benefit

Products and services

• Wool and Sock Yarn Sock yarn (Sockenwolle) and sweater yarns (Wolle zum Stricken) from brand manufacturers such as Opal, Lang yarns, Austermann, Schoeller+Stahl, and Ferner Wolle, sold to individual knitters for personal projects.
• Knitting Needles Knitting needles including straight needles, circular needles, double-pointed needles, Addi Click system needles, and knitting machines from brands Addi Nadeln and Knitpro, sold to individual knitters.
• Knitting Accessories Knitting accessories including stitch markers, row counters, stoppers, cables, connectors, needle cases, and felting soles from brands such as Addi, Prym, and Knitpro, sold to individual knitters.
• Crochet Supplies Crochet thread, crochet hooks, crocheted flowers, and materials for crochet insertions and edgings from brands such as Schoeller+Stahl, sold to individual crocheters.
• Embroidery Supplies Embroidery materials including Point de Croix, cross-stitch patterns, DMC books and magazines, Punto Croce, and German and non-German embroidery books, sold to individual embroiderers.
• Lace Knitting Books and Patterns Books and magazines dedicated to lace knitting techniques and patterns from publishers Interweave, Unicornbooks, and Verlag für die Frau, sold to individual lace knitters.
• Craft Books and Magazines Books and magazines covering lace, sewing, quilting, patchwork, dolls, calendars, and novels and stories related to crafting, sold to hobbyist readers.
• Arts and Crafts Supplies Craft supplies including wire forms (Drahtformen), bamboo rings (Bambusringe), ribbons, craft small parts, and accessories from various manufacturers, sold to hobby crafters.
• Gift Certificates Digital gift certificates available for purchase on the platform and redeemable against products in the store, offered to consumers as a gifting option.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Myboshi: German brand focused on crochet kits, yarn, and craft patterns. Comparable knitting/crochet hobbyist customer base with a more curated, kit-based product strategy.

Others

• Prym: Major German manufacturer of sewing, knitting, and craft notions whose products Martinas Bastel- und Hobbykiste resells. Supplier relationship makes it a relevant upstream comparable in the same product ecosystem.
• Addi (Gustav Selter GmbH): German premium knitting needle and circular needle manufacturer. Featured brand in Martinas's catalog; relevant as a leading supplier in the same product niche.

Direct peers

• LoveCrafts: UK-headquartered global online marketplace and retailer for yarn, sewing, and craft supplies. Comparable product categories and DTC model, but operates at much larger scale with marketplace features.
• Hobbii: Danish-based online yarn and craft retailer with strong European presence and DACH distribution. Competes on breadth of yarn selection, own-brand products, and DTC e-commerce experience.
• Buttinette: Major German mail-order and online retailer for crafting, sewing, and hobby supplies. Comparable breadth of categories including yarn, embroidery, and craft books, but operates at significantly larger scale.
• Wollknoll: Independent German online retailer of premium yarns, knitting needles, and accessories. Direct competitor to Martinas Bastel- und Hobbykiste with similar brand-focused curation and DACH customer base.
• Junghans Wollversand: Long-established German online yarn and knitting retailer. Direct competitor in the same product categories with a similar mail-order heritage and customer profile.
• Wollerei: Austrian online craft retailer specializing in yarn, knitting, and crochet supplies with a curated brand portfolio. Closely mirrors Martinas's product mix and serves an overlapping DACH hobbyist audience.

Broad incumbents

• Etsy: Global online marketplace with significant craft supply listings including yarn, patterns, and handmade tools. Represents the broader incumbent marketplace competitive threat to independent niche retailers like Martinas.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/www.bastelundhobbykiste.de
• Instagraminstagram.com/bastelundhobbykiste

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martinas Bastel- und Hobbykiste