A.Farber & Partners

What A.Farber & Partners does

A.Farber & Partners Inc. is a privately held Canadian debt relief firm founded in 1979 and headquartered in Toronto, operating as Licensed Insolvency Trustees regulated by the Office of the Superintendent of Bankruptcy Canada. The firm serves individual Canadians experiencing financial distress, offering a portfolio of regulated debt management solutions including consumer proposals (reducing debt by up to 80% with frozen interest and affordable monthly payments), personal bankruptcy, complimentary debt counselling, and debt consolidation. Supporting digital tools include a debt-to-income calculator and a debt payment calculator that pre-qualify leads before free, confidential consultation bookings. The firm claims to have served over 200,000 clients across more than 45 years and is a 12-time consecutive winner of the Consumer Choice Award.

The business model is a professional services model in which revenue is generated through fees on debt relief cases, with pricing structured around individual affordability assessments and case complexity rather than published rate cards. Distribution is direct-to-consumer through a website-centric funnel that combines organic SEO, educational blog content, Trustpilot-style testimonial curation, and paid digital advertising (Google, Bing, Facebook, StackAdapt). The go-to-market motion is sales-led, leveraging free, no-obligation consultations to convert distressed searchers into enrolled cases. There are no disclosed subscription products, no technology platform fees, and no marketplace economics.

Customer concentration is structurally low given that every client is an individual consumer filing a single case; however, no revenue, headcount, or active case volume figures are publicly disclosed. Management is led by CEO Shane Pennell. The firm does not appear to have external shareholders, no funding history, and no documented M&A activity. The firm holds no patents and reports no proprietary technology, API, or developer platform — its offering is squarely the regulated advisory practice itself rather than a technology product wrapping that practice.

Name

A.Farber & Partners

Legal name

A. Farber & Partners Inc.

Website

https://afarber.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

A.Farber & Partners is a Toronto-based Canadian Licensed Insolvency Trustee firm founded in 1979 that helps individual Canadians resolve overwhelming debt through consumer proposals, bankruptcy, debt counselling, and debt consolidation services, having served over 200,000 clients across 45+ years.

Ownership category

akta.pro rank

Product category

Debt Relief Services

NAICS

Activities Related to Credit Intermediation (5223)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

akta.pro secondary industry

Financial Hardship & Forbearance Assistance (FSAEAFAJ)

Keywords

• Debt relief services
• Consumer proposals
• Bankruptcy filing
• Debt counselling
• Debt consolidation

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Debt Relief Services: Professional fees for debt relief services including consumer proposals, bankruptcy filings, debt counselling, and debt consolidation services. Revenue is generated through professional services fees regulated by the Office of the Superintendent of Bankruptcy Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

A.Farber & Partners is a Canadian Licensed Insolvency Trustee firm providing regulated debt relief solutions to individuals. Its core offerings include Consumer Proposals (which can reduce debt by up to 80%, freeze interest charges, and stop collection calls), Bankruptcy filings, complimentary Debt Counselling with licensed experts, and Debt Consolidation services. The firm also provides online calculators and free, no-obligation consultations to help individuals manage credit card debt, tax debt, student loans, personal loans, lines of credit, and payday loans.

Product overview

A.Farber & Partners is a Canadian debt relief services company offering a portfolio of debt management solutions. The core offerings include Consumer Proposals (a regulated solution that can reduce debt by up to 80% with frozen interest and affordable monthly payments), Bankruptcy (a last-resort option), Debt Counselling (complimentary expert sessions), and Debt Consolidation. These services are supported by digital tools including debt-to-income and debt payment calculators. The company operates as a Licensed Insolvency Trustee, helping over 200,000 Canadians manage credit card debt, tax debt, student loans, personal loans, lines of credit, and payday loans.

Differentiator

Problem solved

Functional benefit

Products and services

• Consumer Proposal

Quantifiable outcome

• Debt reduction of up to 80% through consumer proposals
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Allan Marshall & Associates: Allan Marshall & Associates is a Canadian Licensed Insolvency Trustee firm offering consumer proposals and bankruptcy services. It is a direct regional competitor serving similar consumer debt relief needs as Farber.
• BDO Canada Debt Solutions: BDO Canada is a major national accounting firm that offers Licensed Insolvency Trustee services including consumer proposals and personal bankruptcy. It competes head-to-head with Farber in Canadian consumer debt relief.
• Credit Canada: Credit Canada is a non-profit Canadian credit counselling agency offering debt management plans, budgeting advice, and consumer education. It overlaps with Farber's debt counselling offering and targets the same financially stressed Canadian consumer segment.
• Hoyes Michalos: Hoyes Michalos is a Canadian Licensed Insolvency Trustee firm specializing in consumer proposals and bankruptcy. It is a direct competitor in the same Ontario-rooted, consultative debt relief market as Farber.
• Grant Thornton Debt Solutions: Grant Thornton operates a Canadian debt solutions practice through Licensed Insolvency Trustees offering consumer proposals and bankruptcy filings. Like Farber, it serves individuals across Canada seeking regulated debt relief.
• MNP Debt: MNP is one of Canada's largest accounting and business advisory firms and operates a national debt relief practice with Licensed Insolvency Trustees. It directly competes with Farber across consumer proposals, bankruptcy, and debt counselling in the Canadian market.
• David Sklar & Associates: David Sklar & Associates is a Canadian Licensed Insolvency Trustee firm providing consumer proposals, bankruptcy, and debt counselling. It serves overlapping Canadian consumer segments with comparable regulated debt relief services.
• Bromwich+Smith: Bromwich+Smith is a Canadian debt relief firm with Licensed Insolvency Trustees offering consumer proposals, bankruptcy, and debt counselling. It competes directly with Farber in the Canadian consumer debt solutions market.

Regional players

• Freedom Debt Relief (US): Freedom Debt Relief is a leading US debt settlement company that negotiates reduced balances with creditors. Comparable consumer-facing debt relief mechanics and value proposition make it a relevant regional comp, though it does not operate in Canada.
• National Debt Relief (US): National Debt Relief is a large US-based debt settlement/relief firm offering consumer debt negotiation services. While it operates in a different geography, its business model around consumer debt resolution is closely analogous to Farber's proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RPlan
• Facebookfacebook.com/afarberandpartners
• LinkedInlinkedin.com/company/a-farber-and-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A.Farber & Partners