Reka Money & Reka Holidays

What Reka Money & Reka Holidays does

Reka Money & Reka Holidays is a Swiss non-profit cooperative (Schweizer Reisekasse Genossenschaft) founded on 22 June 1939 by employers, unions and companies in the tourism and transport industries to make holidays and leisure affordable for the Swiss population. Operating from Bern with 501-1000 employees, Reka runs a dual business comprising an earmarked payment currency system (Reka Money) and a network of family holiday villages (Reka Holidays). The organization reinvests all surpluses into reduced pricing, sustainability programs, and the Reka Foundation for Holiday Aid, which supports over 3,000 economically disadvantaged beneficiaries annually.

The core technology is the Reka-Card, a proprietary earmarked debit card supporting multiple currency forms — Reka-Pay for holidays and leisure, Reka-Lunch for staff catering, and Reka-Rail+ for sustainable mobility. The platform integrates with SBB Mobile and partner webshops as a registered payment method, is managed via an online customer portal with 2-factor authentication, and is accepted at 6,000+ points across Switzerland including Coop supermarkets, petrol stations, mountain railways and e-charging stations. Reka Holidays operates 18+ owned and partner villages, resorts and holiday colonies across Switzerland and Italy (including Swiss Holiday Park AG acquired 2019, Parkhotel Brenscino acquired 2017, and the new Ortano Mare resort on Elba opened May 2026), with multiple ongoing renovation and new-construction projects (Lenk opening Christmas 2027, Thurgau-Lake Constance in planning).

Reka generates revenue through Reka-Card credit sales at a discount (2% online, 3% via employer channels or Coop Supercard), annual account management fees (CHF 6-15 per card), and holiday accommodation rentals across the resort network. Distribution combines B2B employer partnerships (QR invoices for Reka-Card top-ups), the Coop retail channel, direct-to-consumer bookings via reka.ch and on-site at holiday villages, and physical presence at 18+ properties. In 2024 Reka provided CHF 8.46 million in social and discount services, including CHF 0.66 million via the Foundation for Holiday Aid.

Name

Reka Money & Reka Holidays

Legal name

Swiss Travel Fund (Reka) Cooperative (Schweizer Reisekasse (Reka) Genossenschaft)

Website

https://reka.ch

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reka Money & Reka Holidays is a Swiss non-profit cooperative founded in 1939 that operates an earmarked payment system (Reka-Card) accepted at 6,000+ points and a network of 18+ family holiday villages across Switzerland and Italy.

Ownership category

akta.pro rank

Product category

Travel & Tourism Services

NAICS

All Other Consumer Goods Rental (532289)

akta.pro primary industry

Co-Branded Card & Card-Linked Offers Enablement (Issuer/Network Integrations) (THALAKAI)

akta.pro secondary industries

Prepaid Reload Networks & Distribution (Retail Top-Up) (FSAMANAO), Rewards, Rebates & Program Optimization (Interchange, Supplier-funded) (THACAJAK)

Keywords

• Holiday accommodation services
• Prepaid debit cards
• Leisure payment systems
• Family vacation resorts
• Employee fringe benefits

Headquarters

HQ city

Bern

HQ country

Switzerland

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Reka-Card Credit Sales: Reka generates revenue by selling Reka-Card credit at a discount. Employers and individuals purchase credit which can be used at acceptance points for holidays, leisure, transport, and catering. The discount creates value for users while generating transaction volume.
2. Holiday Accommodation Rentals: Reka operates owned and partner holiday villages and apartments across Switzerland and internationally (Italy). Revenue comes from nightly/weekly rental of accommodations, with options for breakfast, wellness packages, and activities.
3. Account Management Fees: Annual fees charged for Reka-Card account management: CHF 15 per year for employer-issued cards, CHF 6 per year for Coop-purchased cards. Additional card fees apply for Junior (CHF 6/year) and Partner cards.
4. Reka Foundation for Holiday Aid: Non-profit foundation providing subsidized holidays to economically disadvantaged families. More than 3,000 people benefit annually. Reka contributes CHF 0.66 million (2024) to support this social mission.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Reka operates a dual offering: Reka Money, an earmarked prepaid payment system built around the Reka-Card (with sub-forms Reka-Pay, Reka-Lunch, and Reka-Rail+) that provides a 2–3% discount on purchases at over 6,000 acceptance points; and Reka Holidays, a portfolio of family-oriented holiday villages, resorts, and accommodations across Switzerland and Italy. Distribution runs through direct consumer channels, employer-sponsored fringe benefit programs, and Coop supermarket retail partnerships.

Product overview

Reka operates as a dual-product company offering Reka Money and Reka Holidays. Reka Money is an earmarked payment system comprising the Reka-Card (core payment instrument), Reka-Pay (holidays and leisure currency), Reka-Lunch (staff catering currency), Reka-Rail+ (sustainable mobility currency), and the Reka Gift Card. These products are managed through the Reka Customer Portal and Reka Money Web App. Reka Holidays encompasses a portfolio of 14+ holiday villages and resorts across Switzerland (including Swiss Holiday Park and Parkhotel Brenscino Brissago) and international locations (Golfo del Sole in Tuscany, Ortano Mare in Elba). The company also operates the Reka Foundation for Holiday Aid as a social initiative. The Reka-Card is accepted at over 6,000 acceptance points throughout Switzerland for payments, while Reka Holidays provides family-friendly accommodations with amenities like wellness, childcare, and barrier-free options.

Differentiator

Problem solved

Functional benefit

Products and services

• Reka-Card Prepaid debit card that serves as the primary payment instrument for Reka Money, accepted at over 6,000 acceptance points across Switzerland for holidays, leisure activities, public transport, and dining.
• Reka-Lunch Earmarked currency for staff catering, loaded onto the Reka-Card and accepted at restaurants, staff restaurants, bakeries, and take-aways.
• Reka-Rail+ Earmarked currency for sustainable and climate-friendly mobility, accepted for public transport including buses, boats, trains, and e-charging stations.
• Reka Gift Card Non-reloadable gift card redeemable at over 6,000 acceptance points across Switzerland, valid for three years from activation, made from recycled material.
• Reka Holidays Portfolio of family-friendly holiday villages, resorts, and accommodation options in Switzerland and neighboring countries (Italy), offering quality holidays at fair prices with amenities including wellness, childcare, and activities.
• Swiss Holiday Park (Morschach) Largest holiday and leisure resort in Switzerland, located in Morschach, featuring the Superdome sports and games park, suites, and family accommodations.
• Parkhotel Brenscino Brissago Hotel complex with pool, park, and panoramic lake views, acquired by Reka in 2017, located above Lake Maggiore with shuttle boat service from Locarno.
• Reka Holiday Resort Golfo del Sole Beachfront holiday resort in Follonica, Tuscany, featuring renovated bungalows, holiday flats, a private beach, and accessibility features including all-terrain wheelchairs.
• Reka Holiday Resort Ortano Mare, Elba New private beach holiday resort on the east coast of Elba, Italy, sheltered in a picturesque bay with hotel rooms and holiday flats, sports, entertainment, Italian restaurants, swimming, hiking, and biking.
• Reka Foundation for Holiday Aid Charitable foundation providing subsidized holidays to economically and socially disadvantaged families, benefiting over 3,000 people annually including single parents and their children.

Quantifiable outcome

• CHF 8.46 million total services provided to beneficiaries in 2024
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

14 partnerships are on record, tiered core, flagship and minor.

• Denk an mich FoundationcoreStrategic or Co-development PartnerLong-term partnership to make Reka Holiday Villages accessible to people with disabilities. Foundation supports Reka in removing physical barriers through structural measures and staff training. Together pursuing pioneering role in accessible tourism.
• Cerebral FoundationcoreStrategic or Co-development PartnerSponsored JST Multidrive all-terrain wheelchairs for Golfo del Sole resort and Sörenberg mountain locations. Foundation supports 9,500+ families with cerebral palsy members throughout Switzerland.
• myclimateflagshipStrategic or Co-development Partner'Cause We Care' initiative allows guests to contribute 1% of booking amount to climate protection. Reka matches contributions. Funds invested in myclimate projects and local sustainability measures (windows, facades, district heating).
• Swiss Holiday Park AG (Morschach)coreOthersAcquired in 2019. Largest holiday and leisure resort in Switzerland. Includes Suprodome sports facility (opened Dec 2023). Operated as subsidiary with own GTCs.
• Parkhotel Brenscino BrissagocoreOthersPurchased in 2017. Hotel complex with pool, park, and panoramic lake views. Shuttle boat service from Locarno. Separate GTCs apply.
• CoopflagshipChannel Partner/ Reseller/ DistributorKey retail partner for Reka-Card top-ups. Supercard holders receive 3% discount on Reka credit at Coop supermarkets, Jumbo, and Coop City. Expands distribution to mass market consumers.
• SBB (Swiss Federal Railways)coreTechnology or IntegrationReka-Card can be registered as means of payment in SBB Mobile app. Reka-Rail+ accepted at SBB ticket machines and stations. Supports climate-friendly mobility options.
• Pro InfirmiscoreStrategic or Co-development PartnerRecognized accessibility provider. Reka's barrier-free accommodations tested and endorsed. 3D virtual tours available on Pro Infirmis website for accessibility planning.
• OK:GO InitiativecoreStrategic or Co-development PartnerSupported by Innotour and Swiss Federal Office for Equality of People with Disabilities. Reka provides accessibility information for all facilities via OK:GO platform.
• Barrier-Free SwitzerlandcoreStrategic or Co-development PartnerPromotional association (FVBS) supporting Swiss Tourism in addressing travel needs of people with disabilities. Founded 2016 with key industry and disability organization support.
• Procap SwitzerlandminorStrategic or Co-development PartnerLargest disability membership association in Switzerland (21,000+ members). Non-profit committed to inclusive society. Reka provides accessible holiday options.
• TissotminorStrategic or Co-development PartnerLocal watchmaker partnership at Montfaucon (Jura birthplace of Swiss watchmaking). Tissot-sponsored TISSOT Minigolf Cup and TISSOT Bike Cup with watch prizes.
• Swiss Paraplegics AssociationminorStrategic or Co-development PartnerProvides information on accessible winter activities including skiing, cross-country skiing, and equipment rental for people with disabilities.
• Swiss Ski School (Snow Sports for People with Disability)minorStrategic or Co-development PartnerOffers accessible winter sports activities for guests with disabilities at Sörenberg and other locations.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Edenred: Global leader in prepaid corporate benefits (Ticket Restaurant, mobility, gift/incentive). Closest direct peer to Reka Money: operates multi-category earmarked prepaid platforms accepted at large merchant networks, including for leisure and mobility.
• EuroParcs: Operates holiday parks across the Netherlands, Germany, Belgium, and Austria with bungalow and chalet accommodation. Comparable in family-focused holiday park model and seasonal accommodation rental structure.
• Center Parcs (Pierre & Vacances): Operates family-focused holiday villages/resorts across Europe with comparable accommodation rental model. Direct structural peer to Reka Holidays in operating holiday villages as the core product offering.
• Landal GreenParks: Operates a large portfolio of holiday parks across Europe with bungalow-style accommodation in nature locations. Direct peer to Reka's holiday village network in product format, customer target (families), and operating model.
• Up (Belgium employee benefits): Belgian cooperative offering prepaid employee benefits (meals, ecocheques, gifts) via cards and apps. Highly comparable cooperative-led model and prepaid card issuance for employer-sponsored benefits in a neighboring market.
• Pluxee (Sodexo Benefits & Rewards): Spun off from Sodexo in 2024 as a dedicated employee benefits and engagement platform with prepaid cards for restaurants, gift, and mobility. Direct competitor in the employer-sponsored prepaid card category that Reka-Card addresses.

Emerging players

• Swile: French employee benefits platform combining prepaid cards, mobility, gift, and meal benefits for European employers. Emerging competitor to Reka's B2B employer channel with more modern mobile-first product delivery.
• Pleo: European corporate cards and expense management platform expanding into employee benefits and mobility budgets. Targets the same employer buyer Reka serves but with open-loop cards and software-led delivery.

Regional players

• Hotelplan Group: Major Swiss tour operator and travel retail group. Comparable in being a Switzerland-based tourism provider, though Hotelplan focuses on packaged tour sales rather than owned holiday villages.

Broad incumbents

• TUI: Global tourism incumbent operating hotels, resorts, and cruise lines plus packaged holidays. Overlaps with Reka Holidays in family holiday accommodation but operates at much larger scale and across geographies Reka does not serve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/RekaSchweiz
• Facebookfacebook.com/rekaholidays
• LinkedInlinkedin.com/company/schweizer-reisekasse-reka-genossenschaft
• Instagraminstagram.com/rekaschweiz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reka Money & Reka Holidays