Treescape Australasia
Treescape Australasia is a privately held, full-service arboriculture and green asset management specialist founded in 1981, serving utilities, councils, commercial clients, and residential customers across New Zealand and Australia with a $25M specialized fleet and 350-600+ staff.
- Company typePrivate
- Founded1981
- HeadquartersAuckland, New Zealand
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Treescape Australasia does
Treescape Australasia is a privately held, founder-led arboriculture and green asset management specialist founded in 1981 in Auckland, New Zealand, by Brandon Whiddett and Ed Chignall. The company delivers full-service vegetation management organized into three service categories — Grow (environmental consulting, planting and restoration, pest and weed control), Care (hedge trimming, tree pruning, powerline clearing), and Remove (tree removal, stump grinding, land clearing, mulching) — supplemented by a Green Asset Management consulting practice. Operations span New Zealand and Australia, with a regional headquarters in Wacol (Brisbane), serving four primary customer segments: utilities and infrastructure (Vector, The Lines Company, Energy Queensland), government and councils (Auckland Council, Horowhenua District Council, Inner West Council Sydney), commercial facilities and construction (Lendlease, Housing New Zealand), and residential property owners.
The business is built on a capital-intensive operating model centered on a $25 million specialized fleet, which includes custom-designed vehicles, 160-tonne cranes, helicopter extraction (via Sky Works partnership), and proprietary equipment such as Morooka towers and the PermeTeq® technology. Treescape employs 350-600+ staff (sources vary; 600+ as of 2020) across multiple depots, with a 14-person in-house engineering workshop led by co-founder and Chief Engineering Officer Brandon Whiddett. The leadership team comprises James Fletcher (CEO), Ed Chignell (Executive Chairman), Murray Matheson (COO), and Patrick Crofskey (Chief People and Safety Officer).
Revenue is generated through a mix of quote-based project work (residential and construction), managed-services contracts with councils and utilities, and professional-services environmental consulting. Pricing is bespoke, with residential arborist services starting from $100 and larger enterprise contracts negotiated via on-site assessment. The go-to-market is direct enterprise field sales targeting government, utilities, and large commercial clients, supplemented by phone and online quote intake for residential customers. Distribution is anchored in a multi-depot physical network across New Zealand and Australia, with formal government procurement participation for public-sector contracts. The company has remained independent throughout its 40+ year history, with no external private equity or venture capital backing identified.
Treescape Australasia firmographics
Firmographics- Name
- Treescape Australasia
- Legal name
- Treescape Australasia
- Website
- https://treescape.co.nz
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Treescape Australasia is a privately held, full-service arboriculture and green asset management specialist founded in 1981, serving utilities, councils, commercial clients, and residential customers across New Zealand and Australia with a $25M specialized fleet and 350-600+ staff.
- Ownership category
- akta.pro rank
Treescape Australasia industry classification
Industry- Product category
- Arboriculture and Vegetation Management Services
- NAICS
- Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Tree Care & Arborist Services (BPABADAD)
- akta.pro secondary industries
- Arborist Consulting, Tree Risk Assessments & Appraisals (HSAIADAJ), Tree Pruning & Crown Management (HSAIADAA), Invasive Species & Vegetation Management (Woody Plants) (HSAIADAI), Tree Care & Arborist Services (IMAIAIAB)
Keywords
Where Treescape Australasia is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
Treescape Australasia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Arboricultural Services: Project-based services including tree pruning, removal, stump grinding, hedge trimming, land clearing, and mulching. Pricing is quote-based after on-site assessment, with costs varying by size, shape, location and job complexity.
- Government & Council Contracts: Ongoing maintenance contracts with local and regional councils for urban forestry, streetscapes, and public green space management. Regular scheduled work with periodic assessments.
- Utility Vegetation Management: Specialized powerline clearing and vegetation management for electricity networks, transport infrastructure, and lifeline utilities. Critical services with compliance requirements.
- Environmental Consulting: Arboricultural consultancy for development sites including residential, commercial, industrial, health, education and community developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential tree care services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Treescape Australasia product offering
Product offeringCore offering
Treescape Australasia is a full-service arboriculture specialist delivering integrated vegetation management across New Zealand and Australia. Its core offering spans the tree lifecycle through three service pillars — Grow (planting, restoration, pest control), Care (pruning, hedge trimming, powerline clearing), and Remove (tree removal, stump grinding, land clearing, mulching) — supplemented by Green Asset Management consulting and a specialized $25M fleet.
Product overview
Treescape Australasia is a full-service arboriculture company offering integrated vegetation management solutions across New Zealand and Australia. The company operates a unified service model organized around three core service categories—Grow (planting, restoration, pest control), Care (pruning, trimming, powerline clearing), and Remove (tree removal, stump grinding, land clearing, mulching)—supplemented by Green Asset Management consulting and specialized Plant & Equipment support. The company serves four primary industry segments: Commercial Facilities & Construction, Government/Council & Public Space, Utility/Transport & Infrastructure, and Residential customers. Key innovations include PermeTeq®, a proprietary vegetation management technology, and specialized equipment including a $25 million fleet with custom vehicles, cranes, chippers, and the Morooka tower tracked carrier system. With 350+ staff and depots across both countries, Treescape positions itself as a comprehensive green asset management provider combining arboricultural expertise with environmental consulting for diverse development and maintenance projects.
Differentiator
Problem solved
Functional benefit
Brands
- PermeTeq: Innovation product related to arboriculture solutions.
- Green Asset Management
Products and services
- Grow Services Tree cultivation and environmental services including environmental consulting, planting and restoration, and pest and weed control to foster new growth and ecosystem health. Sold to councils, developers, commercial property owners, and utility companies.
- Care Services Ongoing tree maintenance services including hedge trimming, tree pruning, and powerline clearing to maintain tree health and public safety. Sold to councils, utility operators, commercial facilities, and residential customers.
- Remove Services End-of-lifecycle tree removal services including tree removal, stump removal and grinding, land clearing, and mulching to clear space. Sold to councils, construction firms, commercial property owners, and residential customers.
- Green Asset Management Comprehensive management of urban forestry, streetscapes, and public green spaces for councils and organizations to maximize the value of vegetation assets. Sold primarily to local and regional government bodies.
- PermeTeq® Proprietary innovation product developed by Treescape for green asset management and vegetation management applications.
- Plant and Equipment Specialist arborist equipment and fleet services including custom-designed vehicles, cranes, chippers, Morooka towers, and other specialized machinery to deliver versatile arboricultural services.
- Utility, Transport & Infrastructure Services Vegetation management services for electricity networks, telecommunications, rail, and roading companies requiring vegetation management around critical infrastructure. Sold to utility and infrastructure operators.
- Government, Council & Public Space Services Partnership services with local and regional councils for urban forestry, streetscapes, and public green space management. Sold to local and regional government bodies across New Zealand and Australia.
- Commercial Facilities & Construction Services Vegetation management for schools, aged care facilities, retail centres, commercial facilities, and construction sites. Sold to commercial property owners, construction firms, and facility managers.
- Residential Tree Care & Property Services Expert arboriculture services for homeowners, landlords, and property managers covering urban and rural properties, including hazardous tree removal, pruning, stump grinding, and hedge trimming.
Quantifiable outcome
- 170 tonnes of trees removed via helicopter in 170 lifts over 2.5 days
- +1 more outcomes
Companies that use Treescape Australasia
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Treescape Australasia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Treescape Australasia partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- National Foundation for the Deaf and Hard of Hearing (NZFDHH)corePartnership since 2019 to support staff with hearing loss, offer apprenticeships to people with hearing disability, raise awareness about invisible disability. Led to Treescape becoming a Hearing Accredited Workplace.
- VectorcoreJoint planting guide for trees under powerlines. Vector is Auckland energy company running Urban Forest program to plant thousands of trees to replace ones cut down for network management. Treescape provides planting and restoration services.
- The Lines CompanycoreElectricity distribution company for which Treescape provides powerline clearing services in Waikato region. Work requires specific NZQA qualifications for working within 4 metres of live powerlines.
- Energy QueenslandcoreMajor electricity provider for which Treescape provides vegetation management services across Queensland, Australia. Multiple safety awards received for positive safety behavior.
- Auckland CouncilcoreOngoing contracted relationship for urban forestry management, streetscapes, and public green space maintenance. Treescape operates as contractor to council arborist for tree assessments and removals.
- LendleaseminorConstruction company on M1/M3 merge project where Treescape participates in Mates in Construction program addressing suicide prevention awareness.
- Inner West Council (Sydney)minorTreescape Planting and Restoration team in Sydney partnered with Inner West Council's Living Arts team for urban planting projects including innovative skip bin garden solution.
- VermeerminorEquipment supplier providing WC2300XL whole-tree chipper for Heavy Clearing Division fleet in Australia. Allows processing whole trees safely in hazardous areas with cost efficiency.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Treescape Australasia competitors and assessment
Company assessmentBroad incumbents
- Ventia Utility Services: Large Australasian infrastructure services provider with vegetation management and utility maintenance capabilities. Broader incumbent competing for the same utility and council RFPs as Treescape, though not specialized solely in arboriculture.
- Downer Group: Major Australian infrastructure services group with road, rail, and utilities vegetation management lines of business. Comparable in scale and government/utility customer profile but operates across many adjacent infrastructure categories beyond arboriculture.
- Asplundh Tree Expert: US-based utility vegetation management leader and one of the largest arborist firms globally. Direct functional peer for Treescape's utility line clearance work with Vector, The Lines Company, and Energy Queensland, with comparable fleet intensity and specialized equipment.
- Davey Tree Expert Company: Largest North American employee-owned tree care services firm offering residential, commercial, and utility vegetation management. Highly comparable in full-lifecycle arboriculture model, certified arborist workforce, and utility line clearance specialization, though operating at much larger US/Canada scale.
Direct peers
- Active Tree Services: Australian arborist and vegetation management company serving utilities, councils, and developers across NSW, QLD, and VIC. Most directly comparable ANZ peer to Treescape Australia, competing for similar utility and council contracts in overlapping geographies.
- Bartlett Tree Experts: Major North American arborist services firm with residential, commercial, and consulting offerings including scientific tree care. Closely comparable to Treescape's full-service arboriculture, Grow/Care/Remove service taxonomy, and emphasis on certified arborist expertise.
- Tree Management Australia: Australian arborist services company with utility, council, and commercial vegetation management focus. Comparable ANZ peer to Treescape in service taxonomy and target customer profile across Australian east coast markets.
Regional players
- Green Acres NZ: New Zealand grounds maintenance and landscaping services provider serving commercial, council, and residential customers. Adjacent peer in the broader green services category; overlapping customer base but more focused on lawns and grounds than tree care.
- Cleanaway Waste Management: Australia's largest waste and environmental services company with adjacent green asset management capabilities. Comparable in environmental services positioning and ANZ scale, though not a direct arborist competitor; potential partner or acquirer in the green asset management space.
- Arbor Master NZ: New Zealand-based arborist services company offering tree care, removal, and consulting across the North Island. Direct domestic peer competing for the same NZ council, utility, and residential contracts as Treescape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights7 records
Customer concentration
Treescape Australasia social profiles
Digital presenceTreescape Australasia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Treescape Australasia leadership team
Management profileNumber of profiles
Profiles11 records
Treescape Australasia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Treescape Australasia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Treescape Australasia
What does Treescape Australasia do?
Treescape Australasia is a full-service arboriculture specialist delivering integrated vegetation management across New Zealand and Australia. Its core offering spans the tree lifecycle through three service pillars — Grow (planting, restoration, pest control), Care (pruning, hedge trimming, powerline clearing), and Remove (tree removal, stump grinding, land clearing, mulching) — supplemented by Green Asset Management consulting and a specialized $25M fleet.
Is Treescape Australasia a public or private company?
Treescape Australasia is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Treescape Australasia founded?
Treescape Australasia was founded in 1981. It employs 501 to 1,000 people.
Where is Treescape Australasia based?
Treescape Australasia is headquartered in Auckland, New Zealand, in the Oceania region.
How does Treescape Australasia make money?
Four revenue lines are on record. Arboricultural Services are the primary driver. The others are government & Council Contracts, utility Vegetation Management and environmental Consulting.
Who are Treescape Australasia's main competitors?
Broad incumbents on record are Ventia Utility Services, Downer Group, Asplundh Tree Expert and Davey Tree Expert Company. Direct peers are Active Tree Services, Bartlett Tree Experts and Tree Management Australia. Regional players are Green Acres NZ, Cleanaway Waste Management and Arbor Master NZ.
Does Treescape Australasia have an API?
No public API is recorded for Treescape Australasia.
What industry is Treescape Australasia in?
Treescape Australasia's product category is Arboriculture and Vegetation Management Services. Its primary akta.pro industry code is BPABADAD, Tree Care & Arborist Services, with a secondary code of HSAIADAJ, Arborist Consulting, Tree Risk Assessments & Appraisals. Its NAICS code is 561730 and its SIC code is 700.