Name

JW Fishers

Legal name

JW Fishers Mfg., Inc.

Website

https://jwfishers.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Underwater Search Equipment

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Search, Detection, Navagation, Guidance, Aeronautical Sys (3812), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Sonar, Undersea Sensors & Acoustic Detection Systems (IMABAGAD)

akta.pro secondary industries

Underwater Inspection, Maintenance & Repair (UWILD, Diving/ROV, In-water Cleaning) (IMAJAFAJ), Underwater Salvage & Diving Operations (UWILD, Cutting, Welding) (IMAJANAD)

Keywords

• Underwater search equipment
• Underwater metal detectors
• Side scan sonar
• Remotely operated vehicles
• Underwater camera systems

Headquarters

HQ city

East Taunton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Sales: JW Fishers generates revenue primarily through the sale of underwater search equipment including metal detectors, sonar systems, ROVs, underwater cameras, and accessories. All products include a standard 2-year warranty. Pricing ranges from approximately $1,195 to $48,995 per unit depending on product complexity.
2. Accessories and Add-ons: The company sells various accessories and add-ons for their core products including extra cables, battery packs, chargers, carrying cases, headsets, alternate coils, and specialized mounts that can be added to base product purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

JW Fishers designs, manufactures, and supplies a complete line of underwater search systems, including pulse induction metal detectors, sonar systems, ROVs, underwater camera systems, cable trackers, and acoustic pingers. Products serve law enforcement, public safety, defense, civil inspection, offshore oil and gas, salvage, treasure hunting, and scientific research markets, with pricing ranging from approximately $1,195 to $48,995 per unit and a standard 2-year warranty.

Product overview

JW Fishers offers the most complete line of underwater search equipment from any single manufacturer, serving customers since 1968. The product portfolio includes: Remote Operated Vehicles (SeaLion-3); Hand Held Metal Detectors (Pulse 8X rated #1 by US Homeland Security, SAR-1, DiverMag1); Boat Towed Metal Detectors (Proton 5, Pulse 12); Cable Tracker (CT-1); Remote Metal Detector (RMD-1 for ROV attachment); Sonar Systems (SCAN-650 Sector Scanning, Side Scan Sonar 450/900 kHz with CHIRP, Side Scan Sonar 600 kHz, Sub Bottom Profiler SBP-1); Underwater Camera Systems (MC-2 HD Mini Camera, DHC-2 HD Diver Held, TOV-2 HD Towed, DV-2 HD Dropped, VRM-2 HD Recorder/Monitor); Acoustic Positioning (PR-1 Pinger Receiver, MFT-1 Transponder, DHI-1 Interrogator, Pingers MFP-1/SLFP-1/MLFP-1/SFP-1); and Accessories (CMS-1/2 Cable Management Systems, Deep Dive Wing DDW-1). All products include 2-year warranty and worldwide shipping.

Differentiator

Problem solved

Functional benefit

Products and services

• SeaLion-3 ROV Third-generation Remote Operated Vehicle with 7-motor vectored propulsion system, dual HD cameras with pan/tilt, 1,000-foot depth rating, and comprehensive sensor package. Capable of search, inspection, and video documentation without diver entry. Priced at $48,995.
• Pulse 8X Metal Detector Top-of-the-line underwater metal detector with 200-foot depth rating and 6-foot maximum detection range. Pulse induction technology ignores minerals while detecting all metal targets. Rated #1 by US Department of Homeland Security SAVER program. Priced at $2,395.
• SAR-1 Metal Detector Wireless, snareless underwater metal detector with vibrating handle and LED display for zero-visibility environments. Designed for military, law enforcement, and public safety dive teams with 200-foot depth rating. Priced at $1,895.
• DiverMag1 Magnetometer Top-performing marine magnetometer with one nano-tesla sensitivity for detecting ferrous metal. Works on land and underwater with triaxial noise-canceling sensor and operator-selectable cycle times.
• Proton 5 Boat-Towed Metal Detector Boat-towed metal detector for iron and steel targets in underwater search operations.
• Pulse 12 Boat-Towed Metal Detector Most powerful boat-towed metal detector for ferrous and non-ferrous metals detection.
• CT-1 Cable Tracker Cable tracking system for locating and tracking deeply buried power and communications cables on land or underwater. Features Signal Injector and Probe with 25, 50, 60, or 1024Hz frequency options. Priced at $16,995.
• RMD-1 Remote Metal Detector Pulse induction metal detector attachable to ROVs or towed systems for detecting ferrous and non-ferrous metal on or beneath the ocean floor while ignoring seabed minerals. Priced at $12,995.
• Side Scan Sonar 450/900 kHz High-resolution digital sonar with CHIRP technology providing 50% greater range than non-CHIRP systems. Features dual simultaneous frequency operation at 450/900 kHz for detailed underwater exploration imagery. Priced at $39,995.
• Side Scan Sonar 600 kHz High-resolution side scan sonar with 600 kHz frequency for detailed imaging. Includes towfish, 500-foot depth rating, 150 feet of cable, laptop computer, GPS, and SONAR VIEW software. Priced at $27,995.
• SCAN-650 Sector Scanning Sonar High-performance sector scanning sonar system for ROV, pole-mount, or tripod deployment. Produces 360-degree underwater imagery regardless of water visibility, with 50% faster scan speed than competitors. Priced at $9,495.
• Sub Bottom Profiler SBP-1

Quantifiable outcome

• Side scan sonar scanning time reduced by 50% compared to competitors using proprietary data transfer technique
• +3 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VideoRay: Sells mission-focused underwater ROVs (Mission Specialist, Defender) for defense, public safety, and infrastructure inspection. Competes head-to-head with JW Fishers' SeaLion-3 in the law-enforcement, navy, and ship-hull inspection categories.
• Deep Trekker: Manufacturer of underwater ROVs (DTG3, REVOLUTION, PIVOT) used for inspection, search and recovery, and aquaculture. Directly competes with JW Fishers' SeaLion line across the same first-responder, infrastructure-inspection, and commercial-diving buyer segments.
• Imagenex Technology: Designs and manufactures imaging sonar, side scan sonar, and acoustic devices for ROV and subsea platforms. Competes with JW Fishers' SCAN-650 sector scanning sonar and ROV-attached sensors in the inspection and survey markets.
• Tritech International: Supplies sonar, cameras, and acoustic positioning products for ROV and subsea use. Comparable to JW Fishers' SCAN-650 sector scanning sonar and pinger/transponder portfolio within the same ROV integration ecosystem.
• Klein Marine Systems: Specializes in side scan sonar and bathymetric systems for hydrographic survey, mine countermeasures, and search operations. Overlaps with JW Fishers' sonar portfolio in commercial and defense survey markets.
• SeaBotix (Saab Seaeye): Produces compact observation-class ROVs (Falcon, Leopard, Tiger) widely used by military, police, and commercial divers. Directly comparable to JW Fishers' SeaLion-2/3 for inspection, evidence recovery, and homeland-security applications.
• EdgeTech (Teledyne Marine): Leading manufacturer of side scan sonar, sub-bottom profilers, and bathymetric systems used for survey, search, and salvage. Direct competitor to JW Fishers' Side Scan Sonar and Sub Bottom Profiler product lines, with deeper defense-program penetration.

Broad incumbents

• Teledyne Marine: Broad marine technology conglomerate offering sonars, ROVs, cameras, and acoustic positioning through brands including EdgeTech, RESON, and RD Instruments. Competes with JW Fishers across multiple product categories but with significantly broader scale and integrated system offerings.

Emerging players

• Boxfish Research: Newer entrant offering 4K/8K underwater ROVs (Boxfish Luna, Arctic) for inspection and cinematography. Overlaps with JW Fishers' ROV and camera systems in inspection-grade buyers seeking higher-resolution video.
• Norbit Subsea: Supplies compact multibeam sonars and integrated subsea sensing for hydrographic and inspection markets. Adjacent competitor to JW Fishers' sonar systems, particularly in small-boat and ROV-mounted survey applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/JWFishersMfg
• Facebookfacebook.com/jwfishers
• LinkedInlinkedin.com/company/10386777

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JW Fishers