Sakr Group

What Sakr Group does

Sakr Group is a privately held Egyptian food and beverage manufacturer and distributor headquartered in Alexandria, founded in 1985. The company operates through three wholly owned entities — Sakr for International Investment (import/distribution), Al Sakr for Food Industries (juice and beverages), and Al Sakr for Food Products (dairy) — and runs seven factories in the Borg Al Arab Industrial Zone producing juice, milk, cheese, butter, ghee, edible oils/fats, and frozen vegetables at a combined annual output of more than 640 million packs.

The product portfolio spans six consumer brands — Twist (juice and flavored milk), Rotana (premium New Zealand-dairy cheese, butter, and ghee), Bashayer (milk and juice), Golden Chef (blended ghee and butter), El-Halouba (vegetable-oil cheese and butter), and Anchor (premium New Zealand butter added in 2015 via Fonterra) — supported by production equipment from Italy (SACMI 24,000 bottles/hour glass line), Switzerland (EGLI 5 tons/hour butter plant), Germany, and New Zealand. Process technology centers on UHT processing, automated Clean-in-Place sanitation, and Tetra-Pak packaging at 14 tons/hour; quality is certified to ISO 22000, ISO 14001, ISO 9001/HACCP, ISO 18000, FSSC 22000, FDA, and Organic standards — Sakr Group is the only FDA- and organic-certified food producer in Egypt.

Revenue is generated through two channels: (1) branded consumer retail distribution via partnerships spanning 70 countries and 26 Egyptian cities, reaching millions of households through Twist, Rotana, Bashayer, Golden Chef, El-Halouba, and Anchor; and (2) bulk ingredient sales of butter, ghee, and dairy products direct to Egyptian food companies for food service and manufacturing use. Premium positioning is anchored on a 30+ year exclusive partnership with Fonterra (NZMP), the world's third-largest dairy company, which supplies New Zealand dairy ingredients and co-distributes the Anchor brand. Pricing is not publicly disclosed and is negotiated by channel. The company is founder/family-owned with no external funding rounds, no public listing, and no disclosed parent company.

Name

Sakr Group

Legal name

Sakr Group

Website

https://sakrgroup.net

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Sakr Group is a privately held Egyptian food and beverage manufacturer operating seven factories and six consumer brands (Twist, Rotana, Bashayer, Golden Chef, El-Halouba, Anchor) across dairy, juice, and frozen foods, distributing to millions of consumers in 70 countries and selling bulk ingredients to Egyptian food companies.

Ownership category

akta.pro rank

Product category

Dairy and Beverage Manufacturing

NAICS

Dairy Product Manufacturing (3115), Cheese Manufacturing (311513), Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Dairy Products (2020), Beverages (2080), Food And Kindred Products (2000), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Cheese Manufacturing (AFAKAKAB)

akta.pro secondary industries

Butter & Ghee Manufacturing (AFAKAKAD), Dairy Spreads, Dips & Cream Cheese Manufacturing (AFAKAKAL), Dairy-Based Beverage Wholesale (Milk Drinks, Yogurt Drinks) (AFAIAGAG)

Keywords

• Dairy products manufacturing
• Fruit juice production
• Processed cheese
• Butter and ghee
• Food and beverage distribution

Headquarters

HQ city

Alexandria

HQ country

Egypt

HQ region

Africa

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Manufacturing and Distribution: Sakr Group generates revenue through manufacturing and distributing a portfolio of food and beverage brands including juices, dairy products, cheese, butter, ghee, and milk products across the MENA region and worldwide. The company operates seven factories producing over 640 million packs annually.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Sakr Group manufactures and distributes a multi-brand portfolio of dairy and beverage products through seven factories in Egypt. Core offerings include juices and nectars (Twist, Bashayer), natural and processed cheeses (Rotana, Golden Chef, El-Halouba), butter, ghee, and milk made with New Zealand dairy ingredients from Fonterra. The company sells consumer retail packs across 70 countries and bulk dairy ingredients to Egyptian food companies.

Product overview

Sakr Group is a leading food and beverage supplier in the Middle East with seven major factories and distribution partnerships spanning the MENA region and worldwide. The company operates a multi-brand portfolio across dairy and beverage categories: Twist brand offers nectars and flavored milk; Rotana provides natural cheddar, processed cheese, ghee and butter from New Zealand ingredients; Bashayer delivers milk and juices; Golden Chef produces blended ghee and butter; El-Halouba offers vegetable oil-based cheese and butter; Anchor provides premium New Zealand butter. The brands serve millions of consumers and retailers across 70 countries and 26 cities in Egypt.

Differentiator

Problem solved

Functional benefit

Brands

• Twist: Juice and nectar brand with multiple product lines including Twist Nectar, Twist Glass Bottles Nectar, Twist Milk, and Twist Fun (flavored milk for kids). Flavors include Orange, Mango, Guava, Apple, Cocktail, Grapes, Pineapple, Banana, Pear, and Peach.
• Rotana
• Bashayer
• Golden Chef
• El-Halouba
• Anchor

Products and services

• Twist Nectar Juice nectar under the Twist brand in multiple flavors (Orange, Mango, Guava, Apple, Cocktail, Grapes, Pineapple, Banana, Pear, Peach) in 200ml and 1 Liter pack sizes, sold to retail consumers.
• Twist Glass Bottles Nectar Twist nectar packaged in glass bottles in 10 flavors (Orange, Orange & Carrot, Mango, Guava, Apple, Peach, Cocktail, Grapes, Pineapple, Apricot) in 200ml, 250ml, and 1 Liter sizes.
• Twist Milk Cow milk under the Twist brand in Full Cream and Skimmed varieties, sold in 200ml and 1 Liter pack sizes to retail consumers.
• Twist Fun Flavored milk for children under the Twist brand in Chocolate, Strawberry, and Banana flavors, sold in 200ml pack sizes.
• Rotana Natural Cheddar Natural cheddar cheese made from premium New Zealand dairy ingredients sourced from Fonterra, using animal fats only, for retail consumers.
• Rotana Triangular Cheese Triangular processed cheese under the Rotana brand, sold in 120gm packs with 8 portions for retail consumers.
• Rotana Square Cheese Smooth processed cheese in square format under the Rotana brand, sold in 100gm packs with 6 portions for retail consumers.
• Rotana Processed Cheddar Processed cheddar cheese made with natural ingredients from New Zealand, sold in Olive, Paprika, Blue Cheese, and Plain Cheddar flavors in 200gm to 1800gm sizes for retail consumers.
• Rotana Butter Butter made with New Zealand dairy ingredients under the Rotana brand, sold in 10gm portion, 100gm, 200gm, 400gm, 1 Kg, and 2 Kg sizes for retail consumers.
• Rotana Ghee Natural ghee from New Zealand under the Rotana brand, sold in 700gm, 1400gm, 16 Kg, and 20 Kg sizes for retail consumers and food service.
• Bashayer Milk 100% pure cow milk under the Bashayer brand in Full Cream and Skimmed varieties, sold in 200ml and 1 Liter pack sizes for retail consumers.
• Bashayer Juice Fruit juice under the Bashayer brand in Mango, Pomegranate, Mandarin, Apples, Guava, Orange, Cocktail, and Pineapple flavors, sold in 200ml and 1 Liter sizes for retail consumers.
• Bashayer Glass Bottle Juice Natural fruit juice under the Bashayer brand in glass bottles with Mango, Apple, Orange, Guava, Cocktail, and Pineapple flavors, sold in 200ml, 250ml, and 1 Liter sizes.
• Bashayer Fix Mix Flavored milk mix under the Bashayer brand with Egyptian cultural flavors Farfasha, Naanasha, and Fakhfakhina, sold in 200ml pack sizes.
• Golden Chef Ghee Blended ghee under the Golden Chef brand combining 30% New Zealand ghee with vegetable oil, sold in 20gm and 10 Kg sizes for retail consumers and food service.
• Golden Chef Blended Butter Blended butter under the Golden Chef brand combining vegetable oil and fats with milk fat, sold in 100gm, 200gm, 400gm, 1 Kg, and 2 Kg sizes.
• Golden Chef Processed Cheese Cheddar processed cheese under the Golden Chef brand sold in 1.8 Kg blocks and as 8-portion spread cheese packs.
• El-Halouba Processed Cheese Vegetable oil processed cheese under the El-Halouba brand available in triangular and square formats, sold in 100gm, 108gm, and 120gm (8 portions) sizes.
• El-Halouba Butter Butter made with vegetable oil under the El-Halouba brand, sold in 10gm portions, 100gm, 200gm, 400gm, 1 Kg, 2 Kg, and 5 Kg sizes.
• Anchor 100% Pure Butter Premium 100% pure butter made from New Zealand milk under the Anchor brand, sold in 200gm to 400gm sizes and distributed through Sakr Group's channels across 70 countries.
• Anchor Family Spread Butter-based spread under the Anchor Family Spread line, sold in 1 Kg pack sizes for retail consumers.

Quantifiable outcome

• 640 million+ packs of juice and milk produced annually
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fonterra (Anchor Brand)coreOEM/ Whitelabel/ Licensing Partner · 1 January 2015In 2015, Sakr Group added the globally recognized premium butter brand Anchor to its portfolio through an agreement with Fonterra. Anchor stands for 'proven nutrition' and has been sold in over 100 countries. The launch event took place in Cairo with 250 attendees including Egyptian government ministers and officers from the New Zealand embassy.
• PerdixminorStrategic or Co-development Partner · 1 January 2008Sakr Group and Perdix have been partners since 2008. Perdix chicken is 100% grass-fed and slaughtered with a knife according to Islamic religious requirements. Sakr Group imports Perdix chicken from Brazil as part of their frozen food portfolio.
• Fonterra (NZMP)coreStrategic or Co-development Partner · 1 January 1989Sakr Group partnered with Fonterra (NZMP) in 1989 to become the sole agents of bulk butter in Egypt, a partnership spanning 30 years. In 2015, Sakr Group expanded the partnership to produce and sell the Anchor brand through an agreement with Fonterra. Fonterra is the world's 3rd largest dairy company located in New Zealand, providing premium dairy ingredients for Sakr Group's Rotana and other dairy brands.
• BRF (one foods)minorChannel Partner/ Reseller/ DistributorAlliance with BRF (one foods) that enables Sakr Group to import Perdix chicken from Brazil. Sakr Group is one of the largest importers of frozen food in the Egyptian market.

Scale indicators10 records

Recent moves17 records

Expansion highlights5 records

Broad incumbents

• Bel Group (The Laughing Cow): Global processed cheese incumbent; triangular processed cheese SKUs overlap directly with Sakr's Rotana Triangular and El-Halouba processed cheese formats.
• Danone: World-leading dairy and plant-based producer with established Egyptian and MENA operations in milk, yogurt, and cheese — comparable premium-dairy positioning to Sakr's Rotana and Anchor lines.
• Lactalis Group: World's largest dairy company with global butter and cheese brands. Closely comparable to Sakr's premium butter (Anchor, Rotana Butter) and natural/processed cheese lines, especially in MENA retail.
• Almarai Company: Gulf region's largest vertically integrated dairy and juice producer. Comparable in juice (nectars), flavored milk, and processed cheese categories, with much larger scale and a regional footprint that overlaps Sakr's MENA distribution.
• Nestlé Middle East: Global food giant with deep MENA presence across dairy, juice, and processed cheese categories. Represents the broad incumbent benchmark Sakr competes against in Egyptian retail.

Regional players

• Al Rawabi Dairy: UAE-based dairy producer serving GCC markets with milk, juice, and cheese. Comparable product mix and regional MENA positioning though primarily UAE/Gulf-focused rather than Egyptian.
• Tanmiah Food Company: Saudi food manufacturer spanning processed chicken, dairy and value-added foods. Comparable in branded Middle East food manufacturing with multi-category distribution model.
• Halwani Brothers: Long-established Saudi food manufacturer with a multi-brand portfolio across processed dairy, frozen foods, and juices — comparable diversified regional food platform with similar sub-brand structure.

Direct peers

• Juhayna Food Industries: Egypt's largest listed dairy and juice producer with overlapping categories in milk, juice, yogurt and cheese. Most direct comparable to Sakr's diversified dairy/beverage portfolio and Egyptian manufacturing footprint.
• Arabian Food Industries (Domty): Leading Egyptian processed cheese manufacturer — direct competitor to Rotana and El-Halouba cheese lines, operating at similar scale in the same retail channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sakrgroup
• Facebookfacebook.com/AlSakrGroup
• LinkedInlinkedin.com/company/sakr-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sakr Group