Tik-Tak

What Tik-Tak does

Tik-Tak (Тік-Так) is a privately held Ukrainian multi-brand retailer of musical instruments and professional audio/lighting equipment, operating as the official Kyiv representation of parent entity TOV Yuritmiks (Eurhythmics). Its operations center on a two-floor physical showroom at Konstiantynivska Street 10 in Kyiv's Podil district, supplemented by a nationwide e-commerce storefront at tik-tak.kiev.ua that processes orders within 15–60 minutes during business hours and ships via Nova Poshta with free delivery on orders above 5,000 UAH. The catalog spans 15+ categories — guitars, drums, keyboards/pianos, microphones, orchestral instruments, DJ and studio equipment, sound reinforcement, lighting, cables, and educational materials — stocked from over 100 international brands including Roland, Yamaha, Kawai, Shure, Boss, Behringer, RCF, Mapex, Taylor, Sennheiser, and Neumann.

The business generates revenue primarily through one-time point-of-sale hardware transactions at retail and online, supplemented by three adjacent service vectors housed on dedicated subdomains: equipment rental (rent.tik-tak.kiev.ua), professional sound/lighting/multimedia system installation (install.tik-tak.kiev.ua), and pro-equipment sales for professional buyers (pro.tik-tak.kiev.ua). A Monobank 'Purchase in Parts' installment option was introduced in June 2026 for purchases above 3,000 UAH over up to 5-month tenures, adding a financing lever to lift average order value. Warranty and post-warranty service are handled through an authorized service center operated by parent TOV Yuritmiks in Mukachevo, Zakarpattia Oblast.

The go-to-market is hybrid: a flagship retail showroom for tactile, high-touch consultation paired with a national e-commerce platform and active hiring of sales consultants and engineers to support consultative, project-based B2B sales to venues and event organizers. Customer segments include professional musicians and performing artists, beginner and hobby musicians, and commercial buyers requiring integrated sound/lighting installations. There is no proprietary technology or software platform; the competitive position rests on authorized multi-brand distribution, two decades of Ukrainian market presence, artist endorsements from high-profile Ukrainian musicians, and the physical showroom's hands-on testing capability.

Name

Tik-Tak

Legal name

ТОВ «Юритмікс»

Website

https://tik-tak.kiev.ua

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Tik-Tak is a privately held Ukrainian multi-brand musical instrument and professional audio/lighting retailer operating a two-floor flagship store on Podil in Kyiv alongside a nationwide e-commerce platform, serving hobbyists, professional musicians, and venue/event B2B clients across 15+ product categories from 100+ international brands.

Ownership category

akta.pro rank

Product category

Musical Instrument Retail

NAICS

Musical Instrument and Supplies Retailers (459140)

SIC

Musical Instruments (3931)

akta.pro industry

PRIMARYCRALAEAF

Instrument Repair, Maintenance & Luthier Services

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Music Instruments & Sheet Music Retail

SECONDARYMPAIAJAG

Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Hardware & Instruments (Instruments, Pro Audio, DJ Gear)

Keywords

• Musical instrument retail
• Pro audio equipment
• Sound system installation
• Music gear store
• DJ lighting equipment

Headquarters

HQ city

Konstantinovskiy

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail sale of musical instruments and audio equipment: Tik-Tak operates as a multi-brand musical instrument and audio equipment retailer, selling hardware across 15+ product categories (guitars, drums, keyboards, microphones, PA systems, lighting, studio equipment, DJ gear, cables, orchestral instruments, books/DVDs). Revenue is generated through one-time point-of-sale transactions at the physical Kyiv store and via the e-commerce platform, supplemented by equipment rental services and professional installation/project services.
2. Installment payments (Monobank Purchase in Parts): The store offers 'Purchase in Parts' (rozstrochka) via Monobank/Universal Bank, enabling customers to pay for instruments in installments over up to 5 months for purchases above 3,000 UAH, creating an alternative financing revenue mechanism.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Tik-Tak is a multi-brand musical instrument and professional audio/lighting equipment retailer selling hardware from over 100 international brands across 15+ categories (guitars, drums, keyboards, microphones, orchestral instruments, PA systems, studio, DJ, lighting, cables, books/DVDs). It operates a two-floor physical showroom on Konstiantynivska Street in Kyiv's Podil district together with a nationwide e-commerce platform, and is supplemented by equipment rental, professional installation, and warranty service divisions.

Product overview

Tik-Tak is an online and retail music store operating as part of the Tik-Tak store network and official representation of Eurhythmics Company in Kyiv, Ukraine. The company operates multiple divisions: a general online catalog offering musical instruments and equipment, a rental service for temporary equipment needs, an installation division for professional sound/lighting systems, and a pro equipment division for professional musicians. The core business is the sale of musical instruments across 13+ major categories including guitars, drums, keyboards/pianos, microphones, orchestral instruments, sound equipment, DJ gear, studio equipment, and lighting. The store carries over 100 international brands including Roland, Kawai, Yamaha, Boss, Shure, Behringer, RCF, Mapex, and many others, with thousands of products in constant stock. Additional services include warranty service through authorized service center Eurhythmics LLC and installment payment options via Monobank.

Differentiator

Problem solved

Functional benefit

Brands

• Pro-обладнання (pro.tik-tak.kiev.ua): Professional equipment division of Tik-Tak serving pro audio and stage equipment customers.
• Прокат (rent.tik-tak.kiev.ua)
• Інсталяції (install.tik-tak.kiev.ua)

Products and services

• Musical Instruments Retail Catalog Multi-brand retail catalog of musical instruments and accessories spanning guitars (electric, acoustic, bass, classical, ukulele), drums and percussion, keyboards and pianos (acoustic, digital, hybrid, synthesizers, stage pianos, organs), microphones (wired, wireless, studio, USB, installation, conference), orchestral instruments (folk, accordions, bayans, strings, wind), sound reinforcement (active/passive speakers, subwoofers, mixers, amplifiers, processing, PSM), studio equipment (interfaces, MIDI controllers, monitors, headphones, recorders), DJ equipment (mixers, CD players, samplers, controllers, cartridges), lighting (moving heads, lasers, spotlights, strobes, fog/bubble machines, controllers), cables and connectors, and books/DVD/sheet music — sourced from over 100 international brands including Roland, Yamaha, Kawai, Boss, Shure, Behringer, RCF, Mapex, Taylor, Neumann, Sennheiser, Gibson, Martin, DW, Zildjian, Pearl River, Alhambra, Cort, Vintage, B.C. Rich, Hughes & Kettner, Bugera, Casio, Audio-Technica, AKG, Numark, and Proel, for individual musicians, hobbyists, professional players, and commercial buyers.
• Equipment Rental Service Rental of musical instruments and professional sound, lighting, and stage equipment for events, concerts, and temporary use, targeted at event organizers, venues, performing artists, and other commercial buyers needing short-term access to professional gear.
• Professional Installation Services Project-based design, supply, and licensed installation of professional sound, lighting, PA, multimedia, and conference systems for commercial venues including concert halls, conference facilities, schools, houses of worship, and event spaces, delivered with sales-led consultative engagement by sales consultants and engineers.
• Pro Equipment Subdivision

Quantifiable outcome

• Over 100 world music equipment brands represented in Ukraine
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Yuritmiks (Юритмікс)coreStrategic or Co-development PartnerTik-Tak is an official representative of Eurhythmics Company (Yuritmiks) in Kyiv. Yuritmiks is the parent/partner company providing the brand affiliation and likely inventory/fulfillment infrastructure. The service center for Tik-Tak is operated by TOV 'Yuritmiks' located in Mukachevo, Zakarpattia Oblast, providing warranty and post-warranty repair services.
• Monobank / Universal Bank (АТ УНІВЕРСАЛ БАНК)minorGTM or Marketing PartnerTik-Tak partners with Monobank to offer 'Purchase in Parts' (розстрочка) installment payment option for customers purchasing items above 3,000 UAH. This enables customers to pay over up to 5 months, effectively increasing average order value and customer conversion.
• 100+ World Musical Instrument ManufacturerscoreChannel Partner/ Reseller/ DistributorTik-Tak is an authorized dealer/reseller of over 100 world music equipment manufacturers including Roland, Shure, Yamaha, Kawai, Boss, Casio, Behringer, RCF, Remo, Mapex, Taylor, Neumann, Sennheiser, Gibson, Martin, DW, Zildjian, Pearl River, and many others. This distributorship network underpins the entire product assortment.
• Nova PoshtaminorChannel Partner/ Reseller/ DistributorNova Poshta is the primary logistics partner for nationwide delivery of Tik-Tak products. Free delivery is provided for orders over 5,000 UAH; paid carrier rates apply for smaller orders.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Andertons Music Co. UK-based musical instrument retailer with strong online presence, showroom, and direct YouTube-driven brand building. Comparable hybrid model and emphasis on pro/expert-led consultation like Tik-Tak.
• Sweetwater: U.S.-based leading online musical instrument retailer with a flagship physical store, consultative sales engineers, and a free 2-day shipping model. Sweetwater is the closest analog to Tik-Tak's consultative, multi-channel approach to professional and hobbyist musicians.
• Thomann: Europe's largest dedicated musical instrument retailer. Thomann operates as a hybrid physical showroom + e-commerce platform offering 100,000+ products from major brands, with strong pro and installation services — directly comparable to Tik-Tak's hybrid retail + rental + installation model in Ukraine.
• Guitar Center: U.S.-based largest specialty musical instrument retailer with national retail footprint and e-commerce. Instrument and pro audio product mix, expertise-driven sales model, and lessons/customer events overlap directly with Tik-Tak's positioning.
• Bax Music: Netherlands-based musical instrument and pro audio retailer with a large showroom plus e-commerce platform serving Benelux and Europe. Comparable product breadth across instruments, PA, lighting, and studio, with a strong B2B/pro installation track — parallel to Tik-Tak's product mix.

Broad incumbents

• Rozetka: Ukraine's dominant generalist e-commerce marketplace with growing musical instrument assortment. Acts as a broader incumbent that competes for the same Ukrainian buyer on price, assortment depth, and shipping convenience — the primary marketplace threat to Tik-Tak.

Regional players

• Kytary.cz: Czech Republic's largest dedicated musical instrument e-commerce retailer (part of Kytary Music Group), serving Central European markets. Comparable online-first specialty music retail playbook and assortment breadth for a country-level market like Ukraine.
• Muztorg: Russia's leading dedicated musical instrument retailer with nationwide retail stores, e-commerce, installation services, and own music schools — comparable multi-vertical format, though now in a separate market due to sanctions and war.
• ALTA Audio Video Lighting (ALTA Group): Ukrainian pro audio, lighting, and integration company specializing in concert hall, theater, and venue installations. Represents the most relevant direct competitor to Tik-Tak's installation and pro-audio division within Ukraine.

Emerging players

• Reverb: Online dedicated musical instrument marketplace with deep new, used, and vintage listings across guitar, drums, studio, and pro audio categories. Disintermediates dedicated retailers by letting buyers purchase directly from sellers, posing long-tail pressure on Tik-Tak's high-end and vintage assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tiktakkievua
• Instagraminstagram.com/tik_tak_kiev

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tik-Tak