LT Verrastro
LT Verrastro is a family-owned wholesale beverage distributor founded in 1968, distributing craft beer, domestic beer, cider, wine, and nonalcoholic beverages to on-premise and off-premise retailers across eight counties of Northeastern Pennsylvania from a 270,000+ sq ft warehouse.
- Company typePrivate
- Founded1968
- HeadquartersOld Forge, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What LT Verrastro does
LT Verrastro (legal name L.T. Verrastro, Inc.) is a privately held, family-owned wholesale beverage distributor founded in 1968 and headquartered at 700 Moosic Rd, Old Forge, Pennsylvania. The company distributes craft beer, domestic beer, hard cider, wines, and nonalcoholic beverages on a direct-to-store basis to on-premise establishments (bars, restaurants), deli/grocers, and off-premise retailers across eight counties of Northeastern Pennsylvania (Carbon, Luzerne, Lackawanna, Monroe, Pike, Wayne, Wyoming, Susquehanna), including the major cities of Scranton, Wilkes-Barre, and Stroudsburg. It also operates a non-alcoholic division servicing convenience stores, gas stations, grocery chains, and big box outlets in the region.
The company operates from a 270,000+ square-foot warehouse — claimed to be the largest distribution footprint in Northeastern Pennsylvania — and runs a fleet that includes compressed natural gas (CNG) trucks and hybrid Toyota Prius vehicles under a Green Initiative launched in 2012. Supporting technology is limited to a third-party-hosted Retailer Portal (apps.vtinfo.com) for browsing offerings, pricing, ordering, and invoice management, plus a marketing website with consumer-facing content (beer glassware guides, cooking-with-beer recipes, virtual facility tours, events calendar). No proprietary software, API, mobile app, or AI/ML capabilities are evidenced.
The business model is wholesale distribution: LT Verrastro earns margin on the products it distributes from 76 represented brands (44 craft brewers, 15 importers, 5 cider companies, 8 national brewers, and 4 regional domestic brewers), generating revenue via weekly direct delivery to a long-tail base of on-premise and off-premise accounts. The company is bootstrapped, with no disclosed private equity, venture capital, or parent company involvement, and no M&A, funding rounds, or leadership changes in the available data.
LT Verrastro firmographics
Firmographics- Name
- LT Verrastro
- Legal name
- L.T. Verrastro, Inc.
- Website
- https://ltverrastro.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- LT Verrastro is a family-owned wholesale beverage distributor founded in 1968, distributing craft beer, domestic beer, cider, wine, and nonalcoholic beverages to on-premise and off-premise retailers across eight counties of Northeastern Pennsylvania from a 270,000+ sq ft warehouse.
- Ownership category
- akta.pro rank
LT Verrastro industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (42481)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industries
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH), Beverage & Alcohol Distribution Centers (TLALAEAK)
Keywords
Where LT Verrastro is headquartered
LocationHeadquarters
- HQ city
- Old Forge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LT Verrastro business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Beer and Beverage Distribution: LT Verrastro generates revenue by distributing beer and non-alcoholic beverages to retailers and on-premise establishments. They earn margin on the products they distribute from craft brewers, importers, cider companies, and domestic brewers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LT Verrastro product offering
Product offeringCore offering
LT Verrastro is a full-service wholesale beer and beverage distributor founded in 1968, representing 44 craft brewers, 15 importers, 5 cider companies, 8 national, and 4 regional domestic brewers. The company sells and delivers weekly to on-premise establishments (bars/restaurants), deli/grocers, off-premise retail stores, and through a separate non-alcoholic division serving convenience stores, gas stations, grocery chains, and big box outlets across eight Northeastern Pennsylvania counties.
Product overview
LT Verrastro is a full-service beer and beverage distributor operating as a single unified business with multiple divisions. The core offering consists of beer distribution services covering eight counties in Northeastern Pennsylvania, representing 44 Craft brewers, 15 Importers, 5 Cider Companies, 8 National, and 4 Regional Domestic brewers. The company also operates a Non-Alcoholic Division servicing convenience stores, gas stations, grocery chains, and big box outlets. Supporting offerings include a Retailer Portal for online ordering and account management, plus educational content resources such as cooking-with-beer recipes and an extensive beer glassware guide.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer Distribution Services
- Non-Alcoholic Beverage Distribution
Quantifiable outcome
- Largest distributor in Northeastern Pennsylvania
Companies that use LT Verrastro
Customer profileSegments3 records
Ideal customer profiles2 records
LT Verrastro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LT Verrastro partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
LT Verrastro competitors and assessment
Company assessmentBroad incumbents
- Breakthru Beverage Group: One of the largest beer, wine, and spirits wholesalers in the U.S., operating across multiple states with national supplier agreements. Broad incumbent in the same wholesale-distribution category with substantially larger scale and broader portfolio.
- Ben E. Keith Beverages: Regional beer and beverage wholesaler operating across the South-Central U.S. with both alcoholic and non-alcoholic divisions. Similar dual-division (alcoholic + non-alcoholic) structure and on-/off-premise channel mix, though geographically non-overlapping.
- Reyes Beverage Group: National beer and beverage distributor (part of Reyes Holdings) operating across the U.S., known for on-premise execution and large craft-brand representations. Directly comparable business model with broader geographic reach than LT Verrastro.
- Southern Glazer's Wine & Spirits: The largest wine and spirits distributor in the U.S., also carrying beer and non-alcoholic beverages. Overlaps with LT Verrastro on alcohol-beer wholesale distribution across similar customer types (on-premise, off-premise, national chains).
- Republic National Distributing Company: Major national wine, spirits, and beer wholesaler with multi-state coverage and deep on-premise servicing capabilities. Same three-tier distribution model and overlapping alcohol-beverage category, but at nation-leading scale.
Direct peers
- Origlio Beverage: Pennsylvania-based beer and beverage wholesaler distributing craft, import, and domestic beers across PA and surrounding states. Closely comparable to LT Verrastro in product mix (predominantly beer), B2B on-/off-premise channel focus, and supplier-representation model.
- Manhattan Beer Distributors: Large beer-specialty wholesaler in the Northeast with deep on-premise presence and a broad craft/import portfolio. Comparable in core product focus (beer, predominantly craft and import) and route-based B2B distribution model, though serving a larger territory.
- Standard Beverage Corporation: Pennsylvania-based beer distributor serving on-premise and off-premise accounts across central/northeastern PA. Operates an analogous family/wholesale model with craft and domestic brand portfolios competing in overlapping PA markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
LT Verrastro social profiles
Digital presenceLT Verrastro financial estimates
Financial estimateRevenue estimate
Valuation estimate
LT Verrastro leadership team
Management profileNumber of profiles
Profiles3 records
LT Verrastro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LT Verrastro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LT Verrastro
What does LT Verrastro do?
LT Verrastro is a full-service wholesale beer and beverage distributor founded in 1968, representing 44 craft brewers, 15 importers, 5 cider companies, 8 national, and 4 regional domestic brewers. The company sells and delivers weekly to on-premise establishments (bars/restaurants), deli/grocers, off-premise retail stores, and through a separate non-alcoholic division serving convenience stores, gas stations, grocery chains, and big box outlets across eight Northeastern Pennsylvania counties.
Is LT Verrastro a public or private company?
LT Verrastro is a private company. It is classified as family owned and is currently operating.
When was LT Verrastro founded?
LT Verrastro was founded in 1968. It employs 101 to 250 people.
Where is LT Verrastro based?
LT Verrastro is headquartered in Old Forge, United States, in the North America region.
How does LT Verrastro make money?
One revenue line is on record: beer and Beverage Distribution.
Who are LT Verrastro's main competitors?
Broad incumbents on record are Breakthru Beverage Group, Ben E. Keith Beverages, Reyes Beverage Group, Southern Glazer's Wine & Spirits and Republic National Distributing Company. Direct peers are Origlio Beverage, Manhattan Beer Distributors and Standard Beverage Corporation.
Does LT Verrastro have an API?
No public API is recorded for LT Verrastro.
What industry is LT Verrastro in?
LT Verrastro's product category is Beverage Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 4248 and its SIC code is 5180.