AOMA Graduate School of Integrative Medicine

What AOMA Graduate School of Integrative Medicine does

AOMA Graduate School of Integrative Medicine was a private, regionally accredited graduate institution headquartered in Austin, Texas, that operated from 1993 until the cessation of its academic programs on April 6, 2024. The school was legally organized as AOMA Academy, LP, a Texas limited partnership governed by a Board of Governors, and offered master's-level (MAcCHM), doctoral-level (DAcCHM, DAOM), and certificate programs in acupuncture and Traditional Chinese Medicine (TCM), including Chinese herbal medicine specialization. Its curriculum combined classroom instruction with clinical training delivered through an on-site Professional Clinic, a Student Intern Clinic handling approximately 18,000 patient visits annually, and an affiliated Herbal Medicine Store retail dispensary. Faculty members held PhDs and MDs (China) from institutions including Chengdu University of TCM, Nanjing University of TCM, and Liaoning College of TCM, and supported a research output that included Chinese-language publications and a Chinese invention patent for a herbal injection for cerebral and vascular diseases.

The institution's business model was a hybrid of recurring tuition revenue from graduate students (with support from federal GI Bill, TWC Vocational Rehabilitation, and Americorps education award channels) and professional services revenue from clinical patient visits and herbal product sales. Go-to-market was primarily direct admissions supplemented by blog content marketing, monthly virtual open houses, and active organic social media presence across Facebook, Instagram, Twitter, LinkedIn, and YouTube. Specialized resources supporting instruction included EBSCOhost database access (covering 1,700+ journals) and a 9,000+ volume Chinese medical library including substantial original-language materials.

In 2024 the institution executed a full wind-down: academic programs ceased April 6, 2024 with teach-out agreements arranged for current students and federal student loan discharge options offered; the south clinic and herbal pharmacy were transferred to Acupuncture & Integrative Medicine College, Berkeley (AIMC) effective May 1, 2024, and AIMC became the permanent repository for all AOMA student records and transcripts. The school's operating status is recorded as closed as an educational institution, with prior regional accreditation and VA program approval remaining part of its historical credentials.

Name

AOMA Graduate School of Integrative Medicine

Legal name

AOMA Academy, LP

Website

https://aoma.edu

Company type

Private

Founded year

1993

Operating status

Closed

Headcount range

101–250 employees

Short description

AOMA Graduate School of Integrative Medicine was a regionally accredited private graduate institution in Austin, Texas, offering master's and doctoral programs in acupuncture and Traditional Chinese Medicine, until ceasing academic operations in April 2024.

Ownership category

akta.pro rank

Product category

Integrative Medicine Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro industry

PRIMARYEDAHAGAH

Allied Health & Rehabilitation Sciences Schools (PT/OT/SLP, etc.)

Education/Higher Education (Colleges & Universities)/Medical & Health Sciences Universities

Keywords

• Graduate acupuncture education
• Chinese herbal medicine programs
• Integrative medicine training
• Acupuncture clinical services
• Traditional Chinese Medicine doctorate

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Academic Tuition Programs: Graduate-level educational programs including Masters (MAcCHM), Doctoral (DAcCHM, DAOM), and certificate programs in acupuncture and Chinese herbal medicine. Students pay tuition for degree-seeking programs.
2. Clinical Patient Care Services: Professional and student intern clinics providing acupuncture and Chinese medicine treatment services. Professional clinic and herbal medicine stores generate revenue from patient visits. Approximately 18,000 patient visits annually.

Distribution channels2 records

Marketing channels5 records

Core offering

AOMA Graduate School of Integrative Medicine is a regionally accredited graduate institution offering master's and doctoral-level degree programs in acupuncture and Chinese herbal medicine, including the MAcCHM, DAcCHM, and DAOM programs, plus non-degree certificates and introductory courses. The school complements its academic programs with on-site clinical training through a Professional Clinic and a Student Intern Clinic serving approximately 18,000 patient visits annually, alongside Herbal Medicine Stores providing TCM herbal products.

Product overview

AOMA Graduate School of Integrative Medicine is an educational institution offering a portfolio of academic programs in acupuncture and Chinese medicine, including master's and doctoral degree programs (MAcCHM, DAcCHM, DAOM), certificate programs, and non-degree introductory courses. These programs are complemented by clinical training services through its Professional Clinic and Student Intern Clinic, as well as a Herbal Medicine Store retail component. The institution operates as a single unified educational offering rather than a platform-plus-modules architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Masters of Acupuncture with a Chinese Herbal Medicine Specialization (MAcCHM) A master's-level graduate program preparing students for careers as skilled, professional practitioners of acupuncture and Chinese herbal medicine with a focus on integrative healthcare.
• Doctor of Acupuncture with a Chinese Herbal Medicine Specialization (DAcCHM) A doctoral-level program providing advanced training in acupuncture and Chinese herbal medicine specialization.
• Doctor of Acupuncture and Oriental Medicine (DAOM) Program An advanced doctoral program in acupuncture and oriental medicine for experienced practitioners seeking specialized expertise.
• Certificate in Chinese Herbal Medicine Program A non-degree certificate program for students seeking training in Chinese herbal medicine without pursuing a full degree.
• Introduction to Chinese Medicine Series Non-degree seeking educational series introducing students to foundational concepts in Chinese medicine.
• Professional Clinic Clinical services provided by licensed professional practitioners offering patient care in acupuncture and integrative medicine.
• Student Intern Clinic Teaching clinic where supervised students provide patient care as part of their clinical training.
• Herbal Medicine Stores Retail dispensary providing herbal medicines and products prescribed or recommended during treatment.

Quantifiable outcome

• ~18,000 patient visits annually demonstrating significant clinical service delivery and training opportunities

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered major, core and minor.

• Acupuncture & Integrative Medicine College, Berkeley (AIMC)majorStrategic or Co-development Partner · 1 May 2024Beginning May 1, 2024, both the south clinic and herbal pharmacy at 4701 West Gate Blvd. became part of an additional location of AIMC Berkeley. AIMC is also the repository for permanent student records and transcripts for all AOMA current and former students as part of the school closure transition.
• EBSCO Information ServicescoreTechnology or IntegrationProvides EBSCOhost internet-accessible database including Alt HealthWatch and Medline Full-Text, giving students and faculty access to over 1,700 journals and professional medical publications.
• Texas Workforce Commission Vocational Rehabilitation Services (TWC)minorGTM or Marketing PartnerAOMA is an approved provider of training for clients of TWC Vocational Rehabilitation Services. TWC may assist qualified Texas citizens with rehabilitation training costs including education, supplies, and equipment.
• AmericorpsminorGTM or Marketing PartnerAmericorps members who are eligible to receive an education award may apply that award to AOMA tuition.
• Department of Veterans Affairs (VA)coreChannel Partner/ Reseller/ DistributorAOMA programs (MAcCHM, CCHM, DAOM, DAcCHM) are approved to participate by the Department of Veterans Affairs for training of veterans and other eligible persons under GI Bill benefits.
• Council of Colleges of Acupuncture and Oriental Medicine (CCAOM)coreStrategic or Co-development PartnerAOMA faculty serve as examiners for Clean Needle Technique examinations organized by CCAOM. The organization sets standards for acupuncture education nationally.
• Chengdu University of Traditional Chinese MedicinecoreStrategic or Co-development PartnerOne of the three oldest and most prestigious TCM universities in China. Faculty members including Dr. Qianzhi Wu and Dr. Yaoping Song hold advanced degrees from this institution. AOMA maintains international academic relationships for collaborative opportunities and research.
• Nanjing University of Traditional Chinese MedicinecoreStrategic or Co-development PartnerPrestigious Chinese TCM institution. Dr. Qianzhi Wu earned his PhD from Nanjing University of TCM and maintains academic relationships for curriculum development and research collaboration.

Scale indicators3 records

Recent moves8 records

Expansion highlights3 records

Broad incumbents

• Bastyr University: Bastyr is a larger, regionally accredited institution offering TCM and acupuncture alongside naturopathic medicine, nutrition, and psychology. Broader integrative medicine portfolio gives it scale and diversification advantages AOMA lacked.
• National University of Health Sciences: NUHS is a regionally accredited institution offering acupuncture and oriental medicine alongside chiropractic and naturopathic programs. Broader scope and multiple disciplines give it cross-program revenue stability.

Others

• National Certification Commission for Acupuncture and Oriental Medicine (NCCAOM): NCCAOM is the national certifying body for acupuncture and Oriental medicine practitioners, setting examination standards in which AOMA faculty participated. Not a competitor but an industry infrastructure peer relevant to AOMA's regulatory standing.
• Council of Colleges of Acupuncture and Oriental Medicine (CCAOM): CCAOM sets national standards for acupuncture education and organizes Clean Needle Technique examinations, in which AOMA faculty served as examiners. Industry consortium peer rather than direct competitor.

Direct peers

• Five Branches University: Five Branches is a regionally accredited TCM school offering master's and doctoral programs in acupuncture and Chinese herbal medicine. Comparable to AOMA in scale, programmatic scope, and clinical training model.
• Oregon College of Oriental Medicine (OCOM): OCOM is a direct peer offering master's and doctoral programs in acupuncture and Chinese herbal medicine, with overlapping faculty pedigree (AOMA's VP of Academics Beth Howlett previously served as VP at OCOM). Comparable regional accreditation and clinical training model.
• Pacific College of Oriental Medicine: Pacific College offers graduate-level acupuncture and Chinese herbal medicine programs across multiple campuses with regional accreditation. AOMA faculty member Philip Garrison holds a DAOM from Pacific College, evidencing direct professional comparability.
• Emperor's College of Traditional Oriental Medicine: Emperor's College offers regionally accredited master's and doctoral programs in acupuncture and Oriental medicine, serving a comparable student population with similar tuition-driven revenue model.
• Maryland University of Integrative Health (MUIH): MUIH is a regionally accredited graduate school offering master's and doctoral programs in acupuncture and Chinese herbal medicine, with comparable clinical training model and target student demographic.
• Acupuncture & Integrative Medicine College, Berkeley (AIMC): AIMC Berkeley is the most direct peer — it absorbed AOMA's south clinic and herbal pharmacy as of May 1, 2024 and serves as repository for all AOMA student records. Both are regionally accredited acupuncture and Chinese medicine colleges offering graduate-level programs.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aoma_austin
• YouTubeyoutube.com/user/aomavideos
• Facebookfacebook.com/25338902781
• LinkedInlinkedin.com/company/aoma-graduate-school-of-integrative-medicine-42161
• Instagraminstagram.com/aoma_austin

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AOMA Graduate School of Integrative Medicine