SEH BAC

What SEH BAC does

SEH BAC (legal name SEHBAC Limited, Companies House registration 01947808) is a privately held UK home improvement company founded in 1966 and headquartered at 1 Olympus Close, Ipswich, Suffolk. The company manufactures, sells, and installs made-to-measure uPVC and aluminium windows, exterior doors, conservatories, orangeries, loggias, and home extensions for residential homeowners across South East England, including Essex, Suffolk, Hertfordshire, Greater London, Kent, Surrey, Sussex, Norfolk, Buckinghamshire, Bedfordshire, and Cambridgeshire. Its product range spans casement, bay, heritage, tilt-and-turn, conservation, sliding sash, flush sash, and bespoke window styles; front, back, French, bi-fold, sliding patio, composite, and heritage door styles; and Victorian, Edwardian, Gable, Lean-to, T-Shaped, and P-Shaped conservatory formats with tiled, glass, solid, or lantern roof options. Proprietary technology differentiators include EcoMAX Glass™ (a near-100% biodegradable sustainable glazing with a tree-planting programme), Comfort Glass (a laminated, low-E coated triple-glazing alternative claimed to reduce heat loss by 56% versus standard double glazing), multi-chambered window profiles, and a patented Warm Edge Spacer Bar.

The company distributes exclusively direct to consumers through 10 physical showrooms, in-home design consultations with quotes returned within 24 hours, online quote and callback forms, and a multi-channel social media presence. It is FCA-authorised as a credit broker and partners with a panel of lenders to offer 60-month 0% APR and 2-year interest-free credit, materially extending average order values on conservatory and extension projects. Pricing is fully quote-based, not publicly disclosed, with a £99 buy-now-pay-later deposit option and a 10-year product guarantee backed by QA National Warranties insurance. Marketing emphasises the 60-year brand heritage, A+ Window Energy Ratings, and a referral programme paying Amazon vouchers on successful customer recommendations.

The business is accredited by FENSA, the Glass and Glazing Federation, the Trading Standards Institute, Trustmark, TGAS, and Ultraframe, and has won industry recognition including G17 Installer of the Year, Conservatory and Orangery Awards 2019, NHIC Consumer Confidence Award 2018, and Installer Awards 2022. Ownership is closely held with no disclosed parent, institutional investor, or external funding rounds, and the company has 11-50 employees on the disclosed headcount range. Revenue is not publicly disclosed.

Name

SEH BAC

Legal name

SEHBAC Limited

Website

https://sehbac.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Improvement Products and Installation

NAICS

Wood Window and Door Manufacturing (321911), Metal Window and Door Manufacturing (332321), Glass and Glazing Contractors (238150)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442), Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Storefronts, Curtain Wall & Window Wall Systems (IMADAIAG), Egress Window Installation/Replacement (HSAPAJAH), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Home improvement products
• Window installation services
• Conservatory construction
• Door replacement services
• Home extension building

Headquarters

HQ city

Ipswich

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Windows, Doors and Conservatories Sales and Installation: One-time sale and professional installation of replacement windows, doors, conservatories, and home extensions. Products are custom-made to measure for each customer. Revenue is generated from the initial product sale, installation fees, and is supplemented by financing options offered through partnerships with lenders.
2. Finance/Breaking of Credit: SEH BAC acts as a credit broker for a panel of lenders, offering customers financing options including 60-month 0% APR and 2 years interest-free credit. Revenue is earned through commissions from referred financing.
3. Referral Program: Customers can recommend friends and receive Amazon vouchers upon successful orders, incentivizing word-of-mouth customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

SEH BAC manufactures, supplies, and installs custom-made uPVC and aluminium windows, exterior doors, conservatories, orangeries, loggias, and home extensions for residential homeowners in South East England. The company operates 10 showrooms across the region and provides end-to-end service from design consultation through professional installation, with all products backed by a 10-year guarantee and featuring proprietary EcoMAX and Comfort Glass glazing technologies.

Product overview

SEH BAC is a South East England home improvement company specializing in windows, doors, conservatories, and home extensions. The product portfolio includes multiple window styles (casement, bay, heritage, tilt and turn, conservation, sliding sash, flush sash, and bespoke shapes) in uPVC and aluminium materials, exterior doors (front, back, French, bi-fold, sliding patio, composite, and heritage) available in uPVC, aluminium, and composite materials, and conservatories in various styles (Victorian, Edwardian, Gable, Lean-to, T-Shaped, P-Shaped) with roof options (tiled, glass, solid, lantern). Additional offerings include orangeries, loggias, flat roof extensions, porches, garage doors, roofline products, and integral blinds. Glazing options include EcoMAX Glass (standard sustainable double glazing), Comfort Glass (advanced triple-glazing alternative), and decorative glazing. All products feature A+ energy ratings and come with a 10-year guarantee, supported by a network of 10 showrooms across Essex, Suffolk, Hertfordshire, and surrounding counties.

Differentiator

Problem solved

Functional benefit

Products and services

• Windows Custom-made uPVC and aluminium windows in multiple styles (casement, bay, heritage, tilt and turn, conservation, sliding sash, flush sash, and bespoke shapes) for residential homeowners seeking energy-efficient replacements. Windows feature A+ Window Energy Ratings, uPVC profiles achieving 1.2 W/m2K U-values and aluminium at 1.3 W/m2K, with available options including EcoMAX Glass, Comfort Glass, decorative glazing, and integral blinds.
• Doors Custom exterior doors in multiple styles (front, back, French, heritage, bi-fold, sliding patio, and flush French) and materials (uPVC, aluminium, and composite) for residential homeowners. Doors feature multi-point locking security systems, various glazing options, and a range of colour and furniture customizations.
• Conservatories Glass-roofed home extensions in multiple styles (Victorian, Edwardian, Gable, Lean-to, T-Shaped, P-Shaped, and bespoke designs) and materials (uPVC and aluminium) with options for tiled, glass, solid, or lantern roofs. Designed for residential homeowners seeking to add living space and natural light.
• Orangeries Luxurious extensions originally designed as a sign of wealth, providing well-needed additional space with substantial corner columns and immaculate glazing for residential homeowners seeking premium home extensions.
• Home Extensions Design and build services for house extensions, kitchen extensions, and bespoke additions to existing residential properties, including flat roof extensions for contemporary designs.
• Garage Doors Garage doors available in sectional and side-hinged configurations for residential homeowners, supplied and installed as part of home improvement projects.
• Integral Blinds Blinds sealed within double glazed window units, available in Venetian (horizontal slats) and pleated styles. Child-safe, maintenance-free, and protected from external damage, with 5-year guarantee.
• EcoMAX Glass Double Glazing Standard sustainable double glazing featuring almost 100% biodegradable glass made with recycled products, with A-rated energy efficiency. A tree is planted for every window installed with EcoMAX.
• Comfort Glass Advanced glazing alternative to triple glazing featuring a laminated layer and transparent Low-E coating that stops 56% more internal heat from escaping compared to standard double glazing. Also blocks 99% of harmful UV rays and provides enhanced noise reduction.
• Roofline Products Fascias, soffits, and guttering products for roof edge finishing and maintenance, supplied and installed for residential customers.
• Cladding External wall covering materials for weather protection and aesthetic enhancement of residential properties.
• Flat Roofs Flat roofing solutions for residential extensions and building additions.
• Porches Entrance porches providing additional shelter and aesthetic appeal to residential home entrances.
• Conservatory Roof Replacement Reroofing services to revive underused conservatories, with options for tiled, glass, or solid roof replacements.

Quantifiable outcome

• Comfort Glass stops 56% more internal heat from escaping compared to standard double glazing
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zenith Staybrite: UK manufacturer and installer of uPVC and aluminium windows, doors and conservatories with a regional showroom footprint. Closely comparable vertically integrated business model, product range, and direct-to-consumer go-to-market.
• Tradeframe: UK trade and retail fabricator and installer of uPVC and aluminium windows and doors serving regional markets. Comparable fabrication-plus-installation business model and product range, competing in overlapping UK regions.
• Clearview Home Improvements: UK regional manufacturer and installer of uPVC windows, doors and conservatories with showroom and home-visit distribution. Comparable product range and mid-market positioning, overlapping with SEH BAC in the Midlands and parts of the South East.
• CR Smith: Scottish-based manufacturer and installer of windows, doors, conservatories and living spaces with in-house production. Comparable vertically integrated model and product mix, though primarily competing in Scotland rather than SEH BAC's South East territory.

Others

• Origin (Origin Global): UK premium aluminium window and door manufacturer supplying installers and homeowners. Comparable aluminium window/door product category and energy-efficiency positioning, but a fabricator-supplier rather than a direct retail installer.

Broad incumbents

• Everest Home Improvements: Major national UK installer of windows, doors and conservatories with a strong direct-to-consumer sales force and home-visit model. Closely comparable product portfolio and consumer finance offering, competing in the same affluent South East customer base.
• Safestyle UK: UK's largest volume retailer of uPVC replacement windows and doors, serving homeowners via a field-sales-led model. Direct competitor in the same product category with national coverage, though more price-focused than SEH BAC.
• Anglian Home Improvements: UK's largest home improvement company offering windows, doors, conservatories, and extensions nationally. Directly comparable product set and direct-to-consumer showroom + home-visit model, but operates at much greater scale and geographic reach than SEH BAC.

Regional players

• Britelite Windows: South East-focused installer of windows, doors, conservatories and orangeries with multiple showrooms. Closely comparable product range, regional customer base, and showroom-led D2C model to SEH BAC.
• Compass Windows and Doors: South East England-based installer of uPVC and aluminium windows, doors and conservatories. Directly comparable product set and regional customer base, though smaller in scale and showroom footprint than SEH BAC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SEHBAC
• YouTubeyoutube.com/channel/UCXkO6OkJZVoSE5ujwmjl60Q
• Facebookfacebook.com/SEHBAC
• Instagraminstagram.com/sehbac_official
• Pinterestpinterest.co.uk/sehbac
• LinkedInlinkedin.com/company/seh-bac

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SEH BAC