What DIVO does

DIVO SRL, operating as Divo Boutique, is an Italian privately held company headquartered in Santa Maria a Monte, Pisa, that runs a curated multi-brand luxury fashion e-commerce platform. The website (divoboutique.com) sells designer clothing, shoes, bags, and accessories for women, men, and children, drawing on more than 300 designer brands that include Versace, Alexander McQueen, Jacquemus, Moncler, Brunello Cucinelli, Stone Island, Dolce & Gabbana, Golden Goose, Maison Margiela and emerging labels. The platform is built on Shopify with country-specific storefronts (including US and UK versions) and supports international shipping to more than 60 countries, complemented by 12+ payment integrations such as Visa, Mastercard, PayPal, Apple Pay, Google Pay, Shop Pay, iDEAL, Bancontact, MobilePay, and Union Pay. The company employs 11–50 people and was founded in 1959.

The business model is direct-to-consumer retail markup on third-party designer goods. Pricing spans from approximately $47 for entry-level items such as LIU JO espadrilles to over $2,800 for luxury pieces such as a Versace clutch, with frequent promotional discounting of 20–50%. Revenue is generated entirely through these retail sales; the company does not disclose revenue and has no recorded external funding. Beyond the transactional storefront, Divo Boutique operates a content channel — the Divo Magazine blog and an email newsletter offering 15% off the first order — and customer-care functions accessible by phone, WhatsApp, and email Monday to Friday. Competitive positioning rests on curation breadth, authentication assurance, express international shipping, and installment payment via Shop Pay.

Name

DIVO

Legal name

DIVO SRL

Website

https://divoboutique.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

DIVO SRL operates Divo Boutique, an Italian luxury fashion e-commerce platform curating 300+ designer brands for women, men, and children. The Shopify-based store ships to 60+ countries and sells directly to global consumers via divoboutique.com.

Ownership category

akta.pro rank

Product category

Luxury Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Jewelry, Watches & Luxury Omnichannel (CRAFAEAH)

Keywords

• Luxury fashion retail
• Designer clothing online
• Multi-brand boutique
• Premium footwear accessories
• Italian fashion ecommerce

Headquarters

HQ city

Pisa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail product sales: Divo Boutique generates revenue through direct retail sales of luxury fashion products including clothing, shoes, bags, and accessories. The company acts as a curated multi-brand retailer, purchasing and reselling designer items to end consumers at marked-up retail prices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

DIVO SRL operates Divo Boutique, an omnichannel luxury fashion retailer that curates and resells designer clothing, shoes, bags, and accessories for women, men, and children from over 300 designer brands. The primary channel is the divoboutique.com e-commerce storefront, supported by physical boutiques in Italy, international express shipping, multi-currency pricing, and installment-based payment options for end customers.

Product overview

Divo Boutique is an online luxury fashion e-commerce platform operated by DIVO SRL (an Italian company based in Pisa) that offers a curated selection of over 300 designer brands for women, men, and children. The platform provides clothing, shoes, bags, and accessories across multiple luxury fashion categories, with express shipping, installment payment options, and dedicated customer care. The core offering is the e-commerce platform enabling purchase of designer fashion items, complemented by editorial content through its magazine/blog and newsletter subscription service for customer engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Fashion Curated selection of women's designer clothing for individual luxury fashion shoppers.
• Women's Bags Designer handbags for women from luxury fashion brands.
• Women's Shoes Designer footwear for women spanning dress, casual, and sneaker styles.
• Women's Accessories Designer accessories for women including sunglasses, hats, belts, jewelry, wallets, scarves, and keychains.
• Men's Fashion Curated selection of men's designer clothing for individual luxury fashion shoppers.
• Men's Shoes Designer men's footwear spanning sneakers, loafers, dress shoes, boots, and espadrilles.
• Men's Bags Designer men's bags including backpacks and other carryall styles.
• Kids' Fashion Designer clothing and shoes for children from luxury brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• LuisaViaRoma: LuisaViaRoma is an Italian luxury multi-brand online retailer offering designer apparel, shoes and accessories worldwide — directly comparable as a fellow Italian-rooted luxury multi-brand e-tailer with physical boutique heritage and curated designer assortment.
• YOOX: YOOX is an Italian-founded online luxury multi-brand retailer offering designer clothing and accessories globally — directly comparable in geography of origin, multi-brand luxury assortment, and global DTC e-commerce positioning.
• Farfetch: Farfetch is a global luxury fashion marketplace and e-commerce platform connecting consumers with boutique and brand inventory — directly comparable as a curated luxury multi-brand platform serving an overlapping customer base.
• Mytheresa: Mytheresa is a Germany-based curated multi-brand luxury fashion e-commerce platform selling designer clothing, shoes, bags and accessories globally — directly comparable to Divo Boutique in assortment strategy, target customer, and DTC luxury model.
• MatchesFashion: MatchesFashion is a UK-based global multi-brand luxury fashion retailer operating online and through physical retail — directly comparable in curated multi-brand luxury assortment and editorial-led luxury positioning.
• SSENSE: SSENSE is a Canada-based multi-brand luxury and contemporary fashion e-commerce platform offering designer clothing, shoes and accessories globally — directly comparable in curated multi-brand luxury DTC positioning and editorial-led content strategy.
• 24S: 24S is the LVMH-owned multi-brand luxury fashion e-commerce platform offering designer clothing, shoes, bags and accessories — directly comparable in curated multi-brand luxury DTC model with strong parent-backed inventory access.
• Net-a-Porter: Net-a-Porter is a global curated multi-brand luxury fashion e-commerce platform selling designer apparel, shoes, bags and accessories — directly comparable to Divo Boutique in target customer, assortment and luxury DTC model.

Broad incumbents

• Nordstrom: Nordstrom is a major US department-store incumbent with a significant online luxury and contemporary fashion assortment — broadly comparable as a multi-category luxury and apparel retailer, though operating at vastly larger scale and broader assortment than Divo's curated focus.
• Saks Fifth Avenue: Saks Fifth Avenue is a US luxury department-store incumbent with a strong online multi-brand luxury assortment — broadly comparable as a multi-brand luxury retailer serving an overlapping affluent customer, but at much larger scale and with a wider product portfolio than Divo Boutique.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DIVO