What 24S ENTERPRISES LTD does

24S Enterprises Ltd is a privately held, direct-to-consumer e-commerce retailer headquartered in Rayleigh, Essex, United Kingdom. Founded in 2022, the company operates a single online storefront (24senterprises.co.uk) that sells third-party branded consumer goods across twelve horizontal categories, including pet supplies, office supplies, beauty and personal care, health and household, kitchen supplies, grocery and gourmet food, sports and outdoor, automotive, kids and baby, patio/lawn/garden, and toys and games. The catalog features products from established manufacturers (e.g., CeraVe, Aveeno, BIC, Avery, Energizer, Schwarzkopf, Purina) at unit prices ranging from approximately £3.50 to £299.99, with free shipping offered on orders exceeding £150.

The platform is built on a standard WordPress and WooCommerce stack, with conventional e-commerce functionality including product categorization, search, wishlist, product comparison, user accounts, and email opt-in. The company does not develop proprietary products, hold patents or trademarks, operate mobile applications, or expose APIs. Distribution is exclusively through the owned UK storefront with pricing in GBP and shipping confined to the domestic market; no marketplace listings, international storefronts, or B2B channels are present. Marketing channels are limited to organic website presence and standard email/newsletter capture.

The revenue model is transactional one-time product sales to general UK individual consumers, supported by a 'Buy More, Pay Less' value proposition emphasizing volume-based pricing and free-shipping thresholds. No management team, headcount, funding, partnership, or financial disclosure is available, leaving operational scale, ownership, and growth metrics unverified.

Name

24S ENTERPRISES LTD

Legal name

24S Enterprises

Website

https://24senterprises.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Short description

24S Enterprises Ltd is a privately held UK direct-to-consumer e-commerce retailer founded in 2022, selling third-party branded consumer goods across twelve categories (pet, office, beauty, health, grocery, and more) via a single WooCommerce storefront serving general UK consumers.

Ownership category

akta.pro rank

Product category

Online Retail (Multi-Category Consumer Goods)

NAICS

General Merchandise Retailers (455)

SIC

Retail-Auto & Home Supply Stores (5531), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

akta.pro secondary industry

Pet Care & Pet Supplies DTC (CRAFACAH)

Keywords

• Online retail
• Consumer products
• Pet supplies
• Beauty personal care
• Office supplies

Headquarters

HQ city

Rayleigh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: The company generates revenue through direct product sales across multiple consumer categories including pet supplies, health & household, beauty & personal care, office supplies, kitchen supplies, grocery & gourmet food, sports & outdoor, automotive, kids & baby, and patio/lawn/garden products. Sales are conducted through one-time transactional purchases on the e-commerce website with prices listed in GBP (£).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

24S Enterprises operates a UK direct-to-consumer online retail storefront that resells branded consumer products sourced from established third-party manufacturers across categories including pet supplies, health & household, beauty & personal care, office supplies, kitchen supplies, grocery & gourmet food, sports & outdoor, automotive, kids & baby, patio/lawn & garden, and toys & games. Sales are conducted as one-time transactional purchases priced in GBP, with free shipping offered on orders of £150 or more and a free returns policy.

Product overview

24S Enterprises is a UK-based e-commerce retailer offering a diverse portfolio of consumer products across multiple categories. The store operates as a general merchandise marketplace featuring branded products from established manufacturers rather than proprietary products. The product portfolio spans 12 categories: Automotive, Beauty & Personal Care, Grocery & Gourmet Food, Health & Household, Kids & Baby, Kitchen Supplies, Office Supplies, Patio Lawn & Garden, Pet Supplies, Sports & Outdoor, Toys & Games, and Sale items. Featured products include pet supplies (dog wraps, cat food, probiotics, flea treatments), beauty and personal care items (CeraVe, Aveeno, Bioderma skincare), office supplies (Avery binders, BIC stationery, Elmer's glue), health supplements (Bloom Nutrition greens, Nature's Bounty vitamins), and grocery items (Honey Nut Cheerios cereal). The company offers free shipping for orders of £150 and operates from Rayleigh, Essex.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Absorb A26 Male Dog Wrap, 50 Count, Small Male dog wraps for incontinence, sold in packs of 50 in small size.

Quantifiable outcome

• Free shipping threshold of £150 for all orders

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Poundland: UK discount variety retailer selling fixed low-price general merchandise including household, beauty, pet, and grocery items. Comparable in value positioning and broad category coverage.
• The Range: UK discount variety retailer offering multi-category household, beauty, pet, garden, and general merchandise. Closest direct competitor in terms of breadth of categories, value-led positioning, and UK-only focus.
• Wilko: UK variety retailer offering home, garden, pet, beauty, and household products at value prices. Closely comparable in multi-category breadth, value-led positioning, and UK geographic focus (post-relaunch by B&M).
• Very.co.uk: UK online general merchandise and fashion retailer offering multi-category products with home delivery. Comparable in online-first multi-category model and UK-only geographic focus.
• B&M: UK value multi-category retailer offering general merchandise including household, beauty, pet, and garden. Comparable in breadth of categories and value positioning, though primarily brick-and-mortar with growing online channel.
• Home Bargains: UK discount variety retailer focused on value-priced household, beauty, pet, and grocery items. Comparable in value-led positioning and multi-category assortment within the UK.

Broad incumbents

• Wayfair UK: Major online home and general merchandise retailer operating in the UK. Comparable in inventory-led online retail model across multiple household and lifestyle categories.
• Amazon UK: Dominant UK online general merchandise marketplace offering multi-category consumer products with Prime fulfillment. Comparable to 24S across virtually every category carried, with vastly greater scale, selection, and logistics infrastructure.
• Argos (Sainsbury's): Major UK general merchandise retailer with strong online catalog offering across home, garden, toys, sports, and household categories. Competes with 24S on multi-category breadth and online convenience.

Emerging players

• The Works: UK discount retailer specializing in books, toys, stationery, and kids' categories. Comparable in value positioning and overlap with 24S's office supplies, toys & games, and kids & baby categories.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24S ENTERPRISES LTD