What Nanolite Lighting does

Nanolite Lighting is an Indonesian LED lighting manufacturer and direct-to-consumer brand, headquartered in West Jakarta and operating as a brand under PT. Berdikari Inti Gemilang Group (BIG Group). The company produces indoor and outdoor LED fixtures including bulbs (NLB-501), capsules (NLB-502), round and square downlights (NLDL-201/202), T8 tube lights (NLTL-801), light strips (NLSL-611/612/601), flood lights (NLFL-511), street lights (NLSL-711/712), emergency backup lights (NLB-503) and power supplies (NPS-001). Core technology is sourced from Korea with Samsung LED components in select SKUs, targeting up to 90% energy savings versus conventional lighting, CRI above 80, IP20-IP65 ratings for indoor/outdoor use, and product lifespans of 25,000-50,000 hours. The company operates 5 factories in Tangerang with combined facilities exceeding 10 hectares and a workforce of more than 3,000 employees, producing over 10 million lighting pieces per month.

Nanolite's commercial model is direct-to-consumer, selling through its own e-commerce site (nanolite-lighting.co.id), WhatsApp ordering branded as 'Nanolite Man', and listings on Indonesia's two leading marketplaces, Shopee and Tokopedia. Pricing is unit-based, ranging from Rp 23,900 for a 5W LED bulb to Rp 1,558,900 for a 50-meter LED light strip, with 2-3 year warranties on select products. The company runs activation programs ('Aktivasi 1000+ Rumah') in at least 10 Indonesian cities spanning Java, Sumatra, Kalimantan, Sulawesi and Lombok. Revenue is reported at IDR 400 billion per month from domestic Indonesian distribution across BIG Group's in-house brand portfolio.

The customer base is fragmented across residential households and small commercial buyers, with no anchor enterprise accounts disclosed. Nanolite is privately held with no external funding rounds on record and no international footprint beyond Indonesia. The strategic posture is concentrated on deepening domestic share through product breadth (e.g., emergency and street-light categories), multi-channel distribution and the scale advantages of a 10-million-piece-per-month manufacturing base.

Name

Nanolite Lighting

Legal name

Nanolite Lighting

Website

https://nanolite-lighting.co.id

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Nanolite Lighting is an Indonesian LED lighting manufacturer, operating under PT. Berdikari Inti Gemilang Group (BIG Group), that designs and sells energy-efficient indoor and outdoor LED fixtures (bulbs, downlights, strips, flood lights, street lights, emergency lights) to Indonesian households and small commercial buyers via its e-commerce site, WhatsApp, Shopee and Tokopedia.

Ownership category

akta.pro rank

Product category

LED Lighting

NAICS

Electric Lighting Equipment Manufacturing (33513), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640), Electronic Coils, Transformers & Other Inductors (3677)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ), Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• LED lighting products
• Indoor lighting solutions
• Outdoor lighting solutions
• LED light bulbs
• Commercial lighting

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. LED Lighting Product Sales: Direct sales of LED lighting products including bulbs, downlights, light strips, flood lights, street lights, tube lights, and emergency lights to consumers and businesses through e-commerce and marketplace channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nanolite Lighting manufactures and sells energy-efficient LED lighting products including LED bulbs, capsule bulbs, downlights (round and square), LED light strips, T8 tube lights, flood lights, street lights, emergency lights, and compatible power supplies. The company operates 5 factories in Tangerang with over 3,000 employees producing 10 million LED pieces monthly, using Korean LED technology with Samsung components. Products target both residential households and commercial establishments across Indonesia, sold through direct e-commerce, marketplace storefronts, and direct distribution channels.

Product overview

Nanolite Lighting is an Indonesian LED lighting company offering a comprehensive portfolio of indoor and outdoor lighting solutions based on Korean LED technology. The product lineup centers on LED Bulbs (NLB-501 series), LED Capsules (NLB-502), LED Downlights in both round (NLDL-201) and square (NLDL-202) forms, LED Light Strips in various lengths (NLSL-611/612/601), T8 Tube Lights (NLTL-801), Flood Lights (NLFL-511), Street Lights (NLSL-711/712), Emergency Lights (NLB-503), and Power Supplies (NPS-001). Products are categorized as Indoor (bulbs, capsules, downlights, light strips, tube lights, emergency lights) and Outdoor (outdoor light strips, flood lights, street lights). The portfolio serves household, commercial, and industrial lighting needs with energy-efficient LED technology featuring Samsung LED chips, up to 90% energy savings, and lifespans ranging from 25,000 to 50,000 hours. The company operates under PT. Berdikari Inti Gemilang Group (BIG Group) and is headquartered in Jakarta, Indonesia.

Differentiator

Problem solved

Functional benefit

Products and services

• LED Bulb NLB-501

Quantifiable outcome

• Up to 90% energy savings compared to conventional lighting
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• PT. Berdikari Inti Gemilang Group (BIG Group)coreOthers · 1 January 2009Nanolite is a brand under PT. Berdikari Inti Gemilang Group (BIG Group). BIG Group has 17+ years of experience in lighting and electronics, operating brands including Luby, Nanolite, Pikolite, MyLED, Sunsafe, and Panaled. BIG Group provides manufacturing infrastructure, distribution network, and operational scale to Nanolite brand.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Crompton Greaves Consumer Electricals: Indian LED lighting and consumer electricals manufacturer with broad bulb, downlight, and outdoor portfolios. Comparable mass-market positioning and channel mix to Nanolite in a similar emerging-market context.
• Signify (Philips Lighting): Global leader in LED lighting with deep Indonesian retail and project presence through the Philips brand. Competes head-to-head with Nanolite across bulbs, downlights, and outdoor lighting in the same Indonesian channels.
• Halonix Technologies: India-focused LED lighting company offering bulbs, panels, downlights, and outdoor luminaires. Comparable product mix and mass-market positioning targeting residential and commercial buyers.
• Syska LED: Indian LED and accessories brand with aggressive online marketplace presence. Closely comparable to Nanolite's DTC + marketplace + WhatsApp-style consumer GTM motion.
• Bajaj Electricals: Indian LED lighting and consumer appliances brand with strong distribution and project presence. Comparable in portfolio breadth and in selling through retail, e-commerce, and institutional channels.
• Havells India: Large Indian LED and electrical brand with a full residential-to-outdoor portfolio sold through mass-market and online channels. Highly comparable emerging-market LED manufacturer targeting similar value-conscious consumers.
• Orient Electric: Indian LED lighting and fans brand under the CK Birla Group. Comparable mass-market residential/commercial LED portfolio with similar pricing architecture and channel strategy.
• Surya Roshni: Indian lighting and steel pipes manufacturer with an LED lighting division spanning consumer and outdoor luminaires. Comparable vertically integrated manufacturing footprint and channel breadth.

Broad incumbents

• Osram (ams-OSRAM): Global LED and lighting components incumbent supplying premium LED modules and luminaires. Competes with Nanolite at the high end of the Indonesian market and indirectly through component-level competition.
• Panasonic Life Solutions (Panasonic Indonesia): Global electrical/electronics incumbent with an established Indonesian lighting business. Overlaps with Nanolite in LED bulbs and fixtures but operates a much broader portfolio across appliances and B2B solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nanolite.lighting
• LinkedInlinkedin.com/company/nanolite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nanolite Lighting