Elecbrakes
Elecbrakes designs and manufactures electric brake controllers for trailer and tow vehicle markets. Serving consumers, rental operators, and commercial users across Australia and New Zealand with the EB2 trailer-mounted and VM1 vehicle-mounted controllers, backed by proprietary SwayControl technology and smartphone app integration.
- Company typePrivate
- Founded2016
- HeadquartersLisarow, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Elecbrakes does
Elecbrakes is an Australian private company that designs, engineers, and manufactures electric brake controllers for trailer and tow vehicle applications. Founded in 2016 by Craig and Katrina de Leon and headquartered in Lisarow, NSW, the company sells two core product lines: the EB2, a trailer-mounted, plug-and-play brake controller intended for users sharing one trailer across multiple vehicles, and the VM1, a vehicle-mounted controller for drivers who tow multiple trailers with a single vehicle. Both controllers share a common technology platform built around a 3-axis accelerometer running proprietary proportional braking algorithms (recalculating at 1,000Hz), Dynamic Slope Compensation, and the patent-pending SwayControl sway detection feature. The hardware is paired with an iOS/Android smartphone app (234,000+ downloads) that supports Bluetooth configuration, real-time diagnostics, five customisable braking programs, and a world-first integration with Apple CarPlay and Android Auto. Product certifications include IP67 durability rating and Australian Design Rule ADR 38/05 compliance for trailer brake systems over 750kg GTM.
Elecbrakes monetises primarily through unit hardware sales: the EB2 Complete Kit starts from AUD $789, the VM1 Complete Set from AUD $699, and accessories (elecConnect adaptors from AUD $129, plug-and-play adaptors from AUD $90, remote controls from AUD $180, trailer wired leaders from AUD $18) form a secondary revenue stream. Go-to-market is product-led: customers can self-serve via the elecbrakes.com e-commerce site, and the company also distributes through a network of 255+ authorised stockists across Australia and New Zealand, supported by content marketing, social media (Facebook, Instagram, YouTube, LinkedIn), and a dedicated trade login portal. Target segments span caravanners (primary), horse float owners, boat trailer users, trade/commercial operators, rental fleet operators, and farm operations — a horizontal segmentation approach rather than vertical concentration. The company remains bootstrapped with no disclosed external funding, no M&A activity, and no parent company, operating as Elecbrakes Pty Ltd.
Elecbrakes firmographics
Firmographics- Name
- Elecbrakes
- Legal name
- Elecbrakes Pty Ltd
- Website
- https://elecbrakes.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elecbrakes designs and manufactures electric brake controllers for trailer and tow vehicle markets. Serving consumers, rental operators, and commercial users across Australia and New Zealand with the EB2 trailer-mounted and VM1 vehicle-mounted controllers, backed by proprietary SwayControl technology and smartphone app integration.
- Ownership category
- akta.pro rank
Elecbrakes industry classification
Industry- Product category
- Electric Brake Controllers
- NAICS
- Motor Vehicle Brake System Manufacturing (336340)
- akta.pro primary industry
- Brake Control & Modulation Systems (ABS/ESC/EBD Modules & Hydraulics) (IMACAIAF)
- akta.pro secondary industries
- Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators) (IMACAMAH), Chassis Mechatronics & Active Dynamics (Active Suspension/Steer-by-Wire/Brake-by-Wire Hardware) (IMACAIAN)
Keywords
Where Elecbrakes is headquartered
LocationHeadquarters
- HQ city
- Lisarow
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Elecbrakes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Brake Controller Hardware Sales: Primary revenue from sale of electric brake controllers (EB2 and VM1 models) and accessories including adaptors, remote controls, and trailer wired leaders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | VM1 Vehicle-Mounted Brake Controller – Complete Set |
| Unit Pricing | Pay-as-you-go | EB2 Trailer-Mounted Brake Controller – Plug & Play Kit |
| Unit Pricing | Pay-as-you-go | EB2 Trailer-Mounted Brake Controller Only |
| Unit Pricing | Pay-as-you-go | elecConnect™ Adaptor |
| Unit Pricing | Pay-as-you-go | Plug + Play Adaptor |
| Unit Pricing | Pay-as-you-go | Remote Control |
| Unit Pricing | Pay-as-you-go | Trailer Wired Leader |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Elecbrakes product offering
Product offeringCore offering
Elecbrakes designs, manufactures and sells electric brake controllers for trailers and tow vehicles, offering both trailer-mounted (EB2) and vehicle-mounted (VM1) form factors with plug-and-play installation. The controllers feature integrated patent-pending SwayControl trailer sway management, Bluetooth connectivity, smartphone app control via iOS/Android including Apple CarPlay and Android Auto, and a range of accessories (elecConnect adaptors, remote control, trailer wired leaders). The full system is designed and manufactured on the Central Coast of NSW, Australia, and is sold direct online and through a network of 255+ stockists across Australia and New Zealand.
Product overview
Elecbrakes offers a portfolio of electric brake controllers for trailers and tow vehicles, consisting of two core product lines (EB2 and VM1) and supporting accessories. The EB2 is a trailer-mounted, plug & play brake controller ideal for users who share one trailer across multiple vehicles, while the VM1 is a vehicle-mounted controller designed for vehicles that tow multiple trailers. Both controllers are powered by the same Elecbrakes technology platform, featuring built-in SwayControl safety technology, proportional braking algorithms, and full integration with the Elecbrakes App for iOS/Android. The portfolio is complemented by the elecConnect™ adaptor range (available in 7-7, 7-12, and 12-12 configurations), a wireless remote control, and a trailer wired leader for hardwired installations. All products are designed, engineered, and manufactured on the Central Coast of NSW, Australia.
Differentiator
Problem solved
Functional benefit
Brands
- elecConnect™: A plug-and-play adaptor designed for seamless connection between trailer-mounted Elecbrakes EB2 and tow vehicles. Engineered to withstand Australia's harsh conditions with dustproof, waterproof, and shockproof construction.
- SwayControl
Products and services
- EB2 Trailer-Mounted Brake Controller Trailer-mounted electric brake controller with plug & play installation designed for versatile towing. Allows one trailer to be towed by multiple vehicles without vehicle modifications, featuring built-in SwayControl, proportional braking, and smartphone app connectivity. Intended for caravanners, boat owners, horse float operators, tradies, rental fleets and farm operators.
- VM1 Vehicle-Mounted Brake Controller Vehicle-mounted electric brake controller designed for drivers who tow multiple trailers with a single vehicle. Wired to the vehicle's trailer socket with auxiliary power. Features built-in SwayControl, Apple CarPlay and Android Auto integration, and full system visibility via the Elecbrakes App. Intended for vehicle owners who regularly swap trailers.
- elecConnect™ Adaptor Plug & play adaptor for seamless connection between the trailer-mounted EB2 and tow vehicle. Available in 7-7, 7-12, and 12-12 configurations. Dustproof, waterproof, and shockproof construction designed for Australian conditions. Sold as an accessory to support EB2 installations.
- Plug + Play Adaptor
Quantifiable outcome
- 10-minute installation time vs hours for traditional hardwired brake controllers
- +3 more outcomes
Companies that use Elecbrakes
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Elecbrakes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature7 records
Elecbrakes partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Elecbrakes competitors and assessment
Company assessmentDirect peers
- Hopkins Manufacturing: Manufacturer of trailer brake controllers, wiring, and towing accessories sold through North American aftermarket channels. Comparable as a direct competitor in electronic brake controllers with similar target use cases and DIY installation value proposition.
- AL-KO Vehicle Technology: Australian and European manufacturer of trailer axles, brakes, and chassis components including electronic brake systems. Comparable because it supplies complementary braking hardware to caravan manufacturers and competes for safety-related trailer content.
- REDARC Electronics: Australian automotive electronics manufacturer that produces brake controllers, battery management, and towing accessories. Direct competitor in the ANZ trailer-brake-controller market with overlapping customer segments and distribution channels.
- Hayman Reese: Long-established Australian towing brand offering towbars, brake controllers, and trailer accessories. Comparable because it serves the same caravanning and trade segments in Australia through a similar stockist and OEM channel structure.
- Dexter Axle: US manufacturer of trailer axles, brakes, and brake actuation systems sold to trailer OEMs and the aftermarket. Comparable as it provides electric brake components and integrated brake control systems for the same towed-trailer applications.
Broad incumbents
- Curt Manufacturing: US trailer products manufacturer offering brake controllers (TriFlex, Echo), wiring, and towbars at scale. Comparable because it competes in the same proportional and wireless brake-controller category and has broader towing-portfolio distribution.
- Tekonsha (Horizon Global): US-based market leader in proportional brake controllers (Prodigy P2/P3, Primus IQ) supplying OEM and aftermarket channels. Comparable because it competes head-on with Elecbrakes in electronic brake controllers globally and sets the incumbent benchmark for proportional braking.
Emerging players
- Hopkins Towing Solutions (Echo Brake Controller): Maker of the wireless Echo proportional brake controller that connects via Bluetooth to a smartphone app. Comparable because it pioneered the smartphone-controlled brake-controller category that Elecbrakes competes in with EB2/VM1.
- BMPRO (Setec): Australian designer and manufacturer of RV and caravan power management, monitoring, and control electronics. Comparable because it addresses the same caravanning and RV customer base with connected, app-driven electronics and could become an adjacent platform partner or competitor.
- Tuson RV / Actron Manufacturing: US-based manufacturer of trailer brake controllers and RV electronics including proportional and ABS-type controllers. Comparable as a niche competitor with overlapping brake-controller product lines targeting trailer OEMs and aftermarket channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Elecbrakes social profiles
Digital presenceElecbrakes compliance and trust
Trust signalCompliance2 records
Elecbrakes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elecbrakes leadership team
Management profileNumber of profiles
Profiles2 records
Elecbrakes funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elecbrakes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elecbrakes
What does Elecbrakes do?
Elecbrakes designs, manufactures and sells electric brake controllers for trailers and tow vehicles, offering both trailer-mounted (EB2) and vehicle-mounted (VM1) form factors with plug-and-play installation. The controllers feature integrated patent-pending SwayControl trailer sway management, Bluetooth connectivity, smartphone app control via iOS/Android including Apple CarPlay and Android Auto, and a range of accessories (elecConnect adaptors, remote control, trailer wired leaders). The full system is designed and manufactured on the Central Coast of NSW, Australia, and is sold direct online and through a network of 255+ stockists across Australia and New Zealand.
Is Elecbrakes a public or private company?
Elecbrakes is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elecbrakes founded?
Elecbrakes was founded in 2016. It employs 11 to 50 people.
Where is Elecbrakes based?
Elecbrakes is headquartered in Lisarow, Australia, in the Oceania region.
How does Elecbrakes make money?
One revenue line is on record: brake Controller Hardware Sales.
Who are Elecbrakes's main competitors?
Direct peers on record are Hopkins Manufacturing, AL-KO Vehicle Technology, REDARC Electronics, Hayman Reese and Dexter Axle. Broad incumbents are Curt Manufacturing and Tekonsha (Horizon Global). Emerging players are Hopkins Towing Solutions (Echo Brake Controller), BMPRO (Setec) and Tuson RV / Actron Manufacturing.
Does Elecbrakes have an API?
No public API is recorded for Elecbrakes.
What industry is Elecbrakes in?
Elecbrakes's product category is Electric Brake Controllers. Its primary akta.pro industry code is IMACAIAF, Brake Control & Modulation Systems (ABS/ESC/EBD Modules & Hydraulics), with a secondary code of IMACAMAH, Brake-Based Active Safety Hardware Manufacturing (ABS/ESC/AEB Actuators & Modulators). Its NAICS code is 336340.