City of New London

What City of New London does

The City of New London is a municipal government chartered in 1851, serving approximately 7,500 residents across a footprint that spans both Outagamie County and Waupaca County in Wisconsin. It operates under a mayor–council form of government: Mayor Mark Herter leads as the chief elected official, a Common Council of 10 alderpersons across 5 districts sets policy, and City Administrator Chad Hoerth manages day-to-day operations. The city delivers a comprehensive civic services portfolio through independent departments, including Police (Chief Josh Wilson), Fire (Chief Mark Wilfuer, with service extended to portions of four surrounding townships), Public Works (Director Robert Garske), Parks & Recreation (Director Ginger Sowle), Community Development/Building Inspection (Director Austin Dyb), New London Public Library, New London Public Museum, Municipal Court (jointly with Weyauwega), and New London Utilities (water and electric).

The underlying technology stack is conventional municipal IT: a Revize-powered content management system at newlondonwi.org, online property tax and utility bill payment portals, an interactive zoning map, and the New London Access cable channel broadcasting on Charter Communications Channel 990 with YouTube distribution. There is no public API, mobile application platform, or AI/ML integration across service lines. Infrastructure assets include 900 acres of parks and trails, a six-lane Aquatic & Fitness Center, a Senior Center, a Wastewater Treatment Facility, and Floral Hill Cemetery managed under contract by Tony's Cemetery Service.

Revenue is generated primarily through property taxes (2025 net rates of $25.86/$1,000 in the Waupaca County portion and $23.29/$1,000 in the Outagamie County portion), supplemented by utility fees, special assessments, cemetery plot sales and burial fees, and — beginning April 1, 2026 — a citywide residential garbage collection program at approximately $12.68/month per parcel delivered under a five-year GFL Environmental contract and billed as an assessment on property tax bills. The city also participates in county-level revenue-sharing via partnerships with Outagamie County and Waupaca County, and pursues economic development through the Fox Cities Regional Partnership and the Sister City program with Killaloe, Ireland.

Name

City of New London

Legal name

City of New London

Website

https://newlondonwi.org

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

1–10 employees

Short description

The City of New London is a Wisconsin municipal government serving approximately 7,500 residents across Outagamie and Waupaca counties, delivering police, fire, public works, parks, utilities, library, and cemetery services funded primarily through property taxes and user fees.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water, Sewage and Other Systems (2213), Administration of Housing Programs, Urban Planning, and Community Development (9251), Water and Sewer Line and Related Structures Construction (23711), Utility System Construction (2371), Utilities (221), Highway, Street, and Bridge Construction (2373)

SIC

Electric, Gas & Sanitary Services (4900), Sanitary Services (4950), Water Supply (4941), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Public Works / In-House Municipal Collection Operations (EUAIAAAF), Municipal Wastewater Collection (Sewer Networks) (BPALAMAA)

Keywords

• Municipal services
• Local government
• Public administration
• Public safety
• Utility services

Headquarters

HQ city

New London

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure

Revenue model

1. Property Taxes: Primary revenue source for city operations. Property taxes are assessed annually based on property values and distributed across multiple taxing jurisdictions including city, county, school district, and VTAE. Tax bills issued in December with payments due January 31 and July 31.
2. Garbage Collection Fees: Residential garbage collection fees assessed on property tax bills. Program launched April 1, 2026 through contracted provider GFL. Initial cost of $114.12 for nine months (April-December 2026), approximately $12.68 per month.
3. Cemetery Services: Cemetery plot sales, perpetual care fees, and burial services at Floral Hill Cemetery including grave spaces ($300), perpetual care ($300), open/close fees ($625 summer, $825 winter), and cremation burials.
4. Special Assessments: Fees for specific services charged to properties including pavement, curb & gutter, sanitary laterals, weed cutting, snow removal, and garbage cleanup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The City of New London is a municipal government entity that provides essential public services to its residents and businesses. Its offerings include public safety (police and fire), public works, parks and recreation, utilities (water and sewer), and general local governance functions typical of a small American city.

Product overview

The City of New London is a municipal government serving approximately 7,500 residents in Wisconsin. The city operates a unified set of civic services rather than a technology product portfolio. Core municipal departments include: Community Development (Building/Zoning), Floral Hill Cemetery, New London Public Library, New London Public Museum, Police Department, Fire Department, Parks & Recreation (including Aquatic & Fitness Center, Senior Center), New London Access cable channel, Public Works, Garbage/Recycling Collection, Utilities, Municipal Court, and Economic Development Services. These services operate independently as department-based civic functions rather than as an integrated product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Safety Services
• Municipal Utilities (Water and Sewer)
• Public Works
• Parks and Recreation
• Permitting and Licensing
• Municipal Administration

Quantifiable outcome

• Community established 1851, population almost 7,500 citizens
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and minor.

• Killaloe, Ireland (Sister City)coreStrategic or Co-development PartnerSister city relationship (Twinning) established after 15 years of relationship building. Opens tourism and economic development opportunities between New London, WI and Killaloe, County Clare, Ireland. Killaloe is located on River Shannon near Lough Derg, popular for sailing and water recreation.
• Fox Cities Regional PartnershipcoreStrategic or Co-development PartnerRegional economic development partnership promoting the Fox Cities region including New London for business attraction and development. Includes listing of North East New London Business Park.
• Outagamie CountycoreOthersCounty government partnership for property tax assessment, recycling programs, solid waste disposal, and various services. New London spans both Outagamie and Waupaca counties.
• Waupaca CountycoreOthersCounty government partnership for property tax assessment, emergency management, veterans services, solid waste processing, and various services. New London spans both Outagamie and Waupaca counties.
• GFL EnvironmentalcoreChannel Partner/ Reseller/ DistributorAwarded five-year contract effective April 1, 2026 to provide citywide residential garbage collection services. Handles cart distribution, repairs, and collection operations.
• Tony's Cemetery ServiceminorOthersContracted service provider for year-round maintenance of Floral Hill Cemetery located at 1210 Beckert Road.
• Outagamie County Recycling & Solid WasteminorOthersCounty agency administering city's recycling collection program. Handles recycling pickup and disposal. All garbage collected is disposed at Outagamie County Solid Waste Landfill.
• Servi Group, IncminorOthersContracted assessment services provider for property valuations. Contact at 920-544-5398 for assessment questions.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• City of Hortonville, Wisconsin: Outagamie County village/city with similar population and full municipal service offering. Comparable in scale, tax structure, and the challenges/opportunities of serving a small population within a larger regional economy.
• City of Little Chute, Wisconsin: Fox Cities region municipality with similar population scale and full municipal services. Part of the same regional economic ecosystem and labor pool as New London.
• City of Berlin, Wisconsin: Small Fox Valley region city in Green Lake/Waushara counties with comparable population scale and a full suite of municipal services including utilities, library, and parks. Similar to New London in operating a community-owned utility.
• City of Manawa, Wisconsin: Small Waupaca County city with a comparable municipal service footprint. Useful as a peer for benchmarking small-city service delivery costs and tax-base constraints in the same county.
• City of Kaukauna, Wisconsin: Fox Cities municipality somewhat larger than New London but operating in the same regional partnership ecosystem. Comparable for service-mix benchmarking, particularly around utilities, parks, and economic development.
• City of Seymour, Wisconsin: Outagamie County city of comparable small-town size offering the same general municipal service portfolio. Part of the same Fox Cities regional labor shed as New London, making it a peer for benchmarking service delivery and tax-base strategy.
• City of Shawano, Wisconsin: Wisconsin small city in a neighboring county operating a similar municipal service portfolio (police, fire, public works, parks, library). Comparable in governance scale, budget size, and rural/regional economic dynamics.

Direct peers

• City of Waupaca, Wisconsin: Waupaca County seat serving a comparable small-city population with a full municipal service portfolio including utilities, police, fire, parks and recreation. Operates in the same regional labor market and tourism economy as New London.
• City of Weyauwega, Wisconsin: Neighboring small Waupaca County city that shares a Joint Municipal Court with New London. Operates an essentially identical municipal service mix (police, fire, public works, utilities, parks, library) for a similarly small population base, making it the most directly comparable peer.
• City of Clintonville, Wisconsin: Adjacent Waupaca County city of similar population scale with full-service municipal operations including police, fire, public works, library, and parks. Competes with New London for regional tourism and workforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/NewLondonAccess
• Facebookfacebook.com/cityofnl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City of New London