GeoAgro by TEK
GeoAgro by TEK is an Argentine agricultural technology company that provides the GeoAgro 360 digital platform for satellite monitoring, precision agriculture, and field management, serving large agricultural producers, agro-input companies, and John Deere dealerships across Argentina, Brazil, and South Africa.
- Company typePrivate
- Founded2000
- HeadquartersRosario, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GeoAgro by TEK does
GeoAgro by TEK is a private Argentine agricultural technology company founded around 2000 and headquartered in Rosario, Argentina, that has operated for 25 years in agricultural digital transformation. The company builds and operates the GeoAgro 360 platform — a cloud-based web and mobile (iOS/Android) system for field management, satellite monitoring, precision agriculture, and data integration — supplemented by the DataLab specialist data-processing service (yield, productivity, planting, application, and altimetry maps), the GeoAgro XP innovation consulting and training program, and a white-label deployment option (Marca Blanca) that lets partners run the platform under their own brand. The platform captures satellite imagery every five days and produces more than 15 index-based reports, supports guided variable-rate prescription generation for seeding, fertilisation, and applications, and integrates bidirectionally with John Deere Operations Center, Climate FieldView, and Kobotoolbox.
The company serves three primary customer segments: large and mid-scale agricultural producers managing 2,000 to 100,000+ hectares; agro-input companies, cooperatives, and agroservices that white-label GeoAgro 360 to differentiate their seed, fertiliser, and agrochemical offerings with digital services; and John Deere dealerships that use the platform as an agronomic complement to the John Deere Operations Center. Named enterprise customers include AAPRESID (Aapresid Conecta, 400,000 ha across 20 regional groups), La Gallega, Bellamar Estancias, Agroreservas Argentinas, Conci, Diesel Lange, Ceres Tolvas/Agrotecnologías, Rigran Tech, Atreuco Cooperativa, McCain South Africa, and Oasis Agri (500+ fields across multiple countries).
GeoAgro generates revenue through subscription-based platform access (annual or multi-year contracts, standard or white-label), professional services via GeoAgro XP consulting and training, and per-request DataLab data processing, with a 3-month free trial as a self-serve acquisition funnel. Distribution combines direct enterprise sales with a heavy channel motion through John Deere dealerships and agro-input resellers, and an association/NGO channel exemplified by AAPRESID. The company operates across Argentina, Brazil, and South Africa, with a trilingual website (Spanish, English, Portuguese) and the GeoAgro Academy on Thinkific as a community-led training channel. It is bootstrapped, with no disclosed funding rounds or parent company, and holds ISO 9001 (TR-Testmark) certification and GDPR-aligned privacy and security practices.
GeoAgro by TEK firmographics
Firmographics- Name
- GeoAgro by TEK
- Legal name
- GeoAgro
- Website
- https://geoagro.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GeoAgro by TEK is an Argentine agricultural technology company that provides the GeoAgro 360 digital platform for satellite monitoring, precision agriculture, and field management, serving large agricultural producers, agro-input companies, and John Deere dealerships across Argentina, Brazil, and South Africa.
- Ownership category
- akta.pro rank
GeoAgro by TEK industry classification
Industry- Product category
- Precision Agriculture Software
- NAICS
- Geophysical Surveying and Mapping Services (541360)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Field Mapping, GIS & Remote Sensing Analytics (AFAAAFAB)
- akta.pro secondary industries
- Satellite Imagery & Monitoring Platforms (AFAAAFAI), GIS & Spatial Data Management Platforms (BPAMANAK), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM)
Keywords
Where GeoAgro by TEK is headquartered
LocationHeadquarters
- HQ city
- Rosario
- HQ country
- Argentina
- HQ region
- Latin America
Offices1 record
Markets served
GeoAgro by TEK business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- GeoAgro 360 Platform Subscription: GeoAgro 360 is offered as a subscription platform, typically sold as an annual or multi-year contract to agricultural producers, agro-input companies, and John Deere dealerships. The platform is available in standard and white-label (branded) configurations, with pricing based on farm size, number of users, or scope of services. A free trial of up to 3 months is available for evaluation.
- GeoAgro XP Consulting and Training: GeoAgro XP provides consultancy and training programs tailored to agroservice teams, including innovation advisory, process planning, platform configuration, and continuous monitoring. Revenue is generated through project-based consulting engagements and training program fees.
- Datalab Data Processing Services: Specialist data processing services for yield maps, productivity maps, planting maps, application maps, and custom altimetry or interpolation tasks. Billed per processing request or as part of a service package.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 3-month evaluation workspace |
| Subscription | Annual | Standard Platform Subscription |
| Subscription | Annual | White Label / Brand-Own Platform Subscription |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
GeoAgro by TEK product offering
Product offeringCore offering
GeoAgro by TEK develops and operates GeoAgro 360, a cloud-based digital agriculture platform for agricultural field management, satellite crop monitoring, variable-rate prescription generation, and precision agriculture analytics. The platform is offered via subscription to agricultural producers, agro-input companies, and John Deere dealerships, with options for white-label deployment and complementary services including DataLab data processing, GeoAgro XP consulting/training, and Cartera Digital client portfolio management.
Product overview
GeoAgro by TEK offers a modular digital agriculture platform ecosystem consisting of GeoAgro 360 as the core farm management system, complemented by DataLab for specialized data processing services, GeoAgro XP for innovation consulting and training, Cartera Digital for client portfolio management, and Marca Blanca (White Label) for branded deployments. The platform integrates satellite monitoring, precision agriculture tools, field visit management, and data analytics to support agricultural producers, crop input companies, and John Deere dealerships in digital transformation.
Differentiator
Problem solved
Functional benefit
Brands
- GeoAgro 360: Digital platform for managing agricultural field information, satellite monitoring, and precision agriculture.
- DataLab
- GeoAgro XP
- GeoAgro Academy
Products and services
- GeoAgro 360 Cloud-based web and mobile platform (iOS/Android) for agricultural field management, satellite monitoring, variable-rate prescription generation, precision agriculture, and data integration. Supports white-label deployment for partners and integrates with John Deere Operations Center, FieldView, and Kobotoolbox. Used by agricultural producers, agro-input companies, and John Deere dealerships.
- DataLab Specialized data processing service that ensures high-quality processing of large volumes of agricultural data including productivity maps, yield maps, planting maps, application maps, altimetry maps, and on-demand analysis. Billed per processing request or as part of a service package. Used by agricultural producers and channel partners needing quality-controlled map data.
- GeoAgro XP Innovation consulting and training program designed for agroservice teams, including advisory on agronomic process innovation, platform configuration, continuous monitoring, and expert network support using the 70/20/10 methodology. Revenue generated through project-based consulting engagements and training program fees. Used by agroservice teams and channel partners.
- Cartera Digital Digital client portfolio management solution that builds geographic databases of clients, lots, and sowing plans to optimize commercial, financial, and service management through onboarding, credit evaluation, segmentation, remote monitoring, and advisory tools. Used by agro-input companies and agroservice providers for digitising their customer portfolios.
- Marca Blanca (White Label) White-label deployment solution enabling partner companies to offer GeoAgro 360 with their own branding, custom domain, logo, and corporate identity across the field management platform, reports, and data analysis interfaces. Used by John Deere dealerships, agro-input companies, and agricultural associations to deliver branded digital agriculture services.
Quantifiable outcome
- 60% gross margin improvement in first year of variable-rate fertilisation vs historical average with fixed doses (Agroreservas)
- +5 more outcomes
Companies that use GeoAgro by TEK
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
GeoAgro by TEK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature8 records
GeoAgro by TEK partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and core.
- AAPRESID (Conecta)majorAAPRESID (Argentine Association of Producers in Direct Seeding) selected GeoAgro to implement GeoAgro 360 in white-label mode as 'Aapresid Conecta' — a platform serving the association's producer members and regional groups. The platform enables digital farm management, regional data analysis, and sustainability indicator construction for the association's 20 regional groups managing 400,000 hectares.
- McCain South AfricamajorMcCain, the world's largest frozen potato manufacturer, partnered with GeoAgro over the last decade to equip field officers with satellite monitoring and crop analysis tools to support potato farmers across South Africa. The collaboration focuses on crop monitoring, irrigation optimisation, harvest timing determination, and directed field visits. This is a long-standing strategic partnership extending across multiple years of collaboration.
- Oasis AgrimajorOasis Agri, a South African agricultural solutions company focused on biological farming practices, uses GeoAgro 360 as the core platform for its prescription-based farm management services. The partnership enables field mapping, historical performance assessment, sampling protocols, crop monitoring, and early issue detection across 500+ fields in multiple countries.
- John Deere Operations CentercoreGeoAgro 360 integrates bidirectionally with John Deere's Operations Center platform. Data flows from Operations Center into GeoAgro 360 for enhanced agronomic analysis, and prescription maps created in GeoAgro 360 can be sent back to Operations Center for direct transfer to equipment monitors. This integration is a core differentiator for serving connected farmers through John Deere dealerships.
- KobotoolboxcoreGeoAgro 360 integrates with Kobotoolbox, an open-source platform for field data collection, to enable dynamic form-based data gathering during farm visits. Users can leverage pre-built forms or create custom ones tailored to specific agronomic data collection needs.
- John Deere Dealerships (Conci, Boglich, Diesel Lange, David Sartor)coreJohn Deere dealerships white-label the GeoAgro 360 platform to offer digital and precision agriculture services under their own brand to customers with connected John Deere equipment. Dealerships use the platform to complement Operations Center data with agronomic analysis and to offer variable-rate prescription services.
- Agro-input Companies (Ceres Tolvas/Agrotecnologías, Rigran Tech, Atreuco, Chiaraviglio, Prodas, and others)coreAgro-input companies and agricultural cooperatives deploy GeoAgro 360 as a white-label platform to digitise their farmer clients, offer precision agriculture services, and differentiate their product sales with value-added digital services. These channel partners represent GeoAgro's primary distribution model in Latin America.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
GeoAgro by TEK competitors and assessment
Company assessmentDirect peers
- Auravant: Auravant is a precision agriculture platform with a strong presence in Latin America, offering satellite monitoring, variable-rate prescriptions, and digital agronomy tools. Its regional focus and product mix make it a direct competitor to GeoAgro in the Argentinian and broader South American market.
- xFarm: xFarm is a European precision agriculture platform offering farm management software, satellite monitoring, and sustainability tracking. It is comparable to GeoAgro in providing an integrated platform spanning monitoring, prescriptions, and partner integrations.
- Solorrow: Solorrow is a Brazilian precision agriculture platform offering satellite monitoring, variable-rate application, and digital agronomy services. It is a regional player competing directly with GeoAgro in South America's largest agricultural market.
- Farmers Edge: Farmers Edge is a Canadian precision agriculture platform providing satellite monitoring, variable-rate technology, and farm data analytics. It shares GeoAgro's full-stack approach to field-level digital agriculture and targets similar enterprise producer and agribusiness customers.
- Taranis: Taranis provides AI-powered crop intelligence and aerial imagery analytics for precision agriculture. It serves large agribusinesses and input retailers with monitoring and decision-support tools that directly overlap with GeoAgro's satellite monitoring and prescription offerings.
Broad incumbents
- Trimble Agriculture: Trimble offers a broad portfolio of precision agriculture hardware and software solutions, including guidance systems, variable-rate prescriptions, and farm management software. Its precision agriculture software competes with GeoAgro 360, particularly in operations supported by Trimble-connected equipment.
- Climate FieldView (Bayer): Bayer's Climate FieldView is the dominant global precision agriculture platform, offering satellite imagery, variable-rate prescriptions, and farm data management. It is a broad incumbent competing with GeoAgro across similar use cases but with vastly greater R&D resources and global distribution.
- Granular (Corteva): Granular, owned by Corteva, is a farm management software platform offering operational and financial analytics for large agricultural operations. It competes with GeoAgro 360 in farm data management and is a broad incumbent backed by a major input supplier.
- John Deere Operations Center: John Deere's Operations Center is a connected farm platform that integrates machinery, agronomy, and farm management. While it is also a key integration partner for GeoAgro, it is a broad incumbent whose expanding in-house agronomic capabilities could compete with GeoAgro's prescription and analytics features.
Emerging players
- CropX: CropX is a soil-focused precision agriculture platform providing sensor-based irrigation and nutrient management analytics. It overlaps with GeoAgro's variable-rate and soil-data capabilities but adds a hardware sensor focus, making it an emerging player with partial overlap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GeoAgro by TEK social profiles
Digital presenceGeoAgro by TEK compliance and trust
Trust signalCompliance3 records
GeoAgro by TEK financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeoAgro by TEK leadership team
Management profileNumber of profiles
GeoAgro by TEK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeoAgro by TEK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeoAgro by TEK
What does GeoAgro by TEK do?
GeoAgro by TEK develops and operates GeoAgro 360, a cloud-based digital agriculture platform for agricultural field management, satellite crop monitoring, variable-rate prescription generation, and precision agriculture analytics. The platform is offered via subscription to agricultural producers, agro-input companies, and John Deere dealerships, with options for white-label deployment and complementary services including DataLab data processing, GeoAgro XP consulting/training, and Cartera Digital client portfolio management.
Is GeoAgro by TEK a public or private company?
GeoAgro by TEK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GeoAgro by TEK founded?
GeoAgro by TEK was founded in 2000. It employs 11 to 50 people.
Where is GeoAgro by TEK based?
GeoAgro by TEK is headquartered in Rosario, Argentina, in the Latin America region.
How does GeoAgro by TEK make money?
Three revenue lines are on record. GeoAgro 360 Platform Subscription is the primary driver. The others are geoAgro XP Consulting and Training and datalab Data Processing Services.
Who are GeoAgro by TEK's main competitors?
Direct peers on record are Auravant, xFarm, Solorrow, Farmers Edge and Taranis. Broad incumbents are Trimble Agriculture, Climate FieldView (Bayer), Granular (Corteva) and John Deere Operations Center. CropX is listed as an emerging player.
Does GeoAgro by TEK have an API?
No public API is recorded for GeoAgro by TEK.
What industry is GeoAgro by TEK in?
GeoAgro by TEK's product category is Precision Agriculture Software. Its primary akta.pro industry code is AFAAAFAB, Field Mapping, GIS & Remote Sensing Analytics, with a secondary code of AFAAAFAI, Satellite Imagery & Monitoring Platforms. Its NAICS code is 541360 and its SIC code is 700.