Outlook Business

What Outlook Business does

Outlook Business is an India-based business journalism periodical and digital media brand operating under Outlook Publishing India Pvt Ltd, headquartered in New Delhi. Founded in 2006 with regular monthly publications documented from 2012, the company targets C-suite executives, business owners, entrepreneurs, investors, financial professionals, policy makers, and the start-up ecosystem with coverage spanning markets, corporate news, economy and policy, start-ups, deeptech/AI, and sustainability. Its core products include a monthly print and digital magazine, a news website (outlookbusiness.com), curated newsletters, an OB QuickTake video and podcast series on YouTube, and the OB Deep Dive long-form collection.

The company monetizes through a hybrid subscription + advertising model. Distribution operates across multiple channels: direct doorstep subscriptions within India and internationally, single-issue sales on Amazon India at INR 199 per copy, quick-commerce delivery through Blinkit in six metro cities (Delhi-NCR, Mumbai, Bengaluru, Pune, Lucknow, Kolkata), and free and premium access via its digital platform. Marketing extends across Facebook, Instagram, X/Twitter, YouTube, LinkedIn, and a daily email newsletter. Core technology is a digital publishing platform with web content management, video and podcast production capabilities, and market data visualization tools used to deliver live Sensex/Nifty tickers and sector indices.

Strategically, Outlook Business is extending distribution footprint (Blinkit partnership, Amazon marketplace), adding editorial verticals (Deeptech/AI, Planet/sustainability, Budget coverage), and building multimedia products (OB QuickTake) to broaden audience reach and diversify revenue beyond print advertising. It operates as one brand within the broader diversified Outlook publishing group, which encompasses Outlook India, Outlook Money, Outlook Traveller, Outlook EATS, Outlook Respawn, and Outlook Luxe — allowing cross-promotional leverage and shared audience infrastructure.

Name

Outlook Business

Legal name

Outlook Publishing India Pvt Ltd

Website

https://outlookbusiness.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Outlook Business is an India-based business journalism periodical and digital media brand under Outlook Publishing India Pvt Ltd, serving executives, investors, and entrepreneurs with a monthly magazine, news website, newsletters, and video/podcast content covering markets, policy, startups, and sustainability.

Ownership category

akta.pro rank

Product category

Business News and Media Publication

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Business news publication
• Print and digital magazine
• Financial market journalism
• Business newsletters and video
• Corporate economy policy coverage

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Magazine Subscriptions: Print and digital magazine subscriptions delivered to subscribers within India and internationally. Subscribers can purchase issues via the website, Amazon, or Blinkit for same-day/next-day delivery in select cities.
2. Digital Advertising: Display advertising, sponsored content sections, and brand integrations across the Outlook Business website, newsletters, and video content properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Outlook Business is a periodical business journalism brand that produces a monthly print and digital magazine and a daily-updated news website covering Indian corporate, markets, economy, policy, start-ups, sustainability, and deeptech/AI. Its content is delivered through multiple channels including a website, email newsletters, a YouTube video/podcast series (OB QuickTake), curated deep-dive collections (OB Deep Dive), and print magazine subscriptions available domestically and internationally, with single issues also sold via Amazon India and Blinkit quick-commerce.

Product overview

Outlook Business is a business journalism platform operating as a unified media brand with multiple content delivery channels. The core offerings consist of the Outlook Business Website delivering real-time business news and market updates, and the Outlook Business Magazine published monthly in both print and digital formats featuring cover stories, interviews, and analysis. The portfolio is extended through complementary digital products including Newsletters for curated email content, OB QuickTake video content on YouTube, and OB Deep Dive collections of in-depth articles. The platform covers key business verticals including Markets, Corporate, Economy & Policy, Start-Up, Planet (sustainability), and Deeptech/AI, with content also organized under sections like Corporate Strategist, Nash Equilibria, and Essays.

Differentiator

Problem solved

Functional benefit

Products and services

• Outlook Business Website Digital news platform providing in-depth business journalism covering markets, corporate news, economy and policy, start-ups, and sustainability for business professionals, investors, and policy followers; also integrates live market-data visualization for indices such as SENSEX and NIFTY 50.
• Outlook Business Magazine Monthly print and digital business magazine featuring cover stories, exclusive interviews, analysis, and special editions (including sustainability-themed specials) on Indian corporate, markets, economy, and policy topics; available via subscriptions within India, international subscription delivery, single-issue purchase on Amazon India at ₹199 per issue, and Blinkit quick-commerce in select metro cities.
• Outlook Business Newsletters Email-based curated content delivery covering daily business news, market updates, and sector-specific insights, positioned as a mid-funnel relationship channel with Outlook Business readers.
• OB QuickTake YouTube video and podcast series featuring business analysis, interviews with business leaders, and explainer content on business topics and market developments, distributed through Outlook Business's YouTube channel.
• OB Deep Dive Curated collection of in-depth investigative and analytical articles on corporate, market, and economic topics, presenting longer-form Outlook Business journalism in a single navigable destination.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core, minor and flagship.

• Amazon IndiacoreChannel Partner/ Reseller/ DistributorAmazon India serves as a retail distribution channel for Outlook Business magazine, offering single issue purchases on Amazon.in marketplace, expanding reach to Amazon's customer base across India.
• Blinkit (Quick Commerce)minorChannel Partner/ Reseller/ DistributorBlinkit provides quick commerce delivery for Outlook Business magazine in select metro cities (Delhi-NCR, Mumbai, Bengaluru, Pune, Lucknow, Kolkata), enabling same-day/next-day delivery for instant access.
• Outlook Publishing India (Parent)flagshipStrategic or Co-development PartnerOutlook Business is part of Outlook Publishing India Pvt Ltd, sharing resources, brand equity, and cross-promotional opportunities with sister publications Outlook India, Outlook Money, Outlook Traveller, Outlook EATS, and Outlook LUXE.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Business Today (India Today Group): Business Today is a fortnightly business magazine and digital platform from the India Today Group covering markets, corporate, economy, and policy. It directly competes with Outlook Business in the print business-magazine category and shares a similar editorial format.
• Business Standard: Business Standard is a leading Indian daily business newspaper and digital platform covering markets, economy, corporate news, and policy. It directly competes with Outlook Business for executive and investor readership and advertising dollars in the English-language business news category.
• Mint (Livemint): Mint is the Hindustan Times group's business news platform, offering daily print, web, and app coverage of markets, companies, and policy. It targets the same C-suite, investor, and policy-maker audience as Outlook Business and competes for premium advertising and digital subscriptions.
• Fortune India: Fortune India is the local edition of Fortune magazine covering business leadership, strategy, and corporate news. It directly competes with Outlook Business in the premium business-magazine category for executive readership and high-value advertising.
• Forbes India: Forbes India is the local edition of Forbes covering entrepreneurship, business leaders, wealth, and markets. It shares Outlook Business's premium B2B positioning, executive readership, and emphasis on long-form business journalism and interviews.
• Moneycontrol: Moneycontrol is India's largest digital business and markets news platform (Network18), covering equities, economy, and corporate news with real-time data. It directly overlaps with Outlook Business's investor and financial-professional segments but with a digital-first, data-heavy proposition.

Emerging players

• Inc42: Inc42 is an Indian digital media company focused on the start-up and tech ecosystem, covering funding, founders, and new economy businesses. It is an emerging competitor that overlaps with Outlook Business's start-up and deeptech verticals but with a younger, digital-only audience.
• YourStory: YourStory is a digital platform covering Indian entrepreneurs, start-ups, and small business stories. It overlaps with Outlook Business's entrepreneur and start-up segments and competes for the founder/VC audience, though primarily through free online content rather than subscriptions.

Broad incumbents

• Economic Times: Economic Times is the largest business news brand in India (Times of India / Bennett Coleman group), covering markets, corporate, economy, and policy across print, web, and apps. It is a broad incumbent competitor with overlapping audience but a much larger advertising and subscription footprint than Outlook Business.
• Bloomberg Quint / Bloomberg India: Bloomberg Quint (now Bloomberg-branded in India) is a global business news brand with deep coverage of markets, corporate, and economy in India. It is a broad incumbent with premium pricing power that overlaps with Outlook Business's investor and executive audience.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/outlookbusiness
• YouTubeyoutube.com/@outlookbusinessmagazine
• Facebookfacebook.com/Outlookbusiness
• LinkedInin.linkedin.com/company/outlook-business
• Instagraminstagram.com/outlook_business

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outlook Business