Good Oil Films

What Good Oil Films does

Good Oil Films is a privately held Australian and New Zealand film production company founded in 2001 and headquartered in Sydney (Gadigal Land), with additional offices in Melbourne (Wurundjeri Land) and Auckland (Tāmaki Makaurau). It operates as a multi-disciplinary production house representing a roster of 23 directors who produce commercial television and digital advertising, music videos, and documentary content for brands, advertising agencies, musicians, and non-profit organisations. Clients have included KFC, Telstra, McDonald's, Westpac, Old Spice, Meat & Livestock Australia, AG2R La Mondiale, and Telstra, alongside campaigns for charities such as War Child, Alzheimer's Society, and Pet Refuge delivered through its 'Good for Good' pro bono initiative.

The business model is project-based and B2B, with revenue generated through creative pitches and direct relationships with brand clients and advertising agencies on quote-based, fee-per-project arrangements. Pricing is not publicly disclosed. The company differentiates through the breadth and award-winning quality of its director roster rather than proprietary technology or platform infrastructure, and has won CICLOPE Director of the Year (2026), CICLOPE Grand Prix in Direction (2026), AWARD Emerging Director (2023, 2024, 2025), and AXIS Production Company of the Year (2024). Distribution is handled entirely through direct enterprise sales channels rather than public or self-serve channels, with brand-building activity limited to an Instagram presence and the company website.

Leadership comprises Matt Long as Chairman, Sam Long as Executive Producer and Partner, Simon Thomas as Executive Producer in Melbourne, and George Mackenzie as Managing Director in Auckland. The ownership structure is a founder/partnership model with no disclosed institutional investors, parent company, or public listing. The company is actively operating with projects published as recently as 2026.

Name

Good Oil Films

Legal name

Good Oil Films

Website

https://goodoilfilms.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Good Oil Films is a privately held ANZ commercial film production company, operating from Sydney, Melbourne, and Auckland with a 23-director roster serving brands, agencies, musicians, and non-profits on project-based fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels1 record

Core offering

Good Oil Films is a film production company that creates television commercials, digital advertising, music videos, and documentary content for brands, advertising agencies, musicians, and non-profit organizations. The company represents a roster of directors and provides end-to-end production services including concept development, direction, and post-production across ANZ markets and internationally.

Product overview

Good Oil Films is a production company offering two primary service categories: commercial advertising and music video production for brands and agencies, and pro bono work under the 'Good for Good' initiative for charitable organizations. The company represents a roster of 23 directors who create content across various mediums including television commercials, online video content, and music videos.

Differentiator

Problem solved

Functional benefit

Products and services

• Film & Music Video Production End-to-end commercial and music video production services for advertising agencies, brands, and musicians, delivered through a roster of 23+ directors covering concept development, direction, and post-production.
• Good for Good Pro bono creative production work delivered for charitable causes, non-profits, and social impact campaigns such as public health awareness, mental health, and humanitarian initiatives.

Quantifiable outcome

• CICLOPE Director of the Year 2026
• +3 more outcomes

Named customers31 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sweetshop & Co: Australia and New Zealand-based production company with a roster of commercial directors producing advertising and music video content. Comparable trans-Tasman footprint and director-led business model.
• Revolver Films: Australia-based production company producing commercials and music videos with a roster of award-winning directors. Closely comparable in size, geography, and business model to Good Oil Films.
• Finch: ANZ-headquartered production company with offices across Australia producing commercials, branded content, and entertainment. Comparable in scale, geographic focus, and agency-driven commercial model.
• 8 Com (NZ): Auckland-based production house producing commercials, branded content, and music videos for ANZ and international brands. Directly comparable New Zealand peer with overlapping client roster.
• The Glue Society: Sydney-based creative production house producing commercials, music videos, and branded content with a multi-director roster. Directly comparable ANZ-headquartered peer operating in the same agency-producer ecosystem with a similar talent-led model.
• Plaza Films: Australia-based production house producing commercials, content, and music videos with an established director roster. Closely comparable service offering and target clients to Good Oil Films.
• Scoundrel Films: ANZ commercial and music video production company with a director roster and global brand clients. Operates in the same category and competes for similar agency briefs across the trans-Tasman region.

Broad incumbents

• Anonymous Content: US-based global production and talent management company producing commercials, music videos, and long-form content with an elite director roster. Established international incumbent operating at significantly larger scale in the same creative production category.
• Academy Films: London-headquartered production company with a globally awarded director roster producing commercials and music videos. International incumbent competing in the same premium craft category that drives Good Oil Films' award wins.
• Smuggler: Globally recognized production house with offices in Los Angeles, London, and beyond, producing commercials and music videos with an A-list director roster. Larger and broader incumbent competing for the same international brand briefs that Good Oil Films targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/goodoilfilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Oil Films