The Glue Group

What The Glue Group does

The Glue Group (legal entity The Glue Pty Ltd) is an Australian-headquartered digital advisory and experiences company founded in 2016. It operates a hybrid model combining professional advisory services with live productized digital experiences and 24x7 managed technology operations. The firm is organised around three capability areas: Advisory (digital strategy, virtual CIO, application development, code security monitoring, infrastructure management, and cybersecurity assessments and penetration testing), Operations (24x7 monitoring and support delivered from Global Security Operations Centres in Sydney and Budapest), and Experiences (Trust Panda, a B2B commerce and omnichannel global retail business, and Assistive Tech, an enterprise fulfilment and assistive technology business). These digital properties are positioned as live proof-of-concept environments that inform the firm's advisory work.

The technology stack spans digital transformation platforms, cybersecurity tooling, cloud infrastructure, and application development, supported by vendor partnerships with Microsoft, Amazon Web Services, and Cisco. The firm holds ISO9001 (FS 773490) and ISO27001 (IS 773489) certifications from BSI, providing externally audited quality and information security credentials that support engagements in regulated environments. The Glue operates from offices across four continents: Sydney, Brisbane, and Manila in Asia Pacific, Budapest and Kyiv in Europe, and California in the United States, with its global headquarters at 19 David Avenue, North Ryde, NSW, Australia.

Revenue is generated through three streams: professional services for advisory engagements, managed services for technology operations and security monitoring, and recurring subscription-like revenue from its digital experience sub-brands. The company sells directly to enterprise clients in Agribusiness, Financial Services, Healthcare, and Public Sector verticals through an enterprise field sales model. The firm is privately held, founder-controlled, with no disclosed institutional funding or M&A activity. It is led by co-founders Allan Dall (Group Managing Director and CEO) and Andrew Chung (Director and Chief Product Officer).

Name

The Glue Group

Legal name

The Glue Pty Ltd

Website

https://theglue.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Glue Group is an Australian digital advisory and experiences firm delivering cybersecurity, application development, and 24x7 managed operations to enterprise clients in Agribusiness, Financial Services, Healthcare, and Public Sector, supported by ISO27001 and ISO9001 certifications and a four-continent delivery footprint.

Ownership category

akta.pro rank

Product category

IT Services & Digital Transformation Consulting

NAICS

Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industry

Cloud & Infrastructure Support (Servers, Storage, Virtualization) (BPAAACAE)

Keywords

• Digital transformation consulting
• Managed cybersecurity services
• IT infrastructure management
• Application development services
• Cloud platform services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Advisory Services: Digital transformation consulting including strategy, virtual CIO, application development, and cybersecurity advisory. Delivered by specialist technical resources across multiple geographies.
2. Technology Operations: 24x7 monitoring, support, service desk, infrastructure management, and code security monitoring. Provided from Global Security Operations Centres.
3. Digital Experiences: Omnichannel global commerce through Trust Panda and Assistive Tech business units. B2B commerce, enterprise fulfilment, and complex service integrations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

The Glue Group is a digital advisory and experiences firm delivering digital transformation, cybersecurity, application development, and cloud platform services to enterprise clients. The company operates two proprietary digital property business units — Trust Panda (B2B commerce and omnichannel global retail) and Assistive Tech (enterprise fulfilment and assistive technology) — which provide live proof-of-concept for its advisory engagements. Services are delivered by a directly employed global team across four continents, supported by 24x7 Global Security Operations Centres in Sydney and Budapest.

Product overview

The Glue Group is a digital advisory and experiences company that operates as a unified platform offering advisory services alongside two distinct digital experience sub-brands: Trust Panda (B2B commerce and omnichannel global retail) and Assistive Tech (enterprise fulfilment and assistive technology). The company delivers services including cybersecurity operations, technology operations (24x7 support from Sydney and Budapest), digital strategy, virtual CIO, application development, and infrastructure management. The portfolio is anchored by live operational experiences that demonstrate their digital transformation capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Trust Panda: Digital experiences business unit delivering omnichannel global commerce, B2B commerce, and enterprise fulfilment with global cross border tax and seamless customer experiences incorporating self service complex business and government service integrations.
• Assistive Tech

Products and services

• Trust Panda A digital experiences business unit delivering B2B commerce and omnichannel global retail with enterprise fulfilment, global cross-border tax capabilities, and seamless customer experiences including self-service complex business and government service integrations.
• Assistive Tech A digital experiences business unit focused on enterprise fulfilment and assistive technology solutions for complex business and government service integrations.
• Cyber Security Operations Security operations services providing cybersecurity assessments, penetration testing, and establishing cyber culture programs for enterprise clients.
• Technology Operations 24x7 monitoring, support and service for applications and infrastructure delivered from Global Security Operations Centres in Sydney and Budapest.
• Digital Advisory Services Advisory services encompassing digital strategy, virtual CIO, application development, code security monitoring, infrastructure management, and distributed employee technology solutions.

Quantifiable outcome

• External certification of Business and Quality Management System to ISO9001 by BSI (FS 773490)
• +1 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BSIcoreTechnology or IntegrationExternal certification body providing ISO9001 (FS 773490) and ISO27001 (IS 773489) certifications for The Glue's Business and Quality Management System and Information Security Management System respectively.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Brennan IT: Brennan IT is an Australian managed IT services and cloud provider to mid-market and enterprise clients, offering helpdesk, infrastructure, and cybersecurity services that overlap The Glue's technology operations and managed service offerings in the same domestic market.
• Slalom: Slalom is a digital advisory and technology consultancy operating across multiple geographies, delivering cybersecurity, cloud, and managed services to enterprise clients in Financial Services, Healthcare, and Public Sector - a directly overlapping service portfolio with The Glue's advisory, cybersecurity, and technology operations model.
• Datacom: Datacom is a trans-Tasman IT services firm providing managed services, cloud, cybersecurity, and digital transformation to enterprise and government clients - a directly comparable Australia/NZ-headquartered peer to The Glue's advisory and technology operations model.
• Thoughtworks: Thoughtworks is a global technology consultancy providing digital transformation, application development, and cloud platform services to enterprises, competing head-to-head with The Glue's advisory and experiences offering across regulated industries.
• CyberCX: CyberCX is Australia's largest dedicated cybersecurity services provider offering SOC, managed security, advisory, and penetration testing - a directly comparable Australian-headquartered peer to The Glue's cybersecurity operations and 24x7 SOC in Sydney.

Broad incumbents

• HCLTech: HCLTech is a global IT services and digital transformation firm with managed infrastructure, cybersecurity, and application development capabilities that overlaps The Glue's managed services and application development offerings, typically at larger deal sizes.
• Deloitte Digital: Deloitte Digital delivers enterprise digital transformation, cybersecurity, and managed services as part of Deloitte's broader professional services portfolio in Australia and globally, competing with The Glue for regulated-vertical transformation engagements.
• Capgemini Invent: Capgemini Invent delivers digital transformation, cloud, and cybersecurity consulting globally, serving regulated industries (Financial Services, Healthcare, Public Sector) with comparable scope to The Glue's advisory business but at much greater scale.
• Accenture: Accenture is a global systems integrator and digital transformation incumbent with scale cybersecurity, cloud, and managed service offerings that overlap The Glue's portfolio but at vastly greater scope and headcount, often serving as the prime contractor The Glue would partner with or compete against on enterprise deals.

Regional players

• Kinetic IT: Kinetic IT is an Australian managed IT services and cybersecurity provider serving enterprise and government clients with helpdesk, SOC, and infrastructure services - directly comparable to The Glue's technology operations business in the Australian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Glue Group