Agile People

What Agile People does

Agile People AB is a Sweden-based private training and consulting company founded in 2011 by Pia-Maria Thorén, specializing in people-centric business agility transformation. The company delivers ICAgile-accredited certification courses (ICP-BAF, ICP-LEA, ICP-AHR, ICP-PDV, ICP-FIN) either as standalone courses priced €600-€1,200 or as bundled tracks (Coach Track, Leadership Track, HR Track) priced at €2,100 per participant, covering business agility, agile leadership, agile HR, people development, and agility in finance. Core intellectual property includes the proprietary "Agile People Methodology," three published books authored by the founder, and the Reiss Motivation Profile assessment line (Basic €120, Interactive Feedback €250, Team Audit €2,500 for up to 10 employees).

Distribution is hybrid: direct sales through the agilepeople.com website for online (Zoom-based) and in-person training, complemented by a global licensed network of 70+ trainers and coaches operating in 13+ languages across at least 15 countries in Europe, South America, Central America, the Caribbean, and South Asia. The core team comprises three people — Pia-Maria Thorén (Founder/Inspiration Director), Thiago Brant (Agile People Leader/Coach, also head of global training), and Mimmi Thorén (Digital Communications Manager) — supplemented by regional channel partners such as Agilers/Agile People Brazil (Thiago Brant) and Project X Partners (Simone Hauser, Germany/UK). Named enterprise customers include Bestseller, Scania, IKEA, and GI Group, with 4,500+ alumni trained worldwide since 2011.

Revenue mechanics combine per-seat training, per-team assessment pricing, customized consulting engagements, trainer licensing economics, and book sales. Marketing leverages the Agile People Podcast, the Stories From Reality webinar series, a blog, and a multi-platform social media presence. The company holds no disclosed external funding and reports no revenue, operating as a privately held, founder-led micro-organization.

Name

Agile People

Legal name

Agile People AB

Website

https://agilepeople.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Agile People AB is a Sweden-based private training and consulting company founded in 2011 that delivers ICAgile-accredited agile certification courses, the Reiss Motivation Profile assessments, and organizational transformation consulting to enterprises and professionals globally, distributed through a 70+ trainer network in 13+ languages.

Ownership category

akta.pro rank

Product category

Business Agility Training and Consulting

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Scaled Agile & Enterprise Product Delivery (SAFe/LeSS/Nexus) (EDABAHAJ)

akta.pro secondary industries

Information Technology & Software (EDAAAPAB), Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA)

Keywords

• Agile training certification
• Business agility consulting
• Leadership development training
• Agile HR transformation
• Organizational change management

Headquarters

HQ city

Västra Frölunda

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Training & Certification: ICAgile-accredited courses delivered online (10 sessions of 2-3 hours each) or in-person (2-day immersive workshop). Courses include ICP-BAF, ICP-LEA, ICP-AHR, ICP-PDV, and ICP-FIN certifications. Pricing ranges from €600-2,100 per course or track.
2. Reiss Motivation Profile Products: Individual and team motivation assessment products: Basic (€120), Interactive Feedback with 1-hour session (€250), and Team Audit for up to 10 employees (€2,500).
3. Strategic Consulting Services: Customized consulting engagements for organizational transformation including awareness building, training, coaching, and strategic consulting. Tailored to specific client needs with ongoing support throughout change journey.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Agile People delivers ICAgile-accredited training courses and certification tracks (covering Business Agility Foundations, Leadership, Agile HR, People Development, and Agility in Finance), Reiss Motivation Profile assessment tools, published books, and customized consulting and coaching services. Offerings are sold directly via agilepeople.com and delivered through a global network of 70+ licensed trainers in 13+ languages, online or in-person.

Product overview

Agile People is a training and consulting company specializing in people-centric business agility. The offering is a portfolio of ICAgile-accredited training courses and certification programs (ICP-BAF, ICP-LEA, ICP-AHR, ICP-PDV, ICP-FIN) delivered as individual courses or bundled tracks (Coach Track, Leadership Track, HR Track), complemented by Reiss Motivation Profile assessment tools (Basic, Interactive Feedback, Team Audit), published books (Agile People Picturebook, Agile People Principles, Agile People – A Radical Approach for HR and Managers), the Agile People Podcast, and consulting/coaching services. Training is available in 13 languages through a global network of over 70 certified trainers, delivered as online sessions or in-person workshops since 2011.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Agility Foundations (ICP-BAF) ICAgile-accredited foundational course for individuals and organizations embracing flexibility and adaptability. Covers agile principles and frameworks (Scrum, Kanban, Lean Startup), VUCA environments, and practical tools for navigating complexity. Delivered as five online sessions or two-day workshop; €600 per participant.
• Leading With Agility (ICP-LEA) ICAgile-accredited course combining Business Agility Foundations with advanced leadership techniques. Covers resilient organizations, self-organizing teams, adaptive leadership behaviors, emotional intelligence, and innovation culture. Includes dual ICP-BAF and ICP-LEA certification; delivered as ten online sessions or two-day workshop at €1,200 per participant.
• Agility In HR (ICP-AHR) ICAgile-accredited course integrating Agile frameworks into HR functions for HR professionals, leaders, and change agents. Covers redesigning organizational frameworks, optimizing value flow, talent management, hiring, performance management, and cultivating agility-focused careers; €1,200 per participant and includes ICP-BAF certification.
• Leading & Growing People (ICP-PDV) ICAgile-accredited course helping leaders, HR professionals, and Agile practitioners develop individuals, teams, and leadership capabilities for business agility. Covers continuous learning, self-leadership, team accountability, intrinsic motivation, strengths-based coaching, neuroscience-backed learning, and psychological safety; €1,200 per participant.
• Agility in Finance (ICP-FIN) ICAgile-accredited course for finance professionals covering adaptive and dynamic practices aligned with Beyond Budgeting principles. Covers resource allocation, agile decision-making frameworks, rolling forecasting, dynamic budgeting, and performance management optimization.
• Agile People Coach Track Comprehensive program for leaders, HR professionals, and change agents to drive business agility. Combines four ICAgile certifications (ICP-BAF, ICP-LEA, ICP-AHR) with the Agile People Coach course. Covers agile coaching, self-leadership, conflict facilitation, business agility, adaptive leadership, and modern HR practices; delivered as twenty online sessions or four-day immersive workshop; €2,100 per participant.
• Agility In Leadership Track Program combining three ICAgile-accredited courses (ICP-BAF, ICP-LEA, ICP-PDV) for leaders, HR professionals, and change agents. Develops mindset, skills, and strategies for leading adaptive organizations, fostering business agility, empowering teams, and creating continuous learning cultures; delivered as twenty online sessions or four-day workshop; €2,100 per participant.
• Agility in HR Track Program equipping HR professionals and leaders with skills to drive business agility through people-first strategies, adaptive structures, and continuous learning. Combines three ICAgile certifications (ICP-BAF, ICP-AHR, ICP-PDV); covers redesigning organizational frameworks, optimizing value flow, talent management, hiring, and performance; delivered as twenty online sessions or four-day workshop; €2,100 per participant.
• Reiss Motivation Profile - Basic Detailed profile report based on Professor Steven Reiss's research revealing 16 basic human desires. Helps individuals understand core needs and drivers for personal and professional decision-making; does not include a feedback session. Priced at €120 per individual profile.
• Reiss Motivation Profile - Interactive Feedback Reiss Motivation Profile paired with a personalized one-hour feedback session with Pia-Maria Thorén, a Certified Reiss Master. Provides understanding of core needs and motivations along with practical advice for well-being and career growth; priced at €250.
• Reiss Motivation Team Audit Comprehensive team motivation assessment based on Professor Steven Reiss's research. Reveals each employee's core values and motives to enhance team performance and harmony. Includes individual reports, a 4-hour explanatory session, and a 30-minute application session per employee; covers up to 10 employees; €2,500 per team.
• Agile People Picturebook Visual guide to people and business agility authored by Pia-Maria Thorén and illustrated by Nico Simpson. Brings agile leadership and motivation principles to life in an accessible format for leaders building people-centric organizations. Sold via Amazon and the Agile People website.
• Agile People Principles Global collaboration by 35 Agile People contributors exploring the mindset and values behind people-centric agility. Practical guide for leaders and HR professionals navigating change, connecting business agility with engagement, performance, and sustainable transformation. Sold via Amazon and the Agile People website.
• Agile People – A Radical Approach for HR and Managers Essential guide by Pia-Maria Thorén for adopting agile mindsets in leadership and HR. Contains actionable tools and real-world insights for building motivated teams, redesigning organizational structures, and leading change through trust, collaboration, and autonomy. Sold via Amazon and the Agile People website.
• Consulting Services Strategic consulting supporting organizations on their journey toward business agility. Services include awareness building, customized training programs, individual and group coaching, and strategic consulting for change processes. Focus areas include organizational culture transformation, Diversity & Inclusion training, and HR process redesign.

Quantifiable outcome

• 4,500+ professionals trained worldwide since 2011
• +1 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and major.

• ICAgilecoreStrategic or Co-development Partner · 1 January 2011ICAgile is the leading global agile accreditation and certification body. Agile People courses are ICAgile accredited, providing participants with globally recognized certifications (ICP-BAF, ICP-LEA, ICP-AHR, ICP-PDV, ICP-FIN). This partnership ensures quality learning outcomes aligned with industry standards.
• Beyond BudgetingcoreStrategic or Co-development PartnerBeyond Budgeting is a progressive set of leadership principles and management processes that free organizations from 'command and control' cultures. Agile People integrates Beyond Budgeting principles into their Agility in Finance course and broader methodology.
• Agilers (Brazil)majorChannel Partner/ Reseller/ DistributorThiago Brant founded Agilers in Brazil to promote healthy and collaborative work environments. Agilers serves as the local partner for Agile People in Brazil, offering training and consulting services in Portuguese.
• Project X PartnersmajorChannel Partner/ Reseller/ DistributorProject X Partners is a consulting practice led by Simone Hauser, an accredited Adaptive Leadership Practitioner and Certified Agile People practitioner. They offer culture change advisory, people & culture solutions, and Agile People training in Germany and UK.
• Reiss Motivation ProfilecoreTechnology or IntegrationAgile People offers the Reiss Motivation Profile (RMP), a scientifically-backed assessment tool based on Professor Steven Reiss's research on 16 basic human desires. Pia-Maria Thorén is a Certified Reiss Master providing assessments and feedback sessions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Agile42: Agile consulting and training firm offering Kanban, Scrum, and enterprise transformation services. Directly comparable to Agile People as a boutique consultancy combining methodology training with organizational transformation engagements.
• Management 3.0: Agile leadership and management training movement founded by Jurgen Appelo offering workshops, certifications, and a global trainer network. Highly comparable to Agile People's people-centric agile leadership content and licensing model.
• Scrum.org: Professional Scrum training and assessment provider founded by Ken Schwaber. Competes with Agile People in foundational agile certification, professional training, and trainer-led course delivery across global markets.
• ICAgile: Global agile accreditation body whose ICP framework underpins Agile People's certifications. Comparable as the certifying authority and adjacent competitor, also offering its own learning paths and member-driven curriculum.
• Scaled Agile: Provider of the SAFe framework and associated certification/training for enterprise agile transformation at scale. Direct competitor to Agile People in the enterprise agile certification and transformation space.
• Scrum Alliance: Global agile certification and training body offering CSM, CSPO, and advanced credentials. Directly comparable to Agile People as a competing credentialing and course-delivery organization targeting professionals and enterprises adopting agile practices.

Broad incumbents

• FranklinCovey: Global leadership and organizational performance training company offering enterprise-wide programs (e.g., The 7 Habits). Comparable to Agile People as a leadership training provider targeting enterprise L&D buyers and individuals.
• Axelos: Owner of global best-practice frameworks (ITIL, PRINCE2, AgileSHIFT) and certifications. Comparable as a broader incumbent in professional training and certification addressing enterprise transformation audiences.
• International Institute for Learning: Global training provider offering project management, agile, and leadership certification programs to enterprises. Comparable to Agile People as a broader, established training organization with enterprise channels and complementary curricula.

Emerging players

• Business Agility Institute: Community and content organization advancing business agility across enterprise functions including HR and finance. Overlaps with Agile People on the people-centric agile transformation narrative and corporate audience.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@agilepeople
• Facebookfacebook.com/agilepeoplesweden
• LinkedInlinkedin.com/company/agilepeoplecom
• Instagraminstagram.com/agilepeople

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agile People