Project X Partners

What Project X Partners does

Project X Partners is a UK-based boutique management consultancy specialising in applying Agile values, principles, and methodologies to the people side of organisational change. Founded in 2019 and incorporated as Project X Partners Limited (Company No. 12489359), the firm is led by four partners — Sarah Boorman, Simone Hauser, Marian O'Brien, and Julia Powell — each with 20+ years of specialist experience spanning HR transformation, Agile HR, occupational psychology, and executive coaching. The company operates from London and serves enterprise clients across financial services, technology, pharmaceuticals, telecoms, media, retail, and the nonprofit sector, with named clients including HSBC, Barclays, IBM, Tesco, BBC, BT, Canva, SVB, and Save the Children.

The firm's core service portfolio comprises three pillars: (1) People, Culture, Change & Transformation consulting; (2) executive and team coaching; and (3) Training & Facilitation, including ICAgile-accredited Agile People certification courses (ICP-AHR and ICP-LEA). Its signature intellectual property is the 'Project X Method™' Discovery framework, an evidence-led culture diagnostic that combines organisational data, employee voice, and facilitated co-creation to deliver culture priorities and roadmaps in weeks rather than months, supplemented by a proprietary 'Compass of Ambiguity™' sense-making tool. The firm reportedly applied Discovery to engagements consulting over 1,200 colleagues across 19 countries for a global bank's legal function, delivering 19 initiatives over a six-month sprint.

The revenue model is professional services, with fixed-price engagements rather than open-ended day rates, ICAgile certification training, and bespoke coaching. Distribution is primarily direct, senior partner-led field sales to enterprise clients, supplemented by content marketing, thought leadership (podcasts, blog, white papers), and a stated willingness to facilitate reference calls with existing clients. The firm has accumulated a significant run of industry award finalist listings (CIPD, Personnel Today, Business Culture, HR Excellence) from 2023 through 2025, which it uses as a credibility lever. It is bootstrapped, privately held by its four co-founders, with no disclosed external funding or institutional investors.

Name

Project X Partners

Legal name

Project X Partners Limited

Website

https://projectxpartners.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Project X Partners is a UK-based boutique consultancy applying Agile methodology to people and culture transformation, serving enterprise clients across financial services, technology, pharma, telecoms, and retail with consulting, coaching, and ICAgile-certified training.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Consulting & Advisory Services: People, Culture, Change & Transformation consulting engagements with enterprise clients, including discovery diagnostics, culture assessments, and strategic advisory.
2. Training & Facilitation Programs: Bespoke training workshops including Agile HR certification courses (ICP-AHR, ICP-LEA), leadership development programs, and team effectiveness workshops.
3. Executive & Leadership Coaching: One-to-one coaching services for C-suite, executive leaders, teams, and individuals including career transitions. Uses psychometric tools such as MBTI, SDI, and Voiceprint.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Project X Partners is a specialist people and culture consultancy that sells senior-partner-led consulting, coaching, and training engagements to enterprise clients. Core services include People, Culture, Change & Transformation consulting, executive and team coaching, training & facilitation (including ICAgile-accredited Agile People certifications), and the proprietary Project X Method™ Discovery culture diagnostic. The firm applies Agile values, principles, and methodologies to the people side of organisational change.

Product overview

Project X Partners is a people and culture consulting firm offering a portfolio of professional services centered around organizational change and Agile transformation. The core offerings include strategic consulting (People, Culture, Change & Transformation), executive and team coaching, and training & facilitation programs. Their signature methodology is Discovery, an evidence-led culture diagnostic that combines data analysis, employee feedback, and co-creation to create actionable culture roadmaps. Training services include Agile People certification programs (Fundamentals, HR, Leadership) leading to ICAgile credentials (ICP-AHR, ICP-LEA). The firm operates as a service-based consultancy rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• People, Culture, Change & Transformation Strategic consulting service partnering with leaders and HR directors to develop integrated people strategies and value-add people practices that enable organisational change and transformation.
• Coaching Executive and leadership coaching services including C-Suite coaching, team coaching, Agile People coaching, peer coaching, and career transition support using psychometric tools.
• Training & Facilitation Workshop design, facilitation, and training programs including Agile People certifications (ICP-AHR, ICP-LEA), leadership development, and personal development workshops.
• Project X Method™ Discovery Evidence-led culture diagnostic methodology that combines organisational data, employee feedback, and facilitated co-creation to identify culture priorities and create actionable roadmaps in weeks rather than months.
• Agile People Fundamentals Course Introductory level course on Agile People principles covering psychological safety, organisational ecosystems, and creating conditions for change.
• Agile People HR Course (ICP-AHR Certification) Practitioner-level certification covering HR's role in supporting business agility and how HR can apply Agile tools across performance management, compensation, talent acquisition, engagement, and learning.
• Agile People Leadership Course (ICP-LEA Certification) Leadership development program covering Agile leadership principles including self-leadership, team leadership, effective communication, and boundary spanning.

Quantifiable outcome

• Engagement rose across every index, by six to nine points, with a 17% rise in people feeling recognised
• +3 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Agile PeoplecoreStrategic or Co-development PartnerOfficial Agile People practitioner and contributor. Contributed to the 'Agile People Principles: Your Call to Action for the Future of Work' book by Pia-Maria Thoren, which was a collaborative effort of 35 Agile People from around the world.
• ICAgilecoreStrategic or Co-development PartnerAuthorised ICAgile instructor providing ICP-AHR (Agile HR) and ICP-LEA (Agile Leadership) certifications. The company delivers accredited training leading to these industry-recognised certifications.
• CapgeminiminorStrategic or Co-development PartnerListed as a partner organisation in the company's extensive network of collaborators and associates.
• RTM (Rethink Group)coreStrategic or Co-development PartnerCollaborated on 'Change, Culture, Purpose & Authenticity' white paper, presented jointly at 'Future of Work' online webinar. RTM is a strategic partner in thought leadership content creation.
• Guild of HR ProfessionalsminorStrategic or Co-development PartnerListed as a partner organisation in the company's network of industry experts and professional communities.
• The British Psychological SocietyminorStrategic or Co-development PartnerListed as a partner organisation. Julia Powell is a Chartered Occupational Psychologist (CPsychol) affiliated with the BPS.
• 10 EightyminorStrategic or Co-development PartnerListed as a partner organisation in the company's extensive network of collaborators and associates.
• GFBminorStrategic or Co-development PartnerListed as a partner organisation in the company's extensive network of collaborators and associates.
• The Ability PeopleminorStrategic or Co-development PartnerSarah Boorman is Co-Founder & Director of The Ability People, which focuses on disability inclusion in the workplace. Project X Partners has worked with The Ability People on podcasts and thought leadership, including an interview with founder Rachael Latham.

Scale indicators4 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Kiddy & Partners: UK boutique consulting firm specializing in HR strategy, organization design, and people transformation for large enterprises. Direct peer to Project X Partners with similar senior-led engagement model, UK base, and similar enterprise client profile including financial services buyers.
• YSC (Your Super Coach): UK-based boutique executive coaching and leadership development consultancy serving FTSE and global enterprises. Direct peer to Project X Partners' coaching practice with similar psychometric-based approach and senior practitioner-led delivery model.
• Lane4 (formerly Harthill Consulting): UK-based leadership and team effectiveness consultancy applying behavioral science to organizational performance. Direct peer to Project X Partners in the UK boutique consultancy space, often working with FTSE-grade clients on leadership team development, similar psychometrics, and similar target buyer (CHRO, L&D).

Broad incumbents

• Egon Zehnder: Global executive search and leadership advisory firm with significant practice in board advisory, executive coaching, and organizational culture work. Comparable to Project X Partners in serving C-suite and HRD buyers with bespoke advisory, though at substantially larger scale.
• Right Management (part of ManpowerGroup): Global talent and career development consultancy within ManpowerGroup, offering leadership development, career transition, and organizational consulting. Comparable end-market to Project X Partners with overlap on executive coaching and change/transformation engagements, but at much larger scale and broader geographic footprint.
• Korn Ferry: Global organizational consulting firm offering leadership development, talent management, and reward consulting. Overlaps directly with Project X Partners' people and culture practice, particularly around culture transformation and engagement, though Korn Ferry serves much larger enterprise mandates across many more industries.
• Heidrick & Struggles: Global leadership advisory and executive search firm with deep executive coaching and organizational consulting practices. Heidrick competes for the same enterprise HR and leadership development budgets that Project X Partners targets (HSBC, Barclays-tier clients), but operates at much larger scale across broader geographies.
• DDI (Development Dimensions International): Global leadership development and assessment firm offering training programs, coaching, and culture transformation services. Provides scaled leadership training (similar to Project X's ICP-AHR/LEA programs) to large enterprises including financial services clients.
• Accenture Strategy & Consulting (People & Organization practice): Global management consulting giant with deep People & Organization practice covering culture transformation, change management, and agile HR. Sets the upper benchmark for the kind of culture transformation engagements Project X Partners delivers, though at multi-thousand person scale and significantly different pricing structure.

Emerging players

• The Agile People (Pia-Maria Thoren network): Community and methodology network that authored the 'Agile People Principles' book, of which Project X Partners is a contributor. Closely aligned niche peer in Agile HR transformation space, sharing the same practitioners, methodologies, and target buyers (HRDs adopting agile ways of working).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/projectxpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project X Partners