Duraplas
Duraplas is a family-owned Australian manufacturer of polyethylene water tanks (340L to 34,000L) and related rotomoulded products, selling factory-direct to residential, rural, builder, and industrial customers across Queensland, NSW, and ACT since 1984.
- Company typePrivate
- Founded1984
- HeadquartersAlstonville, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Duraplas does
Duraplas is an Australian family-owned polyethylene tank manufacturer founded in 1984 by John Fleming and headquartered in Alstonville, New South Wales. The company operates a factory-direct, direct-to-consumer model selling rotomoulded poly water tanks in round, slimline, underground, and underdeck configurations ranging from 340L to 34,000L, with over 752 size/style/colour combinations. Its core technical differentiators are the proprietary New Generation Polytank Technology (seamless roto-moulding, computer-aided rib design, self-cleaning dome, UV-stabilised food-grade polyethylene) and the patented Lattice underground tank design, manufactured under ISO 9001:2015 certification and compliant with AS/NZS 4766:2006.
The business has expanded its product surface beyond rainwater storage into adjacent poly rotomoulded categories: septic tanks, diesel/AdBlue/chemical storage tanks, truck tanks, aquaculture tanks, circular stock troughs, Aussie Plunge Pools and Splash Pools, and PlantaPod raised garden beds. It also sells pump packages and accessories (Reefe and Calpeda pumps) as bundled add-ons. Customer segments span residential homeowners (including BASIX-compliance new-build demand), rural/agricultural buyers, builders/developers, and industrial/commercial users; delivery is conducted via Duraplas's own fleet across a Bundaberg-Wollongong-Moree corridor with four regional depots.
Revenue is generated on a unit-sale basis per hardware sale with quote-based pricing (not publicly disclosed), augmented by accessories and custom industrial tank projects priced on application. The company operates a four-depot Australian footprint (Alstonville HQ plus Gold Coast, Coffs Harbour, Taree), is supported by a network of regional water-cartage and tank-cleaning referral partners, and runs digital marketing via website, Google SEM, Facebook, LinkedIn, YouTube, and email. The company is privately held under continuous founding-family ownership, with John Fleming remaining as Founder and Managing Director.
Duraplas firmographics
Firmographics- Name
- Duraplas
- Legal name
- Duraplas
- Website
- https://duraplas.com.au
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Duraplas is a family-owned Australian manufacturer of polyethylene water tanks (340L to 34,000L) and related rotomoulded products, selling factory-direct to residential, rural, builder, and industrial customers across Queensland, NSW, and ACT since 1984.
- Ownership category
- akta.pro rank
Duraplas industry classification
Industry- Product category
- Water Storage Tanks
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Water Storage & Delivery Infrastructure (Tanks, Reservoir Liners, Bladders) (AFABAHAK)
Keywords
Where Duraplas is headquartered
LocationHeadquarters
- HQ city
- Alstonville
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Duraplas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Water Tank Sales: One-time purchase of polyethylene water tanks ranging from 340 to 34,000 litres. Tanks are manufactured to order and delivered directly to customers. Revenue is generated per unit sold with pricing varying by tank size, type, and specifications.
- Accessories and Add-ons: Pump packages, controllers, fittings, and accessories sold alongside tanks. Includes basic urban pump packages, external pump bundles with rain-to-mains valves, submersible pump packages. Products sourced from Reefe and Calpeda brands.
- Custom Industrial/Chemical Tanks: Custom poly chemical and industrial tanks priced on application. Flexible fit-out designs for various chemical storage applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Round Water Tanks - Range from 360L to 34,000L capacity |
| Unit Pricing | Pay-as-you-go | Slimline Water Tanks - Range from 450L to 5,000L capacity |
| Unit Pricing | Pay-as-you-go | Underground Lattice Tanks - 3,000L and 5,000L models |
| Unit Pricing | Pay-as-you-go | Pump Packages and Accessories |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Duraplas product offering
Product offeringCore offering
Duraplas manufactures and factory-direct sells polyethylene water tanks and related products from its facility in Alstonville, NSW. The core range includes round tanks (360L to 34,000L), slimline tanks (450L to 5,000L), underground Lattice™ tanks, and underdeck tanks, supplemented by septic tanks, diesel/chemical storage tanks, truck tanks, aquaculture tanks, plunge pools, splash pools, raised garden beds, and pump/accessory bundles.
Product overview
Duraplas is an Australian family-owned company manufacturing polyethylene water tanks and related products since 1984. The product portfolio centres on poly water tanks (round, slimline, underground, underdeck) supplemented by agricultural/industrial tanks (septic, chemical, truck, aquaculture), residential pools (Aussie Plunge Pools, Aussie Splash Pools), garden products (PlantaPod raised beds), and pump/accessory bundles. The core offering is the New Generation Poly Tank Range with sizes from 340L to 34,000L, complemented by pump packages (Basic Urban, External Pump with Rain to Mains, Submersible) and over 752 size/style/colour combinations.
Differentiator
Problem solved
Functional benefit
Products and services
- Round Poly Water Tanks Cylindrical polyethylene rainwater tanks in upright and squat configurations, ranging from 340L to 34,000L capacity. Manufactured using rotational moulding with food-grade materials, UV stabilised, and compliant with AS/NZS 4766 standards. Sold factory-direct to Australian homeowners, farmers, and rural property owners.
- Slimline Poly Water Tanks Space-efficient slim and midline rectangular tanks ranging from 450L to 5,000L capacity. Designed for tight urban spaces with modern aesthetics, available in multiple colour options. Targeted at homeowners with limited space on small residential blocks.
- Lattice Underground Water Tanks Patented low-profile underground tanks (LU3000 and LU5000 models, 3,000L-5,000L) featuring Lattice™ design. Available in under-yard and trafficable under-driveway configurations with 10-year warranty. For homeowners needing hidden water storage.
- Underdeck Water Tanks Low-profile tanks (UD1000 to UD5000, 1,000L-5,000L) designed for installation under raised decks. Includes Lattice™ underdeck models (LUD3000, LUD5000). For residential properties with elevated decks.
- Septic Tanks Polyethylene septic tanks for on-site sewage management systems, covered by a 7-year warranty. For rural properties not connected to municipal sewer systems.
- Diesel, AdBlue & Chemical Storage Tanks Durable poly tanks for storing diesel fuel, AdBlue, and industrial chemicals. Flexible fit-out designs with various materials available to suit application requirements. For industrial facilities and farms.
- Truck Tanks Heavy-duty poly water tanks designed for truck mounting and water cartage applications, with 5-year commercial warranty. For water cartage operators and rural water delivery businesses.
- Aquaculture Tanks Poly tanks ranging from 200L to 10,000L designed for fish farming, hatchery applications, and nursery operations. Includes grow beds ideal for aquaculture. For aquaculture operators and commercial fish farms.
- Circular Stock Troughs Circular troughs for livestock water supply, part of the pools, troughs and transport product range. For farmers and livestock owners needing reliable animal watering.
- Aussie Plunge Pools Compact poly plunge pools for residential use, designed for easy installation. Includes 5-year warranty and skimmer basket compliance to AS1926.3-2010. For homeowners seeking small backyard plunge pools.
- Aussie Splash Pools Small splash pools for residential cooling and recreation. For residential use.
- PlantaPod Raised Garden Beds Polyethylene raised garden beds available in double 840 series configuration (2100mm x 1100mm x 840mm). Strong, light, versatile, and stackable for efficient transportation. For residential gardeners.
- Urban Water Tank Packages Complete rain harvesting solution bundles combining Duraplas tanks with pumps and accessories. Includes Basic Urban Pump Package, External Pump Package with Rain to Mains Valve, and Submersible Pump Package. For new home builders and homeowners.
- Pumps and Controllers Range of water pumps and controllers including Reefe and Calpeda pressure pumps for various residential and commercial water supply applications. Sold alongside tanks or as replacement accessories.
- Poly Chemical/Industrial Tanks Custom poly chemical storage tanks available in robust and extra heavy-duty configurations. Wide variety of outlet sizes available with custom FRP tank options. Priced on application for industrial facilities and aquaculture operations.
Quantifiable outcome
- Manufactured over 250,000 tanks since 1984
- +3 more outcomes
Companies that use Duraplas
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Duraplas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Duraplas partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- Pristine Water Systems AustraliaminorRecommended water tank cleaning service provider for customers needing tank maintenance services.
- Billabong Water Tank CleaningminorRecommended tank cleaning service for Lake Macquarie/Central Coast area customers.
- Sparkling Water TanksminorRecommended tank cleaning service for Sunshine Coast region customers.
- Coffs Coast Water Tank CleaningminorRecommended tank cleaning service for Coffs Coast region.
- Hinterland Water SuppliesminorFamily-owned water cartage business operating on Gold Coast for over 30 years. Provides potable and non-potable water delivery 24/7 including public holidays.
- Water It QueenslandminorBrisbane-based water truck hire and delivery service covering Queensland since 2007. Services include landscaping water delivery, dust suppression for construction projects.
- Water PleaseminorWater cartage operator in Northern Rivers NSW since 2008. Delivers up to 13,000 litres per trip for domestic and commercial water needs.
- Water 4 YouminorWater delivery service across Northern Rivers region. Delivers up to 40 litres per second. NSW Health-approved water standards.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Duraplas competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Duraplas social profiles
Digital presenceDuraplas compliance and trust
Trust signalCompliance5 records
Duraplas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duraplas leadership team
Management profileNumber of profiles
Profiles1 record
Duraplas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duraplas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duraplas
What does Duraplas do?
Duraplas manufactures and factory-direct sells polyethylene water tanks and related products from its facility in Alstonville, NSW. The core range includes round tanks (360L to 34,000L), slimline tanks (450L to 5,000L), underground Lattice™ tanks, and underdeck tanks, supplemented by septic tanks, diesel/chemical storage tanks, truck tanks, aquaculture tanks, plunge pools, splash pools, raised garden beds, and pump/accessory bundles.
Is Duraplas a public or private company?
Duraplas is a private company. It is classified as family owned and is currently operating.
When was Duraplas founded?
Duraplas was founded in 1984. It employs 11 to 50 people.
Where is Duraplas based?
Duraplas is headquartered in Alstonville, Australia, in the Oceania region.
How does Duraplas make money?
Three revenue lines are on record. Water Tank Sales are the primary driver. The others are accessories and Add-ons and custom Industrial/Chemical Tanks.
Does Duraplas have an API?
No public API is recorded for Duraplas.
What industry is Duraplas in?
Duraplas's product category is Water Storage Tanks. Its primary akta.pro industry code is AFABAHAK, Water Storage & Delivery Infrastructure (Tanks, Reservoir Liners, Bladders). Its SIC code is 3080.