Brian Hilton Motor Group

What Brian Hilton Motor Group does

Brian Hilton Motor Group is a privately held, family-owned multi-brand automotive dealership group headquartered in Gosford on the Central Coast of New South Wales, Australia, operating continuously since 1967. The group sells new, used, and demonstration vehicles across at least ten OEMs including Toyota, Kia, Renault, SKODA, GWM, LDV, Peugeot, Suzuki, KGM, and Honda, with inventory of 500+ vehicles at data capture (349 new and 161 used). It operates four physical locations in Gosford, Wyong, Woy Woy, and Wyoming, combining sales showrooms with four service centres offering mechanical repairs, body and paint, wheels and tyres (via TyrePlus), and parts.

The business model is anchored on one-time vehicle sale transactions, with recurring revenue from servicing and parts, finance and insurance commissions arranged at point of sale, and a proprietary Mechanical Protection Plan (MPP) providing extended mechanical coverage funded by the group and administered through Arrow IT Pty Limited. The MPP requires servicing at Brian Hilton service centres every six months or 10,000 km, creating a structural aftermarket retention loop. The group is a member of the OneToyota dealer network in Australia and operates Brian Hilton Honda as a wholly-owned subsidiary entity.

Technology infrastructure is limited to industry-standard tooling: the i-Motor Pty Ltd dealer management system and CMS power the website, inventory search, and service booking. There is no disclosed proprietary technology platform, no AI/ML capability, no mobile application, and no online-only sales channel; all transactions and service work are completed through physical showrooms and service centres. The customer base consists of retail consumers plus a dedicated fleet and ABN business segment, all sourced within the Central Coast NSW regional catchment.

Name

Brian Hilton Motor Group

Legal name

Brian Hilton Motor Group

Website

https://brianhilton.com.au

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Brian Hilton Motor Group is a privately held, multi-brand automotive dealership group operating four showrooms and service centres on the Central Coast of NSW, Australia, since 1967. It sells new, used, and demo vehicles across ten-plus OEMs and provides servicing, parts, finance, insurance, and a proprietary extended mechanical protection plan to retail and fleet customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Gosford

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: One-time transaction revenue from sale of new, demo, and used vehicles. Revenue recognized at point of sale.
2. Service, Parts & Repairs: Recurring revenue from vehicle servicing, parts sales, and repair work across four service centres. Includes courtesy bus service, body & paint, and wheels & tyres.
3. Mechanical Protection Plan (MPP): Extended warranty/protection plan sold with vehicles covering mechanical breakdowns. Funded by Brian Hilton Motor Group. Revenue recognized upfront over the coverage period.
4. Finance & Insurance: Commission revenue from arranging vehicle financing through lenders and selling insurance/protection products to vehicle purchasers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Brian Hilton Motor Group is a multi-brand automotive dealership that sells new, demo, and used vehicles across brands such as Toyota, Kia, Renault, SKODA, GWM, LDV, Peugeot, Suzuki, KGM, and Honda from four Central Coast NSW locations. The dealership complements vehicle sales with in-house servicing, parts, body and paint, wheels and tyres, finance and insurance arrangements, fleet sales for ABN holders, and trade-in purchases, plus a proprietary Mechanical Protection Plan (MPP) extended warranty product.

Product overview

Brian Hilton Motor Group is a car dealership offering a comprehensive automotive retail experience across multiple locations on the Central Coast of NSW. The company operates as a multi-brand dealer offering new, used, and demo vehicle sales across brands including Kia, Toyota, Renault, SKODA, GWM, LDV, Peugeot, Suzuki, KGM, Honda, and others. The product portfolio centers around vehicle sales complemented by a full suite of after-sales services including vehicle servicing, repairs, body and paint work, and tyre services. The group provides financial services for vehicle purchases and sells an proprietary Mechanical Protection Plan (MPP) offering extended mechanical coverage. Additional services include fleet sales for business customers and trade-in/sell-your-car programs. With over 50 years in operation and four service centers, the dealership serves as a one-stop shop for automotive sales and ongoing vehicle maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cars Sales Sale of brand new vehicles from multiple brands including Kia, Toyota, Renault, SKODA, GWM, LDV, Peugeot, Suzuki, KGM, and others for retail consumers on the Central Coast of NSW.
• Used Cars Sales Sale of pre-owned vehicles with a lifetime/300,000 km Mechanical Protection Plan included, with stock drawn from Toyota, Kia, Hyundai, Ford, Nissan, Mitsubishi, Holden, Honda, and other brands.
• Demo Cars Sales Sale of demonstration vehicles at reduced prices compared with brand-new equivalents.
• Mechanical Protection Plan (MPP) Proprietary extended mechanical protection program offered with Standard and Premium coverage tiers, covering vehicle components after the manufacturer warranty expires, funded by Brian Hilton Motor Group and administered by Arrow IT Pty Limited.
• Vehicle Servicing, Parts and Repairs Scheduled maintenance, repairs, and parts supply across four service centres (Gosford, Wyong, Woy Woy, Wyoming) including capped-price servicing and a courtesy bus for customers.
• Body and Paint Collision repair and paintwork services for vehicles.
• Wheels and Tyres Tyre replacement and wheel services delivered through TyrePlus locations associated with the Wyoming and Gosford sites.
• Vehicle Finance Arrangement of vehicle financing through multiple lenders with personalised repayment plans offered to vehicle purchasers.
• Insurance and Protection Products Vehicle insurance and protection products arranged for purchased vehicles.
• Fleet and ABN Sales Program Vehicle purchasing and fleet servicing program for ABN holders and business customers requiring multiple vehicles.
• Sell Your Car / Trade-In Vehicle trade-in and outright purchase service with free on-site valuation provided to consumers.

Quantifiable outcome

• Lifetime/300,000km Mechanical Protection Plan included with all used vehicles
• +1 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• OneToyota NetworkcoreStrategic or Co-development PartnerBrian Hilton Motor Group is part of the OneToyota network of Toyota organisations in Australia, comprising Authorised Toyota dealers, Toyota Motor Corporation Australia Limited, Toyota Finance Australia Limited, Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance), and Toyota Western Australia. The network shares customer information to provide integrated guest experiences across all OneToyota touchpoints. Joint marketing activities are conducted among network members.
• TyrePlusminorChannel Partner/ Reseller/ DistributorTyrePlus partnership for wheels and tyres services. Located at the Wyoming location. Customers are directed to TyrePlus Gosford for tyre services.
• i-Motor Pty LtdcoreTechnology or Integrationi-Motor Pty Ltd provides the dealer management system and website platform (CMS) for Brian Hilton Motor Group. Copyright of website material is jointly owned by Brian Hilton Motor Group and i-Motor Pty Ltd.
• Arrow IT Pty LimitedminorImplementation/ SI/ Consulting PartnerArrow IT Pty Limited (ACN 107 403 636) is appointed by Brian Hilton Motor Group as the administrator for the Mechanical Protection Program (MPP), handling program administration and claims processing.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eagers Automotive Limited: Largest automotive retailer in Australia and New Zealand with hundreds of franchised dealerships across multiple OEM brands. Comparable to Brian Hilton as a multi-brand franchised auto retailer, but operates at much greater scale and national footprint.
• Inchcape plc: London-listed global automotive distributor and retailer with operations across multiple continents. Operates similar multi-brand automotive retail and distribution model, though at global scale with a broader geographic and brand portfolio than Brian Hilton.
• AutoNation: Largest US automotive retailer with hundreds of franchised dealerships plus used car stores (AutoNation USA). Comparable multi-brand retail and F&I revenue model, though operating at national US scale rather than Australian regional focus.
• Asbury Automotive Group: US-based franchised automotive retailer with dealerships across multiple states including luxury and import brands. Comparable multi-brand franchised retail model with F&I and service operations, though operating at national scale versus Brian Hilton's regional NSW focus.
• Lithia Motors: Largest automotive retailer in the United States with hundreds of franchised dealerships across multiple OEM brands plus digital channels (Driveway). Comparable multi-brand franchised dealer model, though at vastly larger scale and with broader geographic and digital reach than Brian Hilton.
• Group 1 Automotive: Major US franchised automotive retailer with dealerships across multiple states plus operations in the UK. Operates a similar multi-brand franchised retail model with new, used, and F&I services, but at substantially larger scale than Brian Hilton.

Regional players

• Autosports Group: New Zealand-based multi-brand automotive retail group with dealerships across both islands. Operates a similar franchised multi-brand dealer model with comparable new and used car offerings, but serves the New Zealand market rather than Australian Central Coast.

Others

• Bapcor Limited: Australia's largest automotive parts distributor and retailer (including Burson Auto Parts and Autobarn). Adjacent rather than directly competitive — serves the aftermarket parts and service ecosystem that intersects with Brian Hilton's service and parts operations.
• Carsales.com: Australia's largest online automotive marketplace connecting buyers and sellers of new and used vehicles. Not a direct competitor but adjacent — competes for the same end customer's attention during the vehicle shopping journey that Brian Hilton's dealerships ultimately serve.

Direct peers

• Peter Warren Automotive Group: Australian family-owned multi-brand automotive retailer with multiple dealerships across NSW. Most directly comparable to Brian Hilton in terms of size, multi-brand franchise model, regional NSW focus, and privately-held family ownership structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brianhiltonmg
• Facebookfacebook.com/brianhiltonmotorgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brian Hilton Motor Group