ADH Golf & Utility Vehicles

Name

ADH Golf & Utility Vehicles

Legal name

Diamond View Pty Ltd

Website

https://motorisedgolfcars.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Golf Cart & Utility Vehicle Dealership

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Golf car dealership
• Utility vehicle sales
• Mobility scooter retail
• Vehicle service and repairs
• Spare parts distribution

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new golf cars, utility vehicles, and mobility scooters from major brands including Club Car, Parmaker, Trek Mobility, Greenworks, and others.
2. Pre-Owned Vehicle Sales: Sale of inspected and reconditioned pre-owned golf carts and utility vehicles with parts and labour warranty.
3. Service and Repairs: Workshop servicing and repairs for golf cars, utility vehicles, and mobility scooters, including both on-site and workshop-based services.
4. Spare Parts Distribution: Distribution of spare parts and accessories for Club Car, EZ-GO, Yamaha, Motrec, Melex, Taylor Dunn, Toro, Trek, Shoprider, Gopher and most other popular makes and models.
5. Hire/Rentals: Rental and hire services for golf carts and transportation utility vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ADH Golf & Utility Vehicles is an exclusive Western Australian distributor and retailer that sells new and pre-owned golf cars, utility vehicles, mobility scooters, and specialty vehicles from multiple brands including Club Car, Parmaker, Trek Mobility, Greenworks, EMC Vantage, and SupaScoota. The company also operates a service and repair workshop, distributes spare parts for most major makes, and offers vehicle hire/rentals. Headquartered in Wangara, Perth, ADH serves both commercial fleet operators and individual consumers across Western Australia.

Product overview

ADH Golf & Utility Vehicles is a dealer offering a comprehensive range of golf cars, utility vehicles, mobility scooters, and related equipment from multiple brands. The portfolio includes Club Car TEMPO and Carryall golf/utility vehicles, Parmaker and FourStar ride-on golf buggies, EMC Vantage and Greenworks electric utility vehicles, Club Car Villager and Transporter transportation vehicles, specialty ambulance/medical response vehicles, Trek and SupaScoota mobility scooters, Motorstep stair lifts, and Harmar vehicle lifts. The company operates as an exclusive Western Australian distributor for Club Car, Cub Car Commercial, Motrec Industrial, Parmaker, Trek Mobility, and SupaScoota products. Services include new and pre-owned sales, servicing, repairs, parts distribution, and vehicle hire. The company is headquartered in Wangara Industrial Park, Perth, with operations dating back to 1993.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Car Golf Cars Club Car TEMPO series golf cars available in Fleet, Tour, Sports, Deluxe, and Onward editions with rust-proof aircraft-grade aluminium chassis and Lithium Ion variants, designed for personal and fleet golf course use.
• Club Car Carryall Utility Vehicles Club Car Carryall series utility vehicles ranging from Carryall 100 to Carryall 1700, available in 2WD and 4WD configurations with petrol, diesel, or electric powertrains for commercial and industrial use.
• Parmaker Ride-On Golf Buggies Australian-made Parmaker ride-on golf buggies including Spirit, Spirit Ghia, and Explorer models, designed for portability and ease of transport for individual golfers.
• FourStar Golf Cruiser FourStar Golf Cruiser ride-on golf buggy with 1000W 36V motor, 15km/h max speed, and lithium battery powering 5-6 hours of drive time for individual golfers.
• EMC Vantage Electric Utility Vehicles EMC Vantage electric utility vehicles including SWB and LWB variants with 5kW AC motor, aluminium chassis, and independent front suspension for commercial and industrial settings.
• Greenworks Electric Utility Vehicles Greenworks 4WD electric utility vehicles including CU500SB (8kW) and CU800SB (16kW) models featuring lithium ion batteries and up to 120km runtime for commercial and industrial use.
• Club Car Villager Transportation Vehicles Club Car Villager series transportation vehicles available in 4, 6, and 8-passenger configurations with rust-proof aluminium chassis and IQ Plus drive system for resorts, hotels, and retirement villages.
• Club Car Transporter Transportation Vehicles Club Car Transporter 4 and 6-passenger transportation vehicles with rustproof aircraft-grade aluminium frames, available in petrol or electric powertrains for commercial passenger transport.
• Ambulance and Medical Response Vehicles Specialty ambulance and medical response vehicles based on Carryall 300 and 1700 platforms, featuring custom ambulance deck, medical attendant seat, stretcher mounts, and USB ports for emergency response operations.
• Trek Mobility Scooters Trek Mobility Scooters including Evolution 4, Rhino, Bravo Sport, Bronco, Sunrider, and Titan models with 4-pole electric motors, seat belts, LED lights, and 5-year conditional factory warranty for individual mobility users.
• SupaScoota Portable Mobility Scooters SupaScoota portable mobility scooters including MicroLite, SupaLite, SupaLite 4, HD Sprint, Sport HD, Sport XL, and SUMO models designed to fold and lock for transport for individual mobility users.
• SupaChair Combi Sport Wheelchair SupaChair Combi Sport 18/20 hybrid wheelchair featuring 2-in-1 design with 200mm front wheels and 280mm drive wheels, lithium battery, and up to 16.5km travel distance for mobility-impaired users.
• Motorstep Portable Stair Lift Motorstep portable electric stair lift with lifting platform capable of rising up to 60cm (MS600) or 80cm (MS800), carrying up to 160kg, with NDIS funding approval for mobility-impaired individuals.
• Harmar Mobility Lifts Harmar Lifts mobility vehicle lifts for transporting scooters and wheelchairs for mobility equipment users.
• Club Car Cafe Express and Cafe PRC Mobile Refreshment Vehicles Club Car mobile merchandising vehicles including Cafe Express (14-hp Subaru EFI engine, insulated compartments for 256 canned beverages and 50kg ice capacity) and Cafe PRC (Carryall 500 bed, accommodating up to 360 canned beverages plus 36kg of ice) for golf course beverage service.
• Pre-Owned Vehicles Pre-owned golf carts and utility vehicles that have been workshop tested, serviced, and subjected to a thorough reconditioning process with conditional parts and labour warranty for individual and commercial buyers.
• Vehicle Service and Repairs Workshop servicing and repairs for golf cars, utility vehicles, and mobility scooters, including on-site and workshop-based services for fleet operators and individual owners.
• Spare Parts Distribution Distribution of spare parts and accessories for Club Car, EZ-GO, Yamaha, Motrec, Melex, Taylor Dunn, Toro, Trek, Shoprider, Gopher and most other popular makes and models of golf cars, utility vehicles, and mobility scooters.
• Vehicle Hire and Rentals Rental and hire services for golf carts and transportation utility vehicles for events, short-term use, and commercial customers in Western Australia.

Segments9 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, secondary and minor.

• Club CarcoreChannel Partner/ Reseller/ DistributorExclusive West Australian Distributor of Club Car Golf Cars, including the TEMPO, Onward, and Carryall series vehicles. Club Car is a leading global manufacturer of golf cars and utility vehicles.
• Cub CarcoreChannel Partner/ Reseller/ DistributorExclusive West Australian Distributor of Cub Car Commercial Utility Vehicles.
• MotreccoreChannel Partner/ Reseller/ DistributorExclusive West Australian Distributor of Motrec Industrial Utility Vehicles.
• Trek MobilitycoreChannel Partner/ Reseller/ DistributorExclusive Distributor of Trek Mobility Scooters in Western Australia. Trek Mobility is an Australian-designed mobility scooter manufacturer offering products from compact 'Zippy' to the 'Sunrider' with 5-year conditional factory warranty.
• ParmakercoreChannel Partner/ Reseller/ DistributorExclusive Distributor of Parmaker Golf Buggies in Western Australia. Parmaker is an Australian-made ride-on golf buggy manufacturer established in 1979, known for strong, lightweight, and reliable products.
• SupaScootasecondaryChannel Partner/ Reseller/ DistributorDistributor of SupaScoota portable mobility scooters including MicroLite, SupaLite, SupaLite 4, HD Sprint, Sport, Sport XL, and SUMO models.
• SupaChairsecondaryChannel Partner/ Reseller/ DistributorDistributor of SupaChair products including Combi Sport 18/20 hybrid wheelchairs.
• GreenworkssecondaryChannel Partner/ Reseller/ DistributorDistributor of Greenworks 4WD Electric Utility Vehicles including CU500SB and CU800SB models with lithium-ion battery technology.
• EMC VantagesecondaryChannel Partner/ Reseller/ DistributorDistributor of EMC Vantage transportation and utility vehicles including 4-seat and 6-seat transporters and LWB/SWB utility vehicles.
• Harmar LiftsminorChannel Partner/ Reseller/ DistributorDistributor of Harmar Lifts mobility accessibility products.
• TriLiftminorChannel Partner/ Reseller/ DistributorDistributor of TriLift mobility accessibility products.
• FourStarsecondaryChannel Partner/ Reseller/ DistributorDistributor of FourStar Golf Cruiser ride-on golf buggies.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Club Car: Club Car is ADH's exclusive principal for golf cars and utility vehicles and a leading global manufacturer with significantly larger scale. As ADH's key supplier and category-defining incumbent, Club Car's product roadmap and distribution decisions directly shape ADH's competitive position.
• Polaris Inc. Polaris makes GEM neighborhood EVs, Ranger utility vehicles, and Pro XD commercial fleets that compete in some of the same light-utility and resort/municipal segments as ADH's product portfolio. It is a much broader incumbent with adjacent but overlapping product lines.

Direct peers

• Cushman (Textron Specialized Vehicles): Cushman is a long-established manufacturer of utility and hospitality vehicles competing with Club Car Carryall, EMC Vantage, and Greenworks models at ADH. It targets many of the same commercial, resort, and light-industrial buyers.
• Melex: Melex produces electric utility and personnel carriers used in industrial, hospitality, and municipal settings. Its product range and end-customer base closely mirror the utility and transportation vehicles ADH sells in Western Australia.
• Yamaha Golf Cars: Yamaha manufactures golf cars and personal transportation vehicles that compete directly with Club Car, E-Z-GO, and the other brands ADH distributes. It is among the top three global golf cart OEMs and a benchmark for the product category ADH is built around.
• Garia Golf Cars: Garia makes premium and luxury golf carts and low-speed electric vehicles targeting resort, golf, and upscale residential buyers. Its product positioning overlaps with Club Car's Villager/Transporter lines that ADH distributes.
• Tomberlin (UNE'): Tomberlin (formerly Uneev) manufactures low-speed electric vehicles and golf carts sold through dealer networks across North America and beyond. Its go-to-market and product category map closely onto ADH's golf and transportation vehicle lines.
• E-Z-GO: E-Z-GO is a major global golf cart and utility vehicle manufacturer competing head-to-head with Club Car for fleet and consumer customers. It is the most direct product-category competitor to the brands ADH distributes, particularly for golf course and resort buyers in WA.
• ICON Electric Vehicles: ICON designs and sells low-speed electric vehicles and golf carts directly to consumers and dealers. Its consumer-direct and dealer-channel model overlaps with ADH's product mix in golf carts and neighborhood EVs.
• Taylor-Dunn (Polaris): Taylor-Dunn manufactures industrial and commercial utility vehicles used in facilities, airports, and resorts, directly comparable to Club Car Carryall, Motrec, and EMC Vantage utility vehicles that ADH distributes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/adhgolfutility
• Facebookfacebook.com/ADHGUV

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADH Golf & Utility Vehicles