Ride Like A Pro Houston

What Ride Like A Pro Houston does

Ride Like A Pro Houston, LLC is a privately-held motorcycle skills training school operating as a licensed franchise of Jerry "Motorman" Palladino's Ride Like a Pro program. Founded in 2008 and headquartered in Sugar Land, Texas, the company teaches motor officer riding techniques—originally developed for U.S. motor police since the 1930s and adapted into a civilian curriculum—to riders seeking improved low-speed maneuvering, U-turn confidence, and overall bike control. The core Rider Class is a 4-hour Saturday morning group session priced at $175, supplemented by private classes at $350, non-expiring $175 gift certificates, and a mobile "out-of-town" program in which the team travels to host rider groups elsewhere. The school explicitly positions itself as a non-licensing, post-M-endorsement skills course with a 2,500-mile experience prerequisite, differentiating from Texas Department of Licensing and Regulation (DLR) basic licensing providers.

Name

Ride Like A Pro Houston

Legal name

Ride Like A Pro Houston, LLC

Website

https://ridelikeaprohouston.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Ride Like A Pro Houston, LLC is a Sugar Land, Texas-based motorcycle training franchise (founded 2008) that teaches civilian riders motor-officer low-speed handling techniques via Saturday-morning group classes at $175 and private sessions at $350.

Ownership category

akta.pro rank

Product category

Motorcycle Rider Training

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

akta.pro secondary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

Keywords

• Motorcycle skills training
• Low-speed riding techniques
• Advanced rider safety
• Motorcop training classes
• Motorcycle handling courses

Headquarters

HQ city

Sugar Land

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Standard Group Classes: One-time fee of $175 per rider for 4-hour group classes covering motor officer riding techniques. $50 non-refundable deposit collected at registration, $125 balance due on class day. No checks accepted; cash or credit card only.
2. Private Classes: Individualized instruction for riders requiring more personal attention, priced at $350 per session.
3. Gift Certificates: Gift certificates valued at $175 for future classes at the Sugar Land location. Never expire. Recipient contacts company to schedule.
4. Out-of-Town Classes: Full class fee of $175 paid upfront for traveling classes. Deposit is non-refundable but transferable to Sugar Land classes within 12 months if student needs to cancel.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ride Like A Pro Houston is a Texas motorcycle training franchise that teaches civilian riders the low-speed handling and safety techniques used by motor police officers. Its core offering is a four-hour Saturday group class ($175 per rider) held at fixed training locations in Sugar Land and Rosenberg, Texas, covering slow race, cone weaves, U-turns, and figure-eight exercises. Complementary offerings include private instruction ($350 per session), non-expiring gift certificates ($175), and traveling out-of-town classes for groups.

Product overview

Ride Like A Pro Houston operates as a motorcycle training school offering instructor-led riding classes based on motor cop techniques. The core offering is the Rider Class ($175), with registration facilitated through a $50 non-refundable deposit. Additional offerings include a Gift Certificate ($175) for gifting the class experience, and a Private Class ($350) for riders seeking one-on-one instruction. Classes cover techniques including slow-speed maneuvering, cone weaves, U-turns, and figure eights, held at designated training locations in Sugar Land and Rosenberg, Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Rider Class The main four-hour motor officer techniques group class held Saturday mornings from 8am to noon at Sugar Land and Rosenberg training locations, priced at $175 per rider with a $50 non-refundable deposit. Covers slow race, 12' slow cone weave, 24' circle, off-set cone weave, U-turn exercise, iron cross intersection, and 24' figure eight.
• Class Registration Deposit Non-refundable $50 online deposit that secures a rider's spot in a scheduled class, with the remaining $125 balance collected on the morning of class via cash or credit card.
• Private Class Individualized one-on-one instruction priced at $350 per session for riders who want more personal attention than the group class provides, with contact-based scheduling after purchase.
• Gift Certificate Non-expiring $175 gift certificate that can be redeemed for any future Ride Like A Pro Houston group class at the Sugar Land, Texas location, with the recipient contacting the company to schedule.
• Out-of-Town Class Traveling version of the standard group class in which the instructors travel to a customer-provided parking lot venue; full $175 fee paid upfront and transferable to the Sugar Land location within 12 months if the student cancels.

Quantifiable outcome

• Riders who have received formal rider training are 50% less likely to be involved in a motorcycle accident.
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Jerry "Motorman" PalladinocoreOEM/ Whitelabel/ Licensing PartnerJerry 'Motorman' Palladino, a retired motor officer from Florida, created the original Ride Like a Pro program with training DVDs. Ride Like A Pro Houston operates as a franchise under license from Palladino. The franchise is owned and operated by Wayne Coleman and Daryl Stroud. The techniques have been used in motor officer training since the 1930s and have been adapted for civilian riders in Palladino's program.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pacific Riding School: Pacific Riding School offers motorcycle training courses in the Pacific Northwest, focusing on beginner through advanced riders with similar small-class, instructor-led formats. Comparable as a regional motorcycle skills training provider in the same niche.
• Total Control Motorcycle Training: Total Control offers structured motorcycle skills training similar in concept to Ride Like A Pro, focusing on braking, cornering, and low-speed control. It targets post-licensing riders seeking advanced skills improvement, directly overlapping Ride Like A Pro Houston's customer segment.
• Ride Like A Pro (National / Jerry Palladino): The original Ride Like a Pro program founded by Jerry 'Motorman' Palladino in Florida. It is the direct franchise parent of Ride Like A Pro Houston and operates the same motor officer-based curriculum nationwide, making it the most direct comparable business.

Broad incumbents

• Motorcycle Safety Foundation (MSF): The MSF is the largest U.S. motorcycle safety training organization, offering the Basic RiderCourse and other curricula through a nationwide network of training sites. It competes for entry-level and licensing-focused riders, often subsidized by states, and represents the dominant incumbent in motorcycle training.
• Harley-Davidson Riding Academy: Harley-Davidson's Riding Academy is a licensed MSF-based new rider course run through Harley-Davidson dealerships nationwide. It competes for the new rider entry segment and bundles training with brand-affiliated bike purchases, representing a major incumbent in motorcycle training.

Others

• American Motorcyclist Association (AMA): The AMA is the largest U.S. motorcyclist membership organization, advocating for rider rights and offering some training resources and event coordination. It is adjacent rather than directly competitive but overlaps in serving the recreational motorcycle community.

Regional players

• Team Oregon Motorcycle Training: Team Oregon operates a state-affiliated motorcycle training program in Oregon providing both licensing courses and advanced skills classes. It is comparable as a regional motorcycle skills training provider with a similar event-based, in-person format.
• California Motorcyclist Safety Program (CMSP): CMSP is the state-funded motorcycle training program in California offering licensing and skills courses. It is comparable as a regional state-affiliated motorcycle training provider with similar curriculum structure and event-driven delivery.
• Stay Upright Motorcycle Training: Stay Upright provides motorcycle training courses, primarily in Australia and select international markets. It is comparable as a motorcycle-specific skills training provider using similar event-based class formats targeting civilian riders seeking improved control.

Emerging players

• Motorsport Safety Foundation: Emerging organization focused on track-day and advanced motorcycle safety training, targeting experienced riders seeking performance-oriented skills development. Comparable as a motorcycle training entity targeting the post-licensing skills-improvement segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Ride-Like-A-Pro-Houston-103046159732778
• LinkedInlinkedin.com/company/ride-like-a-pro-houston-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride Like A Pro Houston