What VivoCity Singapore does

VivoCity Singapore is a retail and lifestyle shopping destination located at 1 HarbourFront Walk, Singapore, at the gateway to Sentosa Island. Opened in 2006 and designed by Japanese architect Toyo Ito, the property comprises over one million square feet of lettable floor space across three storeys and two basement levels, housing more than 350 retailers in fashion, dining, health and beauty, lifestyle, and kids categories. It also includes a 2,000-bay carpark, a 300-metre waterfront boardwalk, and the library@harbourfront public library (operated with Singapore's National Library Board) housing 200,000 volumes. The mall owns its flagship digital product, the VivoRewards mobile app-based loyalty programme, which tracks VRPoints (5 points per $1 for Basic members, 10 points per $1 for Gold members), supports eVoucher purchases in $5-$100 denominations with eGifting, and hosts a gamified Scratch N Win feature with over $450,000 in prize value. Additional offerings include the free VivoCity Kids Club membership programme for children aged 3-12 and a 24/7 information website.

The business is operated under Mapletree Pan Asia Commercial Trust, a Singapore-listed real estate investment trust, with management vested in MPACT Management Ltd. and MPACT Property Management Pte. Ltd. VivoCity makes money from four primary streams: (1) subscription-style recurring rent from leasing retail space to its 350+ tenants across categories; (2) recurring parking services revenue from over 2,000 bays at $1.60-$2.20 per first hour and $220 per month for season parking; (3) transactional revenue from event space rental at the amphitheatre and atrium; and (4) advertising revenue from media panels managed by SPH Media's SPHMBO arm. Its GTM motion is a hybrid of B2B enterprise leasing to brand tenants and consumer-facing marketing through the VivoRewards app, social media (Facebook, Instagram), in-mall events, and partnerships including the June 2026 Grab Dine Out weekday dining promotion.

VivoCity holds BCA Green Mark Platinum certification, multiple AsiaOne People's Choice Awards (2009, 2015, 2016), consecutive Honeycombers and HoneyKids reader's choice wins from 2021 through 2025, and three Gold wins at the 2025 MARKETECH APAC awards. Its customer base includes Singapore residents, tourists headed to Sentosa, families with children, and over 350 retail tenants spanning international brands (Zara, Massimo Dutti, Desigual) and F&B operators (Kott-Don 360, Chimichanga, Hakka Yu, KAJI, Cakebar). 2026 marks the asset's 20th anniversary, celebrated through year-long VC20 programming.

Name

VivoCity Singapore

Legal name

DBS Trustee Limited as trustee of Mapletree Pan Asia Commercial Trust

Website

https://vivocity.com.sg

Company type

Private

Founded year

2006

Operating status

Operating

Short description

VivoCity is Singapore's largest retail and lifestyle destination, operating over one million square feet of lettable space across three storeys and two basement levels with 350+ tenants. Owned by the Mapletree Pan Asia Commercial Trust, it monetises via retail leasing, parking, event space rentals, and media panel advertising, and is anchored at the HarbourFront gateway to Sentosa Island.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Retail Space Leasing: VivoCity generates primary revenue by leasing over 1 million square feet of retail space across 3 storeys and 2 basement levels to more than 350 retailers. This includes fashion, dining, health & beauty, lifestyle, and kids categories.
2. Parking Services: Revenue from parking operations with over 2,000 carpark spaces. Charges apply at $1.60 per first hour (weekdays), $0.80 per subsequent 30-minute block. Season parking available at $220 per lot per month.
3. Event Space Rental: Leasing of event spaces for large scale events, roadshows and exhibitions at VivoCity's amphitheatre, atrium areas, and outdoor spaces.
4. Media Panel Advertising: Revenue from advertising media panels managed by SPHMBO (SPH Media Limited Out-of-Home advertising arm) for brands to reach VivoCity's millions of annual visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VivoCity operates Singapore's largest retail and lifestyle shopping mall at HarbourFront, leasing over 1 million square feet of retail space to more than 350 retailers across fashion, dining, health & beauty, home & lifestyle, and kids categories. The mall also offers event space rentals, parking services, out-of-home advertising media panels, and the VivoRewards app-based loyalty programme with VRPoints, eVouchers, and gamification features.

Product overview

VivoCity Singapore is a retail and lifestyle shopping mall operated by Mapletree Pan Asia Commercial Trust (MPACT), offering over 1 million square feet of lettable floor space across 3 storeys and 2 basement levels with more than 350 retailers. The mall's primary digital product offering is the VivoRewards Loyalty Programme, an integrated app-based loyalty system that encompasses VRPoints earning and redemption, eVoucher purchases with eGifting capabilities, Scratch N Win gamification features, and VivoCity Kids Club membership for families with children aged 3-12. Supporting these digital services is library@harbourfront, a public library partner offering a 200,000-volume collection with AR books and a children's makerspace.

Differentiator

Problem solved

Functional benefit

Products and services

• VivoRewards Loyalty Programme VivoRewards is VivoCity's comprehensive, app-based loyalty scheme that offers exclusive rewards and privileges while shopping and dining at the mall. Members earn VRPoints that can be used to offset in-store purchases at participating stores, redeem VivoCity eVouchers, and enjoy parking privileges. Gold tier members earn 10 VRPoints per $1 spent at participating stores with VIP parking benefits.
• VivoCity Kids Club A free membership programme for children aged 3 to 12 years old that provides access to special birthday deals, exclusive offers from participating stores, and invites to Kids Club events at VivoCity. Designed for families visiting the mall with young children.
• Retail Space Leasing Leasing of over 1 million square feet of retail space across 3 storeys and 2 basement levels to more than 350 retailers across fashion, dining, health & beauty, home & lifestyle, and kids categories. Target tenants are retail brands and F&B operators seeking prime high-traffic locations.
• Parking Services Public parking services with over 2,000 carpark spaces. Charges $1.60 per first hour on weekdays, $2.20 per first hour on weekends/public holidays, $0.80 per subsequent 30-minute block. Season parking available at $220 per lot per month. Includes VIP parking privileges for VivoRewards Gold members.
• Event Space Rental Leasing of event spaces for large scale events, roadshows, and exhibitions at VivoCity's amphitheatre, atrium areas, and outdoor spaces. Targets event organizers, brand marketers, and exhibition operators seeking high-footfall venues.
• Media Panel Advertising Out-of-Home advertising through media panels managed by SPHMBO, the Out-of-Home advertising arm of SPH Media Limited. Enables brands to reach VivoCity's millions of annual visitors through in-mall advertising placements.

Quantifiable outcome

• 350+ retailers
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GrabcoreGTM or Marketing Partner · 2 June 2026VivoCity partnership with Grab enabling VivoRewards members to enjoy up to $10 OFF dining bills at participating VivoCity Grab Dine Out stores from 2 to 30 June 2026. Includes $5 OFF via Grab Dine Out plus additional $5 OFF exclusively for VivoRewards members with minimum spend of $50.
• SPH Media Limited (SPHMBO)minorChannel Partner/ Reseller/ DistributorSPHMBO, the Out-of-Home advertising arm of SPH Media Limited, is the managing agent for media panels at VivoCity. Brands can advertise through these panels to reach VivoCity visitors.
• Toyo Ito & AssociatescoreStrategic or Co-development PartnerVivoCity was designed by internationally acclaimed Japanese architect Toyo Ito, the designer behind the renowned Sendai Mediatheque. This was his first major project in Asia outside Japan, setting VivoCity apart from traditional box-format retail developments.
• National Library Board (NLB)coreOtherslibrary@harbourfront, operated by NLB, is located at Level 3 of VivoCity with 200,000 volumes, featuring distinct zones for adults/teens and children, plus a makerspace for children aged 3-9.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ngee Ann City: Ngee Ann City is a major Orchard Road retail complex anchored by Takashimaya department store and luxury brands. It competes directly with VivoCity for premium fashion tenants and Singapore shopper footfall, with similar positioning as a flagship urban retail destination.
• JEM (Jurong East Mall): JEM is a major suburban shopping mall in Jurong East operated by CapitaLand, with comparable scale and tenant mix to VivoCity. It competes for family shoppers, F&B tenants, and lifestyle retail, serving as a comparable suburban-format retail destination.
• The Shoppes at Marina Bay Sands: The Shoppes at Marina Bay Sands is an integrated luxury retail and dining destination in Singapore's Marina Bay area. It competes directly with VivoCity for premium retail tenants, tourist spending, and dining revenue, with the added advantage of integrated resort foot traffic.
• Jewel Changi Airport: Jewel Changi Airport is a multi-storey retail and lifestyle complex connected to Changi Airport. It is a direct competitor to VivoCity for tourist-driven retail and dining spend in Singapore, leveraging captive airport passenger traffic as a key footfall advantage.
• IMM (International Merchandise Mart): IMM is one of Singapore's largest outlet and furniture retail destinations located in Jurong East. It competes with VivoCity for bargain-hunting shoppers and outlet-format tenants, with a comparable suburban mega-mall scale.
• Raffles City Singapore: Raffles City is an integrated retail, office, and hotel complex in the civic district operated by CapitaLand. It is a direct competitor to VivoCity for prime retail tenants, shopper foot traffic, and office-adjacent spend in Singapore's city centre.
• Paragon Shopping Centre: Paragon is a premium Orchard Road shopping mall specializing in luxury fashion, medical suites, and food & beverage. It competes directly with VivoCity for upmarket tenants and high-spending shopper segments, particularly families and tourists.
• ION Orchard: ION Orchard is one of Singapore's premier Orchard Road shopping malls, operated by CapitaLand. It is a direct competitor to VivoCity for premium fashion tenants, tourist foot traffic, and shopper dwell time, with similar scale and tenant mix focused on international brands.
• Suntec City Mall: Suntec City Mall is a large mixed-use retail and convention destination in Singapore's Marina Centre area. It competes with VivoCity for mass-market tenants, family shoppers, and event space bookings, with similar scale and multi-revenue model.
• Westgate: Westgate is a suburban shopping mall in Jurong East operated by CapitaLand. It is a direct competitor to VivoCity for family-oriented tenants, kids' retail, and lifestyle dining in Singapore's suburban retail market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/214794482597
• Instagraminstagram.com/vivocitysingapore/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VivoCity Singapore