White Shark
- Company typePrivate
- Founded2015
- HeadquartersKutina, Croatia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What White Shark does
White Shark is a privately-held Croatian gaming peripherals brand founded in 2015 and headquartered in Kutina. The company manufactures and distributes a broad catalog of gaming and computer accessories — including headsets, mice, keyboards, speakers, microphones, gaming controllers, monitor arms, cooling stands, laptop stands, computer cases, power supply units, mouse pads, webcams, and console accessories — sold under both a standard value-tier line and a higher-spec Premium Line sub-brand. Core technologies include 53mm audio drivers, optical sensors up to 26,000 DPI, mechanical keyboards with hot-swap switches, multi-mode wireless connectivity (Bluetooth 5.1 and 2.4GHz), and RGB lighting systems, with warranties ranging from 36 to 60 months.
The business model is hardware sales through a distributed retail channel: products reach consumers via 200+ retail and online partners spanning 27 European countries and Egypt, including pan-European retailers (Media Markt, Carrefour, Amazon regional sites), regional electronics chains (Alza, eMAG, Tehnomanija, Gigatron, Morele), and specialized gaming stores. White Shark supplements this channel model with a direct e-commerce storefront in 8 languages and an IUCN SSC environmental partnership under its 'We Care' initiative. The target customer base is primarily budget-conscious gamers seeking value-oriented peripherals, with a secondary segment of general PC users for work-from-home and multimedia use cases.
The company operates with 11-50 employees, has no disclosed external funding, and shows no evidence of software, AI, or platform offerings beyond peripheral configuration utilities. Brand momentum is supported by regional editorial awards (Bug Best Buy 2023, Vidi Best Buy 2025, multiple 2025 recommendation awards from Adriatic, Central European, and Balkan tech publications).
White Shark firmographics
Firmographics- Name
- White Shark
- Legal name
- White Shark
- Website
- https://whiteshark.gg
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
White Shark industry classification
Industry- Product category
- Gaming Peripherals
- NAICS
- Audio and Video Equipment Manufacturing (33431), Electronics and Appliance Retailers (4492)
- SIC
- Household Audio & Video Equipment (3651), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)
Keywords
Where White Shark is headquartered
LocationHeadquarters
- HQ city
- Kutina
- HQ country
- Croatia
- HQ region
- Europe
Markets served
White Shark business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: White Shark generates revenue through the sale of gaming peripherals and computer accessories including headsets, mice, keyboards, speakers, microphones, gaming controllers, monitor stands, webcams, laptop accessories, cables, and promotional merchandise. Products are sold through distribution partners across European markets.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
White Shark product offering
Product offeringCore offering
White Shark designs, manufactures, and distributes a broad portfolio of gaming peripherals and computer accessories, including headsets, mice, mechanical keyboards, speakers, microphones, gaming controllers, monitor stands, webcams, cooling stands, laptop stands, mouse pads, computer cases, power supplies, console accessories, and bags. Products are sold under a standard tier and a Premium Line sub-brand featuring higher-end specifications, advanced sensors, and extended warranties.
Product overview
White Shark is a gaming peripherals company offering a comprehensive portfolio of computer peripherals and accessories. The product lineup is organized into two main tiers: a standard consumer line and a Premium Line sub-brand featuring higher-end products with advanced specifications. The core product categories include: Gaming Headsets (over 39 models including wired, wireless with Bluetooth, and multi-mode connectivity options); Gaming Mice (over 60 models featuring various sensor types, DPI ranges up to 26,000, hot-swap switches, and wireless connectivity); Gaming Keyboards (over 78 models including mechanical keyboards with various switch types - red, blue, brown, hot-swap, low-profile - and layouts); Computer Speakers; Microphones; Gaming Controllers; Cooling Stands; Laptop Stands; Computer Cases; Power Supply Units; Monitor Stands; Mouse Pads; Bags and Backpacks; Console Accessories; Cables; and Promo Merchandise. Products emphasize gaming-focused features including RGB lighting, ergonomic design, multi-mode connectivity (Bluetooth, 2.4GHz wireless, wired), high-precision optical sensors, and durability. The company operates across more than 20 European markets with extensive distribution network.
Differentiator
Problem solved
Functional benefit
Products and services
- GORILLA PRO Gaming Headset Wireless gaming headset with 53mm drivers, Bluetooth connectivity, 600mAh battery (up to 30 hours), detachable omnidirectional microphone, and multi-mode connectivity (Wireless, BT, 3.5mm). Awarded multiple regional Best Buy recommendations in 2023 and 2025.
- TOR Gaming Mouse 3-mode gaming mouse with BT 5.1, 2.4GHz wireless, and wired connectivity. 6 buttons, optical sensor up to 12,000 DPI, Huano switches rated for 20 million presses, 300mAh battery, 50g weight.
- MORIEN Gaming Mouse 3-mode gaming mouse with BT, 2.4GHz wireless, and wired connectivity. 6 buttons including Rapid-Fire key, optical sensor up to 12,000 DPI, Huano switches with up to 80 million clicks, 400mAh battery, 16.8 million color RGB, 67g weight.
- BAT Webcam 1080p Full HD webcam with 2MP CMOS sensor, automatic focus, built-in microphone, and plug-and-play functionality. Compatible with Windows and macOS for video calls, streaming, and content creation.
- FLOW Computer Speakers 2.0 stereo speaker system with 5W RMS power, 58mm drivers, RGB lighting, 3.5mm audio connection, and USB 2.0 power supply. Designed for compact modern audio output for gaming, work, and everyday multimedia use.
- KHUFU-I Monitor Stand Desktop monitor arm supporting one monitor from 17 to 40 inches, up to 12kg capacity, compatible with VESA 75x75 and 100x100 standards. Features vertical tilt +80 to -45 degrees, horizontal rotation +90 to -90 degrees, and +180 to -180 degrees screen rotation.
- AKHENATEN II Dual Monitor Mount Dual monitor desk mount supporting 2 monitors from 17 to 32 inches, 2-9kg per monitor, VESA 75x75 and 100x100mm compatible. Features spring tension mechanism, tilt +90 to -90 degrees, swivel +90 to -90 degrees, screen rotation +180 to -180 degrees, and arm reach up to 461mm.
- Premium Line Sub-Brand Premium tier product sub-brand featuring high-end gaming peripherals including keyboards, mice, and headsets with advanced features such as hot-swap switches, high-DPI optical sensors (up to 26,000 DPI), premium materials, and RGB lighting, backed by extended warranties up to 60 months.
- Computer Power Supply Units Line of computer power supply units including CAPTAIN-3, COLONEL-3, ADMIRAL, and GENERAL-2 models for desktop PC builds.
- Computer Cases Line of computer cases including CENTURION, PRAIRIE, FIRE SHADOW, HELIX, and MEDUSA models in various color and design configurations.
- LEGATUS Gaming Controller Gaming controller in the White Shark product lineup, designed for gaming use on compatible platforms.
- NUNCHAKU Mechanical Gaming Keyboard Mechanical gaming keyboard available in grey gradient and pink gradient with red or blue switches, in US and HR keyboard layouts.
- EXCALIBUR L Premium Gaming Keyboard Premium line gaming keyboard featuring premium build quality, advanced functionality, and clean gaming aesthetic for daily gaming and work. Featured as the #1 top keyboard.
- HYPERION Gaming Microphone Gaming microphone in the White Shark product lineup, targeted at streaming and content creation use cases.
- ICE GUARD Cooling Stand Laptop cooling stand designed to provide thermal management for laptops during gaming and intensive use.
Companies that use White Shark
Customer profileSegments2 records
Ideal customer profiles1 record
White Shark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
White Shark partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IUCN SSC (International Union for Conservation of Nature Species Survival Commission)minorWhite Shark supports IUCN SSC marine life protection projects as part of their 'We Care' initiative. The company logo features alongside IUCN SSC on their website, indicating a partnership or support for conservation efforts related to sharks and marine ecosystems.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
White Shark competitors and assessment
Company assessmentBroad incumbents
- Logitech G: Logitech G is the gaming peripherals division of Logitech, offering premium and mid-range mice, keyboards, headsets, and accessories. As a broad incumbent, it competes with White Shark across all product categories but operates at higher price points with significantly larger R&D and brand investment.
- SteelSeries: SteelSeries is a Danish-origin gaming peripherals brand offering mice, keyboards, headsets, and controllers with strong esports positioning. It competes with White Shark in core peripherals categories at mid-to-premium price points and shares some Northern/Central European distribution overlap.
- Corsair Gaming: Corsair is a leading gaming peripherals and components company offering mice, keyboards, headsets, cases, power supplies, and streaming equipment. It directly overlaps with White Shark's product portfolio (especially the cases and PSUs) but operates at premium tiers with much larger scale and brand presence.
- Razer: Razer is a global leader in gaming peripherals, laptops, and software, competing with White Shark across mice, keyboards, headsets, and accessories. As a broad incumbent, it offers overlapping capabilities but at premium price points with strong brand recognition and esports ecosystem integration.
- HyperX: HyperX (a HP company) is a major gaming peripherals brand specializing in headsets, keyboards, mice, and microphones. It competes with White Shark in similar product categories but at mid-to-premium price tiers, with stronger brand recognition and a global retail footprint.
Emerging players
- Endgame Gear: Endgame Gear is a German gaming peripherals company focused on high-performance mice and keyboards for enthusiast and competitive gamers. It shares White Shark's European heritage and target audience but focuses on a narrower, more premium product range with strong performance positioning.
Direct peers
- Redragon: Redragon is a gaming peripherals brand competing in the budget-to-mid-range segment with mice, keyboards, headsets, and combos sold globally. It directly competes with White Shark on price positioning, product categories, and target customers (entry-level and budget-conscious gamers).
- Fury Gaming (Turtle Beach): Fury is a gaming peripherals brand (originally independent, now part of Turtle Beach) offering mice, keyboards, headsets, and accessories targeting budget and mid-range gamers in European markets. It shares White Shark's value-tier positioning and channel strategy.
- Genesis Gaming: Genesis is a gaming peripherals brand from Poland with strong Central and Eastern European distribution, offering mice, keyboards, headsets, and chairs at budget price points. It competes directly with White Shark in overlapping European markets with similar product portfolios and value positioning.
- Modecom: Modecom is a Polish manufacturer and brand of computer peripherals, gaming accessories, and cases. It competes with White Shark in the budget gaming peripherals segment across European retail and e-commerce channels, with similar ODM-sourced product portfolios.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
White Shark social profiles
Digital presenceWhite Shark financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Shark leadership team
Management profileNumber of profiles
White Shark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Shark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Shark
What does White Shark do?
White Shark designs, manufactures, and distributes a broad portfolio of gaming peripherals and computer accessories, including headsets, mice, mechanical keyboards, speakers, microphones, gaming controllers, monitor stands, webcams, cooling stands, laptop stands, mouse pads, computer cases, power supplies, console accessories, and bags. Products are sold under a standard tier and a Premium Line sub-brand featuring higher-end specifications, advanced sensors, and extended warranties.
Is White Shark a public or private company?
White Shark is a private company. It is classified as unknown and is currently operating.
When was White Shark founded?
White Shark was founded in 2015. It employs 11 to 50 people.
Where is White Shark based?
White Shark is headquartered in Kutina, Croatia, in the Europe region.
How does White Shark make money?
One revenue line is on record: hardware Sales.
Who are White Shark's main competitors?
Broad incumbents on record are Logitech G, SteelSeries, Corsair Gaming, Razer and HyperX. Endgame Gear is listed as an emerging player. Direct peers are Redragon, Fury Gaming (Turtle Beach), Genesis Gaming and Modecom.
Does White Shark have an API?
No public API is recorded for White Shark.
What industry is White Shark in?
White Shark's product category is Gaming Peripherals. Its primary akta.pro industry code is CRACAOAJ, Console/Handheld Accessories (Docks, Cases, Stands, Skins). Its NAICS code is 33431 and its SIC code is 3651.